International Marketing Communications Test Preparation
Course Introduction
International Marketing Communications explores the strategies and practices organizations use to communicate effectively with global audiences. This course examines the integration of advertising, public relations, digital media, sales promotion, and direct marketing within cross-cultural contexts. Students will analyze how cultural, economic, and legal environments impact message design and delivery in international markets. Through case studies and practical projects, the course equips learners with the skills to develop and manage comprehensive marketing communication campaigns tailored for diverse international audiences, emphasizing branding, message adaptation, media selection, and ethical considerations in a globalized world.
Recommended Textbook
International Marketing 16th Edition by Philip Cateora
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19 Chapters
1945 Verified Questions
1945 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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95 Verified Questions
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Sample Questions
Q1) Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?
A) They do not begin internationalization at these stages.
B) They take a strategic approach to decision making regarding international expansion.
C) They are more reactive in nature and embark on internationalization without planning.
D) They intend to maintain a continuous market representation in foreign markets.
E) They are a result of dedicated production capacity maintained for foreign markets.
Answer: C
Q2) A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.
A)True
B)False
Answer: True
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Chapter 2: The Dynamic Environment of International Trade
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Sample Questions
Q1) Obtaining export licenses for products on the export control list is more arduous than for those items that are exempted from the list.
A)True
B)False
Answer: False
Q2) Which of the following is a defining characteristic of a balance-of-payments statement?
A) It is a record of the transactions between the government of a country and the private companies.
B) It records all financial transactions between the residents of a country and those of the rest of the world.
C) It records the trade policies of the member nations of the WTO.
D) It is an annual record of the profitable foreign transactions made by a particular country.
E) It is a localfirm's financial statement, where the credits and debits must offset each other.
Answer: B
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Chapter 3: History and Geography: The Foundations of Culture
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Sample Questions
Q1) Which of the following commodities helped Britain erase the tea-caused trade deficit with China during the 1800s?
A) Watches
B) Betel nuts
C) Diamonds
D) Textiles
E) Opium
Answer: E
Q2) Which of the following treaties was revised to include a total ban on the export of hazardous wastes by developed nations?
A) Treaty of Lisbon
B) The Basel Convention
C) The North American Free Trade Agreement
D) ASEAN charter
E) St. Andrews agreement
Answer: B
Q3) The United States is a major exporter of petroleum products.
A)True
B)False
Answer: False
Page 5
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) In the context cultural values, the _____ Index refers to the preference for behavior that promotes one's self-interest.
A) Individualism/Collectivism
B) Power Distance
C) Uncertainty Avoidance
D) Masculinity/Feminity
E) Linguistic
Q2) On the basis of Hofstede's four dimensions, cultures with high Power Distance Index (PDI) scores tend to be:
A) secular.
B) hierarchical.
C) flat in organization.
D) fragmented.
E) Mexico
Q3) Cultures low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.
A)True
B)False
Q4) Discuss the illusion of similarities facing the international marketer.
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Chapter 5: Culture, Management Style, and Business Systems
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Sample Questions
Q1) The finance minister of a developing country demands a heavy payment for approval of a multi-million dollar contract with a foreign company. This practice would be called _____.
A) extortion
B) subornation
C) lubrication
D) larceny
E) malfeasance
Q2) The notion that competition is crucial for efficiency, improvement, and regeneration is fundamental to Western management practices.
A)True
B)False
Q3) In _____ decision making, participation by middle management tends to be deemphasized.
A) democratic
B) decentralized
C) decentralized committee
D) non-hierarchical
E) top-level management
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Q4) Discuss the American manager's attitude toward objectivity in decision making.
Chapter 6: The Political Environment: a Critical Concern
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Sample Questions
Q1) List the government agencies that are involved in promoting foreign investment and international business.
Q2) The Foreign Credit Insurance Association underwrites trade and investments for U.S. firms.
A)True
B)False
Q3) Which of the following forms of terrorism uses the Internet to inflict damage?
A) Germterrorism
B) Bioterrorism
C) Cyberterrorism
D) Ecoterrorism
E) Narcoterrorism
Q4) Barring Latin America, the risks of confiscation and expropriation have lessened over the last two decades.
A)True
B)False
Q5) Economically prosperous countries do not display strong nationalistic feelings.
A)True
B)False
Q6) Briefly discuss the role of PSAs and NGOs.
Page 8
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Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) Antitrust laws were not enforced in the United States for the better part of the twentieth century.
A)True
B)False
Q2) Legal ownership in one country does not necessarily mean ownership in other countries.
A)True
B)False
Q3) U.S. firms, their foreign subsidiaries, or foreign firms that are licensees of U.S. technology cannot sell a product to a country in which the sale is considered by the U.S. government to affect:
A) the competitive balance of world trade.
B) the competitive balance of free competition inside the U.S.
C) the relationship of the US with the world community.
D) the overall balance of payments of the United States.
E) the national security of the United States.
Q4) Describe how countries are facing the threat of environmental issues through green marketing legislation.
Q5) Identify the two types of licenses required for export.
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Chapter 8: Developing a Global Vision Through Marketing Research
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Sample Questions
Q1) Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.
A)True
B)False
Q2) List the six steps in a research process.
Q3) Marketing research is a general noneconomic review of conditions affecting the marketing division's business.
A)True
B)False
Q4) Which of the following statements is true about quantitative research?
A) It includes direct observation of consumers in choice or product usage situations.
B) It studies the dynamic interplay between peoples' feelings and their resulting actions.
C) It is generally associated with survey research that involves "yes" or "no" questions.
D) It includes recording consumers' first impression about products.
E) It is used to formulate and define a problem more clearly.
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Page 10
Chapter 9: Economic Development and the Americas
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113 Verified Questions
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Sample Questions
Q1) Dynamic economies differ from static economies in that dynamic economies:
A) need not match marketing efforts with the market needs and wants.
B) have rapidly changing consumption patterns.
C) have rigid consumption patterns.
D) define marketing as typically nothing more than a supply effort.
E) do not require the marketer to be prepared for economic shifts and emerging markets.
Q2) Which of the following is an indicator of economic development?
A) Population expansion.
B) Expanding state ownership.
C) Extent of social overhead capital.
D) Social reformation.
E) Cultural diversity.
Q3) Bahamas is a member of _____.
A) CARICOM
B) NAFTA
C) CFTA
D) LAIA
E) Mercosur
Q4) What is economic development?
Page 11
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Chapter 10: Europe, Africa, and the Middle East
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Sample Questions
Q1) The initial aim of a multinational market is to protect businesses that operate within its borders.
A)True
B)False
Q2) Government bureaucracy, corruption, and organized crime are common problems found in _____.
A) Latin America
B) The United States
C) China
D) former Soviet Union
E) Japan
Q3) The decisions of the European Court of Justice can be appealed in national courts.
A)True
B)False
Q4) The importance of political unity to fully achieve all the benefits of economic integration has driven European countries to form the World Trade organization (WTO).
A)True
B)False
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Page 12
Chapter 11: Asia Pacific Region
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Sample Questions
Q1) The United States has granted NTR (normal trade relations) status to Vietnam.
A)True
B)False
Q2) The primary multinational trade group in Asia is _____.
A) NAFTA
B) COMESA
C) CEFTA
D) SADC
E) ASEAN
Q3) According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?
A) Products usually developed for more affluent consumers will not be appropriate for BOPMs.
B) Most BOPMs are geographically isolated and thus difficult to access.
C) Protective policies make BOPMs difficult to penetrate.
D) Exchange-rate fluctuations make BOPMs very volatile.
E) Language and cultural barriers make BOPMs unattractive and sometimes hostile.
Q4) List the countries referred to as the Asian Tigers. Why are they referred to as the Asian Tigers?
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Chapter 12: Global Marketing Management: Planning and Organization
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Sample Questions
Q1) The advantages of ____, a market-entry strategy, are most apparent when capital is scarce, import restrictions forbid other means of entry, a country is sensitive to foreign ownership, or patents and trademarks must be protected against cancellation for nonuse.
A) a consortia
B) exporting arrangements
C) strategic understandings
D) licensing
E) joint ventures
Q2) Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
A) Company character
B) Product adaptation
C) Advertising
D) Situation analysis
E) Budgets
Q3) Licensing is a form of exporting.
A)True
B)False
Q4) What is a strategic international alliance (SIA)?
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Chapter 13: Products and Services for Consumers
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Sample Questions
Q1) An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market.
A)True
B)False
Q2) Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.
A)True
B)False
Q3) Ingrid is developing promotional materials and product demonstrations to easily communicate the benefits of her cleaning products. Ingrid is trying to enhance the _____ of her products.
A) relative advantage
B) compatibility
C) complexity
D) complexity.
E) observability
Q4) Products from developing countries have the highest quality image.
A)True B)False
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Chapter 14: Products and Services for Businesses
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Sample Questions
Q1) Which of the following statements regarding the industrial goods market is true?
A) Industrial goods are marketed through the same channels as consumer goods.
B) Industrial goods are more standardized than consumer goods.
C) Industrial goods are meant for consumption by the buyer.
D) The industrial goods market is highly concentrated.
E) Marketing efforts in the industrial goods market are highly customized.
Q2) Which of the following factors account for greater market similarities among industrial goods customers than among consumer goods customers?
A) The inherent nature of the product.
B) The motive of both groups of customers being individual satisfaction.
C) Government control over design specifications.
D) Industrial goods being associated with after-sales services.
E) The restriction on international sale of industrial goods.
Q3) For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.
A)True
B)False
Q4) Explain the concept of derived demand. Provide an illustration.
Q5) What are the trends that spur demand for technologically advanced products?
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Chapter 15: International Marketing Channels
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Sample Questions
Q1) Merchant middlemen tend to be more controllable than agent middlemen because they take title to manufacturers' goods.
A)True
B)False
Q2) Home-country middlemen are also known as _____ middlemen.
A) area
B) local
C) merchant
D) domestic
E) regional
Q3) In the context of channel-of-distribution structures, discuss the distinguishing features of the Japanese distribution structure.
Q4) In the context of the different kinds of middlemen, in 2003, the WTO ruled export management companies to be in violation of international trade rules.
A)True
B)False
Q5) What are the various issues that must be taken into consideration by an e-vendor?
Q6) Write a short note on the import-oriented distribution structure.
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Chapter 16: Integrated Marketing Communications and International Advertising
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Sample Questions
Q1) In the context of media planning and analysis, billboards are especially useful in countries:
A) with high income levels.
B) where the laws governing the Internet are very complicated.
C) with high illiteracy rates.
D) where sales promotions are not efficacious.
E) where people prefer buying in small quantities.
Q2) Which of the following are especially vulnerable as EU member states decide which area of regulation should apply to these services?
A) Newspaper advertising.
B) Radio advertising.
C) Outdoor services.
D) Personal selling.
E) Internet services.
Q3) One of the drawbacks of satellites is also their strength, that is, their ability to span a wide geographical region covering many different cultures.
A)True
B)False
Q4) Define sales promotion.
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) Though maturity and emotional stability are essential, the transnational manager is rarely expected to have considerable breadth of knowledge of many subjects both on and off the job.
A)True
B)False
Q2) Which of the following is the final link in the culmination of a company's marketing and sales efforts?
A) Chairperson
B) Marketing manager
C) Sales representative
D) General manager
E) Accountant
Q3) Personal career planning for the expatriate is a significant strategy that helps companies prevent returnee attrition.
A)True
B)False
Q4) What is the reason for the failure of individual incentives to motivate employees in Japan?
Q5) How important is the family in the success of an expatriate manager?
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Chapter 18: Pricing for International Markets
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Sample Questions
Q1) Dumping in the world markets is likely to increase when:
A) domestic production capacity is low.
B) demand in the home country is low.
C) demand in the foreign country is low.
D) foreign production capacity is high.
E) cost of production is low.
Q2) What is the difference between variable-cost pricing and full-cost pricing?
Q3) Which of the following is true of free trade zones (FTZs)?
A) In an FTZ, payment of import duties is postponed until the product leaves the FTZ area and enters the country.
B) FTZs operate throughout the world, replacing imported goods with domestic goods.
C) An FTZ is, in essence, a taxable enclave and considered part of the country as far as import regulations are concerned.
D) An FTZ benefits export companies but does not offer any advantages to an importer.
E) The creation of FTZs typically increases taxes, duties, surcharges, and freight charges on imported goods.
Q4) What are the essential features required while making price quotations?
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Chapter 19: Negotiating With International Customers,
Partners, and Regulators
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Sample Questions
Q1) Give a brief description of the styles of negotiation of the Japanese, the Koreans, and the French.
Q2) Which negotiation tactic, according to foreign negotiators, is most useful when dealing with Americans?
A) Offering cutbacks on deals.
B) Including higher-level executives in talks.
C) Providing lots of self-disclosures.
D) High first-offers, followed immediately with deeply discounted second-offers.
E) Taking time over the negotiations.
Q3) Compare the approaches of the Americans and the Japanese to the four stages of business negotiations.
Q4) How do approaches to complex negotiation tasks differ from Westerners and Asians?
Q5) In the context of the effect of values on international business negotiations, American buyers achieve better results than Japanese buyers.
A)True
B)False
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Q6) What are the four kinds of problems caused by cultural differences in international business negotiations?