Information Systems
Exam Questions
Course Introduction
Information Systems is a foundational course that explores the integration of technology, people, and processes to collect, process, store, and distribute information within organizations. Students will gain an understanding of how information systems support business operations, decision-making, and competitive advantage. Key topics include system components, types of information systems (such as transaction processing systems and management information systems), systems development processes, database management, security, ethical concerns, and the strategic use of information technology in various business environments. The course emphasizes the critical role of information systems in todays digital economy and prepares students to analyze and solve real-world organizational challenges using technological solutions.
Recommended Textbook
Ecommerce 2013 9th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) In 2012, the world's online population was roughly:
A) 230 million.
B) 2.3 billion.
C) 23 billion.
D) 230 billion.
Answer: B
Q2) In 2011, a new Internet investment bubble focused primarily on social networks emerged.
A)True
B)False
Answer: True
Q3) Which of the following is not an example of a social network?
A) Wikipedia
B) Twitter
C) Pinterest
D) Facebook
Answer: A
Q4) ________ refers to any disparity in relevant market information among parties in a transaction.
Answer: Information asymmetry
Page 3
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following factors is not a significant influence on a company's competitive environment?
A) how many competitors are active
B) what the market share of each competitor is
C) the availability of supportive organizational structures
D) how competitors price their products
Answer: C
Q2) A business document that specifically details how you plan on selling your product and find new customers is called a:
A) sales analysis.
B) business plan.
C) competitive strategy.
D) market strategy.
Answer: D
Q3) Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.
A)True
B)False
Answer: False
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Chapter 3: E-Commerce Infrastructure: the Internet,
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Sample Questions
Q1) FTP is a protocol used to transfer files to and from a server.
A)True
B)False
Answer: True
Q2) ________ refers to delays in messages caused by the uneven flow of information packets through the network.
Answer: Latency
Q3) The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
A) routing.
B) the Transmission Control Protocol.
C) packet switching.
D) the File Transfer Protocol.
Answer: C
Q4) Outside of e-mail, using a(n) ________ is the most common online daily activity. Answer: search engine
Q5) The totality of blog-related Web sites is referred to as the ________. Answer: blogosphere
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Chapter
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Sample Questions
Q1) Which of the following is the least expensive path to creating a mobile Internet presence?
A) developing a native app
B) resizing an existing Web site for mobile use
C) building a mobile Web app using HTML
D) building a mobile Web app using Java
Q2) ________ is a language that Microsoft invented to compete with JavaScript.
Q3) Which of the following is not an open source software tool?
A) WebSphere
B) Apache
C) MySQL
D) PHP
Q4) ________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
A) CGI
B) ColdFusion
C) JavaScript
D) VBScript
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Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
Chapter 5: E-Commerce Security and Payment Systems
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Q1) The study of measurable biological or physical characteristics is called ________.
Q2) ________ refers to the ability to ensure that an e-commerce site continues to function as intended.
A) Nonrepudiation
B) Authenticity
C) Availability
D) Integrity
Q3) A(n) ________ is a type of firewall that filters communications based on the application being requested.
Q4) To internal computers, a proxy server is known as the ________.
Q5) The exploitation of human fallibility and gullibility to distribute malware is known as ________.
Q6) What dimensions do digital signatures and hash digests add to public key encryption and how do they work?
Q7) Spoofing a Web site is also called ________.
Q8) A(n) ________ vulnerability involves a vulnerability unknown to security experts that is actively exploited before there is a patch available.
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Q9) ________ is a widely used e-mail public key encryption software tool.
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Chapter 6: E-Commerce Marketing Concepts: Social,
Mobile, Local
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Q1) Walmart used which of the following market entry strategies?
A) first mover
B) strategic alliance
C) fast follower
D) brand extender
Q2) Approximately ________ in annual offline retail sales is influenced by online browsing.
A) $1.2 trillion
B) $102 billion
C) $120 million
D) $12 million
Q3) The ________ asserts that, with complete price transparency in a perfect information marketplace, one world price for every product will emerge.
Q4) Online banking is more popular with men than with women.
A)True
B)False
Q5) ________ research combines both demographic and psychological data and divides a market into different groups based on social class, lifestyle, and/or personality characteristics.
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Chapter 7: E-Commerce Marketing Communications
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Questions
Q1) ________ involves using the social graph to communicate brand images and to directly promote sales of products and services.
Q2) All of the following statements about CAN-SPAM are true except:
A) CAN-SPAM went into effect in January 2004.
B) CAN-SPAM prohibits unsolicited e-mail (spam).
C) CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D) Large spammers are among CAN-SPAM's biggest supporters.
Q3) Display ads produce the highest click-through rates.
A)True
B)False
Q4) According to the Fogg et al. 2003 study, which of the following is the most important factor in the credibility of a Web site?
A) information design/structure
B) information focus
C) design look
D) information usefulness
Q5) How would you determine if an online marketing campaign to drive customers to your Web site has been successful?
Q6) A(n) ________ is an HTML tag containing a list of words describing the Web site.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in
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Q1) The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is:
A) legal in the United States but illegal in Europe.
B) illegal in the United States but legal in Europe.
C) legal in both the United States and Europe.
D) illegal in both the United States and Europe.
Q2) Over which of the following does ICANN have authority?
A) technical infrastructure
B) domain name system
C) public policy issues
D) standards
Q3) The main stakeholders arguing against net neutrality are ________.
Q4) It is not necessarily illegal to use someone else's trademark in a metatag.
A)True
B)False
Q5) Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.
A)True B)False
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Chapter 9: Online Retail and Services
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Q1) What is another name for pro forma earnings?
A) net margin
B) operating income
C) earnings before income taxes, depreciation, and amortization (EBITDA)
D) generally accepted accounting principles (GAAP) earnings
Q2) Which of the following would not be considered a current asset?
A) long-term investments
B) cash
C) accounts receivable
D) marketable securities
Q3) In 2012, online retail sales revenues were approximately:
A) $2.24 billion.
B) $22.4 billion.
C) $224 billion.
D) $2.24 trillion.
Q4) Explain why online career services are so well suited to the Web.
Q5) Online retailing is one of the largest segments of the retail industry. A)True B)False
Q6) ________ goods are consumed quickly and have shorter life spans.
Page 11
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Chapter 10: Online Content and Media
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Q1) All of the following charge for access to some or all its online content except:
A) The Wall Street Journal.
B) The New York Times.
C) The Financial Times.
D) Google News.
Q2) As of 2012, around how many Kindles of all types have been sold in the United States?
A) 8 million
B) 80 million
C) 800 million
D) 8 billion
Q3) In comparison to hours spent at work, the average American adult spends ________ consuming various media.
A) a quarter as much time
B) a third as much time
C) an equivalent amount of time
D) twice as much time
Q4) In 2011, online movie viewing doubled.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) ________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
Q2) All of the following have the quality of neutrality except:
A) one-on-one negotiations.
B) stock exchanges.
C) barter markets.
D) reverse auctions.
Q3) In 2011, the total worth of goods sold on eBay was approximately ________.
A) $68 million
B) $680 billion
C) $6.8 billion
D) $68 billion
Q4) Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.
A)True
B)False
Q5) Priceline's auctions are seller-biased.
A)True
B)False
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Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) Exchanges have failed primarily because:
A) suppliers have refused to join them.
B) buyers have refused to join them.
C) the existing markets have had too high liquidity.
D) excessive trade value per transaction.
Q2) All of the following are methods of classifying Net marketplaces except:
A) by technology used.
B) by pricing mechanism used.
C) by type of goods sold.
D) by type of purchasing used.
Q3) An e-procurement Net marketplace is sometimes referred to as a:
A) one-to-one market.
B) one-to-many market.
C) many-to-few market.
D) many-to-many market.
Q4) ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
Q5) How are social networks being used in B2B e-commerce?
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Q6) Define the procurement process. What are the seven basic steps in the procurement process?
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