International Management
Final Test Solutions
Course Introduction
International Management explores the strategies, practices, and challenges faced by managers operating in a global business environment. The course examines cross-cultural communication, international organizational behavior, global leadership, and the intricacies of managing diverse teams across different countries and regulatory frameworks. Emphasis is placed on decision making in multinational corporations, analyzing global market entry strategies, and understanding how economic, political, legal, and social factors influence international operations. Students will develop the skills necessary to manage effectively in complex, multicultural settings and navigate the ever-evolving landscape of global business.
Recommended Textbook
Global Marketing 9th Edition by
Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
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Page 2
Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) List and describe the forces affecting local integration and global marketing. Answer: The forces affecting local integration and global marketing are (a)Multilateral Trade Agreements such as NAFTA which has expanded trade among the United States, Canada, and Mexico; (b)converging market needs and wants and the information revolution: the development of technology has a considerable impact on the market needs and wants; (c)transportation and communication improvements: the technology for transportation and communication is changing rapidly; (d)product development costs: new products require major investments and considerable time; (e)world economic trends: growing economies worldwide have an impact on global marketing; and (f)leverage: it is an advantage that a company enjoys by virtue of having experience in more than one country.
Q2) A person who assumes that his or her home country is superior to the rest of the world is said to have:
A)ethnocentric orientation.
B)polycentric orientation.
C)regiocentric orientation.
D)geocentric orientation.
E)none of the above
Answer: A
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Page 3
Chapter 2: The Global Economic Environment
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) The Swedish government has significant holdings in key business sectors and has a hybrid economic system that incorporates:
A)market capitalism and centrally planned socialism.
B)centrally planned socialism and market socialism.
C)centrally planned socialism and capitalism.
D)market socialism and market capitalism.
E)market capitalism and socialistic capitalism.
Answer: C
Q2) Traditionally economists identified main types of economic systems, which include all of the following except:
A)market capitalism.
B)market socialism.
C)centrally planned socialism.
D)centrally planned capitalism.
E)centrally planned nationalism.
Answer: E
Q3) Myanmar people are very similar to Japanese in some ways.
A)True
B)False
Answer: True
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Chapter 3: The Global Trade Environment
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Sample Questions
Q1) Coca-Cola had to delay launching its Powerade sports drink in Europe due to the lack of uniform food safety laws in the European Union.
A)True
B)False
Answer: True
Q2) In spite of forming an economic bloc, the 10 ASEAN nations have many problems that need to be solved. List any two problems?
Answer: The ten ASEAN nations are slated to launch an economic bloc called the ASEAN Economic Community (AEC). Although tariffs have been cut in the region, nontariff barriers, including cumbersome labor laws, lack of harmonization in product standards, and bureaucracy, are some of the issues that have yet to be resolved. Also, ASEAN is not a customs union, so import/export activities are conducted with different procedures. As a result, goods can languish in ports for weeks while documents are reviewed and approved. Much work remains to be done before the AEC evolves into a customs union or common market.
Q3) The United States and the EU have the world's largest trading relationship.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Social and Cultural Environments
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Sample Questions
Q1) Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:
A)being low in calories.
B)having reduced alcohol levels.
C)having light color.
D)having less quality.
E)having less quantity.
Q2) While some food preferences remain deeply embedded in culture, there is plenty of evidence that global dietary preferences are converging. Examples of such a change can be predicted from the:
A)popularity of Domino's Pizza in Italy.
B)preference for local hamburgers from a local chain, Jollibee's, in the Philippines.
C)growing number of McDonald's restaurants globally.
D)increased sales of soups and noodles in Thailand.
E)popularity of Chinese foods in Taiwan.
Q3) There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services.
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Chapter 5: The Political, Legal, and Regulatory
Environments
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94 Flashcards
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Sample Questions
Q1) A formal legal document that gives an inventor the exclusive right to make, use, and sell an invention for a specified period of time is known as a:
A)patent.
B)copyright.
C)trademark.
D)trade secret.
E)trade dress.
Q2) Patents and trademarks that are protected in one country are protected in another, so global marketers must ensure that patents and trademarks are registered.
A)True
B)False
Q3) For years, Coca-Cola Corporation did not enter India since the government wanted some kind of disclosure of their trade secrets. Why are trade secrets so important and what happens if a licensee or a government gains access to the licensor's trade secret?
Q4) In most of the European Union countries, the influence of regulatory agencies is pervasive. What steps will be necessary of a corporation to protect business interest and advance new programs?
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Chapter 6: Global Information Systems and Market Research
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) The Intranet is a private network that allows authorized company personnel or outsiders to share information electronically in a secure fashion without generating mountains of paper.
A)True
B)False
Q2) When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?
A)cluster analysis
B)MDS
C)dependence techniques
D)factor loading
E)focus group
Q3) Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research. Describe those factors to outline the differences.
Q4) If Coach, a luxury goods marketer, would like to study the consumer perceptions of global luxury brands, what would be the best approach since there are several competitors?
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) When identifying global market segments, a fundamental guiding principle should be the need to determine:
A)shared demographic characteristics.
B)similar languages.
C)similar needs and buying behavior.
D)similar ethnic backgrounds.
E)similar geographic regions.
Q2) Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.
A)True
B)False
Q3) Implicit or explicit reference to competitors can provide the basis for an effective positioning strategy
A)True
B)False
Q4) Dove, a division of Unilever, traditionally targeted men and women with its Dove-branded skin care products.
A)True
B)False
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Chapter 8: Importing, Exporting, and Sourcing
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114 Verified Questions
114 Flashcards
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Sample Questions
Q1) The top ranked country among those exporting to the United States is:
A)Taiwan.
B)China.
C)Mexico.
D)India.
E)Honduras.
Q2) Which set of documents generally represents the minimum documentation required to clear a shipment through customs?
A)packing list, commercial invoice
B)bill of exchange, commercial invoice
C)certificate of origin, bill of exchange
D)packing list, insurance certificate
E)letter of credit, commercial invoice
Q3) After research has zeroed in on potential markets, there is no substitute for a personal visit to size up the market firsthand and begin the development of an actual export marketing program.
A)True
B)False
Q4) What are customs duties? How do they work in controlling imported goods?
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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102 Verified Questions
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Sample Questions
Q1) Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of: A)acquisition.
B)licensing.
C)franchising.
D)FDI.
E)exporting.
Q2) In China, regulations require foreign franchisers to directly own two or more stores for a minimum of one year before franchising.
A)True
B)False
Q3) Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a mode of entry into a foreign market. Some of their experiences are not very positive. What are the disadvantages of joint venturing?
Q4) What are important considerations that will result in a successful global strategic alliance between two countries?
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Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) The American Automobile Labeling Act clarifies all of the following except:
A)country of origin.
B)final assembly point.
C)the percentages of the major sources of every car and truck.
D)information about car dealer.
E)aesthetic style.
Q2) When Kraft Foods launched Oreo brand cookies in China in 1996, they found that Oreo was too sweet for the Chinese palate, and the price was too low. Oreo reformulated a less-sweet chocolate-covered wafer and increased its price. This strategy is referred to as product extension approach.
A)True
B)False
Q3) Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy.
A)product-communications extension
B)product extension-communications adaptation
C)product adaptation-communications extension
D)dual adaptation
E)product invention
Page 12
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Chapter 11: Pricing Decisions
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The currency fluctuations in global markets have a big impact on international transactions. What actions can be adapted if the domestic currency is strong?
Q2) Penetration prices often mean that the product may be sold at a loss for a certain period of time.
A)True
B)False
Q3) "Cost-based," "market-based," and "negotiated" are three approaches to: A)dumping.
B)gray marketing.
C)transfer pricing.
D)price skimming.
E)counter trade.
Q4) It is illegal for representatives of two or more companies to secretly set similar prices for their products. This practice is known as transfer pricing.
A)True
B)False
Q5) Why is compensation trading also called a "buyback?" How does it differ from switch trading?
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Chapter 12: Global Marketing Channels and Physical Distribution
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Sample Questions
Q1) Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
A)organic growth
B)chain acquisition
C)franchise
D)joint venture
E)own-label focus
Q2) Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?
A)place utility
B)time utility
C)form utility
D)information utility
E)worker utility
Q3) After successfully penetrating China's first-tier cities, Mary Kay expanded into second- and third-tier locations.
A)True
B)False
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Western advertising agencies still find markets such as China and Japan to be very complex, as Asian agencies find it just as difficult to establish local agency presence in western markets.
A)True
B)False
Q2) According to data published by Advertising Age (2014), which of the following is the largest global advertising agency network based on worldwide revenues?
A)Young & Rubicam Group (WPP)
B)Interpublic Group
C)Omnicom Group
D)Dentsu Inc.
E)Havas
Q3) The advertising promise that captures the reason that people buy products is known as:
A)creative strategy.
B)the advertising appeal.
C)the selling proposition.
D)the creative execution.
E)the big idea.
Page 15
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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Sample Questions
Q1) Some advertisers acknowledge that, in Brazil, traditional outdoor advertising may not be the best communication channel due to noise level.
A)True
B)False
Q2) By the end of 2012, Groupon had more than 40 million users in 48 countries. More than half of Groupon's Web site visitors live in the United States.
A)True
B)False
Q3) Interactive television (ITV)allows viewers to see an ad in its entirety by pressing a remote button; to order products from home-shopping channels; or choose different camera angles, such as for sporting events. Comments by James Pennefather, brand manager for Smirnoff, UK, based on comparison of traditional TV ads to ITV features included all of the following except:
A)"it allows viewers to interact with programming."
B)"it is a lot more unproven.
C)"it needs further testing."
D)"it is a calculated risk."
E)"it may or may not succeed."
Page 16
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Chapter 15: Global Marketing and the Digital Revolution
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101 Flashcards
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Sample Questions
Q1) Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way. Such sites are known as:
A)company sites.
B)transaction sites.
C)promotion sites.
D)content sites.
E)cyber sites.
Q2) The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.
A)True
B)False
Q3) An innovation that is disrupting to one firm can be sustaining to another firm. A)True
B)False
Q4) Apple's wildly successful iPhone comes equipped with a full-blown version of the company's iOS and Web browser.
A)True
B)False
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Chapter 16: Strategic Elements of Competitive Advantag
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Sample Questions
Q1) Michael Porter's four generic strategies for achieving competitive advantage are product differentiation, price leadership, promotion power, and distribution efficiency.
A)True
B)False
Q2) In addition to the five forces model of industry competition, Michael Porter has developed a framework of so-called generic business strategies. Explain these generic strategies, describing their aims and application.
Q3) The issue of sustainability is central to this strategy concept:
A)cost leadership.
B)differentiation.
C)cost focus.
D)focused differentiation.
E)consumer differentiation.
Q4) Competition in an industry tends to drive rates of return on invested capital up towards the level of "perfect competition."
A)True
B)False
Q5) How do chance events play a role in shaping the competitive environment?
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Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Sample Questions
Q1) Which of the following is not the way U.S. auto mass producers operate?
A)greater labor content
B)less mechanization
C)less flexible mechanization
D)divide employees in discrete specialties
E)lack of employee teamwork
Q2) The advantages that a regional management center can offer include all of the following except:
A)pan-regional decision making.
B)coordinated regional planning.
C)considerable cost saving.
D)coordinated control.
E)coordinated decision making.
Q3) A joke among the Japanese says that the only way to escape from the salesperson is to leave the country. Explain this statement highlighting the differences between lean producers and U.S. mass producers.
Q4) What are some examples of global marketing where corporations have undertaken Corporate Social Responsibility (CSR)?
Q5) What is a matrix organization? Describe giving examples.
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