International Business Strategy
Test Preparation
Course Introduction
International Business Strategy explores the frameworks, concepts, and analytical tools essential for formulating and implementing strategies in a global context. The course examines how firms develop a competitive advantage across different markets, navigate cultural and institutional differences, manage cross-border alliances and mergers, and adapt to changing international environments. Students will analyze case studies of multinational enterprises, assess global industry trends, and explore strategic decision-making processes related to foreign market entry, global sourcing, and international risk management. Emphasis is placed on the dynamic interplay between strategy, structure, and the external global environment, preparing students to respond effectively to the complexities of international business operations.
Recommended Textbook
International Marketing 1st Edition by Professor Daniel W Baack
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16 Chapters
1495 Verified Questions
1495 Flashcards
Source URL: https://quizplus.com/study-set/2898 Page 2
Chapter 1: Introduction to International Marketing
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74 Verified Questions
74 Flashcards
Source URL: https://quizplus.com/quiz/57742
Sample Questions
Q1) In which type of economic system does the government invite investment and entrepreneurship?
A) Socialist
B) Communist
C) Capitalist
D) Theocratic
E) Monotheistic
Answer: C
Q2) The components of the marketing mix do not include pricing.
A)True
B)False
Answer: False
Q3) Grouping consumers based on their needs,attitudes,and interests is:
A) Market differentiation
B) Market targeting
C) Market segmentation
D) Market designing
E) Market permeation
Answer: C
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Page 3
Chapter 2: Culture and Cross-Cultural Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which is a formal agreement between two companies to work together toward a common goal?
A) Joint alliance
B) Strategic alliance
C) Joint venture
D) Strategic venture
E) None of the above
Answer: B
Q2) The theory of national competitive advantage was introduced by:
A) Michael Porter
B) Michael Foster
C) Jonathan Dunning
D) Theodore Levitt
E) Sidney Arenas
Answer: A
Q3) Development of an economy generally leads to less competition due to monopolization by very few producers.
A)True
B)False
Answer: False
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Chapter 3: Global Trade and Integration
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/57740
Sample Questions
Q1) Sustainability is a major concern relating to international trade due to the differences in environmental regulations that exist throughout the world.
A)True
B)False
Answer: True
Q2) If the United States and Canada were able to completely integrate political and economic policies between the two countries,the result would be a(n):
A) Political union
B) Economic union
C) Common market
D) Trade zone
E) Custom union
Answer: A
Q3) The U.S.government has no formal anti-boycott law because boycott regulations are instituted at the local level.
A)True
B)False
Answer: False
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Chapter 4: Country Selection and Entry Strategies
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94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/57739
Sample Questions
Q1) Cultural factors are considered last when segmenting international markets.
A)True
B)False
Q2) For a market segment to be viable for an international marketing campaign,consumers in the segment should have a diverse set of needs.
A)True
B)False
Q3) When a company chooses benefit segmentation,the benefits that are promoted may vary greatly according to the targeted country.
A)True
B)False
Q4) Geographical factors do not influence the origins of culture.
A)True
B)False
Q5) Discuss the differences between cultural imperatives,cultural electives,and cultural exclusives.Include examples of each.In what ways are these relevant to international marketers?
Q6) List the four requirements for a market segment to be considered viable for an international marketer.
Page 6
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Chapter 5: International Marketing Planning Organization and Control
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) If a product is "certified" as being made in the United States,then all component parts of the product must have been made in the United States.
A)True
B)False
Q2) A luxury perfume that has a devoted following exhibits:
A) Brand parity
B) Brand equity
C) Brand notability
D) Brand conceptualization
E) Brand renown
Q3) Sovereignty means that a government has authority or control within its state.
A)True
B)False
Q4) An icon singer in a country can become which in a marketing program?
A) Cultural symbol
B) Class object
C) Marketing synergism
D) Point of differentiation
E) Point of convergence
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Chapter 6: Markets and Segmentation in an International Context
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95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/57737
Sample Questions
Q1) What is the first step of the international market research process?
A) Define the problem
B) Complete a cost/benefit analysis
C) Develop a research design
D) Develop a sample
E) Collect data
Q2) What kind of sample is a probability sample in which each element has an equal chance of being selected for a study?
A) Random
B) Probability
C) Nonprobability
D) Stratified
E) Cluster
Q3) All other things being held equal,a larger standard deviation in the population results in:
A) A smaller required sample size
B) A larger required sample size
C) A larger error term
D) A smaller error term
E) A smaller confidence interval
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Chapter 7: International Positioning
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) What is referred to as the complete set of values from products that customers receive?
A) Auxiliary benefits
B) Auxiliary dimensions
C) Total value concept
D) Total product concept
E) Total marketing concept
Q2) Products generally display three key dimensions: the core product,packaging,and auxiliary dimensions.
A)True
B)False
Q3) According to the ISO,what three types of analyses are required for brand valuation?
A) Legal analysis, behavioral analysis, and distribution analysis
B) Legal analysis, behavioral analysis, and financial analysis
C) Behavioral analysis, distribution analysis, and financial analysis
D) Behavioral analysis, legal analysis, and account analysis
E) Account analysis, behavioral analysis, and financial analysis
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Chapter 8: Market Research in the International Environment
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) The process by which an innovation slowly spreads through a culture is known as which of the following concepts?
A) Brand acceptance
B) Diffusion
C) Brand awareness
D) Brand adoption
E) Market adoption
Q2) The use of arbitration in intellectual property disputes has decreased in recent years.
A)True
B)False
Q3) If a service provider conveys feelings of trust and knowledge,the company exhibits which of the following dimensions of service quality?
A) Reliability
B) Assurance
C) Tangibles
D) Empathy
E) Responsiveness
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Page 10
Chapter 9: International Product and Brand Marketing
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95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/57734
Sample Questions
Q1) A common measure of the profitability pricing objective includes all of the following except:
A) Total dollar profit
B) Return on investment
C) Contribution to overhead
D) Market share attained
E) Cost reduction
Q2) Which Indian company is the world's largest producer of steel?
A) Mottel Limited
B) Mittal Steel
C) Moffit Limited
D) Morlan Steel
E) Mittalle Limited
Q3) In general,setting prices in international markets is less complex than setting them for domestic markets.
A)True
B)False
Q4) Elastic demand occurs when consumers are not sensitive to price changes.
A)True
B)False
Page 11
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Chapter 10: International Product Standardization and Adaptation
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Direct rates are calculated using the value of a foreign currency.
A)True
B)False
Q2) Revaluation refers to a government increase in the par value of a currency under a fixed-rate regime.
A)True
B)False
Q3) Trade consists of the exchange of goods and services across borders.
A)True
B)False
Q4) Discuss the various factors that influence currency movement,including individual and business transactions,inflation,interest rates,and trade and investment activity.Explain why international marketers need to monitor these developments.
Q5) Inflation is a nongovernmental factor that affects currency movement.
A)True
B)False
Q6) In international marketing,exchange rates affect prices of goods. A)True B)False
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Chapter 11: International Pricing
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) As discussed in the text,M4 Science Corporation recently signed an international distribution agreement with Fukuda Corporation of Japan.The power that M4 has in this agreement is referred to as which of the following?
A) Legitimate
B) Coercive
C) Referent
D) Captain
E) Expert
Q2) If two retailers that carry the same product have a conflict,it is which of the following?
A) Vertical channel conflict
B) Forward integration conflict
C) Horizontal channel conflict
D) Backward channel conflict
E) Intermediary conflict
Q3) A letter of credit is issued by a producer to a customer to indicate how much credit is available on a particular account.
A)True
B)False
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Page 13
Chapter 12: International Finance and Pricing Implications
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Which type of store offers widely available,intensively distributed products to consumers?
A) Convenience
B) Supermarkets
C) Hypermarkets
D) Department
E) Specialty
Q2) Making sure a product is available when a consumer needs it provides which of the following types of utility?
A) Place
B) Time
C) Possession
D) Communication
E) Logistical
Q3) The ultimate objective of a logistics program is to meet the needs of customers in a convenient and timely fashion at the lowest possible cost.
A)True
B)False
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14
Chapter 13: International Marketing Channel Management
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95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/57730
Sample Questions
Q1) Status is particularly important in communication processes in which type of culture?
A) Low context
B) High context
C) Illustrative
D) Literal
E) Bilateral
Q2) Which of the following is not a type of communication barrier in international marketing?
A) Language and slang
B) Economic system
C) Eye contact
D) Stereotyping
E) Personal space issues
Q3) Advertising practices tend to be more conservative in Western cultures than in Eastern cultures.
A)True
B)False
Q4) List and describe the five steps involved with developing an international advertising program.
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Chapter 14: International Distribution: Exporting and Retailing
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) A price discount in the form of a printed or electronic certificate is a:
A) Coupon
B) Premium
C) Bonus pack
D) Contest
E) Sweepstakes
Q2) Discuss the various forms of international trade promotions that are presented in the text.What are some advantages of each type? What disadvantages can you think of?
Q3) Which of the following is not a common goal of consumer promotions in international marketing?
A) Obtain trial usage of a product
B) Increase consumption of an existing brand
C) Build brand loyalty
D) Pre-empt competitive efforts
E) Reduce direct selling costs
Q4) The Internet and electronic media can now be used to deliver coupons.
A)True
B)False
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Chapter 15: Globally Integrated Marketing Communications
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) In international sales management,employees are found during which process?
A) Recruiting
B) Training
C) Motivating
D) Relocating
E) Compensating
Q2) Field salespeople call on intermediaries.
A)True
B)False
Q3) Which compensation system establishes a base and then provides incentives for additional sales?
A) Salary
B) Salary plus commission
C) Commission only
D) Bonus
E) Bonus plus draw
Q4) A salesperson operating in low-context cultures tends to be fairly direct and informal.
A)True
B)False
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Chapter 16: International Sales Promotions and Public Relations
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/57727
Sample Questions
Q1) Which of the following directs every element of an international marketing program?
A) Strategic plan
B) Marketing plan
C) Creative brief
D) Promotions campaign
E) Positioning statement
Q2) The planning process involves managers developing the goals,strategies,and activities that will best position the firm for success in international marketplace.
A)True
B)False
Q3) Allocating resources is not part of the strategic planning process.
A)True
B)False
Q4) Governmental forces can dictate organizational structures.
A)True
B)False
Q5) Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?
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