International Business Strategy
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Course Introduction
International Business Strategy examines the principles and practices that govern how firms compete and operate across national borders. The course explores the complexities of global markets, the impact of cultural, economic, and regulatory differences, and strategies for market entry, international expansion, and risk management. Students analyze real-world cases to understand how multinational corporations develop competitive advantages, adapt to local environments, and manage global supply chains. Emphasis is placed on strategic decision-making, the role of technology, and ethical considerations in international business.
Recommended Textbook
International Marketing 10th Edition by Michael R. Czinkota
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18 Chapters
1027 Verified Questions
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Page 2
Chapter 1: Global Environmental Drivers
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Sample Questions
Q1) International marketing differs from domestic marketing in that international marketing has different:
A) marketing principles.
B) tenets of value and exchange.
C) applications, complexity, and intensity.
D) social responsibilities.
Answer: C
Q2) Due to ongoing global technological innovation in marketing,products are distributed at a higher cost.
A)True
B)False
Answer: False
Q3) Currency flows and exchange rates have a greater effect on trade than government monetary policies.
A)True
B)False
Answer: True
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Page 3
Chapter 2: International Trade Frameworks and Policy
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Sample Questions
Q1) The availability of a large U.S.domestic market and the relative distance to foreign markets resulted in U.S.manufacturers simply not feeling a compelling need to seek business beyond national borders.
A)True
B)False
Answer: True
Q2) The _____ has its origins in the GATT,to which it became the successor organization in January of 1995.
A) IMF
B) WTO
C) World Bank
D) MERCOSUR
Answer: B
Q3) What is the term used for a firm founded with a global scope in mind from the very beginning?
A) Global
B) Economic bloc
C) Multinational
D) Born global
Answer: D
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Chapter 3: The Role of Culture
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Sample Questions
Q1) Which of the following is the term used to describe the belief that one's own culture is superior to others?
A) Acculturation
B) Ethnocentrism
C) Cultural relativism
D) Cultural convergence
Answer: B
Q2) Ethnocentrism is the belief that all cultures are equally important.
A)True
B)False Answer: False
Q3) In a low-context culture,the context is as important as what is actually said.
A)True
B)False
Answer: False
Q4) In domestic markets,colors have more symbolic value than in international markets.
A)True
B)False Answer: False
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Chapter 4: The Economic Environment
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Sample Questions
Q1) Per capita GDP is often used as a primary indicator for evaluating purchasing power.
A)True
B)False
Q2) Purchasing power is a function of income,prices,savings,and _____.
A) population
B) education
C) credit availability
D) natural resources
Q3) Data on the availability of commercial (marketing-related)infrastructure are often readily available.
A)True
B)False
Q4) List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Q5) Income is most indicative of the market potential for most consumer and industrial products and services.
A)True
B)False
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) Which of the following is true about import controls?
A) Nontariff barriers like voluntary restraint agreements are self-imposed restrictions and cutbacks aimed at avoiding punitive trade actions from the host.
B) Import controls generally exact a small price from domestic consumers.
C) The social cost of import controls benefits the economy in all situations.
D) Import controls improve the productivity of an industry, provide it with a level of safety and a cushion of increased income, and lead the drive for technological advancement.
Q2) _____ occurs when a government demands partial transfer of ownership and management responsibility and imposes regulations to ensure that a large share of the product is locally produced and a larger share of the profit is retained in the country.
A) Injunction
B) Defalcation
C) Domestication
D) Structuring
Q3) Describe political risk and the different types of political risk.
Q4) Briefly explain the effects of terrorism on business.
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Chapter 6: Consumer,Industrial,and Government Markets
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Sample Questions
Q1) Globalization implies that many nations are losing some autonomy as larger countries and corporations extend their political power around the world.
A)True
B)False
Q2) Which of the following characterizes the existence of a consumer culture?
A) A large proportion of the population living under the poverty level
B) Emphasis on autarky-based economies
C) A perception of consumption as an undesirable activity that causes a drain on the economy
D) Level and quality of consumption as an important criterion for judging other countries
Q3) The ultimate goal of CRM is profit maximization for the firm.
A)True
B)False
Q4) In business-to-business markets,global customers seek to decentralize and vary the methods of purchasing of raw materials,components,and finished goods.
A)True
B)False
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8
Chapter 7: Strategic Planning
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Sample Questions
Q1) Which of the following is true about "born globals"?
A) They build their presence in every country.
B) They discourage customer involvement in solving customer problems.
C) They solve customers' problems by pushing standardized solutions on them.
D) They take ideas from wherever they can be found and solutions to wherever they are needed.
Q2) A single-country approach is large enough for the local business to achieve all possible economies of scale.
A)True
B)False
Q3) The recognition that groups within markets differ sufficiently enough to warrant individual marketing mixes is known as _____.
A) targeting
B) positioning
C) diversification
D) segmentation
Q4) A focus strategy is defined by its emphasis on several industrial segments.
A)True
B)False
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Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) Which of the following is true of marketing research?
A) Marketing research can take place in a void.
B) Marketing research is the link between marketer and market without which marketing cannot function.
C) Marketing research highlights the roles of bias, emotions, and subjective judgment.
D) Marketing research can take place even without a business purpose.
Q2) The EU law permits companies to collect personal data only if the individuals consent to the collection,know how the data will be used,and have access to databases to correct or erase their information.
A)True
B)False
Q3) Standardized research techniques are more useful in the collection of subjective data than of objective data.
A)True
B)False
Q4) A marketing plan is usually developed prior to doing any international research.
A)True
B)False
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) _____ permits use of the names or logos of designers,literary characters,sports teams,and movie stars on merchandise such as clothing.
A) Copyright licensing
B) Trademark licensing
C) Patent licensing
D) Utility licensing
Q2) The intervening individual or variable within the firm that initiates change and shepherds it through to implementation is referred to as a _____.
A) dodger
B) change agent
C) resource seeker
D) contender
Q3) Which of the following costs is covered under the licensing agreement?
A) Switching costs
B) Sunk costs
C) Fixed costs
D) Transfer costs
Q4) What is the difference between proactive and reactive motivators that spur a company to go international?
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Chapter 10: Marketing Organization,Implementation,and Control
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Sample Questions
Q1) Differentiate between bureaucratic and cultural controls.
Q2) Which of the following is true of intranets?
A) It enhances knowledge capital, which can be constantly updated and upgraded.
B) There is a time lag between an idea and the information needed to assess and implement it
C) It provides teamwork-enabling online communication at high costs.
D) It is low on technological feasibility which allows managers to make to-the-minute decisions anywhere in the world.
Q3) The organizational structure and locus of decision making in multinational corporations are determined by a number of factors.Which of the following is NOT one of those factors?
A) The degree of involvement in international operations
B) The demographic characteristics of customers in each region
C) The business in which the firm is engaged
D) The human resource capability of the firm
Q4) Describe the different types of centers of excellence.
Q5) Implementers provide the opportunity to capture economies of scale and scope.
A)True
B)False
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Chapter 11: Product Management and Global Brands
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Sample Questions
Q1) In order to differentiate a product,a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.
A)True
B)False
Q2) What is probably the single most important factor contributing to product adaptation?
A) Economic integration
B) Situational analysis
C) Government regulations
D) Primary packaging
Q3) What are the prevailing environmental factors over which the international marketer has no control?
A) Price, product, and promotion decisions
B) Message, money, and media
C) Legal, economic, and climatic conditions
D) Usage rate, buying patterns, and promotion
Q4) Explain how counterfeiting has become a problem in foreign markets.
Q5) What are the reasons for making investment on R&D abroad?
Q6) What are the factors affecting adaptation?
Page 13
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Chapter 12: Global Marketing of Services
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Sample Questions
Q1) Services are typically distributed through various intermediaries.
A)True
B)False
Q2) Services are highly perishable.
A)True
B)False
Q3) Once a plane has taken off,selling an empty seat is virtually impossible because of the _____ of services.
A) market transparency
B) service consistency
C) perishability
D) intangibility
Q4) The United States places less severe restrictions on foreign countries than do other countries.
A)True
B)False
Q5) Write a brief note on deregulation.
Q6) English is the most common website language.
A)True
B)False
Page 14
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) The cost per contact for personal selling is extremely low.
A)True
B)False
Q2) The ideal situation in developing a message strategy is to have a _____,which refers to a product that is manufactured,packaged,and positioned the same globally.
A) world brand
B) product class
C) brand mark
D) product family
Q3) Centralization involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.
A)True
B)False
Q4) Cause-related marketing should be developed mainly as a response to a crisis or to generate publicity.
A)True
B)False
Q5) What are the reasons for a firm's nonparticipation in trade fairs?
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Chapter 14: Pricing Strategies and Tactics
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Sample Questions
Q1) _____ pricing calls for pricing exports according to the dynamic conditions of the marketplace.
A) Marginal
B) Market-differentiated
C) Isolation
D) Cost-plus
Q2) Which of the following is a strategy to compensate for price escalation?
A) Weeding out government controls and avoiding them by entering markets through third parties
B) Reorganizing the channel of distribution
C) Reassessing customer needs by conducting market research
D) Assembling products made with domestic components
Q3) _____ is a form of barter aimed at reducing the effect of the immediacy of the transaction.
A) Offset
B) Parallel barter
C) Buyback
D) Clearing arrangements
Q4) What is a skimming price strategy?
Q5) What is the process of setting an export price?
Page 16
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Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) Tramp service is available for regular routes and is at service at all times.
A)True
B)False
Q2) Which of the following systems is instrumental in ensuring that a firm not only delivers the product to the market,but also can retrieve it from the market for subsequent use,recycling,or disposal?
A) Continuous review systems
B) Perpetual inventory systems
C) Periodic inventory systems
D) Reverse distribution systems
Q3) The responsibility for appropriate packaging in logistics rests with the shipper of goods.
A)True
B)False
Q4) Reverse distribution systems ensure that the firm not only delivers the product to the market but can also retrieve it for subsequent use.
A)True
B)False
Q5) How can inventory be used as a strategic tool? Give an example.
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Chapter 16: Social Networks and Communication
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Sample Questions
Q1) Differences in technology diffusion drive the way social media are used around the world.
A)True
B)False
Q2) The online press room is a critical asset for publicizing the firm and its brands.
A)True
B)False
Q3) Offering coupons online increases the costs of development,distribution,and database creation.
A)True
B)False
Q4) Which of the following is a social media success strategy in international marketing?
A) Monitor the firm's online reputation
B) Implement static and limited campaigns
C) Push consumers to buy the firm's products
D) Target the general, nonspecific market
Q5) Explain how social media benefits promotional activities.
Q6) What are blogs,wikis,forums,and podcast?
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Chapter 17: Leadership,Corporate Social Responsibility,and Sustainability
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Sample Questions
Q1) Shared value creation focuses on identifying and expanding the connections between the societal and economic programs.
A)True
B)False
Q2) What is curative marketing? Why is it important for a business?
Q3) The term "greenwashing" refers to:
A) the policies and practices employed by a firm to reduce the environmental impact of its operations and products.
B) the overblown environmental claims made by a firm to create a false green image.
C) the marketing approach used by a firm to specifically promote its certified environment friendly products.
D) the genuine claims made by a firm regarding its charitable or philanthropic contributions to the society.
Q4) In socialist societies,it is typically the individual that receives preference over the group.
A)True B)False
Q5) What is the influence of economic growth on consumers in developing markets?
Page 19
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Chapter 18: New Directions and Challenges
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Sample Questions
Q1) Which of the following factors helps in safeguarding the earth?
A) Sustainable development
B) Urbanization
C) Growing population
D) Energy demand
Q2) Nearly all of the world population growth is now concentrated in the world's wealthiest nations.
A)True
B)False
Q3) The trend in international marketing is to have a decentralized budgeting process.
A)True
B)False
Q4) What is cocooning? How does it affect the sales of various products and services?
Q5) Companies that innovate across borders and across companies are referred to as metanational innovators.
A)True
B)False
Q6) How does eye-tracking technology aid marketing research?
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