International Business
Mock Exam
Course Introduction
International Business explores the complexities of operating in the global marketplace, examining how companies expand beyond domestic borders and adapt to different economic, cultural, political, and legal environments. The course covers topics such as global trade theories, international market entry strategies, cross-cultural communication, global supply chain management, and the impact of international organizations and agreements. Students will develop an understanding of how multinational enterprises manage risks and leverage opportunities in diverse markets, preparing them to effectively analyze and respond to the dynamic challenges of conducting business worldwide.
Recommended Textbook
International Marketing 10th Edition by
Michael R. Czinkota
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18 Chapters
1027 Verified Questions
1027 Flashcards
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Page 2
Chapter 1: Global Environmental Drivers
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Sample Questions
Q1) The trading bloc ASEAN is located in _____.
A) Asia
B) Europe
C) North America
D) South America
Answer: A
Q2) What are the domestic policy repercussions of global linkages?
Answer: The effects of closer global linkages on the economics of countries have been dramatic.Policymakers have increasingly come to recognize that it is very difficult to isolate domestic economic activity from international market events.Constant rapid technological change and vast advances in communication permit firms and countries to quickly emulate innovation and counteract carefully designed plans.As a result,governments are often powerless to implement effective policy measures even when they know what to do.Policymakers therefore find themselves with increasing responsibilities yet with fewer and less effective tools to carry out these responsibilities.At the same time that more parts of a domestic economy are vulnerable to international shifts and changes,these parts are becoming less controllable.The global market imposes increasingly tight limits on national economic regulation and sovereignty.
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3
Chapter 2: International Trade Frameworks and Policy
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Sample Questions
Q1) The Soviet Union,as the leader of the Eastern bloc,developed the _____,which focused on developing strong linkages among the members of the Soviet bloc and discouraged relations with the West.
A) Gulf Cooperation Council
B) Transatlantic Business Dialogue
C) MERCOSUR
D) Council for Mutual Economic Assistance
Answer: D
Q2) The Transatlantic Business Dialogue (TBD)is a nongovernmental organization composed of business leaders from Europe and the United States.
A)True
B)False
Answer: True
Q3) Which currency is most accepted worldwide?
A) The euro
B) The U.S. dollar
C) The Japanese yen
D) The British Pound
Answer: B
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Page 4
Chapter 3: The Role of Culture
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Sample Questions
Q1) Which of the following refers to a training program that exposes a manager to a different cultural environment for a limited amount of time?
A) Case studies
B) Lectures
C) Role play
D) Field experience
Answer: D
Q2) Which of the following is a result of technology and is directly related to the way a society organizes its economic activity?
A) Cultural convergence
B) Cultural assimilator
C) IT education
D) Material culture
Answer: D
Q3) Culture is unidimensional consisting of a single independent element.
A)True
B)False
Answer: False
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5
Chapter 4: The Economic Environment
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Sample Questions
Q1) The availability and quality of _____ is critically important in evaluating marketing operations abroad.
A) urban population
B) infrastructure
C) market diffusion
D) education
Q2) Apart from population,which of the following is most indicative of the market potential for most consumer and industrial products and services?
A) Political stability
B) Education levels
C) Life span
D) Income
Q3) The Group of Five refer to:
A) the leading money managers who regulate worldwide currency rates.
B) money, markets, media, message, and methodology.
C) the major industrialized countries of the world.
D) Saudi Arabia, South Africa, South Korea, Russia, and Indonesia.
Q4) Which countries are part of NAFTA? What are the characteristics of NAFTA?
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) The term "embargo" refers to products that are packaged in one country in a particular way,and then altered to fit the international marketplace in another country.
A)True
B)False
Q2) Which 2002 law protects investors by improving the accuracy and reliability of corporate disclosures,and also covers issues like corporate responsibility,financial transparency,and accounting oversight?
A) The Glass-Steagall Act
B) The Aldrich-Vreeland Act
C) The Gramm-Leach-Bliley Act
D) The Sarbanes-Oxley Act
Q3) _____ are designed to deny or at least delay the acquisition of strategically important goods by adversaries.
A) Antidumping laws
B) Export control systems
C) Voluntary restraint agreements
D) Domestication activities
Q4) Briefly explain the effects of terrorism on business.
Q5) Describe political risk and the different types of political risk.
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Chapter 6: Consumer,Industrial,and Government Markets
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Sample Questions
Q1) People all over the world consistently follow Maslow's hierarchy of needs.
A)True
B)False
Q2) Who proposed the hierarchy of needs theory?
A) Abraham Maslow
B) Douglas McGregor
C) Frederick Herzberg
D) David McClelland
Q3) Which stage of economic development is associated with subsistence farming and the practice of consumption of outputs by producers rather than trading them?
A) Transitional stage
B) Traditional society
C) Mass consumption
D) Take-off
Q4) Most emerging market countries have attained the mass consumption stage of economic development.
A)True
B)False
Q5) Identify the characteristics for the existence of consumer culture.
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Chapter 7: Strategic Planning
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Sample Questions
Q1) The quest for cost savings has allowed some marketers to have customer service activities present in all country markets.
A)True
B)False
Q2) _____ refers to a company's decision to expand its portfolio by developing a strategy characterized by growth in a relatively large number of markets.
A) Concentration
B) Differentiation
C) Cross-subsidization
D) Diversification
Q3) Globalization requires transfer of information typically between headquarters and country organizations,not the country organizations themselves.
A)True
B)False
Q4) A single-country approach is large enough for the local business to achieve all possible economies of scale.
A)True
B)False
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Page 9
Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) Unstructured questions increase the potential for interviewer bias.
A)True
B)False
Q2) When qualitative data are desired,surveys are appropriate research instruments.
A)True
B)False
Q3) The EU law permits companies to collect personal data only if the individuals consent to the collection,know how the data will be used,and have access to databases to correct or erase their information.
A)True
B)False
Q4) Standardized research techniques are more useful in the collection of subjective data than of objective data.
A)True
B)False
Q5) The intent of gathering qualitative data is to:
A) amass data.
B) search for statistical significance.
C) generalize.
D) obtain a better understanding of given situations and behavioral patterns.
Page 10
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) _____ incentives consist of guaranteed government purchases; special protection from competition through tariffs,import quotas,and local content requirements; and investments in infrastructure facilities.
A) Financial
B) Fiscal
C) Nonfiscal
D) Nonfinancial
Q2) The advantage of franchising is that there is no need for standardization.
A)True
B)False
Q3) Strategic alliances are more rigid than joint ventures.
A)True
B)False
Q4) _____ demand is said to occur when large multinational firms who would like to maintain their established business relationships,encourage their suppliers to follow them abroad.
A) Derived
B) Overfull
C) Latent
D) Irregular
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Chapter 10: Marketing Organization,Implementation,and Control
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Q1) An approach to organizational structure that is based on which consumer groups are served is referred to as a(n)_____.
A) functional structure
B) area structure
C) customer structure
D) product structure
Q2) Which of the following best describes matrix structures?
A) It is a structure in which product divisions are responsible for all manufacturing and marketing worldwide.
B) It is a structure in which geographic divisions are responsible for all manufacturing and marketing in their respective areas.
C) It is a structure driven by a worldwide business unit and implemented by a geographic unit.
D) It is a structure that combines two or more organizational dimensions simultaneously.
Q3) Organizational matrices vary in terms of their areas of emphasis and the number of dimensions.
A)True
B)False
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Chapter 11: Product Management and Global Brands
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Sample Questions
Q1) What is the first step in the product development process?
A) Process development
B) Feedback
C) Idea generation
D) Scale-up
Q2) Making a profit is the key to successful marketing.
A)True
B)False
Q3) In a typical global program management,the affected units have prime responsibility for achieving _____.
A) single-point worldwide technical development and design of a new product that conforms to the global design standard
B) all activities necessary to support the product in the affected unit, as well as direction and support to managing units to ensure that concurrent introductions are achieved
C) identification of unique requirements to be incorporated in the product goals and specifications
D) integration and coordination of all global program activities
Q4) What are the reasons for making investment on R&D abroad?
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Chapter 12: Global Marketing of Services
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Sample Questions
Q1) Which of the following steps is taken by the government to enhance competitive activities?
A) Disinvestment
B) Deregulation
C) Monopolization
D) Dematerialization
Q2) Services are consumed rather than possessed because of their _____.
A) customer involvement
B) market transparency
C) perishability
D) intangibility
Q3) Which of the following involves an intangible action?
A) Retail
B) Recycling
C) Warehousing
D) Broadcasting
Q4) Services differ from goods as services are tangible.
A)True
B)False
Q5) What are the advantages of multilingual websites?
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) Cause-related marketing should be developed mainly as a response to a crisis or to generate publicity.
A)True
B)False
Q2) An appearance at a trade show produces goodwill and allows for periodic cultivation of contacts.
A)True
B)False
Q3) When an exporter uses indirect exports to reach international markets,the export process is said to be _____.
A) internalized
B) externalized
C) outsourced
D) localized
Q4) Explain the significance of local campaign objectives.
Q5) Which of the following is true about cause-related marketing?
A) It is developed mainly as a response to a crisis.
B) It is developed to increase the firm's profits.
C) It is developed as a social vision and a long-term social policy.
D) It is developed mostly as a piecemeal effort to generate publicity.
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Chapter 14: Pricing Strategies and Tactics
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Q1) When penetration pricing is used,the product is offered at a low price intended to generate volume sales and achieve high market share,which would compensate for a lower per-unit return.
A)True
B)False
Q2) Which of the following statements is true of delivered at place (DAP)?
A) The seller delivers the goods with import duties paid.
B) The seller typically handles the cost of unloading and wharfage.
C) The seller and buyer should agree which party will be responsible for unloading.
D) The seller's risk and responsibility for the condition of the cargo end when the goods are delivered to the first carrier.
Q3) The costs of modifying the product for foreign markets are considered export-related costs.
A)True
B)False
Q4) Why has price become such a dynamic element of the marketing mix?
Q5) What is a skimming price strategy?
Q6) What is the process of setting an export price?
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Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) Which of the following systems is instrumental in ensuring that a firm not only delivers the product to the market,but also can retrieve it from the market for subsequent use,recycling,or disposal?
A) Continuous review systems
B) Perpetual inventory systems
C) Periodic inventory systems
D) Reverse distribution systems
Q2) Which of the following is an import document required during an international shipment?
A) Bill of lading
B) Collateral assurance
C) Promissory note
D) Letter of credit
Q3) The use of intermediaries will automatically lead to loss of some control over the marketing of the firm's products.
A)True
B)False
Q4) Tramp service is available for regular routes and is at service at all times.
A)True
B)False
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Chapter 16: Social Networks and Communication
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Sample Questions
Q1) Brand _____ refers to customers developing a personal relationship with the brand.
A) engagement
B) identity
C) extension
D) equity
Q2) Which of the following is a challenge associated with social media?
A) They are considerably more expensive than traditional media.
B) They involve campaigns that are static, with a limited life.
C) It is difficult to measure their effectiveness.
D) They emphasize pushing customers to buy the firm's products.
Q3) To ensure social media success in international marketing,marketers should use mass media techniques rather than customizing messages to the audience.
A)True
B)False
Q4) Traditional media serve niche markets well.
A)True
B)False
Q5) Explain how social media benefits promotional activities.
Q6) What are blogs,wikis,forums,and podcast?
Page 18
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Chapter 17: Leadership,Corporate Social Responsibility,and Sustainability
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Sample Questions
Q1) Corporate philanthropy is a specific term used to highlight the charitable contributions of a firm.
A)True
B)False
Q2) American consumers expect businesses to treat and pay their employees well as part of their corporate commitment.
A)True
B)False
Q3) Companies that align their products with societal interests and global trends that are impacting societies:
A) try to meet the needs of their government customers who face complex challenges.
B) aim to create products exclusively for profit.
C) end up in losses because of the costs involved in these activities.
D) focus only on their home country.
Q4) Rapid technological and scientific advances in international markets require high-level leadership qualities among government,societal,and business leaders.
A)True
B)False
Page 19
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Chapter 18: New Directions and Challenges
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Q1) Companies that innovate across borders and across companies are referred to as metanational innovators.
A)True
B)False
Q2) What is cocooning? How does it affect the sales of various products and services?
Q3) Macro issues such as accountability,performance expectations,freedom accorded within society,and product preferences lead to _____.
A) similarity in cultures around the world
B) cultural clashes across countries
C) death of distance
D) cocooning
Q4) Videoconferencing is a form of interactive digital media.
A)True
B)False
Q5) Death of distance is the measure of the inequality in the population and health profiles between rich and poor countries.
A)True
B)False
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