International Business Management
Chapter Exam Questions
Course Introduction
International Business Management explores the strategies, operations, and challenges of conducting business across national borders. This course examines key concepts such as globalization, entry modes, cross-cultural communication, international marketing, global supply chains, and risk management. Students will analyze how economic, political, and legal environments impact multinational enterprises and develop critical skills in adapting business models to diverse international contexts. Through case studies and practical exercises, learners gain the knowledge necessary to make informed managerial decisions in a dynamic global marketplace.
Recommended Textbook
Global Marketing 7th Edition by Warren J. Keegan
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Page 2
Chapter 1: Introduction to Global Marketing
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Sample Questions
Q1) Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:
A)sales outside the home country to total sales.
B)assets outside the home country to total assets.
C)employees outside the home country to total employees.
D)headquartered in a relatively small home-country market.
E)all of the above
Answer: E
Q2) Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand.This is an example of:
A)ethnocentric orientation.
B)polycentric orientation.
C)regiocentric orientation.
D)geocentric orientation.
E)transnational orientation.
Answer: B
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Chapter 2: The Global Economic Environment
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Q1) Gross domestic product (GDP), a measure of a nation's economic activity, is calculated by adding consumer spending (C), investment spending (I), government purchases (G), and net exports (NX).
A)True
B)False
Answer: True
Q2) Some people believe that marketing is relevant only in affluent, industrialized countries, whereas others believe that the role of marketing is to identify people's needs and wants worldwide, irrespective of the economy.Giving examples of companies involved in energy conservation and technology, support the latter argument. Answer: People everywhere need affordable and safe drinking water.Recognizing this fact, Nestlé launched Pure Life bottled water in Pakistan.The Coca-Cola Company recently began to address dietary and health needs of low-income countries by developing a beverage, Vitango, which has several nutritional and health benefits.Technology is another area which can benefit countries all over the world.Intel's World Ahead is developing a $550 computer that is powered by a car battery.Hewlett-Packard engineers are working to develop solar-powered communication devices that can link remote areas to the Internet.
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Page 4
Chapter 3: Regional Market Characteristics and Preferential Trade Agreements
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Sample Questions
Q1) The new country that joined the EU on January 01, 2011 is:
A)Slovakia.
B)Estonia.
C)Bulgaria.
D)Slovenia.
E)Cyprus.
Answer: B
Q2) NAFTA ensures that any product for sale in the U.S., Mexico, and Canada bearing a certificate of origin qualifies for tariff reduction.
A)True
B)False
Answer: False
Q3) Repeat visits, extended socialization with distributors, and mastering the keiretsu system are all essential for being successful in Japanese markets.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Social and Cultural Environments
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Q1) Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that:
A)in Middle Eastern countries it is customary to take off shoes at the door.
B)it is difficult to notice when one winks eyes since there are many people in India.
C)people pick up nonverbal cues and understand intuitively without being told.
D)these actions distract people from hearing at meetings.
E)people are not aware of Western ways of doing business.
Q2) The cultural environment of a country is best defined by which characteristics?
A)standard of living and stage of economic development
B)production process and standards of measurement
C)attitudes, beliefs, and values
D)degree of nationalism and economic community membership
E)fast food culture and slow food culture
Q3) Giving examples, show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.
Q4) What are some of the salient characteristics and differences between high- and low-context cultures?
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Page 6
Chapter 5: The Political, Legal, and Regulatory
Environments
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Q1) What type of international disputes would be taken before the International Court of Justice?
A)disputes between two nations
B)disputes between two companies
C)disputes between a company and a nation
D)disputes between a citizen of one country and a company from a different country
E)disputes between profit and non-profit organizations
Q2) Microsoft is subject to U.S.antitrust laws no matter what country it is doing business in.
A)True
B)False
Q3) Pressures of global competition have resulted in decreased incidences of price-fixing and collusion among companies.
A)True
B)False
Q4) In China, import duties have dropped since the country joined the WTO.
A)True
B)False
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Chapter 6: Global Information Systems and Market Research
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Q1) According to David Arnold, there are four possible approaches to forecasting by analogy, which does not include which of the following?
A)Data is available on a comparable product in the same country.
B)Data is available on the same product in a comparable country.
C)Data is available on the same product from an dependent distributor in a neighboring country.
D)Data is available about a comparable company in the same country.
E)Data is available on the same product in every country.
Q2) Predicting economic and income growth rates is particularly important when researching which type of market?
A)existing markets
B)latent markets
C)parallel markets
D)incipient markets
E)local markets
Q3) Market research can be conducted by designing and implementing a study with in-house staff.
A)True
B)False
Page 8
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Chapter 7: Segmentation, Targeting, and Positioning
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Q1) For some consumer products such as cigarettes, soft drinks, and candy that have a low per-unit cost, income is often a more valuable segmentation variable than population.
A)True
B)False
Q2) Campbell Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience.This type of consumer segmentation by Campbell Soup is referred to as: A)demographic.
B)occupational.
C)psychographic.
D)benefit.
E)behavioral.
Q3) Global benefit segmentation is based on a marketer's understanding of the problem a product solves, the benefit it offers, or the issue it addresses, regardless of geography. A)True
B)False
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Chapter 8: Importing, Exporting, and Sourcing
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Q1) In response to the ongoing economic crisis, U.S.President Barack Obama created a National Export initiative and established the President's Export Council.
A)True
B)False
Q2) It was found by research that even the most experienced exporters express lack of confidence in their knowledge about shipping arrangements, payment procedures, and regulations.
A)True
B)False
Q3) Research has shown that exporting is essentially a developmental process that can be divided into several stages.
A)True
B)False
Q4) The Customs Trade Partnership Against Terrorism (C-TPAT)recognizes that U.S.Customs and Border Protection (CBP)is responsible for screening import cargo transactions.
A)True
B)False
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10
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Q1) A number of factors combine to make Russia an excellent location for an alliance which do not include:
A)a well-educated workforce.
B)quality is important to Russian consumers.
C)abundance of supplies.
D)potential for economic growth.
E)potential for growth in service sector.
Q2) For Starbucks and other companies whose business models include a service component, it is not recommended that they use this method for going global.
A)joint ventures
B)licensing
C)100-percent ownership
D)exporting
E)franchising
Q3) The South Korean government has recently abandoned the "chaebol" industry structure in favor of the "keiretsu" structure.
A)True
B)False
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Chapter 10: Brand and Product Decisions in Global Marketing
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Q1) The "Intel Inside" campaign is an example of co-branding.
A)True
B)False
Q2) In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be appropriate.Finally, Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:
A)Chinese do not wear running shoes.
B)ingrained Chinese values which respect authority.
C)Chinese athletes use Nike shoes.
D)"Just do it" in Chinese has a negative connotation.
E)parents do not want their children to see such ads.
Q3) Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece.This is Hindustan Lever's first-ever candy product.What strategy is evident here?
A)product-communications extension
B)product extension-communications adaptation
C)product adaptation-communications extension
D)dual adaptation
E)product invention
Page 12
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Chapter 11: Pricing Decisions
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Q1) Excelsior Corp.launches a new hand-held personal digital assistant (PDA)for busy corporate executives.The initial retail price is set at $699.One year later, in an effort to reach a broader market, the price is lowered to $299.Which of the following describes the pricing strategies used by Excelsior Corp?
A)skimming strategy followed by penetration strategy
B)penetration strategy followed by cost-based strategy
C)penetration strategy followed by skimming strategy
D)penetration strategy only
E)skimming strategy only
Q2) For years, Mercedes-Benz utilized a ________ pricing strategy; however, this created an opportunity for Toyota to introduce its luxury Lexus line and undercut Mercedes.
A)gray market
B)skimming
C)penetration
D)market holding
E)cost-based
Q3) The currency fluctuations in global markets have a big impact on international transactions.What actions can be adapted if the domestic currency is strong?
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Page 13
Chapter 12: Global Marketing Channels and Physical Distribution
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Q1) Nokia and Motorola are among the cell phone marketers that have opened branded stores in London and Moscow.
A)True
B)False
Q2) In Japan, the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.
A)True
B)False
Q3) Which of the following does not qualify as a "category killer?"
A)Victoria's Secret
B)IKEA
C)Home Depot
D)Circuit City
E)Toys "R" Us
Q4) The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.
A)True
B)False
Page 14
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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Q1) Which of the following most accurately describes the state of global public relations (PR)today?
A)Expenditures on PR are dropping.
B)Expenditures on PR are increasing.
C)PR practices are standardized worldwide.
D)PR is not important in emerging markets like India.
E)Foreign investments are increasing.
Q2) Consumer products companies typically use advocacy advertising to give the public reasons to buy their products.
A)True
B)False
Q3) In the language of global marketing, ________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization.
A)"stereotype advertising"
B)"template advertising"
C)"cookie-cutter advertising"
D)"compromise advertising"
E)"pattern advertising"
Page 15
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Chapter 14: Global Marketing Communications Decisions II:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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Q1) It is expected that information technology will have a big role in promotions using innovative methods.Discuss how infomercials, teleshopping, and interactive television will change the way consumers shop in the near future.
Q2) On a per capita basis, German consumers are world-leader mail-order shoppers.
A)True
B)False
Q3) Outdoor advertising is experiencing explosive growth in China.
A)True
B)False
Q4) Which of the following is not an advantage of using sales promotions?
A)provides a tangible incentive to buyers
B)provides accountability to marketing managers
C)enables company to build its database
D)builds long-term brand awareness
E)develops relationship with customers
Q5) Sales promotion programs can be designed to target consumers as well as distributors and retailers.
A)True
B)False Page 16
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Page 17
Chapter 15: Global Marketing and the Digital Revolution
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Q1) Robert Noyce and Jack Kilby are pioneers in the digital revolution.What contribution did they make?
A)They invented the transistor.
B)They invented the spreadsheet.
C)They invented the first digital computer.
D)They invented the silicon chip.
E)They invented the Internet.
Q2) In 2010, annual sales of camera-equipped cell phones passed the 1 billion unit mark.
A)True
B)False
Q3) The market opportunity for the telecom sector in Africa is limited because the people are too poor, and it is too risky to do business there.
A)True
B)False
Q4) Recently, China, India, Brazil, and the EU have taken the position that since the Internet is global, no single country should be in control.
A)True
B)False
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Chapter 16: Strategic Elements of Competitive Advantage
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Q1) The nature of firm strategy, structure, and rivalry is the final determinant of a nation's diamond.What does this statement refer to? How does domestic rivalry differ from foreign rivalry? Please explain in detail.
Q2) Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.
A)True
B)False
Q3) Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage, this is an example of "loose bricks."
A)True
B)False
Q4) Rivalry among firms refers to all the actions taken by firms in the industry to improve their positions and gain advantage over each other.
A)True
B)False
Q5) How do chance events play a role in shaping the competitive environment?
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19
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Q1) The advantages that a regional management center can offer a company includes all of the following except:
A)pan-regional decision making.
B)coordinated regional planning.
C)considerable cost saving.
D)coordinated control.
E)coordinated decision making.
Q2) In the long run, an organization derives its global competitiveness from its ability to bring high-quality, low-cost products to market faster than its competitors.
A)True
B)False
Q3) Timberland Company unveiled a "nutritional label" on its footwear boxes as a means of communicating its corporate social responsibility commitment to consumers.
A)True
B)False
Q4) What is a matrix organization? Describe giving examples.
Q5) What are Regional Management Centers? What are the advantages of having such centers in the management of global businesses?
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