International Marketing Exam Bank
Course Introduction
International Marketing explores the strategies and practices businesses use to market products and services across national borders. The course examines the complexities of the global marketplace, considering cultural, economic, legal, and political differences that influence marketing decisions. Students will learn about international market research, entry strategies, global branding, pricing, distribution, and communication. Case studies and real-world examples illustrate how companies adapt their marketing strategies to various international environments, ensuring competitiveness and long-term success in a diverse and rapidly changing world.
Recommended Textbook
Strategic Marketing 10th Edition by David Cravens
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15 Chapters
524 Verified Questions
524 Flashcards
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Page 2
Chapter 1: New Challenges for Market Driven Strategy
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) Which of the following stages of marketing strategy process considers organizational design and marketing strategy implementation and control?
A) Implementing and managing market-driven strategy
B) Designing market-driven strategy
C) Identifying and evaluating markets, segments, and customer value
D) Market-driven program development
Answer: A
Q2) Customer linking is an example of an outside-in process.
A)True
B)False
Answer: True
Q3) A _____ is a single product or brand,a line of products,or a mix of related products that meets a common or a group of related market needs,and its management is responsible for the basic unctions.
A) market section
B) strategic business unit
C) business segment
D) marginal piece
Answer: B
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Page 3
Chapter 2: Markets and Competitive Space
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) The value chain analysis considers the vertical network of firms involved in production.
A)True
B)False
Answer: True
Q2) The influence of competing brands becomes weaker with closer substitutability and more direct competition.
A)True
B)False Answer: False
Q3) In the initial stage of competition,the competitors concentrate on market share for end products and profits.
A)True
B)False Answer: False
Q4) When modularization occurs,products become commodities.
A)True
B)False Answer: True
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Chapter 3: Strategic Market Segmentation
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) ______ include attitudes and brand awareness.
A) Use situation variables
B) Buyers' needs and preferences variables
C) Demographic variables
D) Purchase-behavior variables
Answer: B
Q2) Market concentration determines the extent to which the supplier must tailor the product to each organizational buyer.
A)True
B)False
Answer: False
Q3) Which of the following is a use situation variable?
A) Lifestyle of buyers
B) Brand loyalty status
C) Prior experience with product
D) Frequency of purchase
Answer: C
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Chapter 4: Strategic Customer Management: Systems, ethics,
and Social Responsibility
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) What information should a database created through CRM technology contain?
Q2) The _____ level of CRM considers the implications of knowledge about customers and their preferences across the entire organization.
A) field
B) customer-facing
C) company-wide
D) functional
Q3) _____ is a cross-functional core business process that is specifically concerned with achieving improved shareholder value through the development of effective affiliations with key customers and customer segments.
A) Benchmarking
B) Customer equity
C) Customer relationship management
D) Customer value proposition
Q4) _____ has to be avoided when implementing CRM initiatives.
A) Creating a customer strategy before implementing CRM
B) Changing the organization before putting CRM in place
C) Assuming that more CRM technology is necessarily better
D) Investing in building relationships with interested customers
6
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Chapter 5: Capabilities for Learning About Customers and Markets
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34 Verified Questions
34 Flashcards
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Sample Questions
Q1) _____ is the part of the learning process of market-oriented companies that emphasizes the importance of keeping and valuing prior information.
A) Objective inquiry
B) Information distribution for synergy
C) Mutually informed interpretations
D) Accessible memory
Q2) Typically,the MIS does not interact in the decision-making process and is primarily used in collecting data.
A)True
B)False
Q3) Market-driven organizations are primarily interested in static events,rather than factors that cause change,in the markets.
A)True
B)False
Q4) Unbundling information from its physical carrier will provide access as well as speed in organizations.
A)True
B)False
Q5) List the market-sensing processes used by market-driven companies.
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Chapter 6: Market Targeting and Strategic Positioning
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) Positioning shows how the company or brand is differentiated from its competitors.
A)True
B)False
Q2) Segment targeting is used more extensively than product differentiation in marketing.
A)True
B)False
Q3) The total sales and profits of a product will decline after it reaches the maturity stage.
A)True
B)False
Q4) Explain how test marketing can help assess positioning effectiveness.
Q5) Which of the following is a characteristic of emerging markets?
A) Sales are highest in this stage of the product life cycle.
B) Factors that drive market growth are clearly defined at this stage.
C) Market segments are most defined at this stage.
D) Profits are not obtained at this stage of the product life cycle.
Q6) Briefly explain the four life cycle stages of the product-market environment.
Q7) Identify and discuss the three possible targeting strategies in growth markets.
Page 8
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Chapter 7: Strategic Relationships
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Sample Questions
Q1) A _____ between two organizations is an agreement to cooperate to achieve one or more common important objectives without forming a separate entity.
A) joint venture
B) merger
C) divestiture
D) strategic alliance
Q2) Value chain relationships provide access to consumer and organizational end-users.
A)True
B)False
Q3) Alliances can seek official _____ from bodies like the US Justice Department stating the authority does not intent to challenge the activities of the alliance.
A) patents
B) copyrights
C) laurels
D) comfort letters
Q4) What features should a successful disengagement plan for a strategic alliance contain?
Q5) What are the advantages and disadvantages of outsourcing firm activities?
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Chapter 8: Innovation and New Product Strategy
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) The _____ is a form of innovation through collaborative relationships where anybody can propose problems,offer solutions,and decide which solutions to use.
A) elite circle
B) innovation mall
C) innovation community
D) consortium
Q2) A product prototype is the first completed model of the product that is ready for commercial production and marketing.
A)True
B)False
Q3) When products become commodities,profit margins increase and differentiated advantages are easily achieved.
A)True
B)False
Q4) How can innovations be classified? What are the different types of innovations?
Q5) Describe how focus groups help generate new-product ideas.
Q6) Describe the various forms of innovation through collaborations?
Q7) What is proactive cannibalization and what is the strategic logic of this concept?
Page 10
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Chapter 9: Strategic Brand Management
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Sample Questions
Q1) Brands that have been successful over a long time period offer useful insights about brand strategy management.Discuss some of these insights.
Q2) Preference mapping offers useful guidelines for strategic targeting and product positioning.
A)True
B)False
Q3) Brand extension consists of two well-known brands working together in promoting their products.
A)True
B)False
Q4) Which of the following leads to a negative impact on brand management?
A) Reduced customer search costs
B) Fragmentation of markets and media
C) Increased brand loyalty
D) Reduction in buyer's perceived risk
Q5) What functions do brands serve for sellers?
Q6) List the measures that Aaker proposes to capture all relevant aspects of brand equity.
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Chapter 10: Value Chain Strategy
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Sample Questions
Q1) If a company decides to distribute its products through one retailer or dealer in the trading area,then the company is following a(n) _____ distribution strategy.
A) intensive
B) selective
C) exclusive
D) moderate
Q2) Which of the following is the final step in selecting the distribution strategy?
A) Selecting the channel configuration
B) Determining the type of channel arrangement
C) Deciding the intensity of distribution
D) Identifying appropriate distribution strategy
Q3) Relationships between the conventional distribution channel participants are rather informal and the members are not closely coordinated.
A)True
B)False
Q4) Agile supply chains require long-term partnership with suppliers.
A)True
B)False
Q5) Discuss the factors that influence distribution decision.
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Chapter 11: Pricing Strategy
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Sample Questions
Q1) The second step in selecting a pricing strategy is analyzing the pricing situation.
A)True
B)False
Q2) Charging a very low price for a product with the intent of driving competitors out of business is referred to as _____.
A) cannibalization
B) price fixing
C) predatory pricing
D) deceptive pricing
Q3) Reverse auction pricing involves sellers bidding for organizational buyers' purchases.
A)True
B)False
Q4) Customer value mapping estimates are based on the differentiated benefits that a customer receives from a product.
A)True
B)False
Q5) Explain the role of price in the distribution strategy.
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Page 13
Chapter 12: Promotion, advertising, and Sales Promotion Strategies
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) Which of the following is a disadvantage of the percent of sales method of setting promotional budgets?
A) It heavily relies on the experience and judgment of the marketing team.
B) It can result in too much spending on promotion when sales are high and not enough when sales are low.
C) Its budgeting method is directly guided by how much competitors spend.
D) It does not base its budgeting on past expenditure patterns.
Q2) _____ measure(s) consumers' awareness of specific ads and campaigns by asking questions to determine if a sample of people remembers an ad.
A) Recall tests
B) Effort/result models
C) Longitudinal studies
D) Test marketing
Q3) Explain the challenges impacting the creative process in advertising and changing the design of creative strategies and media.
Q4) Define and explain the benefits of the objective and task method of promotion budget.
Q5) List the activities involved in designing an organization's promotion strategy.
Q6) Identify the advantages and disadvantages of advertising.
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Chapter 13: Sales, digital, and Direct Marketing Strategies
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Sample Questions
Q1) In direct marketing,accuracy of targeting is only as good as the lists used to access potential buyers.
A)True
B)False
Q2) Sales representatives of Oasis Travels collaborate with various hotels across the state to get customers to book package tours.Which of the following sales positions do the salespeople of Oasis Travels hold?
A) New business selling
B) Consultative selling
C) Missionary selling
D) Trade selling
Q3) Which of the following initiatives of forming a salesforce strategy requires deciding how personal selling is expected to contribute to the marketing program?
A) Determining the role of the sales force in the promotion strategy
B) Selecting the selling process
C) Deciding if and how alternative sales channels will be utilized
D) Designing the sales
Q4) List the activities that make up the selling process.
Q5) What are the major initiatives of a salesforce strategy?
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Chapter 14: Designing Market-Driven Organizations
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Sample Questions
Q1) _____ organizational design assigns departments,groups,or individuals,responsibility for specific activities,such as advertising and sales promotion,pricing,sales,marketing research,and marketing planning and services.
A) Product-focused
B) Functional
C) Market-focused
D) Matrix
Q2) Which of the following organizational designs would utilize a cross-classification approach that emphasizes two different factors,such as products and marketing functions?
A) Functional organizational design
B) Market-focused design
C) Product-focused design
D) Matrix design
Q3) A key advantage of functional organizational design is its customer focus.
A)True
B)False
Q4) Describe the dependence of innovation and growth on knowledge workers.What should the management of these workers emphasize on?
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Chapter 15: Strategic Marketing Implementation and Control
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Sample Questions
Q1) The _____ approach allows consideration of specific activities which will accomplish the objective,but also formally includes an assessment of the strategy component across all aspects of the business unit at the same time.
A) vertical assessment
B) balanced scorecard
C) strategic marketing audit
D) benchmarking
Q2) The balanced scorecard method is used to implement marketing plans.
A)True
B)False
Q3) Discuss factors that influence the implementation of a marketing strategy.
Q4) _____ use both internal and external information sources to provide a structure for monitoring the effectiveness of marketing activities and strategies.
A) Marketing segmentation strategies
B) Balanced scorecard methods
C) Marketing metrics
D) Salesforce strategies
Q5) What guiding points should be considered when selecting relevant marketing metrics?
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