International Market Entry Strategies
Exam Materials
Course Introduction
This course explores the various strategies businesses employ to enter international markets, examining both opportunities and challenges presented by global expansion. Students will learn about export and import operations, licensing, franchising, joint ventures, wholly owned subsidiaries, and strategic alliances. The course delves into market selection, entry mode decision factors, risk analysis, cultural considerations, and adaptation to local regulatory environments. Through real-world case studies and practical assignments, students will develop an understanding of how to analyze international markets and formulate entry strategies to support organizational growth and competitiveness on a global scale.
Recommended Textbook
International Marketing 3rd Edition by
Dana Nicoleta Lascu
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17 Chapters
1889 Verified Questions
1889 Flashcards
Source URL: https://quizplus.com/study-set/1779
Page 2
Chapter 1: Scope, Concepts, and Drivers of International Marketing
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120 Verified Questions
120 Flashcards
Source URL: https://quizplus.com/quiz/35400
Sample Questions
Q1) Firms in the introductory stage of the product life cycle are most likely to move manufacturing operations and facilities abroad, to developing countries, in an attempt to take advantage of significantly lower labor costs.
A)True
B)False
Answer: False
Q2) Local firms targeting their products to local consumers are dependent on equipment, parts, and/or raw materials originating abroad.
A)True
B)False
Answer: True
Q3) When doing business in Latin America, a good marketing manager knows that:
A)it is crucial to show up early to a business meeting.
B)you don't have to "read between the lines" in the Latin American culture.
C)it is important to avoid alcohol and pork consumption.
D)it is important to interact with your client in a social setting before "getting to business."
Answer: D
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Chapter 2: An Overview of the International Marketing Environment
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Modern technology is fully adopted in all economic activity and new leading sectors emerge in the "drive to maturity" stage of the Rostow Modernization model.
A)True
B)False
Answer: True
Q2) These countries have a GNI per capita of US$3,466 to US$10,725.
A)High-income countries
B)Low-income countries
C)Upper middle-income countries
D)Lower middle-income countries
Answer: C
Q3) The fall of communism in Europe and the recent structural changes in China and Vietnam have reduced considerably the areas dominated by the ______________________________ philosophy on economic development.
Answer: Marxist-Leninist
Marxist Leninist
Q4) Commercial payment terms and collection experience indicate the availability of _________________________ reserves.
Answer: hard currency
Page 4
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Chapter 3: International Trade: Institutional Barriers and Facilitators
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Countervailing duty actions
A)give a rebate to the exporter.
B)impose punitive damages on importers.
C)are used in Communist countries that oppose Capitalism.
D)impose duties to offset dumping.
Answer: D
Q2) Which country is currently experiencing an arms embargo imposed by the United Nations Security Council as a punishment for its support of Sierra Leone's Revolutionary United Front?
A)Libya
B)Liberia
C)Egypt
D)South Africa
Answer: B
Q3) Excessive standards could and often do help local and international industry alike.
A)True
B)False
Answer: True
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Chapter 4: Regional Economic and Political Integration
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) Which of the following is not a successful monetary union?
A)European Monetary Union
B)South American Monetary Union
C)West African Economic and Monetary Union
D)Economic Community of West African States
Q2) The countries of the former Soviet Union have experienced Russian economic, political, and cultural dominance. As a result, Russian is spoken in many countries in Europe and Asia that were formerly part of the Soviet Empire.
A)True
B)False
Q3) ________________________________________ was created in 1980 to replace the Latin American Free Trade Association.
Q4) ____________________'s economic, political, and cultural dominance in the former Soviet Union has resulted, for example, in the use of the Russian language from the Baltics (Estonia, Lithuania, and Latvia) and the Ukraine, to the Asian republics of the former federation, such as Turkmenistan and Azerbaijan.
Q5) The countries that joined the first wave of the European Economic and Monetary Union are often referred to as ____________________.
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Chapter 5: Cultural Influences on International Marketing
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Fast food restaurants in India offer lamb burgers or vegetarian burgers instead of beef burgers to cater to the Hindu population.
A)True
B)False
Q2) Language plays a prominent role as an element of culture.
A)True
B)False
Q3) ____________________ is the manner in which society adapts to its habitat.
Q4) Which of the following is true regarding the Turkish subculture in Germany?
A)They maintain Turkish traditions.
B)They maintain Muslim religious traditions.
C)They have large, extended families as part of the household.
D)All of the above are true regarding the Turkish subculture in Germany.
Q5) Which of the following is not a pivotal constituent of culture?
A)ecology
B)ideology
C)acculturation
D)social structure
Q6) ____________________ societies emphasize values such as wealth, material success, ambition, and achievement.
Page 7
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Chapter 6: International Marketing Research: Practices and Challenges
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Export research is an example of a ____ study
A)Industry, market characteristics, and market trends
B)Consumer segmentation
C)Test marketing
D)Buyer behavior
Q2) Which method of research is not an example of quantitative research?
A)Content analysis
B)Focus groups
C)Surveys
D)Experiments
Q3) When a company wants to use coupons and promotions in a foreign country, the first thing it must do is research what types of advertising people will best respond to, rather than to check on the legality of premiums and coupons in these target markets.
A)True
B)False
Q4) Describe the various sales forecasting techniques.
Q5) Plant and warehouse location studies are NOT examples of distribution research.
A)True
B)False
Page 8
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Chapter 7: International Strategic Planning
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) An international marketing strategy involves developing and maintaining a strategic fit between the international company's objectives, competencies, and resources and the challenges presented by its international market or markets.
A)True
B)False
Q2) Which of the following is not a criteria that a firm should use to group countries to determine which country held the most opportunity for the firm?
A)Market potential
B)Political environment
C)Marketing support infrastructure
D)All of the above could be used.
Q3) Which segmentation requirement is most likely to be affected by a country with a large rural population?
A)Measurability
B)Substantiality
C)Accessibility
D)Differential response
Q4) Individual market segments should be easy to identify and
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Chapter 8: Expansion Strategies and Entry Mode Selection
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) _________________________ means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas.
Q2) Labor costs in the United States are quite high, averaging around _________________________.
Q3) Transfer pricing is a policy that a government may implement to encourage a company to keep its profits within the country's borders.
A)True
B)False
Q4) Airbus has subsidiaries in _________________________, ____________________, and ____________________.
Q5) What region has been identified as the outsourcing hub and back-office of the Western world?
A)Southeastern Europe
B)South America
C)Asia
D)Africa
Q6) Companies engaging in _________________________ have their own in-house exporting expertise, usually in the form of an exporting department.
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Chapter 9: Products and Services: Branding Decisions in International Markets
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Which of the following is true about the ISO 9000 certification?
A)It discourages multinationals from engaging in hazardous environmental practices.
B)It ensures that corporate policies are efficiency oriented.
C)It ensures that the products or services satisfy customer requirements.
D)All of the above are true about ISO 9000 certification.
Q2) Which statement regarding country-of-origin information is false?
A)The country-of origin-may be the country in which the headquarters is located even if the product is manufactured in another country.
B)Consumers from low-income countries tend to evaluate own-country products more favorably that products from other countries.
C)Country-of-origin information acts as a surrogate for product quality.
D)Country-of-origin information constitutes a product trait that is external to the product itself.
Q3) Unlike British consumers, French consumers perceive most store brands to be inferior to national brands.
A)True
B)False
Q4) How do consumer factors influence the counterfeiting of apparel products?
Page 11
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Chapter 10: International Product and Service Strategies
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111 Verified Questions
111 Flashcards
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Sample Questions
Q1) The complete assortment of the products that a company offers to its target international consumers is the
A)product width.
B)product mix.
C)product depth.
D)product assortment.
Q2) Lipton tea comes in at least three variants: Lipton Yellow Label, Lipton Ice Tea, and Lipton Brisk. This is an example of:
A)product length
B)product width
C)product depth
D)product variety
Q3) The product ____________________ is the total number of brands in the product mix.
Q4) ____________________ innovations have no disruption on consumption patterns and only involve product alterations, such as new flavors, or a new product that is an improvement over the old offering.
Q5) Ann Klein with Ann Klein II and Armani with Emporio Armani are examples of ____________________ offerings.
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Chapter 11: Managing International Distribution Operations and Logistics
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Which agency of the U.S. Department of Commerce advances U.S. national security, foreign policy, and economic interests?
A)The International Trade Administration
B)The Bureau of Export Administration
C)The U.S. Commercial Service
D)The Export-Import Bank
Q2) It is often cheaper for a company to build its own channel than to use an established channel.
A)True
B)False
Q3) ____ occurs when exporters agree to handle export functions for unrelated companies on a contractual basis.
A)Piggybacking
B)Network marketing
C)Parallel importing
D)Leap frogging
Q4) Logistics account for about 27 percent of Singapore's GDP.
A)True
B)False
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Chapter 12: International Retailing
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) In ____________________, there are so many vending machines that they interfere with pedestrian traffic.
Q2) _________________________ require members to pay an annual fee and operate in low-overhead facilities.
Q3) Discuss the trends in superstores.
Q4) Why do French companies rarely offer an extra product for free as a promotion?
A)French consumers are suspicious of "free" items.
B)Legal reasons make it difficult to offer high quality free items.
C)European Union policies discourage the use of free promotions.
D)Because demand exceeds supply for most consumer nondurables, promotions are unnecessary.
Q5) "Category killers" carry a wide variety of merchandise and offer a deep assortment. A)True
B)False
Q6) _________________________ are large specialty stores that carry a narrow variety of merchandise and a deep assortment.
Q7) Describe some of the obstacles that affect catalog retailing in developing countries.
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Chapter 13: The International Promotional Mix and Advertising Strategies
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) Through which medium do marketers in Burundi reach the mass market?
A)Television
B)Radio
C)Newspapers
D)Billboards
Q2) Which type of budget allocation method should not be used for firms that are entering a new market or whose brands are not known locally?
A)Objective-and-task
B)Executive-judgment
C)Competitive-parity
D)All-you-can-afford
Q3) Which of the following is not an advantage offered by local agencies?
A)Knowledge of the local market
B)Facilitation of interaction with the local media
C)Quality of advertising
D)All of the above are advantages of local agencies.
Q4) The Percentage-of-Sales method is most popular in Brazil and less popular in Germany.
A)True
B)False
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Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) ____________________ advertising is used to promote the company behind the different brands.
Q2) Which statement regarding sales promotion activities is true?
A)Promotion campaigns are global in nature.
B)Sales promotion tools can actually contribute to strengthening brand perceptions.
C)Sales promotion activities are often conducted independently of advertising activities.
D)Sales promotions rarely contribute to strengthening brand perceptions and attitudes.
Q3) Among examples of ____________________ sales promotion are point-of-purchase displays, free samples to initiate product trail, sweepstakes and contests.
Q4) When a tobacco company airs an advertisement that shows it donating millions of dollars each year to support lower income neighborhoods, it is using ____________________ advertising.
Q5) ____________________ and ____________________ governments are often involved in ensuring that national/local companies are represented at important fairs.
Q6) ____________________ based on pure chance are deemed illegal in Holland.
Page 16
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Chapter 15: International Personal Selling and Personnel Management
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Which of the following is considered to be a "professional expatriate?"
A)Home-country nationals
B)Host-country nationals
C)Third-country nationals
D)Mercenary expatriates
Q2) A personal selling situation involves content and style. Which of the following is an example of content?
A)A salesperson discussing the attributes of a technical product.
B)A salesperson drawing up the contract in the format prescribed by the customer.
C)A salesperson avoiding eye contact with a client so as not to offend the person.
D)All of the above are content examples.
Q3) Which of the following is used to increase extrinsic motivation?
A)Cost-of-living adjustment
B)Education allowance
C)Moving allowance
D)All of the above
Q4) The ____________________ aspects of motivation includes things such as compensation, leave, and family polices.
17
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Chapter 16: International Pricing Strategy
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) A foreign company that enjoys high prices and high profits at home as a result of trade barriers against imports can use those profits to sell at much lower prices in foreign markets in order to build market share at the expense of competitors with open home markets. This is known as monopoly pricing.
A)True
B)False
Q2) Discuss the U.S. government's position on government-mandated countertrade.
Q3) McDonnell Douglas sold DC-9s to the former Yugoslavia. To secure the order, McDonnell Douglas agreed to help sell products sourced in the former Yugoslavia to buyers in the United States to generate capital to help finance the purchase of the passenger planes. Of which type of countertrade is this an example?
A)Counterpurchase
B)Barter
C)Switch Trading
D)Offset purchase
Q4) _________________________ is currency that is kept at a high artificial exchange rate, is typically overvalued, and is controlled by the national government.
Q5) Discuss the advantages of countertrade.
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Chapter 17: Organizing and Controlling International
Marketing Operations and Perspectives for the Future
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Firms with an international division structure have three main divisions - the domestic division, the regional division, and the international division.
A)True
B)False
Q2) Which of the following is an example of a standard that may be used to measure performance?
A)Sales
B)Profit
C)Market share
D)All of the above
Q3) Which of the following is a trend for new products?
A)Shorter product life cycle
B)More inventions
C)Fewer competing products
D)All of the above
Q4) How do factors in the firm's environment affect its organizational design?
Q5) Under the ______________________________ structure, subsidiaries report directly to the single division responsible for operations in the country or geographic region.
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