International Brand Management Question Bank
Course Introduction
International Brand Management explores the strategies, challenges, and opportunities involved in building and sustaining strong brands in global markets. The course covers key concepts such as brand equity, international positioning, cross-cultural consumer behavior, and global brand communication. Students will analyze real-world case studies to understand how multinational companies adapt their brand strategies to different markets, manage brand consistency, and respond to cultural nuances. The course also examines issues related to brand protection, international partnerships, and the impact of digitalization on brand management in a global context.
Recommended Textbook
International Marketing 3rd Edition by Dana
Nicoleta Lascu
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17 Chapters
1889 Verified Questions
1889 Flashcards
Source URL: https://quizplus.com/study-set/1779
Page 2
Chapter 1: Scope, Concepts, and Drivers of International Marketing
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120 Verified Questions
120 Flashcards
Source URL: https://quizplus.com/quiz/35400
Sample Questions
Q1) Companies view world regions as distinct markets that share economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach.
A)ethnocentric orientation
B)polycentric orientation
C)regiocentric orientation
D)geocentric orientation
Answer: C
Q2) Disney has an ethnocentric philosophy that is manifest in its international operations.
A)True
B)False
Answer: True
Q3) When a company believes that domestic strategies, techniques, and personnel are superior to foreign ones it is using a(n):
A)ethnocentric orientation
B)polycentric orientation
C)regiocentric orientation
D)geocentric orientation
Answer: A
Page 3
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Chapter 2: An Overview of the International Marketing Environment
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132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/35401
Sample Questions
Q1) This government agency is used to evaluate a country's political risk:
A)State Department
B)Department of Commerce
C)All of the above
D)None of the above
Answer: C
Q2) ____________________ refers to the seizing of company assets and/or investors' assets without any compensation.
Answer: Confiscation
Q3) The expression of nationalist sentiment in a country where the company is operating could constitute a cause for concern to the international company.
A)True
B)False
Answer: True
Q4) Consumer ethnocentrism is the belief that buying foreign goods will put local companies out of business.
A)True
B)False
Answer: True
Page 4
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Chapter 3: International Trade: Institutional Barriers and Facilitators
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119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/35402
Sample Questions
Q1) The free trade zones in China attracted ____ billion in investments
A)$10
B)$110
C)$60
D)$90
Answer: C
Q2) Countervailing duty actions
A)give a rebate to the exporter.
B)impose punitive damages on importers.
C)are used in Communist countries that oppose Capitalism.
D)impose duties to offset dumping.
Answer: D
Q3) Which of the following is not protected under the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS)?
A)Trademarks
B)Patents
C)Copyrights
D)Each of the above is protected.
Answer: D
Page 5
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Chapter 4: Regional Economic and Political Integration
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) While there are a number of examples of political unions, the ______________________________ is the only example to date of successful voluntary political integration.
Q2) Signatory countries of the North American Free Trade Agreement are the United States, Canada, and ____________________.
Q3) The goal of ASEAN is to ultimately create a free trade area where tariff and non-tariff barriers are eliminated.
A)True
B)False
Q4) The Organization for Petrol Exporting Countries (OPEC), the North Atlantic Treaty Organization (NATO), and the Organization for Economic Co-operation and Development (OECD) are all examples of:
A)common markets
B)bilateral agreements
C)multilateral agreements
D)free trade agreements
Q5) The ___________________________________ is an ambitious plan to create a market of about 800 million people and an annual production worth $11 trillion in the Americas.
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Chapter 5: Cultural Influences on International Marketing
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Regarding religion, the marketing manager should know that A)Buddhism has had a negative impact on marketing and economic development.
B)Islamic law affect negatively all credit-granting activity.
C)Marketing to women is impossible in Islamic societies.
D)It is possible to find pork and alcohol in Islamic countries.
Q2) In Latin America when invited to a dinner party, arriving at the specified time indicates
A)respect for the host.
B)poor manners.
C)that the guest is socially prominent.
D)that the guest has a p-time orientation.
Q3) An American woman having to wear clothing that would cover her wrists, ankles, hair and face in Saudi Arabia is an example of a A)cultural imperative.
B)cultural exclusive.
C)cultural adiaphora.
D)cultural enculturation.
Q4) ____________________ is the belief that a particular culture is superior to another and that strategies used in the home country will work just as well abroad.
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Chapter 6: International Marketing Research: Practices and Challenges
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Ideally, a global marketing decision support system should be
A)regressive
B)etic
C)static
D)discovery-oriented
Q2) ____________________ research portrays a situation - for instance, how frequently shoppers in Cairo shop for food items.
Q3) Brand preference research falls into which category of research?
A)Buyer behavior research
B)Product research
C)Distribution research
D)Promotion research
Q4) The extent to which Sony's offer of financial incentives to electronics salespeople in Ahmedabad, India, is likely to increase sales of the Sony brand is an example of descriptive research.
A)True
B)False
Q5) What are the characteristics of qualitative research methods?
Q6) ____________________ is the study of cultures.
Q7) ____________________ instruments are culture free. Page 8
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Page 9
Chapter 7: International Strategic Planning
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) The Wonderbra's failed introduction into the Middle East serves as an example of what not to do in terms of target marketing.
A)True
B)False
Q2) Which market segment does Coca-Cola and Kodak target in China with their global brands?
A)"Working Poor"
B)"The Little Rich"
C)"The salaried class"
D)"Yuppies"
Q3) Which psychographic segmentation system has developed a tool for both the U.S. and Japanese markets?
A)PRIZM
B)VALS
C)ACE
D)MicroVision
Q4) ____________________ involves having the ability to communicate with the target market.
Q5) Discuss the criteria used in macro-segmentation.
Q6) Individual market segments should be easy to identify and
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Chapter 8: Expansion Strategies and Entry Mode Selection
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) Companies frequently have a state-owned enterprise as a joint-venture partner.
A)True
B)False
Q2) Which of the following is not a form of cooperative exporting?
A)Piggybacking
B)Mother henning
C)Leap frogging
D)All of the above are forms of cooperative exporting.
Q3) An area that has emerged as the outsourcing hub and back office of the Western world is South America.
A)True
B)False
Q4) The most important advantage that a wholly-owned subsidiary can provide is
A)a relative control of all company operations in the target market.
B)a decreased risk for the parent company.
C)local marketing expertise.
D)increased influence and lobbying power with the local government.
Q5) Labor costs in the United States are quite high, averaging around
Page 11
Q6) What are the advantages and disadvantages of licensing?
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Chapter 9: Products and Services: Branding Decisions in International Markets
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/35408
Sample Questions
Q1) How can companies protect their brand names in the global market?
Q2) Unlike industrial products, in marketing of consumer products culture plays an important role.
A)True
B)False
Q3) Microsoft included holograms on its software boxes in an attempt to prevent software piracy.
A)True
B)False
Q4) How do consumer factors influence the counterfeiting of apparel products?
Q5) What has proven to be the most successful way to combat counterfeiting?
A)Lobbying the U.S. government as well as the governments involved.
B)Appealing to the World Trade Organization.
C)Altering the product or packaging to make copying difficult.
D)Launching raids with the cooperation of local governments.
Q6) _________________________ refers to the standardization of the marketing mix worldwide.
Page 12
Q7) The degree of _________________________ in a market is also a factor that determines the degree of product adaptation needed.
Q8) Explain how country of origin affects global branding.
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Chapter 10: International Product and Service Strategies
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111 Verified Questions
111 Flashcards
Source URL: https://quizplus.com/quiz/35409
Sample Questions
Q1) A new product or service must be observable (or communicable to others) and have a high trialability.
A)True
B)False
Q2) Controlled test marketing is usually conducted by a research firm in an industrialized country.
A)True
B)False
Q3) _________________________ refers to the extent to which the different product lines are related and use the same distribution channels and have the same final consumers.
Q4) In the process of ______________________________, it is best to consider the extent to which the product fits with the target consumers.
Q5) In which type of country does the diffusion rate tend to be faster?
A)Lead countries
B)Lag countries
C)Asian countries
D)Western countries
Q6) What factors help to accelerate product diffusion?
Page 14
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Chapter 11: Managing International Distribution Operations and Logistics
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/35410
Sample Questions
Q1) In the United States, international distribution and logistics involvement is shared by a number of different government agencies. With which agency are most of the other agencies affiliated?
A)The International Trade Administration
B)The Bureau of Export Administration
C)The U.S. Department of Commerce
D)The Export-Import Bank.
Q2) Which government agency guarantees loans and makes loans to international buyers of U.S. goods?
A)The International Trade Administration
B)The Bureau of Export Administration
C)The U.S. Commercial Service
D)The Export-Import Bank
Q3) ____ are used for intracontinental transportation over long distances of coal, gasoline, forestry products, and grains.
A)Airways
B)Railways
C)Tankers, barges, and other sea freighters
D)Pipelines
Page 15
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Chapter 12: International Retailing
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/35411
Sample Questions
Q1) In most low-income countries, general merchandise stores represent the main retail format.
A)True
B)False
Q2) Describe some of the legislation and regulations affecting international retailers.
Q3) Which retail category is not included in the "superstore" classification?
A)Combination stores
B)Hypermarkets
C)Catalog showrooms
D)Each of the above is included in the "superstore" classification.
Q4) Which company is the largest retailer in France?
A)Bon Marché
B)Intermarché
C)Carrefour
D)Wal-Mart
Q5) ____________________ stores offer a narrow product line and deep assortment.
Q6) _________________________ usually offer high-turnover, brand-name goods at discount prices.
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Q7) The ____________________ category includes combination stores and hypermarkets.
Chapter 13: The International Promotional Mix and Advertising Strategies
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107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/35412
Sample Questions
Q1) Which of the following media is considered to be a personal medium?
A)Print
B)Broadcast
C)Interactive
D)Trade show
Q2) Which of the following is not an advantage offered by local agencies?
A)Knowledge of the local market
B)Facilitation of interaction with the local media
C)Quality of advertising
D)All of the above are advantages of local agencies.
Q3) The Objective-and-Task method is the most popular method used by multinational corporations in the process of deciding on the advertising budget.
A)True
B)False
Q4) In the international communication model, the consumer is
A)the sender
B)the encoder
C)the receiver
D)a medium
Q5) Discus the barriers to advertising standardization.
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Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/35413
Sample Questions
Q1) Which of the following is an example of a sales promotion tool?
A)Free samples
B)Point-of-purchase displays
C)Sweepstakes
D)All of the above are sales promotion tools.
Q2) In the United States, the Department of ____________________ is actively involved in promoting U.S. companies abroad using trade shows as venues.
Q3) McDonald's aired a campaign in France that both made fun of Americans and stressed the French origins of McDonald's products.
A)True
B)False
Q4) In France, McDonald's is viewed as a symbol of French pride and the entrepreneurial spirit.
A)True
B)False
Q5) ____________________ advertising is used by companies to stress a particular point of view.
Q6) Discuss the future of sales promotion.
18
Q7) ____________________ based on pure chance are deemed illegal in Holland.
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Chapter 15: International Personal Selling and Personnel Management
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109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/35414
Sample Questions
Q1) Which type of person is also known as parent-company nationals?
A)Home-country nationals
B)Host-country nationals
C)Third-country nationals
D)Professional expatriates
Q2) Individuals from ____________________ context cultures are less confrontational and place greater emphasis on interpersonal interaction.
Q3) In a personal selling situation, ____________________ refers to rituals, format, mannerisms, and ground-rules of the buyer and seller during the course of their interaction.
Q4) Usually, third-country nationals cost more than home-country nationals because of their special expertise.
A)True
B)False
Q5) Even though companies frequently provide a generous cost-of-living adjustment, it is uncommon for a company to provide a housing allowance for the expatriate.
A)True
B)False
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Chapter 16: International Pricing Strategy
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115 Verified Questions
115 Flashcards
Source URL: https://quizplus.com/quiz/35415
Sample Questions
Q1) Which of the following justifies setting prices lower in the home country, compared to company prices in the international market?
A)No cost advantages to producing overseas to justify a lower price.
B)Few or no challenges from competition in the international market.
C)Limited market potential of the international market.
D)All of the above justify lower prices in the home country.
Q2) Even if price discrimination is found to occur, the World Trade Organization condemns responding through anti-dumping duties as being noncompetitive and contrary to world trade.
A)True
B)False
Q3) According to the text, which U.S. industry has recently come under scrutiny by the Chinese government for dumping activity?
A)Pharmaceuticals
B)Newsprint
C)Computers
D)Steel
Q4) Discuss the advantages of countertrade.
Q5) Discuss the disadvantages of countertrade.
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Chapter 17: Organizing and Controlling International
Marketing Operations and Perspectives for the Future
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/35416
Sample Questions
Q1) A particular disadvantage of the worldwide regional division structure is that it cannot respond as quickly as other organizational structures to country-specific changes.
A)True
B)False
Q2) Firms with an international division structure have two main divisions. What are those divisions?
A)Export and import
B)Domestic and international
C)Product and regional
D)Functional and regional
Q3) Whirlpool has adopted which type of organizational structure?
A)International division structure
B)Worldwide regional division structure
C)Product division structure
D)Matrix structure
Q4) Companies can use a regional focus in especially if, in the region where they operate, countries share a language and culture.
A)True
B)False
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