Course Introduction
International Marketing Chapter Exam Questions
International Marketing examines the strategies and practices organizations use to market products and services across national boundaries. The course explores the complexities of the global marketplace, including cultural, economic, political, and legal differences that influence consumer behavior and marketing decisions. Topics include market entry strategies, cross-cultural communication, global branding, product adaptation, international distribution channels, and pricing strategies. Students gain an understanding of how to identify and evaluate international market opportunities, develop effective marketing plans, and address ethical and sustainability issues in global contexts.
Recommended Textbook
Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon
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14 Chapters
1284 Verified Questions
1284 Flashcards
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Page 2
Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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92 Verified Questions
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Sample Questions
Q1) When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love
Answer: D
Q2) When a product is part of a user's daily routine the user is said to have a(n) ________ type of relationship with the product.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love
Answer: C
Q3) Define the term "paradigm."
Answer: A paradigm is a set of beliefs that guide our understanding of the world.
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Chapter 2: Consumer and Social Well-Being
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) The social bottom line provides financial benefits directly to stockholders.
A)True
B)False
Answer: False
Q2) Why do all consumers sometimes replace a product that still functions?
A) Desire for new features
B) Change in the environment
C) Change in the person's role
D) All of the above
Answer: D
Q3) Which act makes it illegal for American executives to bribe foreigners to gain business?
A) Lanham Act
B) Foreign Corruption Practices Act
C) Patriot Act
D) Robinson-Patman Act
Answer: B
Q4) Explain the fair packaging and labeling act of 1966.
Answer: The fair packaging and labeling act regulates packaging and labeling of consumer products.
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Chapter 3: Perception
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Sample Questions
Q1) Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.
A) sensory signature
B) position
C) priming
D) trade dress
Answer: B
Q2) When Coke weaves a sound into a piece of music, the advertisement is using
A) sound marketing
B) audio watermarking
C) sound watermarking
D) music marketing
Answer: B
Q3) Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Learning Memory
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Sample Questions
Q1) A relative permanent change of behavior is called ________.
A) lifestyles
B) personality
C) learning
D) all of the above
Q2) When Campbell's markets many products under the same brand name it is called family branding.
A)True
B)False
Q3) Why do variable reinforcements result in behavior that is more difficult to extinguish than fixed schedules?
Q4) Conditioning effects are more likely to occur after the conditioned and unconditioned stimuli have been paired a number of times.
A)True
B)False
Q5) When Pavlov's famous dog responded to a bell signaling feeding time, Pavlov demonstrated classical conditioning.
A)True
B)False
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Chapter 5: Motivation and Affect
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Sample Questions
Q1) ________ suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate our behavior.
A) The theory of cognitive dissonance
B) Gestalt theory
C) Expectancy theory
D) Homeostasis
Q2) What theory of personality suggests that one person differs from another because of a number of different characteristics such as introversion or extroversion?
A) Trait theory
B) Collective unconscious theory
C) Freudian theory
D) Social conflict theory
Q3) Which of the following scholars is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Appreciation Test?
A) McClelland
B) Murray
C) Maslow
D) Herzberg
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7
Chapter 6: The Self: Mind, Gender, and Body
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92 Verified Questions
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Sample Questions
Q1) Historically, tattoos have been associated with people who are considered
A) social outcasts
B) members of the ruling class
C) members of fraternities
D) members of religious orders
Q2) In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers, including glamor lighting, a hair-blowing breeze, and virtual plastic surgery. If one of these girls sends a photo from this machine to her boyfriend, she is expressing the actual self state.
A)True
B)False
Q3) Explain the concept of "social comparison."
Q4) The body is adorned or altered in some way in every culture. One of the chief purposes for doing this is to place the individual in the social organization.
A)True
B)False
Q5) Explain the term "body image."
Q6) Explain and give a brief example of symbolic self-completion theory.
Page 8
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Chapter 7: Personality, Lifestyles, and Values
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Sample Questions
Q1) The Myers-Briggs type indicator is based on the work of ________.
A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Milton Rokeach
Q2) According to Freudian theory, when a young child incorporates the beliefs and ethics of his parents into his own psyche, he is essentially building a superego.
A)True
B)False
Q3) An individual with the personality trait of extroversion tends to be quiet and reserved.
A)True
B)False
Q4) Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on a personality theory called trait theory.
A)True
B)False
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9
Chapter 8: Attitudes and Persuasive Communication
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Sample Questions
Q1) The Berry and Dale advertising agency has proposed a new campaign for Bayer aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique involves creating ten different 15-second spots that all demonstrate reasons for using Bayer aspirin. Which theory of message communication is the agency trying to use for in its proposal for Bayer aspirin?
A) The trait-factor theory
B) The balanced communication theory
C) The two-factory theory
D) The theory of reasoned action
Q2) What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective.
B) Many people can learn the important parts of a message even when asleep.
C) The effectiveness of a message will increase over time.
D) The effectiveness of positive sources over less positive sources can be erased over time.
Q3) Why have multiattribute attitude models become so popular among marketing researchers? What three elements are specified in such models?
Q4) Explain the elaboration likelihood model (ELM).
Q5) Describe each component of the ABC model.
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Chapter 9: Decision Making
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Sample Questions
Q1) Which of the following is NOT a category in the buyclass theory of purchasing?
A) Straight rebuy
B) Innovative rebuy
C) Modified rebuy
D) New task
Q2) Define a hybrid product and give an example.
Q3) List and explain the five types of perceived risk.
Q4) Decisions driven by our emotional responses to a product are called ________.
A) affective
B) habitual
C) cognitive
D) compensatory
Q5) People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.
A) framing
B) the sum-cost fallacy
C) loss aversion
D) positioning
Q6) Explain how higher prices impact the consumer buying process.
Page 11
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Chapter 10: Buying, Using, and Disposing
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Sample Questions
Q1) Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.
A) store position
B) atmospherics
C) subliminal clues
D) marketscape theme
Q2) Explain the queuing theory.
Q3) A group composed of people that the consumer actually knows is called a(n) ________ reference group.
A) aspirational
B) tribal
C) membership
D) networked
Q4) Impulse items such as candy or gum are placed near the checkout.
A)True
B)False
Q5) Explain the hedonic shopping motive "the thrill of the hunt."
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Chapter 11: Groups and Social Media
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Sample Questions
Q1) A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
A) opinion group
B) demographic group
C) reference group
D) focus group
Q2) Explain the two-step flow model of influence.
Q3) Buzz is created by word-of-mouth advertising.
A)True
B)False
Q4) In America in the 1960s, the slogan "Do your own thing" reflected a movement away from conformity. Discuss the type of cultural pressures that could have caused this movement.
Q5) A reason why consumers conform is ________.
A) cultural pressures
B) fear of deviance
C) commitment
D) all of the above
Q6) What are norms? Why are they important?
Page 13
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Chapter 12: Income and Social Class
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Sample Questions
Q1) The wealthiest 160,000 U.S. families are considered one percenters.
A)True
B)False
Q2) What modern American ceremony would come closest in intent to a Native American potlatch?
A) A baptism
B) A marriage
C) A university graduation
D) The celebration ordered by a large company that has gained a new lucrative contract
Q3) Although there are many differences between social classes, almost all these differences can be summarized by the differences that income makes in a person's life.
A)True
B)False
Q4) A ________ is an economy that is driven by a fairly small group of rich people.
A) democracy
B) plutonomy
C) monarchy
D) homogany
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Chapter 13: Subcultures
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Sample Questions
Q1) The process of movement and adaption to one country's cultural environment by a person from another country is called ________.
A) immigration
B) de-ethnicization
C) acculturation
D) progressive learning
Q2) Which of the following is NOT one of the basic conflicts common to all teens?
A) Autonomy vs. belonging
B) Rebellion vs. conformity
C) Narcissism vs. conformity
D) Idealism vs. activism
Q3) Gen Y'ers are at home in ________, which communicates by texting and IMing.
A) thumb culture
B) the tween market
C) the gray market
D) microculture
Q4) Describe the Baby Boomer market and the impact it has had on marketing efforts.
Q5) Explain the term "Sandwich Generation."
Q6) Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.
Page 15
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Chapter 14: Culture
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Sample Questions
Q1) The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered ________.
A) high art products
B) style and cultural icons
C) low art products
D) craft products
Q2) Once a culture is established, it doesn't change. An apparent change in a culture is simply the emergence of a new culture.
A)True
B)False
Q3) List and explain the four interrelated functions in a culture.
Q4) A professor was given an administrative warning after he made an inappropriate joke about Princess Diana shortly after her death. Students were likely upset because they saw Princess Diana as a profane individual worthy of special attention and respect.
A)True
B)False
Q5) Define the term "fashion system."
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