International Business Test Preparation
Course Introduction
International Business explores the complexities of operating in the global marketplace, examining how companies expand and compete across national borders. The course covers topics such as international trade theories, cross-cultural management, global marketing strategies, foreign direct investment, and the legal and ethical challenges faced by multinational enterprises. Students will develop a deep understanding of the economic, political, and cultural environments that influence international business decisions and learn practical approaches to managing global supply chains, international finance, and entry strategies into foreign markets.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
Source URL: https://quizplus.com/study-set/1469
Page 2
Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29251
Sample Questions
Q1) A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.
A)True
B)False
Answer: True
Q2) The essence of marketing is to surpass the competition at the task of creating perceived value.
A)True
B)False
Answer: True
Q3) A company that succeeds in global marketing:
A)pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B)customizes special products for each world country or region.
C)creates both standardized and localized products.
D)nurtures an ethnocentric management orientation.
E)uses localized products only.
Answer: C
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Chapter 2: The Global Economic Environment
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29260
Sample Questions
Q1) The Swedish government has significant holdings in key business sectors and has a hybrid economic system that incorporates:
A)market capitalism and centrally planned socialism.
B)centrally planned socialism and market socialism.
C)centrally planned socialism and capitalism.
D)market socialism and market capitalism.
E)market capitalism and socialistic capitalism.
Answer: C
Q2) Key characteristics of the Anglo Saxon model market system consists of private ownership and:
A)"social partners" orientation.
B)inflexible employment policies.
C)free enterprise economy.
D)mix of state ownership.
E)generous social safety net.
Answer: C
Q3) The struggle between capitalism and socialism that began in 1917 is over.
A)True
B)False
Answer: True
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Chapter 3: The Global Trade Environment
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29261
Sample Questions
Q1) Political and social instability in the Middle Eastern region can primarily be attributed to:
A)desert conditions and lack of agricultural land.
B)cultural differences among nations.
C)a wide gap between rich and poor nations due to oil revenues.
D)lack of water purification facilities.
E)the "Arab Spring."
Answer: C
Q2) The enlargement of the EU has impacted marketing strategies in the Eurozone countries by:
A)making it difficult to export food products from one country to another.
B)increasing the cost of production since the euro replaced local currency.
C)shifting products from one market to another in the event of shortages.
D)reduced tariffs and quotas for products imported from non-EU members.
E)having less flexibility in the placement of factories.
Answer: C
Q3) The United States and the EU have the world's largest trading relationship.
A)True
B)False
Answer: True
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Chapter 4: Social and Cultural Environments
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29262
Sample Questions
Q1) The rate of adoption of the new Apple watch is slow, particularly in developing country markets with low rates of literacy. This can generally be attributed to which characteristics of innovation?
A)compatibility
B)relative advantage
C)divisibility
D)communicability
E)complexity
Q2) Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia. It can consciously or unconsciously create considerable problems for marketing professionals. Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework.
Q3) Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.
A)True
B)False
Q4) Applying Hofstede's typology, show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.
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6
Chapter 5: The Political, Legal, and Regulatory
Environments
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) In Malaysia and Saudi Arabia, it is common to see that restaurants have signs declaring that all food is "Halal." It is common that courts handle marriages, divorces, distribution of family assets, and business practices by the "Sharia" law. What are these tenets and how do they have an impact on international business?
Q2) Under the Alternative Fines Act, fines imposed on individuals may not be paid by their employer or principal.
A)True
B)False
Q3) Affluent Russians can now shop at Versace, Burberry, Bulgari, and other exclusive brands.
A)True
B)False
Q4) Which of the following is true about protection of computer software?
A)Copyright laws protect both the actual code and the idea embodied in the code.
B)Patent laws protect both the actual code and the idea embodied in the code.
C)Patent laws protect the actual code, while copyright laws protect the idea.
D)Copyright laws protect the actual code, while patent laws protect the idea.
E)License protects both the actual code and the idea embodied in the code.
Page 7
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Chapter 6: Global Information Systems and Market Research
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) An ________ is a company's private data network, accessible only by authorized persons inside the organization.
A)EDI
B)Internet
C)intranet
D)EPOS
E)ECR
Q2) According to the Global Market Research Reports, data for Chinese markets are available for:
A)cosmetics.
B)online music.
C)whiskies.
D)luxury goods.
E)pharmaceutical.
Q3) CRM tools does not help companies in determining:
A)warranty of products sold to consumers.
B)amount paid by consumers in different countries.
C)which customers are very demanding.
D)the use of credit cards for payment.
E)the use of laptop computers by customers.
Page 8
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
A)current size of the market segment.
B)anticipated growth potential of the market.
C)compatibility with company's overall objectives.
D)competition in the market.
E)securing first mover advantage.
Q2) One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.
A)True
B)False
Q3) SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?
A)demographic
B)occupational
C)psychographic
D)behavioral
E)gender
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Chapter 8: Importing, Exporting, and Sourcing
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114 Verified Questions
114 Flashcards
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Sample Questions
Q1) "Export selling" involves tailoring various elements of the marketing mix to global market requirements.
A)True
B)False
Q2) Which of the following documents represents title to goods in an export transaction?
A)bill of lading
B)invoice
C)packing list
D)certificate of origin
E)insurance certificates
Q3) The four tigers-Singapore, South Korea, Taiwan, and Hong Kong-learned from the ________ experience and built strong export-based economies of their own.
A)Chinese
B)Indian
C)German
D)American
E)Japanese
Q4) What are customs duties? How do they work in controlling imported goods?
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29267
Sample Questions
Q1) GM executives are looking for a joint venture with AvtoVAZ, the largest carmaker in: A)Germany.
B)Lithuania.
C)Russia.
D)Kazakhstan.
E)Turkey.
Q2) Anheuser-Busch created a joint venture with Kirin Brewery, the market leader. Anheuser-Busch's 90 percent stake in the venture entitled it to market and distribute beer produced in Los Angeles.
A)True
B)False
Q3) A dynamic joint venture partner can evolve into a strong competitor.
A)True
B)False
Q4) According to the international Licensing Industry Merchandisers Association (LIMA), the United States and Canada account for about 90 percent of licensed goods sales.
A)True
B)False
Page 11
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Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Coca-Cola's contour bottle version helps consumers seek out the "real thing" is intended to differentiate Coke from other soft drinks.
A)True
B)False
Q2) Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?
A)product-communications extension
B)product extension-communications adaptation
C)product adaptation-communications extension
D)dual adaptation
E)product invention
Q3) What are brands, and what are their functions in global marketing? How do brands develop their image, identity, and equity? Are global product and global brands the same?
Q4) The "wave" that appears on red Coke cans and bottle labels is an example of a brand symbol.
A)True
B)False
12
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Chapter 11: Pricing Decisions
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) When the seller has agreed to deliver the goods to the buyer at the place the buyer names in the country of import, with all costs, including duties paid is referred to as:
A)DDP.
B)FCA.
C)FAS.
D)FOB.
E)CIF.
Q2) A company using geocentric pricing neither fixes a single price worldwide, nor allows subsidiaries or local distributors to make independent pricing decisions.
A)True
B)False
Q3) ________ is derived from the price required to be competitive in the global marketplace.
A)Market-based transfer price
B)Cost-based transfer price
C)Negotiated transfer price
D)Horizontal price
E)Vertical price
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13
Chapter 12: Global Marketing Channels and Physical Distribution
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.
A)True
B)False
Q2) Tupperware is considered as an aspirational brand that represents "moving up" in life in:
A)Romania.
B)Indonesia.
C)China.
D)Russia.
E)India.
Q3) The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:
A)place utility.
B)price utility.
C)information utility.
D)form utility.
E)product utility.
Q4) What are global retail categories? Describe these categories giving examples.
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29255
Sample Questions
Q1) What do Unilever and Procter & Gamble have in common?
A)Revenues at both companies have been hurt by regulations concerning tobacco advertising and promotion.
B)Both companies utilize extension approaches to advertising.
C)Both companies rank high in terms of non-U.S. ad spending.
D)Both companies use a great deal of corporate advertising.
E)Both companies use the same advertising agency.
Q2) In the language of global marketing, ________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization.
A)"stereotype advertising"
B)"template advertising"
C)"cookie-cutter advertising"
D)"compromise advertising"
E)"pattern advertising"
Q3) The way a product's appeal or proposition is presented is called the "selling proposition."
A)True
B)False
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29256
Sample Questions
Q1) A critical marketing tool for global companies such as Red Bull is:
A)sampling.
B)sweepstakes.
C)couponing.
D)event marketing.
E)personal selling.
Q2) In fall 2002, a new Broadway production of Puccini's La Boheme was set in Paris circa 1957. The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne. This is an example of:
A)consumer sales promotion.
B)sampling.
C)product placement.
D)trade sales promotion.
E)global awareness.
Q3) At concerts and other events, street teams pass out free samples while driving specially modified cars with giant Red Bull cans mounted on them. This is an example of regiocentric orientation.
A)True
B)False
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Chapter 15: Global Marketing and the Digital Revolution
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) According to the forecast regarding online retail sales among select European countries by the year 2018 Germany will be ranked at the top in the region.
A)True
B)False
Q2) The Chinese government, alarmed by the free flow of information across the Internet, closely monitors the content on Web sites that its citizens access. Facebook, Twitter, and numerous other social media sites are blocked in China.
A)True
B)False
Q3) Web "content sites" provide news and entertainment and support a company's PR efforts.
A)True
B)False
Q4) The value network for the personal computer industry is not different from the value network for mainframe computers.
A)True
B)False
Q5) What is convergence? What kind of challenges does it present?
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Chapter 16: Strategic Elements of Competitive Advantag
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) What does the phrase factor condition refer to? How can these factors be inherited or created? Describe Porter's categories of factor conditions.
Q2) Which of the following is not an element of Rugman and D'Cruz's flagship model?
A)key suppliers
B)key customers
C)key consumers
D)selected competitors
E)focused differentiation
Q3) The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
A)True
B)False
Q4) Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.
A)True
B)False
Q5) How do chance events play a role in shaping the competitive environment?
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Page 18
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Carly Fiorina, former CEO of Hewlett-Packard, said in her 2002 commencement address at the Massachusetts Institute of Technology that leadership is not about hierarchy or title or status: It is about having influence and mastering change.
A)True
B)False
Q2) Which global company has dissolved its matrix structure in order to achieve "greater speed and efficiency by further focusing and flattening the organization"?
A)Whirlpool
B)Levi Strauss
C)Pearson PLC
D)ABB
E)Gillette
Q3) As a company's international business grows, the need for having international divisions becomes evident. Explain how an international division structure works and what factors contribute to the establishment of an international division.
Q4) A single correct organizational structure exists for global marketing.
A)True
B)False
Page 19
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