International Business Question Bank
Course Introduction
International Business explores the global marketplace and examines the complexities of conducting business across national borders. This course covers essential topics such as international trade theories, cross-cultural management, global marketing strategies, foreign direct investment, and the impact of political, economic, and legal environments on international operations. Students will analyze case studies of multinational corporations, learn about global supply chain management, and assess the challenges and opportunities of entering new international markets. The course also emphasizes ethical considerations and the development of strategies for effective decision-making in diverse and dynamic global contexts.
Recommended Textbook
Global Marketing 3rd Edition by Kate Gillespie
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16 Chapters
1560 Verified Questions
1560 Flashcards
Source URL: https://quizplus.com/study-set/901
Page 2
Chapter 1: Introduction to Global Marketing
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23 Verified Questions
23 Flashcards
Source URL: https://quizplus.com/quiz/17756
Sample Questions
Q1) Ebay discovered that entering Asian markets was relatively difficult.
A)True
B)False
Answer: True
Q2) When multinational firms use different strategies,each one tailored to a particular local market,they are said to adopt a
A)foreign policy.
B)local strategy.
C)domestic strategy.
D)multidomestic strategy.
Answer: D
Q3) After completing the first part of his global marketing course,Kristofer Renner learned how to assess the political,social,and cultural characteristics of a foreign market.His global marketing course had strengthened his ____ competence.
A)analytic
B)functional
C)environmental
D)strategic
Answer: C
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Page 3
Chapter 2: The Global Economy
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) A ratio that measures the value of one currency in terms of another currency is called a(n)____________________.
Answer: exchange rate
Q2) Adam Smith's theory of specializing in what you are best at producing is known as absolute advantage.
A)True
B)False
Answer: True
Q3) Which is constitutionally prohibited in the United States?
A)Orderly marketing arrangements
B)Export tariffs
C)Import tariffs
D)Nontariff barriers
Answer: B
Q4) Comparative advantage illustrates that relative rather than absolute differences in productivity can form a determining basis for international trade.
A)True
B)False
Answer: True
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Chapter 3: Cultural and Social Forces
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/17758
Sample Questions
Q1) In Korea,making eye contact is considered a sign of trustworthiness.
A)True
B)False
Answer: False
Q2) Hinduism prohibits the paying or collecting of interest on money.
A)True
B)False
Answer: False
Q3) Germany and United States are low-trust societies.
A)True
B)False
Answer: False
Q4) Compared to Sweden,France is a
A)more neutral culture.
B)common-law country.
C)future-oriented country.
D)high-power-distance society.
Answer: D
Q5) The United States is an example of a(n)____________________-trust society.
Answer: high
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Chapter 4: Political and Regulatory Climate
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98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/17759
Sample Questions
Q1) Multilateral embargoes have been aimed at
A)Iran,Iraq,and Saudi Arabia.
B)South Africa,Serbia,and Iraq.
C)Cuba,South Africa,and Russia.
D)Vietnam,Iraq,and Cuba.
Q2) The Iraqi government limits foreign ownership of businesses in Iraq to 49 percent.This is an example of a(n)____.
A)indirect subsidy
B)ownership restriction
C)operating conditions
D)direct subsidy
Q3) Confiscation is expropriation with compensation.
A)True
B)False
Q4) International companies may come under attack from home country pressure groups because of their A)product policies.
B)promotion strategies.
C)pricing policies.
D)All of the above.
Page 6
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Chapter 5: Global Markets
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103 Verified Questions
103 Flashcards
Source URL: https://quizplus.com/quiz/17760
Sample Questions
Q1) Should we target French housewives or French working women? Should we develop a different marketing mix for Brazilian teens than the one we developed for Brazilian adults? These questions concern the firm's ____ strategy.
A)cosmopolitan
B)segmentation
C)financial
D)None of the above
Q2) Within the upper class in Cairo,Egypt,there is a large group of young people who are included to purchase global brands to enhance their self-image of being sophisticated and modern.They could be described as a ____ segment.
A)cosmopolitan
B)poor
C)matrix
D)limitless
Q3) Which color is the most liked across cultures?
A)Blue
B)Yellow
C)Orange
D)Purple
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Page 7
Chapter 6: Global Competitors
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Identifying actual and potential global competitors and selecting an overall posture towards those competitors is called a globally coordinated counterparry.
A)True
B)False
Q2) When BIC attacked Scripto in the United States,Scripto rapidly counterparried in France.
A)True
B)False
Q3) Ato Corporation,a member of a Japanese horizontal keiretsu,has been experiencing poor sales and no profits for three years.What can it expect?
A)Ato will survive because the Japanese market is relatively uncompetitive.
B)The keiretsu bank will restrict credit to Ato.
C)Japan will allow it to cartel with competitors.
D)None of the above
Q4) Taberet is a family-owned company in Germany.As such it is A)unusual.
B)allowed to participate in cartels.
C)forced to think short-term.
D)None of the above
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Chapter 7: Global Marketing Research
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104 Verified Questions
104 Flashcards
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Sample Questions
Q1) It Saudi Arabia,mixed-gender focus groups are prohibited,but in Egypt they are recommended.
A)True
B)False
Q2) Secondary data is data that has been previously collected and is readily available.
A)True
B)False
Q3) Quota sampling would be appropriate for A)Japan.
B)South Korea.
C)Japan and South Korea.
D)the Arab Gulf states.
Q4) The etic research approach assumes that a research question developed in one culture can be more or less translated for use in another cultural context.
A)True
B)False
Q5) ____________________ refers to data collected specifically for the assignment.
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Chapter 8: Global Market Participation
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Firms that recognize from the beginning that their customers and competition are international are called ____ firms.
A)internationalized
B)globalized
C)multi-domestic
D)born global
Q2) The markets of Australia,Canada,England,Ireland,New Zealand,South Africa,and the United States comprise the ____ Cluster.
A)Anglo
B)British
C)Commonwealth
D)None of the above
Q3) SAB Miller attributes its success in China to Most large,internationally active companies began their internationalization by
A)cosmopolitan consumers.
B)distribution in rural markets.
C)experience in India.
D)first mover advantage.
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10
Chapter 9: Global Market Entry Strategies
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117 Verified Questions
117 Flashcards
Source URL: https://quizplus.com/quiz/17764
Sample Questions
Q1) Which product is too costly to transport long distances and is therefore a poor choice for export?
A)Clothing
B)Coffee
C)Shoes
D)Fresh orange juice
Q2) Contract manufacturing is preferred in countries
A)Procter & Gamble
B)Starbucks
C)Unilever
D)All of the above
Q3) The agreement between Harvard Business School and Infopro to produce a Chinese version of the prestigious HBR management journal is an example of
A)contract manufacturing.
B)franchising.
C)a licensing agreement.
D)an export consortium.
Q4) When a company exports to foreign markets directly or through an intermediary located in the foreign market,the approach is termed as ____________________.
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Chapter 10: Global Product Strategies
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) Unless they are in a lead market,foreign subsidiaries do not become involved in research and development.
A)True
B)False
Q2) Heinz first used its new teenager-oriented ketchup advertising campaign in a limited Canadian market,then it rolled it out worldwide with minor modifications based on consumer surveys in Canada.The Canadian advertising campaign is an example of a ____.
A)concept test
B)stratification study
C)test market
D)conjoint survey
Q3) Subjecting a new creation to a series of tests in actual use conditions in order to determine commercial feasibility is known as
A)test marketing.
B)market testing.
C)concept testing.
D)quality assurance.
Q4) ISO 9000 is an example of a(n)____________________ management system.
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Chapter 11: Global Strategies for Services,Brands,and Social Marketing
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/17766
Sample Questions
Q1) At Sony,a global team determines the global brand strategy and then country strategies are derived from it.Sony employs a ____ approach to global brand strategy.
A)brand champion
B)bottom-up
C)top-down
D)coalition
Q2) Global brands tend to evoke positive feelings overall even among antiglobals.
A)True
B)False
Q3) Which of following organizations establishes laws to protect trademarks?
A)IMF
B)WTO
C)World Bank
D)UN
Q4) Branding in China may rely more on the visual appeal of logos than on the brand name.
A)True
B)False
Page 13
Q5) ____________________ is the illegal use of a registered trademark.
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Chapter 12: Pricing for International and Global Markets
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) Countertrade is popular among customers who prefer to pay with hard currency.
A)True
B)False
Q2) CIF refers to classified industrial freight.
A)True
B)False
Q3) Sometimes firms attempt to avoid or lessen the cost effects of tariffs by
A)reclassifying their product.
B)increasing the VAT of their product.
C)parallel importing.
D)All of the above.
Q4) Sellers can protect themselves against transaction risks through A)spot pricing.
B)forward pricing.
C)hedging.
D)All of the above.
Q5) Cell phone penetration in rural India was stymied by unreliable mail service. A)True
B)False
Q6) ____________________ costs change directly with volume of output produced.
Page 14
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Chapter 13: Managing Global Distribution Channels
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) For specialty goods,products that inspire consumer loyalty to specific brands,a(n)____________________ distribution is required.
Q2) In locked-up channels,a newcomer cannot easily convince any channel member to add or drop products in spite of favorable market conditions.
A)True
B)False
Q3) In China,logistics costs are ____ times higher than in many developed countries.
A)2
B)4
C)10
D)None of the above
Q4) French Bakery Breads produces a product line with a short shelf life.In Mexico it should
A)choose exclusive distribution.
B)look for shorter channels.
C)NOT be a channel captain.
D)NOT sell to Wal-Mart.
Q5) The ____________________ is the dominant channel participant,dictating terms of pricing and delivery.
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Chapter 14: Global Promotion Strategies
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/17769
Sample Questions
Q1) Word of mouth is especially crucial to marketing in A)Hong Kong.
B)Indonesia.
C)South Korea.
D)All of the above
Q2) A(n)____________________ is a group of firms that share in a certain contract or project on a pre-agreed basis but act as one company toward the customer.
Q3) U.S.-based Akay Corporation is planning a spam campaign across Germany.This may be a bad idea because
A)All sales promotions are forbidden by German law.
B)EU laws forbid contacting consumers via the Internet.
C)The EU has stronger privacy laws than those in the U.S.
D)Internet usage is too low in Germany to make this worthwhile.
Q4) To be a successful salesperson in Japan,one has to call customers often and build relationships before finalizing a sale.
A)True
B)False
Q5) Chinese consumers are less accepting of ____________________ placements than are U.S.consumers.
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Chapter 15: Managing Global Advertising
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/17770
Sample Questions
Q1) Which is not true about visual advertisements?
A)They are more culturally specific.
B)They are appropriate for the EU market.
C)They rely more on pictures than words.
D)Cartier used them in a campaign destined for 123 countries.
Q2) Sales peaks are influenced by climatic changes and local customs.
A)True
B)False
Q3) General Motors is considering a global theme approach.What advice would you give GM?
A)Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries.
B)Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries.
C)Incorporate input from the subsidiaries in the original design of a global them campaign.
D)Use of global theme advertising is declining.
Q4) The soft-sell approach is popular in ____________________.
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17
Chapter 16: Organizing for Global Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Alice Adams' U.K.-based family business exports 4 percent of its total sales to other countries within the EU.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?
A)Regional organization
B)Country-based organization
C)Global product organization
D)Export department
Q2) Which is not associated with a global organization?
A)International division
B)Regional management centers
C)Product organizational structures
D)Functional organizational structures
Q3) What do geocentric and ethnocentric firms have in common?
A)Decision making is centralized.
B)Input from subsidiaries is not appreciated.
C)Decision making is at the regional rather than at the national level.
D)None of the above.
Q4) Global mandates may be temporary in nature.
A)True
B)False
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