Chapter 14: Marketing
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Q1) ________ is the only element in the marketing mix that is revenue generating; all of the others are costs.
A)Placement
B)Pricing
C)Product
D)Promotion
E)Production
Q2) The basic tasks of marketing vary based on geographic markets.
A)True
B)False
Q3) Any transaction involving the transfer of ownership or rights to use goods and services,which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device is called ________.
Q4) ________ is selling goods overseas at a price lower than in the exporter's home market,or at a price below the cost of production,or both.
Q5) Questions of adaptation have relatively easy answers.
A)True
B)False
Q6) Explain the three categories of factors that affect expansion strategy.
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Chapter 15: Services
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Q1) Technology has sharply reduced ________.
A)the number of insurance services
B)the number of engineering companies
C)the cost of communication
D)service consistency
E)market transparency
Q2) The maximum level at which a service provider is able to provide services to customers is known as ________.
Q3) World travel and tourism generated US$500 million in 2008.
A)True
B)False
Q4) ________ refers to perception of a business activity as having an effect on a country's financial resources,often used to restrict competition from firms outside the country.
A)Deregulation
B)National security
C)Economic security
D)Government regulation
E) Cost of communication
Q5) Interference in the marketplace by governments is called ________.
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Chapter 16: Logistics
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Q1) Describe ocean shipping.Discuss liner service,bulk service,and tramp or charter service.
Q2) ________ at a named U.S.port of export means that the exporter quotes a price for the goods,including charges for delivery of the goods alongside a vessel at the port.
Q3) With ________,the seller delivers the goods,with import duties paid,including inland transportation from import point to the buyer's premises.
A)carriage paid to
B)delivered duty paid
C)delivered duty unpaid
D)free alongside ship
E)free on board
Q4) Under ________ to a named overseas port of import,the seller quotes a price for the goods,including the cost of transportation to the named port of debarkation.
Q5) The acceptance of e-commerce is uniform; it is widely accepted internationally.
A)True
B)False
Q6) ________ refers to the movement of finished products from suppliers to customers.
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Chapter 18: Human Resource Management
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Q1) An individual in the ________ stage of culture shock may return home to face a possibly changed home environment.
A)initial euphoria
B)irritation and hostility
C)adjustment
D)accommodation
E)re-entry
Q2) Programs that alter jobs to increase both the quality of the work experience and productivity are called __________.
Q3) The first step in planning for repatriation involves:
A)Preparation of the individual for an overseas assignment
B)Keeping the manager abreast of developments at headquarters,especially in terms of career paths
C)An assessment of foreign assignments in terms of environmental constraints and corporate objectives
D)An intensive organizational reorientation during re-entry
E)Foreign language lessons for the expatriate
Q4) ________ is knowledge of the basic systems in a particular region or market.
Q5) Define culture shock.List and briefly discuss the four stages of culture shock.
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Chapter 19: New Horizons
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Q1) Briefly discuss what is meant by the North-South relationship.
Q2) Countries such as ________ offer large pools of skilled labor at rates much lower than in the United States.
A)France
B)Austria
C)Israel
D)Japan
E)Germany
Q3) Explain the emerging international markets.
Q4) Most affected by communications advances will be members of the ________ sector.
A)manufacturing
B)agricultural
C)mining
D)services
E)transportation
Q5) ________ refers to an attempt to control rapid increases in population and ensure that economic development exceeds population growth.
Q6) Specific acts or stimuli that set off reactions are called ________.
Q7) ________ is a large Internet-based service firm.
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