Global Marketing Review Questions
Course Introduction
Global Marketing explores the strategies and concepts essential for marketing products and services in international markets. This course examines the complexities of global business environments, including cultural, economic, legal, and political factors that influence marketing decisions. Students learn how to conduct market research, segment international markets, and develop marketing mixes tailored to diverse audiences. Key topics include global branding, entry strategies, adaptation versus standardization, and the impact of digital media on global reach. By analyzing real-world case studies, students gain practical insight into overcoming challenges and leveraging opportunities in the dynamic sphere of global marketing.
Recommended Textbook
International Marketing 14th Edition by
Philip R. Cateora
Available Study Resources on Quizplus
19 Chapters
2061 Verified Questions
2061 Flashcards
Source URL: https://quizplus.com/study-set/2712
Page 2
Chapter 1: The Scope and Challenge of International Marketing
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/54109
Sample Questions
Q1) The leading U.S.multinational with foreign revenues of $345 billion plus annually is Wal-Mart.
A)True
B)False
Answer: True
Q2) You are about to eat at a friend's house for dinner.However,your friend is from a foreign country and you are sure that his family will have prepared an ethnic meal for you.Explain how your self-reference criterion (SRC)might cause you problems with your upcoming new experience.What should do about this?
Answer: This example is created to stimulate students into thinking about how that their own "cultural baggage" can sometimes make a new experience frightening.Eating strange food among "foreigners" is a common occurrence.Stimulate students think about what SRC is and how it can either hinder or help a relationship.
Q3) List and briefly comment on the elements found in a company's domestic controllable environment.
Answer: The elements include price,product,promotion,channels of distribution,and research.For more information
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: The Dynamic Environment of International Trade
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/54108
Sample Questions
Q1) Which of the following types of nontariff barriers would be considered to be "specific limitations on trade" by international marketers?
A)Fees
B)Export subsidies
C)Voluntary export restraints
D)Embargoes
E)Packaging,labeling,or marking standards
Answer: D
Q2) American beef continues to be excluded in this country's diet based on disputes about mad cow disease.
A)Japan
B)Mexico
C)Canada
D)United Kingdom
E)China
Answer: A
Q3) Antidumping laws were designed to prevent foreign producers from using their _______ pricing.
Answer: predatory
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: History and Geography: The Foundations of Culture
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/54107
Sample Questions
Q1) Demographic projections suggest that,in the future,the part of the world with the largest portion of people over 65 will also be the part with the fewest people under age 15.This means there will be:
A)fewer workers to support future retirees.
B)taxes will be lowered on future workers to pay for benefits for the elderly.
C)more under 65 workers will retire early
D)be pressure to prevent migration
E)be pressure to increase immigration levels.
Answer: A
Q2) Explain the concept known as Manifest Destiny.
Answer: Manifest Destiny,in its broadest interpretation,meant that Americans were a chosen people ordained by God to create a model society.More specifically,it referred to the territorial expansion of the United States from the Atlantic to the Pacific.The idea was used to justify numerous expansions and annexations.
Q3) _____________ and the _____________ were accepted as the basis for U.S.foreign policy during much of the nineteenth and twentieth centuries.
Answer: Manifest Destiny;Monroe Doctrine
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Cultural Dynamics in Assessing Global Markets
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/54106
Sample Questions
Q1) The relationship between language and international marketing is an important factor that cannot be overestimated.Recent studies indicate that a new concept,__________,is proving useful to marketing researchers in market segmentation and strategic entry decisions.
A)linguistic traps
B)linguistic distance
C)language parallels
D)language roots
E)linguistic accents
Q2) An illustration of cultural congruence would be the fact that Apple Computer prints all instructions for setting up their computer products in English and the native language of the country where the product is to be sold.
A)True
B)False
Q3) If we were to describe a culture as being dynamic,we would recognize that this culture was resistant to change.
A)True
B)False
Q4) Define culture.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Culture, Management Style, and Business Systems
Available Study Resources on Quizplus for this Chatper
113 Verified Questions
113 Flashcards
Source URL: https://quizplus.com/quiz/54105
Sample Questions
Q1) A cultural ____________ is a custom in which an outsider must not participate.
Q2) Culture affects management style around the world.Which of the following statements would be an improper characterization of business behavior and practices around the world?
A)North Americans are individualists.
B)The Japanese are consensus oriented.
C)The Italians are rank conscious.
D)All Russians are communists.
E)The Germans are elitists.
Q3) Demonstrate the differences among cultural imperatives,electives,and exclusives.
Q4) Jason Marx has been asked to write a position paper about the Japanese culture relevant to the Japanese view of relationships.From his studies before starting his writing effort,Jason learned that Japan is characterized as a relationship-oriented culture with respect to dimension of culture.Summarize the characteristics of a relationship-oriented culture that Mr.Marx will want to include in his paper on Japan relationships.
Q5) The phrase "I'll curse my brother,but if you curse him,you'll have a fight" would be associated with what is called a cultural _____________.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Q6) A cultural ___________ is a custom that must be recognized and accommodated.
Chapter 6: The Political Environment: A Critical Concern
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/54104
Sample Questions
Q1) Why do terrorism experts predict multinational businesses will be targeted by terrorists more frequently?
A)They are rich and they are powerful.
B)They are capitalists and what they sell.
C)They are less well defended and what they symbolize.
D)They are destroy the environment.
E)They are subterfuge for espionage agents.
Q2) The newest form of terrorism directed toward a peaceful world is:
A)germ warfare.
B)nuclear warfare.
C)cyberterrorism.
D)hate crimes.
E)extortion.
Q3) The most important reason to encourage foreign investment is to:
A)accelerate world peace.
B)accelerate the development of an economy.
C)accelerate the development of the Internet.
D)stall the effects of communism and socialism.
E)make profits.
Q4) Discuss and compare the terms confiscation,expropriation,and domestication.
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: The International Legal Environment: Playing by the Rules
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/54103
Sample Questions
Q1) Compare the differences between "prior use" and "regiatration" ownership of intellectual property rights.
Q2) The World Court can adjudicate disputes between which of the following?
A)disputes between governments
B)disputes between a company and a government
C)disputes between two companies
D)disputes between a private citizen and a government
E)the World Court does not adjudicate in any of the above matters
Q3) Legislation that addresses environmental issues is called __________ legislation.
Q4) Arbitration clauses require agreement on two counts.Which of the following is one of those accounts?
A)The complainants agree on who is right and who is wrong.
B)The complainants agree on litigation issues.
C)The complainants agree to abide by the awards resulting from the arbitration.
D)The complainants agree to not hire legal counsel.
E)The complainants agree to hear the case before the World Court if the arbitration fails.
Q5) What is the difference between common and code law?
Page 9
Q6) What is the purpose of the Foreign Corrupt Practices Act?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Developing a Global Vision Through Marketing Research
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/54102
Sample Questions
Q1) In many Asian cities,there are no street maps,some streets are not identified,and some houses are not numbered making it difficult for market researchers attempting to conduct an accurate __________.
A)product enhancement analysis.
B)situational analysis.
C)strategic management overview.
D)sampling process.
E)exit interview.
Q2) One of the ways the Internet is being used with respect to international research is that servers automatically track and time visitors' travel through websites.Which of the following uses for the Internet in international research most closely matches the above usage?
A)online surveys and buyer panels
B)online focus groups
C)Web visitor tracking
D)advertising measurement
E)e-mail marketing lists
Q3) The first step in the marketing research process is to define the research problem and _____________________.
10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Emerging Markets
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/54101
Sample Questions
Q1) Industrialization is the fundamental objective of most developing countries.
A)True
B)False
Q2) The current level of economic development within a country dictates the kind and degree of market potential that exists.
A)True
B)False
Q3) The United States economy from 1950 to the present has been described as one where the primary orientation is marketing.
A)True
B)False
Q4) The "Four Tigers" are represented by Hong Kong,South Korea,Singapore,and Taiwan.
A)True
B)False
Q5) Agrarian,industrially underdeveloped,subsistence societies with rural populations are called LLDCs.LLDC stands for ___________.
Q6) __________ is generally understood to mean an increase in national production that results in an increase in the average per capita gross domestic product (GDP).
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Multinational Market Regions and Market Groups
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/54100
Sample Questions
Q1) With the expansion of the European Union,existing members fear:
A)retaliation against members by the Soviet Union
B)a flood of cheap labor into their countries.
C)OPEC will cut off supplies to countries supporting expansion of the EU.
D)new political leaders will overwhelm the existing leadership.
E)dilution of the Euro.
Q2) The __________,a provision of the Maastricht Treaty,established the parameters of the creation of a common currency,the Euro.
Q3) The most fully integrated form of regional cooperation is the _________ union.
Q4) ____________ are factories in Mexico assembling products for NAFTA markets.
Q5) ______________ has been the least aggressive of the regions in the world in the formation of successfully functioning multinational market groups.
Q6) Briefly,explain the concept of a multinational market region.
Q7) MERCOSUR is the largest common-market agreement in Latin America. A)True B)False
Page 12
Q8) The blueprint for the European Union began with the Treaty of Rome in 1957. A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 11: Global Marketing Management: Planning and Organization
Available Study Resources on Quizplus for this Chatper
107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/54099
Sample Questions
Q1) In the 1970s international marketers framed their management emphasis in foreign markets as a question of:
A)standardization versus adaptation.
B)globalization versus localization.
C)global integration versus local responsiveness.
D)capitalism versus socialism/communism.
E)buy now versus buy later.
Q2) In the 1980's the argument in international business was __________________.
Q3) The ideal market segment size,if customer satisfaction is the goal,is:
A)one.
B)a small group such as 10-15.
C)local such as a small city of 10,000.
D)regional such as a state or territory.
E)the world.
Q4) Strategic planning is conducted at the highest levels of management and deals with product,capital,and research,and long-term and short-term goals of the company.
A)True
B)False
Q5) What is a strategic international alliance (SIA)?
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 12: Products and Services for Consumers
Available Study Resources on Quizplus for this Chatper
113 Verified Questions
113 Flashcards
Source URL: https://quizplus.com/quiz/54098
Sample Questions
Q1) Quality can be defined on two dimensions: market-perceived quality and performance quality.
A)True
B)False
Q2) Carolyn is interested in marketing her company's diet products in Asia.She is studying what acceptable behavior,norms,and values in Asian markets.Carolyn is studying ___________________.
A)relative advantage.
B)compatibility.
C)complexity.
D)trialability.
E)observability.
Q3) "Frankenfoods" (genetically modified foods)are among the most controversial global marketing problems with respect to _____________ issues.
A)truth in lending
B)political corruption
C)labeling and product content
D)international pricing
E)corporate social responsibility
To view all questions and flashcards with answers, click on the resource link above.
Page 15
Chapter 13: Products and Services for Businesses
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/54097
Sample Questions
Q1) Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation.What is another key reason that after-sales services should receive particular attention of top management?
A)these services are almost always more profitable than the actual sale of primary good itself
B)these services are very difficult to duplicate
C)these services can be very heavily advertised
D)these services cost almost nothing
E)degree of outsourcing service support
Q2) If a country is in Stage 5 (the age of mass consumption)of Rostow's five-stage model of economic development,where does the country purchase most of its highest technology products and services?
A)from Stage 4 suppliers
B)from Stage 3 suppliers
C)from other Stage 5 suppliers
D)from itself--it never needs anyone else
E)from Stage 3 and 4 suppliers together
Q3) What is ISO 9000?
Q4) Describe the most advanced stage of Rostow's economic development model.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 14: International Marketing Channels
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/54096
Sample Questions
Q1) Distribution channels vary depending on which of the following?
A)distance from manufacturer
B)language and dialect spoken
C)available distribution intermediaries
D)internet access
E)e-commerce
Q2) Another term that is commonly used to describe the activities of complementary marketing is:
A)backhauling.
B)demand shifting.
C)piggybacking.
D)shape shifting.
E)Norazi.
Q3) Another term for complementary marketing is piggybacking.
A)True
B)False
Q4) A good argument can be made that the __________ has finally put the consumer in control of marketing and distribution globally.
Q5) Characterize the difference(s)between agent middlemen and merchant middlemen.
Q6) How does a manufacturer attempt to control the distribution channel?
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 15: Exporting and Logistics: Special Issues for Business
Available Study Resources on Quizplus for this Chatper
107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/54095
Sample Questions
Q1) A foreign freight forwarder,as an agent for the buyer,arranges for delivery of goods,receives the goods,and then has the buyer come by and pick the goods up.
A)True
B)False
Q2) A physical distribution system is considered to be only the physical movement of goods themselves.
A)True
B)False
Q3) The Export License Application and Information Network enables exporters that have authorization to submit license applications via the Internet for all commodities except supercomputers to all free-world destinations.
A)True
B)False
Q4) A common term of sale for international goods is PAX (payment of account at site of export).
A)True
B)False
Q5) What is the function of an Export Control Classification Number?
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 16: Integrated Marketing Communications and International Advertising
Available Study Resources on Quizplus for this Chatper
107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/54094
Sample Questions
Q1) Which of the following statements about comparative advertising laws is most correct?
A)There really are no laws governing comparative advertising in the international arena.
B)Almost all laws governing this behavior are essentially the same.
C)There are laws in the Western nations governing this behavior and not in most other countries.
D)Laws vary from country to country with respect to the subject.
E)Some nations require the advertiser to submit a defamation bond.
Q2) In many international markets,the two problems with coverage are the difficulty of reaching certain sectors and the lack of information on coverage.
A)True
B)False
Q3) Public relations efforts are generally directed toward which of the following?
A)American CEO's
B)governmental regulators
C)international lawyers
D)foreign competition
E)exchange students
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 17: Personal Selling and Sales Management
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/54093
Sample Questions
Q1) When training a local national,the emphasis tends to be on all of the following EXCEPT:
A)the company.
B)company products.
C)technical information.
D)selling methods.
E)special foreign sales problems.
Q2) The IBM blueprint plan for compensation includes all of the following plan component areas EXCEPT:
A)region of the world.
B)corporate objectives.
C)teamwork.
D)personal contribution.
E)challenges/contests.
Q3) The product image is a company's most direct tie to the customer.
A)True
B)False
Q4) Concerns for __________ and __________ are the most frequently mentioned reasons for a manager to refuse a foreign assignment.
Q5) Another term for a separation allowance is ______________.
Page 20
To view all questions and flashcards with answers, click on the resource link above.
Chapter 18: Pricing for International Markets
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/54092
Sample Questions
Q1) If a company is willing to accept countertrade in a foreign market,it often gives the company a:
A)problem with asset management.
B)competitive advantage.
C)tax problem in its home country.
D)great deal of lost revenue.
E)poor reputation for nonethical activity.
Q2) An Advanced Pricing Agreement is a requirement with the IRS and a taxpayer on transfer pricing methods that will be applied to the taxpayer's transactions with an affiliate.
A)True
B)False
Q3) Administered pricing is an attempt to establish pricing for an entire market. A)True
B)False
Q4) An accountant for Trans Star Production has chosen to use ___________ pricing because the comptroller's office maintains that no unit of a similar product is different from any other unit in terms of cost and that each unit must bear its full share of total fixed and variable cost.
Q5) Another term for a countervailing duty is _______________.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 19: Negotiating With International Customers,
Partners, and Regulators
Available Study Resources on Quizplus for this Chatper
107 Verified Questions
107 Flashcards
Source URL: https://quizplus.com/quiz/54091
Sample Questions
Q1) Looking broadly across several cultures,two important lessons with respect to negotiation standout.One of those lessons is that:
A)regional generalizations are generally true.
B)regional generalizations are generally not correct.
C)stereotyping is a useful tactic.
D)generalizations are usually useful as a form of secondary research.
E)supply does not always match demand.
Q2) "Just make them wait" is a popular phrase used in dealing with __________ (country)in negotiations.
Q3) In negotiations,Japanese businesspeople value speaking one's mind and buyer/seller relationships tend to be horizontal.
A)True
B)False
Q4) It is OK to be outnumbered (one party has more negotiators)in a negotiation as long as the negotiator is a good one.
A)True
B)False
Q5) Explain why "time" is such an important variable in negotiating.
Q6) In general,__________ (gender)are more comfortable talking one-to-one.
To view all questions and flashcards with answers, click on the resource link above. Page 22