International Business Practice Exam
Course Introduction
International Business explores the dynamics of conducting commerce in a global environment, examining how firms operate across national borders and adapt to diverse markets, cultures, and regulatory systems. The course covers key topics such as international trade theories, foreign direct investment, global strategy, cross-cultural management, international marketing, and the impact of economic, political, and legal environments on business operations. Students gain insights into the challenges and opportunities of globalization and develop the skills necessary to analyze and implement effective business strategies in international contexts.
Recommended Textbook
International Marketing Asia Pacific 3rd Edition by Michael R. Czinkota
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14 Chapters
804 Verified Questions
804 Flashcards
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Page 2
Chapter 1: Introduction to international marketing
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Sample Questions
Q1) Chinese consumers tend to be less demanding and are not willing to pay more for higher-quality products.Thus, this leads to serious differences between Westerners and Chinese consumers.
A)True
B)False Answer: False
Q2) A differentiation strategy takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales service.
A)True
B)False Answer: True
Q3) International marketing is the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organisations.
A)True
B)False Answer: True
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Page 3
Chapter 2: The economic environment
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Sample Questions
Q1) When assessing a market's potential an international marketer should consider:
A)income, infrastructure, information and internationalisation.
B)population, income, consumption patterns and geography.
C)income, infrastructure and information.
D)consumption patterns, infrastructure and topology.
Answer: B
Q2) Give some examples of how regional differences in China can have an impact on the consumption patterns of the population.
Answer: A complete answer should mention all the issues mentioned in the 'International Marketplace 2.3' on page 64 of the textbook.
Q3) Debt crises:
A)reduce a nation's buying power.
B)force imports down.
C)force exports up.
D)reduce a nation's buying power, force exports up and force imports down.
Answer: D
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Page 4
Chapter 3: Trade institutions and trade policy
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Sample Questions
Q1) What are the advantages and disadvantages of trade restrictions?
Answer: A good answer would discuss the type of trade restrictions - voluntary, tariff and non-tariff - and short-term versus long-term considerations.Political considerations are important here also.The relative size of competitors in the marketplace is an issue: for example, protectionism is more of a difficulty for smaller competitors.Efficiency of production also should be mentioned, along with protection for local industry and expertise, financial considerations, 'tit for tat' retaliation, etc.
Q2) The World Bank has had its effectiveness questioned because:
A)of a lack of global interest, inadequacy of information and ignorance of where and how to market internationally.
B)it has not provided stability for the international monetary framework.
C)it has not played an important role in the stability of exchange rates.
D)All of these choices
Answer: A
Q3) By August 2012, the WTO had 201 member 'countries'.
A)True
B)False
Answer: False
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Chapter 4: The political and legal environment
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Q1) Economic sanctions can be used by the USA to extend political control over foreign companies operating abroad, with or without the support of their local government.
A)True
B)False
Q2) Which of the following governmental activities are not of major concern to the international marketer?
A)National infrastructure programs
B)Embargoes or trade sanctions
C)Export and import controls
D)The regulation of international business behaviour
Q3) Which of the following is not a determinant for the US export control system?
A)National security
B)Long-term demand
C)Foreign policy
D)Nuclear proliferation
Q4) On occasion, the international marketer may be caught between clashing home and host country laws.How should the marketer handle such a situation?
Q5) Explain the implications of climate change to international marketers.
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Chapter 5: The cultural environment
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Sample Questions
Q1) The international manager's task is to distinguish relevant cross-cultural and intracultural differences and then to isolate potential opportunities and problems.
A)True
B)False
Q2) The use of visual aids rather than printed materials is recommended in cultures with:
A)high concentrations of Chinese, since their language is interpretive.
B)high levels of illiteracy.
C)high-end technology including computers and kiosks.
D)government regulation.
Q3) Marketers who bring about cultural change through dramatic campaigns without the adaptation of culture-specific elements can be accused of:
A)post-cultural antagonism.
B)bilateral modernism.
C)linguistic lethargy.
D)cultural imperialism.
Q4) Explain, using examples, the differences between high context and low context culture.Why is this relevant to a marketer?
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Chapter 6: Building the knowledge base
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Q1) Explain the differences between international market research and domestic market research.
Q2) Scenario analysis is a research technique that looks at different configurations of key variables in the international market.
A)True
B)False
Q3) _________ research is essential for the formulation of __________ marketing plans.One particular area of research interest is international market ____________.
A)Primary; strategic; segmentation
B)Secondary strategic; segmentation
C)Primary; operational; identification
D)Primary; strategic; identification
Q4) The tool and techniques in international marketing research are said by some to be ________________ as those of domestic marketing research, and only the ________________ differs.
A)exactly the same; environment
B)very different; environment
C)somehow different; culture
D)exactly the same; culture
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Chapter 7: Foreign market entry
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Sample Questions
Q1) Which of the following is not a disadvantage of licensing?
A)It may leave the international marketing functions to the licensee.
B)Transfer costs.
C)The initial toehold in the foreign market may not be a foot in the door.
D)The licensor may create its own competitors.
Q2) Joint venture legislation and the ensuing regulations are often subject to substantial interpretation and arbitrariness.
A)True
B)False
Q3) Which of the following is not an external change agent in the internationalisation process?
A)Demand
B)Domestic distributors
C)Export management companies
D)New management
Q4) Explain the three major types of foreign investment that governments offer to FDI.
Q5) The issue of profit repatriation and accumulation may cause discontent.
A)True
B)False
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Chapter 8: Channels of distribution and logistics
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Sample Questions
Q1) Some loss of control over the marketing of the firm's products comes from:
A)the use of intermediaries.
B)a short channel.
C)an over-taut relationship between marketer and intermediaries.
D)an intermediate channel.
Q2) If a business depends on an outside distribution system (that may have regional or global coverage), it is considered to have intra-company links.
A)True
B)False
Q3) Which category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly?
A)Indirect exporter
B)Direct exporter
C)Integrated distribution
D)Agents
Q4) What are the three different approaches for coverage that are available to the international marketer?
Q5) Elaborate on the recommended logistic optimisation method.
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Chapter 9: Product policy and adaptation in international markets
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Sample Questions
Q1) Warranties can be uniform in the international market if:
A)use conditions do not vary dramatically.
B)if the company is actually capable of delivering on its promise everywhere.
C)market conditions demand uniform warranties.
D)use conditions do not vary dramatically and if the company is actually capable of delivering on its promise everywhere.
Q2) Which of the following statements is incorrect?
A)Adaptations in product styling, colour, size and other appearance features are more common in industrial marketing than consumer marketing.
B)Products that rely heavily on written or spoken language have to be adapted for better penetration of the market.
C)When a product sold overseas requires repairs, parts or service, the problem of obtaining, training and holding onto sophisticated engineering or repair staff is not easy.
D)All the alternatives are incorrect.
Q3) Google was forced by the Chinese government to establish a new site, Google.cn.
A)True
B)False
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Page 11
Chapter 10: Product and brand management in international markets
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Sample Questions
Q1) Which of the following entities has led to the significant increase in private brand goods?
A)Weak local competitors
B)Strong intermediaries
C)Franchised companies
D)Credit cards
Q2) According to the textbook, which of the following is false?
A)Brazil is a test market used by Procter & Gamble.
B)Thailand is a test market for Unilever.
C)Australia is a test market for Harvey Milk.
D)Singapore is a test market for Coca Cola.
Q3) The final stages of the product development process will involve testing the product in terms of both its performance and its projected market acceptance.
A)True
B)False
Q4) The main goal of the product development process is to develop a standard product or product line.
A)True
B)False
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Chapter 11: Services marketing
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Sample Questions
Q1) Because services cannot be stored:
A)much greater pricing flexibility must be maintained.
B)much greater responsiveness to demand fluctuation must exist.
C)much greater service emphasis must be used to counter demand and price fluctuation.
D)much greater pricing flexibility must be maintained and much greater responsiveness to demand fluctuation must exist.
Q2) Which of the following is not cited as a way that global demand for education has been answered with new technology?
A)Video conferencing
B)Email office hours
C)Online grading
D)Internet-related teaching materials
Q3) Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore much greater pricing flexibility must be maintained.
A)True
B)False
Q4) Explain the two major types of typical obstacles to service trade.
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Chapter 12: Pricing in international markets
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Q1) A status-conscious market that insists on products with established reputations will be inelastic, allowing for far more pricing freedom than a market where price-consciousness drives demand.
A)True
B)False
Q2) Which of the following is not a typical method focusing on cost cutting?
A)Reorganising the channel of distribution and thereby shortening the channel and adapting the product
B)Reformulating the product by including less expensive ingredients or unbundling costly features
C)Assembling or producing overseas
D)Outsourcing R&D capabilities
Q3) _______ calls for export pricing according to the dynamic conditions of the marketplace.
A)Skimming
B)Follow the market pricing
C)Penetration pricing
D)Market-differentiated pricing
Q4) What is the process of setting an export price?
Q5) What factors should be considered when assessing a foreign private buyer?
14
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Chapter 13: International marketing communications
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Sample Questions
Q1) Thirteen of the world's top 25 advertising agencies are based in the USA.
A)True
B)False
Q2) Nothing is more essential to the planning of international promotional campaigns than the establishment of clearly defined, measurable objectives.
A)True
B)False
Q3) Which of the following is not one of the recommended traits of a crisis management policy?
A)Openness about corporate activities
B)Keeping issues and answers internally located
C)Integrity
D)Clear communication
Q4) Despite the economic promise of emerging markets, the development of direct marketing is constrained by negative attitudes towards Western business practices and problems with distribution networks and marketing support systems, as well as bureaucratic obstacles.
A)True
B)False
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Chapter 14: Social Networking and Communications
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Sample Questions
Q1) Which of the following reasons was not listed as the top reasons for following or liking a particular brand or firm on social networking sites?
A)To receive special offers and discounts
B)To show support for the brand or company
C)To be among the first to get news on the brand or companies
D)To complain about failure in the delivery of their goods
Q2) Differences in technology diffusion drive the way social media are used around the world.
A)True
B)False
Q3) Online marketing requires minimum commitment of time and resources.
A)True
B)False
Q4) Which of the following countries has the most internet users?
A)China
B)USA
C)Brazil
D)India
Q5) What are blogs, wikis, forums and podcasts?
Q6) Explain giving examples how culture has an impact on the use of social media.
Page 16
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