International Marketing Communications Exam Solutions
Course Introduction
International Marketing Communications explores the strategies, tools, and media used by organizations to effectively communicate with global audiences. The course examines the cultural, legal, and ethical challenges involved in designing and implementing marketing communication campaigns across different countries and regions. Students learn about integrated marketing communications (IMC), advertising, public relations, digital marketing, and promotional tactics tailored for international markets. Emphasis is placed on adapting messages to diverse cultural contexts, selecting appropriate channels, and measuring the impact of campaigns to achieve organizational objectives in the global marketplace.
Recommended Textbook
International Marketing 15th Edition by Philip; Gilly
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19 Chapters
1837 Verified Questions
1837 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Your _____ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.
A) self-space
B) personality
C) demographic character
D) self-reference criterion (SRC)
E) concept of integration
Answer: D
Q2) In order for a company to be globally aware, what are the two things a company must do?
Answer: In order for a company to be globally aware, the company must (1) have a tolerance for cultural differences and (2) have knowledge of cultures, history, world market potential, and global economic, social, and political trends.
Q3) A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.
A)True
B)False
Answer: False
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Chapter 2: The Dynamic Environment of International Trade
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Sample Questions
Q1) Briefly describe the elements of a balance-of-payments statement.
Answer: A balance-of-payments statement includes three accounts: the current account-a record of all merchandise exports, imports, and services plus unilateral transfers of funds; the capital account-a record of direct investment, portfolio investment, and short-term capital movements to and from countries; and the official reserves account-a record of exports and imports of gold, increases or decreases in foreign exchange, and increases or decreases in liabilities to foreign central banks.
Of the three, the current account is of primary interest to international business.
Q2) The reciprocal impact of U.S. assistance to other countries to develop their markets and improve global trade was that the recipient countries provided funds for American domestic infrastructure development efforts.
A)True
B)False
Answer: False
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4
Chapter 3: History and Geography: The Foundations of Culture
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Sample Questions
Q1) Further to the inclusion of the Roosevelt Corollary, all of the following were considered to be integral parts of the Monroe Doctrine EXCEPT:
A) no further European colonization in the New World.
B) abstention of the U.S. from European political affairs.
C) nonintervention of European governments in the governments of the Western Hemisphere.
D) "entrance tax" for European nations wanting to engage in trade with the U.S.
E) the United States would police Latin American nations.
Answer: D
Q2) The United States is now the world's top polluter.
A)True
B)False
Answer: False
Q3) The Monroe Doctrine, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society.
A)True
B)False
Answer: False
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) Dutch management professor Geert Hofstede refers to culture as the "software of the mind."
A)True
B)False
Q2) Describe the two most important perspectives on the importance of geography's influence on consumer behavior.
Q3) Emma Smith has just been hired as a consultant for the Smith Barney stock brokerage firm. Her task is to determine whether Smith Barney should use face-to-face contacts to encourage sales or the more impersonal electronic communications that have become so popular today. Her data indicate (based on reviews of Individualism/Collectivism studies) that all but one of the following countries would probably favor electronic communication. Which country would most likely favor face-to-face contact with a Smith Barney broker?
A) United States
B) Australia
C) Canada
D) Japan
E) Great Britain
Q4) What is the role of education on culture and economic development of a country?
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Chapter 5: Culture, Management Style, and Business Systems
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Voluntarily offered payment by someone seeking unlawful advantage is called:
A) extortion.
B) subornation.
C) lubrication.
D) agent's fees.
E) bribery.
Q2) Which of the following would most likely be characterized as being an imperative business custom?
A) Establishing friendships
B) Speaking the language
C) Understanding the native religions
D) Drinking the local drinks
E) Having a knowledge of trading law
Q3) Discuss the American manager's attitude toward objectivity in decisions.
Q4) Imperatives are generally universal across cultures.
A)True
B)False
Q5) Distinguish the two time systems defined by Edward Hall.
Q6) Briefly describe the guidelines for adaptation.
Q7) How popular is the marketing orientation in organizations? Page 7
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Page 8
Chapter 6: The Political Environment: A Critical Concern
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Sample Questions
Q1) Adherence to World Trade Organization (WTO) rules means a loss of sovereignty to its member nations.
A)True
B)False
Q2) In North Korea there is little foreign investment. One of the reasons is the severe application of ___. Any foreign investor or producer is required to sell its products at prices stated by the North Korean government rather than letting market value and demand determine prices.
A) exchange controls
B) local-content laws
C) import restrictions
D) tax controls
E) price controls
Q3) List the government agencies that are involved in promoting foreign investment and international business.
Q4) It is illegal for U.S. citizens to pay bribe unless it is a common practice in the host country.
A)True
B)False
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Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) Apart from intellectual property laws, another illustration of how fundamental differences in the common and code systems can cause difficulty is:
A) civil laws.
B) laws governing export and import.
C) heredity laws.
D) criminal laws.
E) in the performance of a contract.
Q2) The General Agreement on Trade and Tariffs, a major provision of the World Trade Organization, is the most comprehensive multilateral agreement on intellectual property to date.
A)True
B)False
Q3) Which of the following acts developed by the European Union erases legal and trade differences that have existed for decades between the member nations?
A) European Sanctity Act
B) European Antitrust Act
C) European Unification Act
D) Single European Market Act
E) No European Union Act exists
Page 10
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Chapter 8: Developing a Global Vision Through Marketing Research
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Sample Questions
Q1) One disadvantage of decentralized research management is possible ineffective communications with ____.
A) field personnel
B) home-office executives
C) customers
D) local agencies
E) foreign agencies
Q2) In Italy and many Latin countries, family generally means parents and children.
A)True
B)False
Q3) Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.
A)True
B)False
Q4) With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.
A)True
B)False
Page 11
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Chapter 9: Economic Development and the Americas
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Sample Questions
Q1) Mercosur is the largest common-market agreement in the Americas.
A)True
B)False
Q2) Considering the United Nations' stages of economic development presented in the text for classifying countries with respect to levels of industrialization, if a country is industrially underdeveloped, agrarian, and has subsistence society with rural populations and extremely low per capita income levels, the country is in which of the following groups?
A) PDCs (parallel-developed countries)
B) LLDCs (least-developed countries)
C) LDCs (less-developed countries)
D) NICs (newly industrialized countries)
E) RGCs (rapid-growth countries)
Q3) Which of the following treaties provided the legal basis for Mercosur?
A) Treaty of Accession 2003
B) Treaty of Asunción
C) Pretoria Accord
D) Extradition treaty
E) Treaty of Montevideo
Q4) What are the various factors that promote the economic growth of NICs?
Page 12
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Chapter 10: Europe, Africa, and the Middle East
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Sample Questions
Q1) It was not until this single market was established that the United States, Japan, and other countries gave serious thought to creating other alliances. Which single market is being talked about?
A) European Commission
B) The European Economic Community
C) The European Steel and Coal Community
D) The European Union
E) The European Community
Q2) Discuss the functions of the institutions under the European Union.
Q3) A _____ is the intermediate step between a free trade area and a common market.
A) political union
B) common market
C) regional cooperation for development (RCD)
D) customs union
E) free trade area (FTA)
Q4) Describe free trade area, customs union, common market, and political union.
Q5) The Baltic States had a history of a free trade regime.
A)True
B)False
Q6) Describe the European Union today.
Page 13
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Chapter 11: The Asia Pacific Region
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Sample Questions
Q1) Describe the events that have had major impact on China's economy.
Q2) This region in China is the political and R&D center of China. The 75-mile corridor in this region hosts some 5,000 Chinese high-tech companies, and more than 1,000 international IT companies. Perhaps the key to this region is the quality of its higher education. Identify the region in discussion.
A) The coastal Dalian city
B) The Pearl River Delta
C) The Yangtze River Delta
D) Beijing-Tianjin
E) Fujian
Q3) A major issue that China has to address in its path to economic growth is human rights.
A)True
B)False
Q4) Half of Shanghai's GDP is derived from which of the following industries?
A) Financial services
B) Steel
C) Electronic products
D) Shipping
E) Software
Page 14
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Chapter 12: Global Marketing Management: Planning and Organization
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Sample Questions
Q1) Which of the following industries would likely have the most visible strategic international alliances?
A) Computers
B) Airlines
C) Retail food stores
D) Shoe manufacturing
E) Athletic equipment
Q2) _____ planning incorporates generalized goals for the enterprise as a whole.
A) Operational
B) Tactical
C) Corporate
D) Collaboration
E) Personnel
Q3) Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity. This new firm will be allowed to conduct business and actively compete in the European Union's various markets. A good description of the new company would be a "joint venture."
A)True
B)False
Q4) List the four phases of the international planning process.
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Chapter 13: Products and Services for Consumers
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Sample Questions
Q1) Everett Rogers notes that four crucial elements impact the diffusion of new ideas. What are those elements?
Q2) Installation, repair and maintenance, deliveries, and warranties are all found in which of the following components of the product component model used in the text?
A) Core component
B) Support services component
C) Packaging component
D) Functional component
E) Global component
Q3) Consumer services are distinguished by four unique characteristics--intangibility, inseparability, homogeneity, and longevity.
A)True
B)False
Q4) The packaging component of the product component model contains the physical product and all its design and functional features.
A)True
B)False
Q5) Describe the process called product homologation.
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Chapter 14: Products and Services for Businesses
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Sample Questions
Q1) For many industrial products, the revenues from associated services exceed the revenues from the products. Which of the following examples best illustrates this statement?
A) Paper produced in a paper mill
B) A dental laboratory that prepares false teeth
C) Cell phones
D) A fax machine
E) A heavy duty lathe machine
Q2) Which of the following is, perhaps, the most significant environmental factor affecting the international market for industrial goods and services?
A) Foreign exchange
B) Political conditions
C) The degree of industrialization
D) The level of competition
E) Inflation
Q3) ISO 9000 standards apply to specific products.
A)True
B)False
Q4) Explain the concept of derived demand. Provide an illustration.
Q5) Describe the most advanced stage of Rostow's economic development model.
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Chapter 15: International Marketing Channels
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Sample Questions
Q1) What is the basic function of the Export Trading Company Act?
A) It allows U.S. companies to bypass tax laws with respect to international trading.
B) It allows producers of similar products to form export trading companies.
C) It allows companies to bypass trade barriers in foreign countries.
D) It allows companies to earn the highest possible profits in foreign countries.
E) It allows companies to combine export shipments within single containers.
Q2) The foundation of the Japanese distribution system is the:
A) middleman.
B) intermediary.
C) manufacturer.
D) small retailer.
E) wholesaler.
Q3) Merchant middlemen take title to manufacturers' goods and assume the trading risks, so they tend to be less controllable than agent middlemen.
A)True
B)False
Q4) What is complementary marketing?
Q5) Discuss the distinguishing features of the Japanese distribution structure.
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Chapter 16: Integrated Marketing Communications and International Advertising
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Sample Questions
Q1) Errors at the receiving end do not occur if the message is encoded properly. A)True
B)False
Q2) Explain the importance of cultural diversity.
Q3) According to the text, billboards are especially useful in countries:
A) with high income levels.
B) where the laws governing the Internet are very complicated.
C) with high illiteracy rates.
D) where maximum households are below the poverty line.
E) where people prefer buying in small quantities.
Q4) According to one advertising executive, "International advertising is almost uniformly dreadful mostly because people:
A) don't know how to read."
B) don't like advertising in general."
C) don't understand language and culture."
D) don't have time to watch advertisement."
E) become conditioned to ignore advertising."
Q5) No advertising is allowed on the BBC in the United Kingdom. A)True B)False
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) The historical preference for expatriate managers and salespeople from the home country is giving way to a preference for:
A) outsourcers from the home country.
B) virtual managers and salespeople.
C) virtual expatriates.
D) local nationals.
E) visionary expatriates.
Q2) Fritz Weaver is a German national working for a U.S. company in Argentina. This would be an example of which of the following types of foreign worker classifications?
A) Outsourcers
B) Global specialists
C) Global expatriates
D) Third-country nationals
E) Multi-country nationals
Q3) Selling in relationship-oriented countries will require the most complete local knowledge possessed only by natives.
A)True
B)False
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Chapter 18: Pricing for International Markets
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Sample Questions
Q1) Exclusive distribution is often used to offset the effects of parallel importing.
A)True
B)False
Q2) The company that follows the approach of pricing as a static element:
A) views its export sales as proactive contributions to sales volume.
B) sets prices to a specific objective such as targeted market shares.
C) places a low priority on foreign business.
D) sets prices to achieve a specific objective.
E) does not export any excess inventory.
Q3) A good way to describe price escalation is to define the term as being the added costs incurred as a result of exporting products from one country to another.
A)True
B)False
Q4) Eliminating costly functional features or lowering overall product quality is a method of minimizing price escalation.
A)True
B)False
Q5) What is the difference between variable-cost pricing and full-cost pricing?
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Chapter 19: Negotiating With International Customers,
Partners, and Regulators
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Sample Questions
Q1) The first stage of the business negotiation process involves the parties' attempts to modify one another's needs and preferences through the use of various persuasive tactics.
A)True
B)False
Q2) Negotiators from which of the following countries is more likely to provide brutally frank negative feedback to foreign presenters?
A) U.S.A
B) Japan
C) China
D) Germany
E) Mexico
Q3) Businesspeople in Hong Kong tend to negotiate more competitively when using e-mail than in face-to-face settings.
A)True
B)False
Q4) Compare the approaches of the Japanese and the Americans to the four stages of business negotiations.
Page 22
Q5) What are the criteria for selecting international business negotiators?
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