Global Marketing Pre-Test Questions
Course Introduction
Global Marketing explores the strategies and practices involved in marketing products and services across international borders. This course examines the cultural, economic, political, and legal environments that impact global marketing decisions, emphasizing the complexities of entering and operating in diverse markets. Students will learn about market research, segmentation, targeting, positioning, and the development of global marketing mix strategies, including product adaptation, pricing, promotion, and distribution. The course also covers emerging trends, digital marketing on a global scale, and the ethical considerations of marketing in diverse cultural settings, equipping students with the analytical and practical skills needed for successful international marketing management.
Recommended Textbook
International Business 7th Edition by Ricky W. Griffin
Available Study Resources on Quizplus 19 Chapters
2470 Verified Questions
2470 Flashcards
Source URL: https://quizplus.com/study-set/1340
Page 2
Chapter 1: An Overview of International Business
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26719
Sample Questions
Q1) In which country is AG used to indicate that a business has limited liability?
A) Germany
B) Sweden
C) Mexico
D) Japan
Answer: A
Q2) The ratio of international trade to economic activity has ________ since 1950. A) risen slightly
B) risen dramatically
C) fallen slightly
D) remained about the same
Answer: B
Q3) What types of business activities are undertaken by MNCs?
Answer: MNCs buy resources in a variety of countries, create goods and services in a variety of countries, and sell those goods and services in a variety of countries.
Q4) What is an emerging economy? Provide examples of emerging economies.
Answer: An emerging economy is a country whose recent growth or prospects for future growth exceed that of traditional markets such as Western Europe. Brazil, Russia, India, and China are considered emerging markets.
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Global Marketplaces and Business Centers
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26720
Sample Questions
Q1) Which of the following has achieved high-income status according to the World Bank?
A) the Czech Republic
B) Russia
C) Slovenia
D) Romania
Answer: A
Q2) What are sovereign wealth funds? Why are they controversial?
Answer: Sovereign wealth funds are a new and controversial source of capital. They are government controlled pools of capital that invest in a variety of industries, mostly in a passive way. Most of the SWFs are owned by oil-rich governments. The Abu Dhabi Investment Authority is currently the largest, with $627 billion in assets, followed by the Government Pension Fund of Norway with $557 billion. Other SWFs are owned by governments of countries enjoying large balance of payments surpluses, such as China and Singapore. The funds are controversial because they should be solely for commercial purposes but could be a backdoor means of promoting the political goals of the governmental owner of the SWF.
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 3: Legal, Technological, Accounting, and Political Environments
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26721
Sample Questions
Q1) Extraterritoriality refers to ________.
A) the transfer of ownership of resources from the private to the public sector
B) a government's attempt to regulate business activities outside its borders
C) nationalization of a corporation without fair and appropriate compensation
D) restrictions on the ability of a company to return profits to its headquarters
Answer: B
Q2) APO Manufacturing is a U.S. based firm that manufactures electronic equipment. The firm conducts business with a Japanese electronics firm, and a dispute has arisen between the two firms regarding intellectual property rights. APO management plans to use arbitration to resolve the problem. Which of the following best supports this decision?
A) APO's legal department is knowledgeable in global patent laws.
B) APO's legal department expects the principle of comity to apply.
C) APO needs to settle the dispute quickly and inexpensively.
D) APO expects to have record profits during the next year.
Answer: C
Q3) What is the purpose of political risk assessment?
Answer: A political risk assessment provides a systematic analysis of political risks a company may face in a foreign country.
Page 5
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: The Role of Culture
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26722
Sample Questions
Q1) ________ is the process by which people not only understand a foreign culture but also modify and adapt their behavior to make it compatible with that culture.
A) Cultural conversion
B) Cross-cultural literacy
C) Culture training
D) Acculturation
Q2) Formal rules and standards in the workplace are preferred by individuals from a culture high in ________.
A) power tolerance
B) power respect
C) uncertainty avoidance
D) uncertainty acceptance
Q3) According to the text, ________ of the world's population claims a religious affiliation.
A) 95%
B) 85%
C) 75%
D) 65%
Q4) How do passive and aggressive goal behaviors differ?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Ethics and Social Responsibility in International Business
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26723
Sample Questions
Q1) What is philanthropic giving? Provide an example of a firm that is philanthropic.
Q2) What is the accommodative approach to social responsibility?
Q3) Individuals convicted under the Anti-Bribery Convention of the Organization for Economic Cooperation and Development will most likely be required to ________.
A) pay a fine
B) serve time in jail
C) surrender their passport
D) admit to a conflict of interest
Q4) Sally uses her telephone at work to call her sister long distance. Which of the following best describes Sally's ethical issue?
A) conflict of interest
B) dishonesty
C) poor confidentiality
D) lack of secrecy
Q5) What is the purpose of the Foreign Corrupt Practices Act?
Q6) What is the obstructionist approach to social responsibility?
Q7) What is whistle-blowing? What risks might a whistle-blower face?
Q8) What are ethics? How does culture affect ethics for global organizations?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: International Trade and Investment
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26724
Sample Questions
Q1) What is the most likely characteristic of a firm that gains a first-mover advantage?
A) government contractor
B) significant capital
C) natural resources
D) niche marketer
Q2) Explain the three stages in the international product life cycle theory.
Q3) Which of the following factors are not included in Porter's view of factor endowments?
A) land
B) capital
C) work ethic of workforce
D) educational level of workforce
Q4) The ________ of a good is the value of what is given up to get the good.
A) relative cost
B) opportunity cost
C) absolute cost
D) discount cost
Q5) What does the relative factor endowment theory suggest about a country's comparative advantage?
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: The International Monetary System and the Balance of Payments
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26725
Sample Questions
Q1) The U.S. balance of payments for 2010 shows ________.
A) that automobiles and auto parts were the largest component of U.S. merchandise exports
B) the leading import for the U.S. was consumer electronics
C) the U.S. had a negative balance on services trade
D) the U.S. exports more goods to its major trading partners than it imports
Q2) The Smithsonian agreement established a fixed exchange rate system.
A)True
B)False
Q3) The gold standard was a monetary system whereby countries agreed to buy or sell their paper currencies in exchange for gold.
A)True
B)False
Q4) Because countries pegged their currencies to gold, the gold standard was a fixed exchange rate system.
A)True
B)False
Q5) How can capital inflows occur as credits in the BOP accounting system?
Q7) What is an SDR? How are SDRs used? Page 9
Q6) What was the purpose and result of the Plaza Accord?
To view all questions and flashcards with answers, click on the resource link above.
Page 10
Chapter 8: Foreign Exchange and International Financial Markets
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26726
Sample Questions
Q1) What is a correspondent relationship between banks? What services are performed by correspondent banks?
Q2) A ________ allows, but does not require, a firm to buy or sell a specified amount of foreign currency at a specified price at any time up to a specified date.
A) forward swap
B) currency option
C) call option
D) discount put
Q3) ________ is a commodity that consists of currencies issued by countries other than one's own.
A) Eurozone
B) Foreign exchange
C) Floating exchange
D) International monetary fund
Q4) What percentage of all foreign-exchange trading involves the U.S. dollar?
A) 25%
B) 47%
C) 70%
D) 85%
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 9: Formulation of National Trade Policies
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26727
Sample Questions
Q1) The United States is an ardent supporter of industrial policy.
A)True
B)False
Q2) Most tariffs imposed by developed countries are ________.
A) transit tariffs
B) specific tariffs
C) ad valorem tariffs
D) compound tariffs
Q3) Most critics of unfair trade practice laws are concerned that such laws ________.
A) promote globalization
B) encourage mercantilism
C) fail to protect poor consumers
D) serve as protectionist trade barriers
Q4) The strategic trade theory is more applicable than the infant industry argument.
A)True
B)False
Q5) What types of unfair trade practices do organizations like the International Trade Commission focus on?
Q6) Which type of trade policy did Adam Smith support?
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: International Cooperation Among Nations
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26728
Sample Questions
Q1) The ________ is responsible for proposing legislation, implementing the provisions of the Treaty of Rome, protecting EU interests in political debates, and administering the EU's permanent bureaucracy.
A) European Parliament
B) European Court of Justice
C) European Council
D) European Commission
Q2) Which of the following is not a regional trading bloc in Africa?
A) Southern African Development Community
B) Economic Community of Central African States
C) Economic Community of West African States
D) African Development Union
Q3) What was the most important aspect of the Maastricht Treaty?
Q4) What was the European Commission's White Paper?
Q5) Australia and New Zealand refuse to create a regional trading bloc because of their competition with each other.
A)True
B)False
Q6) Explain the five forms of economic integration and provide an example of each.
Q7) What is a customs union? Provide an example of a customs union.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 11: International Strategic Management
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26729
Sample Questions
Q1) What is international strategic management? How do international, corporate, business, and functional strategies differ?
Q2) Which approach is most appropriate when economies of scale for production, distribution, and marketing are low?
A) multidomestic strategy
B) home replication strategy
C) transnational strategy
D) global strategy
Q3) ________ may be defined in terms of geographic regions, markets, or product niches.
A) Distinctive competence
B) Scope of operations
C) Resource deployment
D) Synergy
Q4) Firms using a(n) ________ operate in several unrelated industries and markets.
A) corporate strategy
B) single-business strategy
C) related diversification strategy
D) unrelated diversification strategy
Q5) When is a global strategy most appropriate?
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26730
Sample Questions
Q1) ________ are those that make it desirable for a firm to produce a good or service itself rather than contracting with another firm to produce it.
A) Ownership advantages
B) National competitive advantages
C) Internalization advantages
D) Resource availabilities
Q2) The Nintendo Company manufactures electronic video consoles and game cartridges. Nintendo provides game design firms with technical specifications for how Nintendo consoles function. The game design firms create the games and then pay Nintendo a fee to manufacture those games. What mode of entry is described in this example?
A) exporting
B) franchising
C) licensing
D) joint venture
Q3) Webb-Pomerene associations play a major role in international business.
A)True
B)False
Q4) Explain the licensing process.
Q5) Name five critical factors in assessing new market opportunities.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 13: International Strategic Alliances
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26731
Sample Questions
Q1) In a marketing alliance, the established firm assists the newcomer with ________.
A) management and metrics
B) promotion and distribution
C) financing and production
D) research and development
Q2) How does the Star Alliance primarily benefit customers?
A) coordinating service inquiries
B) supporting airport construction
C) facilitating airline transfers
D) easing government restrictions
Q3) Otis Elevator strives to enter emerging markets before competitors and work with local partners to minimize risks.
A)True
B)False
Q4) Functional alliances are legally organized as joint ventures.
A)True
B)False
Q5) What is a comprehensive alliance?
Q6) What are the three types of management agreements used for strategic alliances?
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: International Organization Design and Control
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26732
Sample Questions
Q1) Manix Enterprises, an MNC, uses a global product organizational design. Manix manufactures and sells chemical products and electronics. The firm also owns a financial services company and a small hotel chain. Which form does Manix most likely use?
A) C-form
B) H-form
C) M-form
D) U-form
Q2) Which element of performance is relatively easy to measure?
A) worker productivity
B) advertising effectiveness
C) ethical managerial conduct
D) employee motivation
Q3) What control function is Ford primarily using to ensure the firm increases its global automobile sales?
A) regulations
B) annual goals
C) accounting systems
D) performance appraisals
Q4) How is strategic control handled in strategic alliances?
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 15: Leadership and Employee Behavior in International Business
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26733
Sample Questions
Q1) Herzberg's two-factor theory provides value as a heuristic but has failed to yield consistent results in any culture.
A)True
B)False
Q2) Self-efficacy ________.
A) is the extent to which people believe that their behavior has a real effect on what happens to them
B) indicates a person's beliefs about his or her capabilities to perform a task
C) is the extent to which an individual believes that power and status differences are appropriate within hierarchical social systems
D) is the extent to which a person believes that he or she is a worthwhile and deserving individual
Q3) Explain how decisions are made under the descriptive model of decision making.
Q4) Andrea is disorganized, careless, and irresponsible. She is lacking in ________.
A) extroversion
B) openness
C) conscientiousness
D) emotional stability
Q5) Explain the difference between needs and values.
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 16: International Marketing
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26734
Sample Questions
Q1) Under a ________ price policy, the firm charges the same price for its products and services regardless of where they are sold or the nationality of the customer.
A) standard
B) two-tiered
C) market
D) global
Q2) What are the two conditions that must be met if a firm is to practice market pricing successfully?
Q3) Product is the most culture bound of the four Ps. A)True
B)False
Q4) Which of the following best describes the marketing strategy of Novica?
A) generating funds for art projects sponsored by National Geographic
B) reducing overhead costs by manufacturing home goods overseas
C) linking artists from developing countries with buyers in the U.S.
D) responding to competitive pressure from U.S. home goods stores
Q5) What are the two important sets of distribution issues faced by international firms?
Q6) What are the four basic marketing issues managers must address?
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 17: International Operations Management
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26735
Sample Questions
Q1) What function is LEAST likely performed in the management of international services operations?
A) capacity planning
B) distribution scheduling
C) facilities designing
D) location planning
Q2) ________ is the extent to which a firm either provides its own resources or obtains them from other sources.
A) Supply chain management
B) Vertical integration
C) Operations management
D) Cross-ownership
Q3) Sourcing and procuring refer to ________.
A) supply chain management
B) production management
C) service operations management
D) integration management
Q4) What is an international service business?
Q5) What are the basic issues involved in the management of international service operations?
Page 20
To view all questions and flashcards with answers, click on the resource link above.
Chapter 18: International Financial Management
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26736
Sample Questions
Q1) What is economic exposure?
Q2) A firm faces translation exposure when the financial benefits and costs of an international transaction can be affected by exchange rate movements that occur after the firm is legally obligated to complete the transaction.
A)True
B)False
Q3) What conditions favor the use of each form of payment?
Q4) A sight draft requires payment prior to the shipment of the goods.
A)True
B)False
Q5) Which term refers to an accounting system used to facilitate international countertrade that requires a firm to balance its overall countertrade transactions but not any single countertrade transaction?
A) open accounts
B) parallel barters
C) offset purchases
D) clearinghouse accounts
Q6) When does a firm face transaction exposure?
Q7) Which type of country relies most on countertrade?
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 19: International Human Resource Management and Labor Relations
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/26737
Sample Questions
Q1) Firms using a(n) ________ primarily use parent country nationals to staff higher-level foreign positions.
A) ethnocentric staffing model
B) polycentric staffing model
C) geocentric staffing model
D) monocentric staffing model
Q2) In a brief essay, discuss differences in staffing strategies and labor relations in the United States, Europe, and Japan.
Q3) Which term refers to the process used to make agreements between management and labor unions?
A) labor management
B) collective bargaining
C) negotiations
D) labor allowances
Q4) Labor complaints heard by arbitration committees in China have declined significantly since 2000 because of increased wages and improved working conditions.
A)True
B)False
Q5) How is a hardship premium used?
Page 22
To view all questions and flashcards with answers, click on the resource link above.