International Business Practice Exam
Course Introduction
International Business explores the complexities of operating in the global marketplace, focusing on the strategic, cultural, economic, and legal factors that influence cross-border trade and investment. Students will learn about international market entry strategies, global supply chain management, currency exchange and risk, and the role of multinational corporations. Emphasis is placed on understanding global economic trends, international negotiations, and the impact of cultural diversity on business practices. The course equips students with the skills and knowledge necessary to analyze international business opportunities and challenges, preparing them to operate effectively in diverse international environments.
Recommended Textbook
Global Marketing 9th Edition by
Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
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Page 2
Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
A)customer value
B)competitive advantage
C)focus
D)myopia
E)policy of dealing only with Swiss businesses
Answer: C
Q2) McDonald's developed a vegetarian burger in India. This is an example of:
A)Market Penetration.
B)Market Development.
C)Market Diversification.
D)Product Development.
E)Global Marketing.
Answer: D
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Page 3
Chapter 2: The Global Economic Environment
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Which of the following is true about the Triad?
A)Triad countries account for approximately one-third of world income and one-third of world population.
B)Triad countries account for approximately 75% of world income as measured by GNP.
C)Triad countries are those in which consumer products, industrial products, and the services sector each contribute one-third to GDP.
D)Triad countries account for approximately 25% of world income as measured by GNP.
E)Triad countries account for approximately 50% of world income as measured by the World Bank.
Answer: B
Q2) Myanmar people are very similar to Japanese in some ways.
A)True
B)False
Answer: True
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Chapter 3: The Global Trade Environment
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Sample Questions
Q1) The Middle East and North Africa are sometimes viewed as a regional entity referred to as:
A)GCC.
B)AMU.
C)MENA.
D)ACC.
E)ECOWAS.
Answer: C
Q2) Chile decided to become only an associate member of Mercosur and hence participates in the free trade area aspect of Mercosur as well as the customs union.
A)True
B)False
Answer: False
Q3) The ultimate goal of a free trade agreement is to have standardized duties on goods that cross borders between the partners.
A)True
B)False
Answer: False
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Chapter 4: Social and Cultural Environments
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Sample Questions
Q1) In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.
A)True
B)False
Q2) Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:
A)being low in calories.
B)having reduced alcohol levels.
C)having light color.
D)having less quality.
E)having less quantity.
Q3) "McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.
A)True
B)False
Q4) What are some of the salient characteristics and differences between high- and low-context cultures?
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Chapter 5: The Political, Legal, and Regulatory Environments
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Trade secrets are confidential information or knowledge that has commercial value, is in the public domain and for which steps have been taken to keep it secret.
A)True
B)False
Q2) What do value added taxes (VAT)encourage in countries such as China?
A)They make trademarks and copyrights more valuable.
B)They result in cross-border shopping and smuggling.
C)They make it harder to bribe officials.
D)They protect companies from antitrust scrutiny.
E)Global companies refrain from offering bribes.
Q3) As part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules. Normally, such behavior would be considered harmful to competition, but the U.S. government has granted the two airlines special exemptions from laws concerning:
A)intellectual property.
B)antitrust.
C)jurisdiction.
D)licensing.
E)arbitration.
Page 7
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Chapter 6: Global Information Systems and Market Research
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.
A)True
B)False
Q2) When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group.
A)True
B)False
Q3) Mattel toys thought that Barbie would be as popular in Japan as it is in the United States. This assumption was due to the self-reference criterion (SRC).
A)True
B)False
Q4) Although big data and big data analytics have long been the province of astronomers, meteorologists, and other members of the scientific community, it is only recently that big data collection and analysis has been used in business situations.
A)True
B)False
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) Positioning refers to the act of:
A)determining what areas of the globe to target.
B)ensuring a choice retail shelf location.
C)differentiating a brand in customer's mind.
D)formulating a private label strategy.
E)formulating a companion product.
Q2) A global segment is referred to as "global elite," which includes:
A)people between the ages of 12 and 19.
B)affluent, well-traveled persons.
C)the graying population.
D)technology professionals.
E)persons having power.
Q3) The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include:
A)demographic data.
B)"top-down" segmentation analysis.
C)"bottom-up" segmentation analysis.
D)income level.
E)population data.
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Chapter 8: Importing, Exporting, and Sourcing
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114 Verified Questions
114 Flashcards
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Sample Questions
Q1) The four tigers-Singapore, South Korea, Taiwan, and Hong Kong-learned from the ________ experience and built strong export-based economies of their own.
A)Chinese
B)Indian
C)German
D)American
E)Japanese
Q2) The Harmonized Tariff System (HTS)is currently the dominant system for determining the correct classification number.
A)True
B)False
Q3) Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which do not include:
A)facilitates control and communications.
B)allows decisions concerning program development and resource allocation.
C)benefits when a product is not yet established in a market.
D)ensures marketer's interest and special efforts.
E)helps selling products directly to the consumer in the market country.
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) The alliance between GE and Snecma got off with a feeble start due to the personal chemistry between the top two executives of respective companies.
A)True
B)False
Q2) Licensing as a market entry mode has several disadvantages and opportunity costs, which does not include:
A)limited market control.
B)agreement may have short life.
C)leveraging and exploiting by licensee.
D)similar product or technology development by licensee.
E)adaptations by licensee to fit local tastes.
Q3) The failure of partnership between Great Britain's General Electric Company was blamed in part due to the fact that it was run by engineers.
A)True
B)False
Q4) Joint ventures are becoming very popular as an entry mode into foreign markets. Why is this strategy so attractive to companies interested in entering other markets in the world?
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Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Google[x], the company's semi-secret research facility, is known as the Moonshot Laboratory. That's because staff members are working on "moonshot" projects that represent leading-edge technology leaps.
A)True
B)False
Q2) Comparing the traditional formulation of Maslow's hierarchy with the results of current research on the consumer needs and motivation in Asia, which of the following is correct?
A)The lowest two levels of the hierarchy are the same in the traditional and Asian versions.
B)The lowest three levels of the hierarchy are the same in the traditional and Asian versions.
C)The lowest four levels of the hierarchy are the same in the traditional and Asian versions.
D)The five levels in the traditional formulation apply equally in the West and in Asia.
E)The highest levels of the hierarchy are the same in the traditional and Asian versions.
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12
Chapter 11: Pricing Decisions
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) In India, consumers do not like to be locked in to long-term contracts, and Apple distributes its iPhone exclusively through stores operated by Airtel, an Indian carrier, and Vodaphone. This pricing is an example of:
A)gray market.
B)price bundling.
C)market skimming.
D)razors and blades.
E)cost-based.
Q2) The most general term for the global phenomenon involving reciprocal business interactions between parties in various countries is known as: A)switch trading. B)barter.
C)offset.
D)compensation trading. E)countertrade.
Q3) The European Commission recently fined Nintendo nearly $150 million after it was determined that the video game company had colluded with European distributors to fix prices. Why is price fixing not considered a good practice? What are different kinds of price fixings?
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Page 13
Chapter 12: Global Marketing Channels and Physical Distribution
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street. The changes incorporated include all of the following except:
A)perfume and fragrance were moved to the front in order to avoid any horse dung odors.
B)goods were put within reach of the customers.
C)goods were kept behind counters and were available by asking store clerks.
D)customers always came first.
E)early bird specials were offered.
Q2) Selfridge fell victim to various demons and vices and was ousted from the company he had founded.
A)True
B)False
Q3) When devising a channel strategy, it is necessary to be realistic about the intermediary's motives. What is "cherry picking" and how does it affect careful selection of a channel strategy?
Q4) How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?
Q5) What are global retail categories? Describe these categories giving examples.
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) A supplier in China was accused of selling outdated meat to the fast-food giant McDonald's. Sales declined as a result.
A)True
B)False
Q2) Ads based on a(n)________ appeal depend on logic and speak to the audience's intellect.
A)a rational
B)an advertising
C)an emotional
D)a localized
E)a melodramatic
Q3) Companies that are centralized typically allow managers at the local subsidiary to make ad agency selection decisions.
A)True
B)False
Q4) The way a product's appeal or proposition is presented is called the "selling proposition."
A)True
B)False
Page 15
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Chapter 14: Global Marketing Communications Decisions
Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
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Sample Questions
Q1) Which of the following is not one of the steps in the Strategic/Consultative Selling model?
A)develop personal selling philosophy
B)develop relationship strategy
C)develop product strategy
D)develop ethnocentric policy
E)develop customer strategy
Q2) From the point of view of the marketer, sales promotion provides accountability.
A)True
B)False
Q3) Sampling can be especially important if consumers are persuaded by claims made in advertising or other channels.
A)True
B)False
Q4) Ethnocentric companies are likely to use an expatriate sales force in countries at all levels of economic development.
A)True
B)False
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Chapter 15: Global Marketing and the Digital Revolution
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Comment on the current status and future of "Wearable technology."
Q2) A broadband communication system is one that has sufficient capacity to carry simultaneously which of the following?
A)multiple voice
B)data
C)video
D)music
E)all of the above
Q3) Streaming media represents a huge market opportunity for all of the following except:
A)video game industry.
B)online gaming.
C)game publishers.
D)Internet portals.
E)telematics.
Q4) According to a recent "digital opportunity index" published by the United Nations, Japan leads the world in providing its citizens with access to information and communications technologies (ICT).
A)True
B)False
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Chapter 16: Strategic Elements of Competitive Advantag
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101 Flashcards
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Sample Questions
Q1) Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market. Based on the strategic intent framework, this is an example of:
A)changing the rules.
B)collaborating.
C)comparative advantage.
D)layers of advantage.
E)loose bricks.
Q2) Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?
A)cost leadership
B)differentiation
C)cost focus
D)focused differentiation
E)consumer focus
Q3) How do chance events play a role in shaping the competitive environment?
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Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) An important leadership task involves articulating all of the following points except: A)beliefs.
B)values.
C)status.
D)policies.
E)activities.
Q2) At Whirlpool, North American operations are organized in a matrix structure. What is the key to successful matrix management?
Q3) Carly Fiorina, former CEO of Hewlett-Packard, said in her 2002 commencement address at the Massachusetts Institute of Technology that leadership is not about hierarchy or title or status: It is about having influence and mastering change.
A)True
B)False
Q4) What is a matrix organization? Describe giving examples.
Q5) What are regional management centers? What are the advantages of having such centers in global businesses?
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