Hospitality Management Exam Review
Course Introduction
Hospitality Management is a multidisciplinary course focused on the principles and practices essential for efficiently operating and managing hospitality businesses, including hotels, resorts, restaurants, and event venues. The course covers key areas such as customer service, operations management, marketing, human resource management, and financial planning within the context of the hospitality industry. Students will also explore current trends, technological advancements, and sustainability initiatives shaping the field. Through case studies and practical exercises, learners gain the skills required to deliver exceptional guest experiences and ensure the profitable and ethical management of hospitality organizations.
Recommended Textbook
Franchising 4th Edition by Richard J. Judd
Available Study Resources on Quizplus
22 Chapters
209 Verified Questions
209 Flashcards
Source URL: https://quizplus.com/study-set/1324
Page 2
Chapter 1: Franchising: History and Overview
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26381
Sample Questions
Q1) Probably the earliest example of franchising in the United States is most likely to be:
A)Kentucky Fried Chicken
B)McDonald's
C)Western Auto
D)McCormick Harvesting Machine Company
Answer: D
Q2) A dealer who distributes product from a product line supplied by a franchisor is considered to be engaged in:
A)product- and trade-name franchising
B)business format franchising
C)an independent business venture
D)none of the above
Answer: A
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Recognizing Franchising Opportunities
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26382
Sample Questions
Q1) If a franchise system is struggling,not achieving long-term success.The first step for the franchisor to do is:
A)revisit and maybe change the franchisee business model
B)contact and listen to each franchisee as possible,to determine what are the problems to be addressed.
C)change the corporate business model,reduce corporate costs and reduce contact with franchisees.
D)study what the competition is doing and change the franchise model to fit the models of its primary competitors.
Answer: B
Q2) Which of the following is a disadvantage for the franchisor?
A)franchisee motivation
B)bulk purchasing
C)loss of freedom and control as franchise system grows
D)use of capital for reasons other than expansion
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 3: The Franchisor Business Plan
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26383
Sample Questions
Q1) In urban areas,approximately how much of a store's business is done by people who live or work within a five-minute drive or walk of the location?
A)half
B)two thirds
C)one third
D)one fourth
Answer: B
Q2) What are the four main areas of taxation one must consider when reporting about a franchise's activity?
A)sales taxes,business taxes,property taxes,employee taxes
B)sales taxes,property taxes,employee taxes,franchisor taxes
C)sales taxes,property taxes,employee taxes,franchisee taxes
D)sales taxes,property taxes,franchisor taxes,franchisee taxes
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Franchisor Management, Organization and Administrative Policy
Source URL: https://quizplus.com/quiz/26384
Sample Questions
Q1) According to Jim Peterson,it is important to know how customers honestly perceive the quality of the product or service offered by the franchise system.The product quality is within the perception of the customer and is greatly influenced by the franchise system's server.The attitude of the customer is made up of three key factors.Which one of the options below is not one of these critical customer perception factors?
A)70%--the way the customer is looked at;
B)29%--based on the tone of the server's voice;
C)1%--exactly what the employee (server)says;or
D)the server's intent to win an argument.
Q2) To properly develop a franchise system the franchisor must develop the franchise system at three different levels.Which one of the following is not one of the levels for development?
A)Operations/operational
B)Administrative
C)Home office interior design
D)Strategic
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: The Franchise Marketing Process
Available Study Resources on Quizplus for this Chatper
11 Verified Questions
11 Flashcards
Source URL: https://quizplus.com/quiz/26385
Sample Questions
Q1) Externally dedicated to the market,yet internally focused on production,seeking to produce high-volume or high-value product/service while carefully examining any new opportunities for costs/benefits in relation to known strengths of the firm,is a description of which one of the market-focused business strategies identified below.
A)initiator
B)early imitator
C)follower
D)market segmenter
Q2) Identifying one or more target markets and creating a marketing mix that has focus upon a customer grouping's needs is the definition of
A)marketing
B)marketing mix
C)marketing strategy
D)the businesses image
Q3) Which one of the following is Not one of the "Four P's" in marketing?
A)product
B)process
C)price
D)promotion
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: Selling Franchises and Marketing Research
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26386
Sample Questions
Q1) What is a realistic number for a sample size when doing market research?
A)50
B)300
C)500
D)1,000
Q2) How might you describe the professional approach to sales?
A)talks 70%,listens 30%
B)pushy
C)customer oriented
D)faster
Q3) Franchisors often determine a franchisee's likelihood of success by looking at two things.What are they?
A)personality and experience
B)personality and financial net worth
C)experience and knowledge of the franchise
D)knowledge of the franchise and financial net worth
To view all questions and flashcards with answers, click on the resource link above.
8
Chapter 7: Co-Branding
Available Study Resources on Quizplus for this Chatper
5 Verified Questions
5 Flashcards
Source URL: https://quizplus.com/quiz/26387
Sample Questions
Q1) What crucial element is necessary for the success of co-branding partners?
A)sufficient time to integrate the brands
B)natural synergy between the brands
C)distinctive differences between the brands
D)a strong personal relationship between the franchisors
Q2) Why might co-branding be beneficial for a mature market?
A)mature markets provide little opportunity for sales and profit growth through traditional outlets.
B)co-branding represents a new approach that can revitalize mature markets.
C)a new and improved,co-branded unit has the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system.
D)all of these are reasons it could be beneficial.
Q3) What factor generally determines which co-branding method is chosen by a franchisor?
A)expertise
B)personal preference
C)profit potential
D)none of these is a determining factor.
To view all questions and flashcards with answers, click on the resource link above.
9
Chapter 8: Managing the Franchisors Operations Process
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26388
Sample Questions
Q1) The recruitment package is part of the franchisor's
A)initial response to a potential franchisee's inquiry for information about the franchise
B)provided only after potential franchisees provide detailed financial information about themselves to the franchisor
C)is included with the operations manual following initial discussions between franchisor and potential franchisee
D)initial portion of the training manual for franchisee staff training.
Q2) The primary administrative costs of administering a franchise program typically include those of:
A)clarifying and disseminating costs of operation about the prototype unit
B)hiring and training salespeople to recruit or solicit prospective franchisees
C)running background checks on the director of franchising and the initial salespeople hired to sell franchises
D)developing an estimate of the number of franchisees to be recruited and signed in the first year of franchising
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Location and Site Selection
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26389
Sample Questions
Q1) Which of the following sequences of the three-step location model is correct?
A)BPI,DMAs,Individual Site Analysis
B)DMAs,Individual Site Analysis,BPI
C)DMAs,BPI,Individual Site Analysis
D)Individual Site Analysis,DMAs,BPI
Q2) Which of the following does Smoothie King founder Stephen Kuhnau credit as the reason for his success?
A)his education
B)the support of other entrepreneurs
C)the health problems he faced as a teenager
D)his previous business experience
Q3) Which of the following types of businesses benefit from being located near competitors?
A)unique business
B)comparative business
C)competitive business
D)none of these types benefits from being located near competitors.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Accounting and Financial Statements:
Presentation and Uses
Source URL: https://quizplus.com/quiz/26390
Sample Questions
Q1) Which of the following types of financial ratios measures the ability of the franchise organization to turn sales into profits?
A)activity
B)market
C)profitability
D)coverage/leverage
Q2) Which of the following is like a "snapshot" of the franchise's fiscal condition?
A)the cash flow statement
B)the balance sheet
C)the income statement
D)the bottom line
Q3) Which of the following things is NOT true about the accounting process?
A)it sometimes develops an imprecise picture of the franchise.
B)it can measure the exact worth of a franchise.
C)it consists of the measurement and record of money,assets,and resources and their flow through the franchise.
D)its records are not exact.
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Financial Management and Fiscal Planning
Tools and Techniques
Available Study Resources on Quizplus for this Chatper
Source URL: https://quizplus.com/quiz/26391
Sample Questions
Q1) The cash flow statement is used to plan:
A)liquidity for the firm
B)profitability for the firm
C)anticipated costs of operation
D)asset utilization for the business
Q2) To fund a franchise business,most franchisee use:
A)a single source of funding
B)multiple sources of funding
C)already have sufficient liquidity to fund the startup and need no additional funding
D)none of the above
Q3) "Pro forma" accounting statements as used in business financial planning means:
A)actual accounting of income and expenses
B)actual accounting of assets and liabilities
C)a statement of anticipated costs and revenues or change in assets,liabilities and equity based upon prior (operating)financial performance.
D)none of the above
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Information Systems in Franchising
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26392
Sample Questions
Q1) Where does working knowledge come from?
A)financial reports
B)customers
C)franchisors
D)data analyses
Q2) Why might it be a good idea for a franchisor to investigate several ASP vendors before choosing one?
A)some ASP vendors are riskier than others.
B)the franchisor is looking for the ASP with the highest value and the lowest cost.
C)the franchisor must be sure the data of the franchise is well-protected.
D)all of the above.
Q3) What is the primary purpose of information systems in a mid-size franchise?
A)to improve operations at franchisor's headquarters
B)to leverage working knowledge
C)to generate data which can be used to accumulate working knowledge
D)to increase profits
To view all questions and flashcards with answers, click on the resource link above.
14
Chapter 13: Franchise Legal Documents
Available Study Resources on Quizplus for this Chatper
5 Verified Questions
5 Flashcards
Source URL: https://quizplus.com/quiz/26393
Sample Questions
Q1) Which of the following is NOT true about the Franchise Agreement?
A)most of its components are the subject of specific disclosure under the FTC rule.
B)it is generally a static,unchanging document.
C)it is useful for a broad spectrum of businesses.
D)it has evolved as a result of the way franchising has come to be regulated by state and federal laws.
Q2) Which of the following allows a developer to build a num?ber of franchised businesses in a particular market area?
A)Franchise Agreement
B)Sub-Franchising Contract
C)Area Development Agreement
D)UFOC
Q3) What sort of disclosure document is required by the FTC Rule?
A)the format prescribed by the FTC
B)the UFOC,or uniform franchise offering circular
C)both of the above formats
D)one of the above formats
To view all questions and flashcards with answers, click on the resource link above.
15
Source URL: https://quizplus.com/quiz/26394
Sample Questions
Q1) What element of the Sherman Act does the Rule of Reason help the courts enforce?
A)prohibition of tying arrangements
B)prohibition of unfair competition
C)prohibition of any contract which restrains trade
D)prohibition of contracts and conspiracies that unreasonably restrain trade
Q2) Which of the following is a protectable property right granted by the government that protects an invention,new device,or innovation?
A)patent
B)copyright
C)trade secret
D)trademark
Q3) Which of the following does the trademark most often represent?
A)the source of a product
B)the name of a product
C)a standard of quality
D)a protectable property right
To view all questions and flashcards with answers, click on the resource link above.
16
Chapter 15: Investigating Franchise Opportunities
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26395
Sample Questions
Q1) About ( )percent of franchise systems provide some form of earnings claims for franchisees?
A)5 percent
B)about 25 percent
C)about 40 percent
D)about 70 percent
Q2) Rule 436 is a rule issued by ( )provides franchisors and franchisees with certain legal rights under federal law.
A)Interstate Commerce Commission
B)Department of Commerce
C)Federal Trade Commission
D)U.S.Small Business Administration
Q3) The Disclosure Document in franchising means the same as:
A)Uniform Franchise Offering Circular
B)"Rule 245" of the Sherman Anti-Trust Act
C)the Walsh-Healy Act of 1970
D)the commitment to no "tying" agreements between franchise systems.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 16: Financing Your Franchised Business
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26396
Sample Questions
Q1) Debt financing by a franchisee is typically found in two forms
A)selling part of the ownership to partners and funds granted from family and friends
B)selling part of the ownership to partners and bank financing for working capital
C)funds granted to franchisee from family and friends and bank financing for working capital
D)borrowing money for working capital and for financing capital expenditures.
Q2) The executive summary part of the financial package
A)details how the business intends to generate its profit through the descriptions of products or services offered by the franchisee
B)explains the business,and sparks the interest of the reader in how the funds will be used
C)enumerates all expenses necessary before the first customer enters the door
D)focuses on the franchising agreement between franchisor and franchisee so the reader understands all contracts,licenses and other legal requirements of the business.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 17: Marketing the Franchisee Business
Available Study Resources on Quizplus for this Chatper
8 Verified Questions
8 Flashcards
Source URL: https://quizplus.com/quiz/26397
Sample Questions
Q1) Potential customers can be grouped into market segments in different ways as based upon any one-up-to-four---of the following factors.Which one factor below is not a means to development market segmentation?
A)demographic factors
B)behavioral factors
C)writing style factors
D)psychographic factors
E)geographic factors
Q2) Marketing research in franchising is done primarily by
A)the franchisor
B)the independent franchisees
C)both franchisor and franchisee collaboratively
D)contracted outside survey research firms.
Q3) Casual dining places have,generally,targeted which group as their primary customer group?
A)children between ages 2-10
B)senior citizens with disabilities
C)college freshmen
D)adults of all ages
To view all questions and flashcards with answers, click on the resource link above.
Page 19
Chapter 18: Managing the Franchisee Business Stage Six:
Source URL: https://quizplus.com/quiz/26398
Sample Questions
Q1) Which of the following is not typically a franchisee "right" granted in the written franchising agreement?
A)right to transfer or sell the business
B)right to relocate within a designated sales area
C)right to develop and sell new products or services
D)fair and equitable performance standards
Q2) Among the actions a franchisor may not engage in the following except:
A)requiring a franchisee to buy a product(s)in order to acquire the product the franchisee wants to purchase
B)mandating the price / a franchisee must charge customers for a product
C)promote a nation-wide sales promotion for products/services sold by franchisees
D)only provide sales and financial projections in a more understandable format than that provided for by the FTC Earnings Claim Document
Q3) Family-owned and/or controlled businesses
A)usually continue to exist over two and sometimes three generations
B)usually succeeds ten or more years
C)account for a clear majority of all incorporated firms in the United States
D)generate more than 80% of U.S.GDP
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: The Franchising Relationship
Available Study Resources on Quizplus for this Chatper
9 Verified Questions
9 Flashcards
Source URL: https://quizplus.com/quiz/26399
Sample Questions
Q1) Why is the final stage of the franchisor-franchisee relationship cycle called Decline or Development?
A)the business may decline or continue to grow and prosper,and the relationship will mirror that decline or growth.
B)the relationship will go through both of these stages simultaneously.
C)the relationship will go through both of these phases quickly.
D)independent of the direction in which the business is headed,the relationship will either decline or grow during this phase.
Q2) How should a FAC be developed?
A)independently by the franchisor
B)independently by the franchisee
C)by the franchisor in cooperation with all the franchisees and corporate headquarters
D)by the franchisor and franchisees only
Q3) Which of the following best describes the franchisor-franchisee relationship?
A)steering-power/pedal-power
B)superior/subordinate
C)partnership
D)A or C but not B
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Franchiser Support Services Stage Seven:
Current Issues in Franchising
Source URL: https://quizplus.com/quiz/26400
Sample Questions
Q1) Which of the following is NOT one of the building blocks of customer service?
A)improvise!
B)be willing to change!
C)listen to customers!
D)provide friendly services!
Q2) What is the greatest support for a franchisee?
A)a good training manual
B)lots of start-up capital
C)the opportunity for success
D)frequent contact with field representatives
Q3) What period of franchisee training is generally the most intensive?
A)grand opening training
B)pre-opening training
C)continuing training
D)field representative training
Q4) What is the field representative's primary task?
A)to conduct surveys of franchisees
B)to observe franchisees' interaction with customers
C)to gauge profitability
D)to help maintain a good franchisor-franchisee relationship
To
Chapter 21: Social Responsibility and Business Ethics
Available Study Resources on Quizplus for this Chatper
11 Verified Questions
11 Flashcards
Source URL: https://quizplus.com/quiz/26401
Sample Questions
Q1) Which of the following are factors in identifying and transmitting values to future generations?
A)family
B)laws
C)education
D)all of the above.
Q2) Business social responsibility
A)obligations are easily defined
B)is a matter of complying local,state and federal laws and regulations
C)is supported by a broad public mandate
D)consists of the obligations a business has to society
Q3) Which of the following illustrates the highest level of social responsibility?
A)safe working conditions for employees
B)support of social and cultural activities
C)fair pricing of products/services
D)providing employees opportunities for growth and development of skills
To view all questions and flashcards with answers, click on the resource link above. Page 23
Chapter 22: International Franchising
Available Study Resources on Quizplus for this Chatper
10 Verified Questions
10 Flashcards
Source URL: https://quizplus.com/quiz/26402
Sample Questions
Q1) The most common restrictions levied by a government in international trade are?
A)quotas
B)tariffs
C)embargo
D)exchange controls
Q2) Probably the main hindrance with expanding into foreign markets is:
A)high costs
B)government red tape
C)labor supply
D)lack of master franchisees
Q3) The future for international franchising is:
A)bright and promising
B)promising,but uncertain
C)difficult,but rewarding
D)yet to be determined
Q4) The largest U.S.franchise restaurant system in China is
A)McDonald's
B)KFC
C)Wendy's
D)Burger King
To view all questions and flashcards with answers, click on the resource link above. Page 24