Global Marketing Management
Pre-Test Questions
Course Introduction
Global Marketing Management explores strategies and practices for marketing goods and services across international borders. This course examines how global economic, cultural, and regulatory environments influence marketing decisions and actions. Topics include market entry strategies, global market research, product adaptation, international branding, cross-cultural communication, and the management of global marketing channels. Students analyze real-world case studies to understand how companies design and implement marketing strategies that respond to the complexities and opportunities of international markets, preparing them to effectively manage marketing operations in a global context.
Recommended Textbook
International Marketing 15th Edition by Philip; Gilly
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19 Chapters
1837 Verified Questions
1837 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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Sample Questions
Q1) According to the text, the primary difference in the practice of marketing at the domestic versus the international level is:
A) the environment within which the marketing plans must be implemented.
B) the cultural mix of the people working in the organization.
C) the level of investment required.
D) the level of management control.
E) the difference in the concepts of marketing.
Answer: A
Q2) All of the following would be among the domestic marketer's controllable environmental variables EXCEPT:
A) research.
B) price.
C) product.
D) channels of distribution.
E) competitive structure.
Answer: E
Q3) The international marketer is not affected by domestic competition.
A)True
B)False
Answer: False
Page 3
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Chapter 2: The Dynamic Environment of International Trade
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Sample Questions
Q1) Antidumping laws were designed to prevent foreign producers from "predatory pricing."
A)True
B)False
Answer: True
Q2) A nation's balance-of-payments statement records all financial transactions between:
A) its member states and its primary trading partners.
B) its residents and those of the rest of the world during a given period of time.
C) its suppliers and receivers.
D) profit and nonprofit organizations over a five-year period of time.
E) its top 100 companies and the global top 100 companies.
Answer: B
Q3) The fact that the credit and debit side in a balance-of-payments record balance means that a nation is in particularly good financial condition.
A)True
B)False
Answer: False
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Chapter 3: History and Geography: The Foundations of Culture
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Sample Questions
Q1) What explains the variation while viewing history? Does the difference permeate to other matters? Provide an example.
Answer: Historical events always are viewed from one's own biases and self-reference criteria (SRC), and thus, what is recorded by one historian may not be what another records, especially if the historians are from different cultures. Historians traditionally try to be objective, but few can help filtering events through their own cultural biases. Our perspective not only influences our view of history but also subtly influences our view of many other matters. For example, maps of the world sold in the United States generally show the United States at the center, whereas maps in Britain show Britain at the center, and so on for other nations.
Q2) The Basel Convention identified safe dumping zones for hazardous wastes exported by developed nations.
A)True
B)False
Answer: False
Q3) The world population is estimated to grow to about 6.8 billion by 2050.
A)True
B)False
Answer: False
Page 5
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) According to Dutch management professor Geert Hofstede, culture is seen as a:
A) weapon that is often used on the poor.
B) problem-solving tool.
C) bias that is used to justify racial inequality.
D) a relationship enhancer.
E) reflection of a nation's evolution.
Q2) Describe the causal factors and processes that form culture and cultural differences.
Q3) This strategy involves marketing products similar to ones already on the market thereby minimizing resistance. The reference is to ____.
A) flank attack
B) cultural congruence
C) guerilla marketing
D) lateral marketing
E) culture equalization
Q4) Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.
Q5) Illustrate the difference in Western and Asian thought processes using Richard Nisbett's metaphor.
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Chapter 5: Culture, Management Style, and Business Systems
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Sample Questions
Q1) Which of the following ethical principles tries to optimize the "common good" or benefits of all constituencies?
A) Secularism and philanthropy
B) Rights of the parties
C) Justice or fairness
D) Utilitarian ethics
E) Benefit optimization
Q2) According to Max Weber, part of the standard of living in the United States today can be attributed to:
A) the historical hard-working Protestant ethic.
B) the (artificially) low price of gasoline.
C) the near complete penetration of the Internet.
D) the leveling of statuses brought about by the American business class.
E) the slave-labor that formed the basis for early industry.
Q3) Business people in low-context cultures use email more often than those in high-context cultures.
A)True
B)False
Q4) Describe the variations on bribery.
Q5) Describe the different types of business customs.
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Chapter 6: The Political Environment: A Critical Concern
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Sample Questions
Q1) Brazil would like to increase its control and ownership of foreign investments in its country. However, Brazil does not want to cut off or discourage foreign investment. Cite and describe a political risk strategy that Brazil could follow that would meet the aforementioned objective.
Q2) The ultimate goal of domestication is to force foreign investors to share more of the ownership, management, and profits with nationals than was the case before domestication.
A)True
B)False
Q3) Juliet is concerned with the potential for political harassment when her company enters a new international market. To reduce the risk of political harassment she will consider using _____ to enter the market.
A) importing
B) sole-proprietorships
C) multinational corporations
D) joint ventures
E) trade bloc memberships
Q4) Discuss and compare the terms confiscation, expropriation, and domestication.
Q5) Briefly discuss the role of PSAs and NGOs.
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Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) The text identifies three heritages (four forms) that form the bases for the majority of legal systems in the world. What are the four forms of law and what are the heritages linked to these forms of law?
Q2) Islamic law is known as the fatwah.
A)True
B)False
Q3) Another name for conciliation as a means for settling a dispute in international commerce is:
A) mediation.
B) informal settlement.
C) arbitration.
D) litigation.
E) coercion.
Q4) According the press on the topic, which of the following countries is the biggest piracy problem?
A) Myanmar
B) China
C) Ukraine
D) Finland
E) Pakistan
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Chapter 8: Developing a Global Vision Through Marketing Research
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Sample Questions
Q1) In ____, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.
A) parallel translation
B) rollback translation
C) linear translation
D) random translation
E) back translation
Q2) If after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect _____ data.
A) parallel
B) tertiary
C) logical
D) primary
E) advanced
Q3) Write a short note on the analogy method of demand forecasting.
Q4) List different uses for the Internet in international marketing research.
Q5) With reference to the international marketing research, what are the various problems related to the availability and use of secondary data?
Page 10
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Chapter 9: Economic Development and the Americas
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Sample Questions
Q1) ____ classifies a country's stage of economic development on the basis of its level of industrialization into three categories and the three categories are MIDCs, LDCs, and LLDCs.
A) The U.S. Department of Commerce
B) The North Atlantic Treaty Organization
C) The International Organization for Standardization
D) The United Nations
E) The World Trade Organization
Q2) Total foreign direct investment in Mexico has averaged _____ billion a year since 1995.
A) $5
B) $8
C) $11
D) $20
E) $30
Q3) What are the various marketing functions performed when the marketing process in a country is in the commercial-transition substage?
Q4) With reference to the North American Free Trade Agreement (NAFTA), explain the term 'rules of origin'.
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Chapter 10: Europe, Africa, and the Middle East
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Sample Questions
Q1) Before becoming a common market, the European Union was a ____.
A) free trade area
B) customs union
C) political union
D) regional cooperation group
E) economic union
Q2) Warren wants to market his products in the three largest European Union countries. He would market his products in:
A) Germany, France, and the United Kingdom
B) France, Spain, and Italy
C) United Kingdom, Ireland, and Italy
D) Sweden, Norway, and Finland
E) Spain, Austria, and Germany
Q3) In spite of possessing land that is rich, the majority of the population of this country is desperately poor.
A) Japan
B) Austria
C) Australia
D) Africa
E) Asia
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Chapter 11: The Asia Pacific Region
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Sample Questions
Q1) _____ is China's third largest industrial city after Shanghai and Beijing, but it is also the fastest growing one.
A) Wuhan
B) Chengdu
C) Qingdao
D) Tianjin
E) Kaohsiung
Q2) The U.S. has granted NTR (normal trade relations) to Vietnam.
A)True
B)False
Q3) Grameen Bank is a private commercial enterprise in ____.
A) Bangladesh
B) China
C) Japan
D) Sri Lanka
E) South Korea
Q4) Describe Greater China.
Q5) The Four Asian Tigers are: China, Thailand, India, and Vietnam.
A)True
B)False
Page 13
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Chapter 12: Global Marketing Management: Planning and Organization
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Sample Questions
Q1) A company has four different modes of foreign market entry. Which of the following would NOT be among those modes?
A) Exporting
B) Nonequity importing
C) Contractual agreements
D) Strategic alliances
E) Direct foreign investment
Q2) International corporate planning is essentially:
A) short term.
B) operational.
C) tactical.
D) long term.
E) regional.
Q3) What are the different patterns that are found in multinational firms?
Q4) Strategic planning is conducted at the highest levels of management and deals with product, capital, and research, and long-term and short-term goals of the company.
A)True
B)False
Q5) Discuss the differences between corporate, strategic, and tactical planning.
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Chapter 13: Products and Services for Consumers
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Sample Questions
Q1) The vast majority of services enter foreign markets by licensing, franchising, or direct investment.
A)True
B)False
Q2) Even though most companies claim high performance quality when a product leaves the factory, the factory is still the place where most products are damaged in global marketing.
A)True
B)False
Q3) Which of the following is the largest services export of the United States?
A) Media and entertainment
B) International tourism
C) Healthcare
D) Research and development
E) Education services
Q4) One of the consistencies that marketers can look forward to when marketing products abroad is that (in general) almost all labeling laws worldwide are essentially the same.
A)True
B)False
Page 15
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Chapter 14: Products and Services for Businesses
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Sample Questions
Q1) Demand in industrial markets is different from that in consumer markets. All of the following are factors that differentiate the industrial market from the consumer market EXCEPT:
A) demand is more volatile in the industrial market.
B) stages in industrial development affect demand for industrial products.
C) stages in economic development affect demand for industrial products.
D) industrial products are always more expensive than consumer products.
E) the level of technology of products and services makes their sale more appropriate in some countries than others.
Q2) To Chinese import managers, which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?
A) Quality
B) Price
C) Product style
D) Product features
E) Timely delivery
Q3) Explain the concept of derived demand. Provide an illustration.
Q4) Describe the most advanced stage of Rostow's economic development model.
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Chapter 15: International Marketing Channels
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Sample Questions
Q1) Apex Corporation is a wholesaler for Global Electric Company in the French market. Global Electric discovered that Apex was diverting some of the goods of the Global Electric that Apex purchased to the English market where Apex could make higher profits. Apex was able to sell at cheaper prices in the English market than authorized dealers because Global Electric sold its goods at cheaper prices in France. Which of the forms of business is Apex engaged in with respect to what it is doing with GE products?
A) Black marketing
B) Parallel importing
C) Backwashing
D) Industrial piracy
E) Smuggling
Q2) All of the following statements are true regarding merchant middlemen EXCEPT:
A) they take title to manufacturers' goods.
B) they are more controllable by manufacturers than agent middlemen.
C) they assume trading risk.
D) they are primarily concerned with sales and profit margins on their merchandise.
E) they are frequently criticized for not representing the best interests of a manufacturer.
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Chapter 16: Integrated Marketing Communications and International Advertising
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Sample Questions
Q1) In-store demonstrations, samples, coupons, contests, and sweepstakes are most likely used for ____.
A) personal selling
B) sales promotions
C) trade shows
D) direct selling
E) public relations
Q2) In the international communications process, once a message to communicate has been decided, it goes to the ____ stage.
A) feedback
B) receiver
C) message channel selection
D) decoding
E) encoding
Q3) Explain the importance of cultural diversity.
Q4) Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
A)True
B)False
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) Training for local personnel should require greater emphasis on all of the following EXCEPT:
A) the company.
B) selling methods.
C) technical information.
D) special foreign problems.
E) the company's products.
Q2) Personal career planning for the expatriate is the significant strategy that leads to higher retention of returnee expatriates.
A)True
B)False
Q3) According to some experts, which of the following may be a reason that substantial reductions in field sales may occur in the future?
A) Cost of maintaining a sales team
B) Lack of security for confidential information
C) Skill-set deficiencies in the sales force
D) Advances in information technology
E) Increasing competition
Q4) Why do companies favor third-country nationals for overseas assignments?
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Chapter 18: Pricing for International Markets
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Sample Questions
Q1) What is the best way to describe the relationship of international currencies to one another?
A) All currencies are related to the dollar for contractual purposes.
B) There is a stable standard in the world against which all other currencies are pegged.
C) All major currencies are free floating relative to one another.
D) The UN mandates currency valuation.
E) The World Bank mandates currency valuation.
Q2) _____ are the primary discriminatory tax that must be taken into account in reckoning with foreign competition.
A) Transfer taxes
B) Tariffs
C) Tolls
D) Excises
E) Inflation taxes
Q3) Full-cost pricing is a philosophy that insists that one unit of a product be different from ensuing units and must, therefore, be priced differently.
A)True
B)False
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Chapter 19: Negotiating With International Customers,
Partners, and Regulators
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Sample
Questions
Q1) Labeling Americans "cowboys" and associating the Japanese with the image of a samurai warrior are examples of:
A) national symbols.
B) linguistic identifiers.
C) social hierarchy.
D) racial discrimination.
E) cultural stereotypes.
Q2) The Japanese tend to emphasize on hierarchical relationships which results in hampered internal communications.
A)True
B)False
Q3) Which of the following images is a cultural stereotype attributed to American negotiators by foreign business negotiators?
A) The cowboy
B) The suave, smooth-talker
C) The pretentious connoisseur
D) The "stiff upper lip"
E) The unpunctual, bungling fool
Q4) What are the criteria for selecting international business negotiators?
Page 21
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