Global Marketing Practice Questions
Course
Introduction
Global Marketing explores the strategies and practices necessary for successfully marketing products and services across international borders. The course examines key concepts such as market entry methods, global segmentation, cultural adaptation, international branding, and global value chains. Emphasis is placed on understanding how economic, political, legal, and social environments affect marketing decisions in diverse regions. Students will analyze real-world cases to develop the skills needed to create effective marketing campaigns that address the unique challenges and opportunities of global markets.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
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Chapter 1: Introduction to Global Marketing
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Sample Questions
Q1) Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:
A)Market Penetration.
B)Market Development.
C)Market Diversification.
D)Product Development.
E)Regular Marketing.
Answer: B
Q2) A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program.
A)use of localized elements
B)use of extension elements
C)needs assessment
D)domestic research
E)mind-set
Answer: E
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Page 3
Chapter 2: The Global Economic Environment
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Sample Questions
Q1) The top global merchandise exporter is:
A)China.
B)Germany.
C)the United States.
D)Japan.
E)Korea.
Answer: A
Q2) Myanmar, a low-income country in Southeast Asia with a population of 65 million people, can be considered as an emerging markets.
A)True
B)False
Answer: True
Q3) In reality, market capitalism and centrally planned socialism do not exist in "pure" form.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Global Trade Environment
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Sample Questions
Q1) The English-speaking CARICOM members in the eastern Caribbean are concerned with defending their privileged trading position with:
A)Russia.
B)China.
C)the United States.
D)the United Kingdom.
E)Australia.
Answer: C
Q2) Which member of the Central American Integration System has both the largest economy and the largest population?
A)El Salvador
B)Honduras
C)Guatemala
D)Nicaragua
E)Costa Rica
Answer: C
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Page 5
Chapter 4: Social and Cultural Environments
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Sample Questions
Q1) Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia. It can consciously or unconsciously create considerable problems for marketing professionals. Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework.
Q2) The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI)the:
A)greater is uncertainty avoidance.
B)lower is the level of trust.
C)higher is tolerance for ambiguity.
D)greater is male dominance
E)lower is the harmony.
Q3) What are some of the salient characteristics and differences between high- and low-context cultures?
Q4) In Korea 4 5683 968 can be interpreted as "I love you."
A)True
B)False
Q5) Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.
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Chapter 5: The Political, Legal, and Regulatory
Environments
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Sample Questions
Q1) What happens if a nation has allowed a case against it to be brought before the ICJ (International Court of Justice)and then refuses to accept a judgment against it?
A)American Arbitration Association can be sought for justice.
B)UN Conference on International Trade Law can be approached.
C)International Chamber of Commerce will be another source for seeking justice.
D)European Court of Justice can be approached if the country is in the European Union.
E)The plaintiff nation can seek recourse through the UN Security Council.
Q2) To establish ownership of a written, recorded, performed, or filmed creative work, it is necessary to apply for and be granted a patent.
A)True
B)False
Q3) Bureaucracy is listed as a political risk category by:
A)BERI (Business Environment Risk Intelligence).
B)PRS Group.
C)EIU (Economist Intelligence Unit).
D)WTO (World Trade Organization).
E)OPIC (Overseas Private Investment Corporation).
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Page 7
Chapter 6: Global Information Systems and Market Research
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Sample Questions
Q1) Which of the following lists some of the steps in the market research process in the correct order?
A)determine information requirement problem definition choose unit of analysis examine data availability assess value of research
B)problem definition assess value of research determine information requirement choose unit of analysis examine data availability
C)examine data availability problem definition choose unit of analysis assess value of research determine information requirement
D)choose unit of analysis assess value of research problem definition determine information requirement examine data availability
E)examine data availability assess the value of research problem definition presentation
Q2) Mattel toys thought that Barbie would be as popular in Japan as it is in the United States. This assumption was due to the self-reference criterion (SRC).
A)True
B)False
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Chapter 7: Segmentation, Targeting, and Positioning
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Sample Questions
Q1) The strategy that identifies a brand as a symbol of a particular global segment is known as:
A)foreign consumer culture positioning.
B)global consumer culture positioning.
C)local consumer culture positioning.
D)global market positioning.
E)demographic market positioning.
Q2) Marketing model drivers are key elements or factors required for a business to take root and grow in a particular country market environment.
A)True
B)False
Q3) Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such positioning is very important from a business point of view. How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?
Q4) What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.
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Page 9
Chapter 8: Importing, Exporting, and Sourcing
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Sample Questions
Q1) The international standard by which letters of credit (L/Cs)are interpreted is known as the ________ 500.
A)UCP
B)NTR
C)FSC
D)NTB
E)HTS
Q2) Potential export problems include packaging, government red tape, warehousing, advertising, and trade restrictions.
A)True
B)False
Q3) In his 2010 State of the Union address, U.S. President Barack Obama vowed to double U.S. exports by 2015. To this end, President Barack Obama created a National Export Initiative and established the President's Export Council. What is meant by export marketing and export selling?
Q4) China has imposed tariffs as high as 28% on foreign-made auto parts.
A)True
B)False
Q5) What are customs duties? How do they work in controlling imported goods?
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Sample Questions
Q1) Japanese keiretsu executives can legally sit on each other's boards, share information, and coordinate prices in closed-door meetings of "presidents' councils."
A)True
B)False
Q2) Which of the following is not true of Japanese keiretsu?
A)promotes risk sharing
B)promotes long-term employment
C)ensures low prices for Japanese consumers
D)blocks foreign suppliers from the Japanese market
E)relationships are cemented by bank ownership
Q3) One of the advantages of a license arrangement is that it can create export market opportunities and open the door to a high-risk manufacturing relationship.
A)True
B)False
Q4) What are important considerations that will result in a successful global strategic alliance between two countries?
Q5) Why would any firm, whether global or otherwise, seek to collaborate with another firm, be it local or foreign?
11
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Chapter 10: Brand and Product Decisions in Global Marketing
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Sample Questions
Q1) Maslow's hierarchy is applicable to global marketing because it can help explain how:
A)basic human needs can drive the development of global products.
B)"self-actualization" is the highest-order need in Japan as well as Western nations.
C)status needs in different countries can only be fulfilled with localized products.
D)"luxury badging" is irrelevant to companies marketing in Asia.
E)Asians differ from Westerners in their basic physiological needs.
Q2) Many consumers consider products with labels such as "Made in Bangladesh" and "Made in Brazil" to be of inferior quality and value.
A)True
B)False
Q3) Coca-Cola's latest packaging innovation is Fridge Pack, a long, slender carton that holds the equivalent of 12 cans of soda. This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers.
A)True
B)False
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Chapter 11: Pricing Decisions
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Sample Questions
Q1) For positive proof that dumping has occurred in the United States, both ________ and injury must be demonstrated.
A)black marketing
B)market skimming
C)gray marketing
D)price discrimination
E)price fixing
Q2) Givenchy and Christian Dior's Dune fragrance are two of the luxury perfume brands that are sometimes diverted from authorized channels for sale at mass-retail outlets.
This practice is referred to as:
A)barter.
B)switch trading.
C)gray market.
D)offset.
E)dumping.
Q3) Companies using "rigid cost-plus pricing" set prices with adjustments to reflect market conditions outside the home country.
A)True
B)False
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Page 13
Chapter 12: Global Marketing Channels and Physical Distribution
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Sample Questions
Q1) Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Generally, a local distributor is required. What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?
Q2) Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:
A)Specialty retailers.
B)Supermarkets.
C)Convenience stores.
D)Discount retailers.
E)Hyper markets.
Q3) E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.
A)True
B)False
Q4) As Walmart extends its reach around the globe, some observers are very skeptical and consider it as an "assault" or "invasion." Using Walmart in India as an example discuss all impacting factors.
Page 14
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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Sample Questions
Q1) What do Unilever and Procter & Gamble have in common?
A)Revenues at both companies have been hurt by regulations concerning tobacco advertising and promotion.
B)Both companies utilize extension approaches to advertising.
C)Both companies rank high in terms of non-U.S. ad spending.
D)Both companies use a great deal of corporate advertising.
E)Both companies use the same advertising agency.
Q2) China's ongoing trade-related friction with the United States highlights the need for:
A)a better distribution system.
B)a better PR effort.
C)sales promotion.
D)a better transportation system.
E)pattern advertising.
Q3) A critical factor in India's media environment is the lack of penetration by cable television and the fact that only about 4 million Indians currently subscribe to an Internet service.
A)True
B)False
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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Sample Questions
Q1) Overall, sales promotion tools, such as coupons, are used less frequently as consumer products companies increase budget allocations for media advertising.
A)True
B)False
Q2) From the point of view of the marketer, sales promotion provides accountability.
A)True
B)False
Q3) PepsiCo experienced great success in Latin America with its Numeromania contest, which lured consumers by promising big cash prizes. They used the same contest in Poland successfully. This shows that:
A)Numeromania can be used in different languages.
B)Numeromania can be used in cash starved countries.
C)leverage experience gained in one country can be used in another country.
D)economically squeezed consumers love Pepsi.
E)Numeromania helped in developing a taste for Pepsi in both countries.
Q4) A number of factors must be taken into account when determining the extent to which promotion must be localized. List and describe those factors giving examples.
Page 16
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Chapter 15: Global Marketing and the Digital Revolution
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Sample Questions
Q1) It is advisable to start a double-ACS2 platform when designing a Web site's architecture since:
A)the English language can store only a maximum of 256 characters.
B)French and German languages use the Latin alphabet.
C)German-language Web sites require double the English Web site's capacity.
D)French and German languages cannot be used in Web site's architecture.
E)Japanese and Chinese languages require a database which supports such platform.
Q2) The domain name for Amazon.com for Germany is:
A)amazon.com.gm.
B)amazon.gr.
C)amazon.ge.
D)amazon.de.
E)amazon.gm.
Q3) Today, almost 3 billion people-nearly half of the world's population-are using the Internet.
A)True
B)False
Q4) Comment on the current status and future of "Wearable technology."
Q5) What is convergence? What kind of challenges does it present?
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Chapter 16: Strategic Elements of Competitive Advantag
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Sample Questions
Q1) Canon introduced the first full-color copiers and the first copiers with "connectivity"-the ability to print images from such sources as video camcorders and computers. This Canon example shows how an innovative marketing strategy-with fresh approaches to the product, pricing, distribution, and selling leads to overall competitive advantage in the marketplace. This strategy can be classified under:
A)collaborating.
B)loose bricks.
C)changing the rules.
D)layers of advantage.
E)differentiation.
Q2) In Michael Porter's model, "buyers" refers to manufacturers (e.g., GM)and retailers (e.g. Walmart), rather than consumers.
A)True
B)False
Q3) Describe how competitive advantage can be created via strategic intent, giving examples of successful approaches of competitors.
Q4) What does the phrase factor condition refer to? How can these factors be inherited or created? Describe Porter's categories of factor conditions.
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Page 18
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Sample Questions
Q1) Primary stakeholders include all of the following except:
A)top management.
B)employees.
C)media.
D)suppliers.
E)customers.
Q2) How important is the nationality of the top management position holder in global businesses?
Q3) According to David Whitwam, former CEO of Whirlpool, one must create an organization whose people are:
A)adept at exchanging ideas, processes, and symptoms.
B)absolutely free of the "not-invented here" syndrome.
C)constantly working together to identify best global opportunities.
D)working together to solve the biggest global problems.
E)able to adapt to systems across borders.
Q4) McDonald's organizational design integrates the international division and geographical structures. How does the geographical and product division structure work in a global context?
Q5) What is a matrix organization? Describe giving examples.
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