Global Marketing Management
Mock Exam
Course Introduction
Global Marketing Management introduces students to the complexities and opportunities of marketing products and services in an international context. The course covers key topics such as global market entry strategies, cross-cultural consumer behavior, international branding, pricing and distribution challenges, and the adaptation versus standardization of marketing programs. Students learn how to analyze global market environments, assess competitive strategies, and evaluate the impact of cultural, economic, and political factors on marketing decisions. Through case studies and practical projects, the course equips students with the skills needed to develop effective and sustainable marketing strategies for diverse global markets.
Recommended Textbook
International Marketing 3rd Edition by
Dana Nicoleta Lascu
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17 Chapters
1889 Verified Questions
1889 Flashcards
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Page 2
Chapter 1: Scope, Concepts, and Drivers of International Marketing
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Economic growth constitutes a very important driver of _________________________.
Answer: internationalization globalization
Q2) Discuss the reasons why a U.S. company would want to form a subsidiary within the European Union.
Answer: A subsidiary of a company from the U.S. incorporated in any country of the European Union is a corporate citizen of the EU. Consequently, the subsidiary does not have to pay duties when it crosses borders of EU member states, nor foreign exchange costs, since all transactions are conducted in Euros.
Q3) Competition can be both a driver of internationalization and a barrier to new entrants in a market.
A)True
B)False
Answer: True
Q4) Firms with a regiocentric or geocentric orientation are guided by a ______________________________ concept.
Answer: global global marketing
Page 3
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Chapter 2: An Overview of the International Marketing Environment
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) The following is a nonbonding procedure that involves an independent third party:
A)Arbitration
B)Litigation
C)Mediation
D)None of the above
Answer: C
Q2) Which of the following systems of law is utilized by the largest number of countries?
A)Common Law
B)Code Law
C)Islamic Law
D)Socialist Law
Answer: B
Q3) International law regards nationalization as an illegal activity taken by some governments that force domestication.
A)True
B)False
Answer: False
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Page 4
Chapter 3: International Trade: Institutional Barriers and Facilitators
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Free trade zones in China contributed _________________________ percent to the nation's exports.
Answer: 25 twenty five twenty-five
Q2) Paratariff measures decrease the costs of imports.
A)True
B)False
Answer: False
Q3) In China, there are currently 25 export-processing zones (EPZs).
A)True
B)False
Answer: True
Q4) The Food and Agriculture Organization (FAO), headquartered in Rome, Italy, is a United Nations Organization.
A)True
B)False
Answer: True
Q5) A(n) ____________________ prohibits all business deals with a country. Answer: embargo
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Chapter 4: Regional Economic and Political Integration
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) Why did the Latin American Free Trade Association (LAFTA) fail?
A)did not have international support
B)did not have enough member countries to survive economically
C)the low level of development of member countries
D)had a poor governing system in place
Q2) In the case of the Southern Cone Common Market (MERCOSUR), the member countries agree with the associate members on the common external tariffs they should impose on international business entering the region.
A)True
B)False
Q3) Regional proximity is not an important facilitator of economic cooperation.
A)True
B)False
Q4) Countries that are full members of the European Monetary Union are often referred to as "Euroregion."
A)True
B)False
Q5) The European Union is characterized by a shared regional culture.
A)True
B)False
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Chapter 5: Cultural Influences on International Marketing
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) _________________________ refers to the manner in which interpersonal relationships are formed when differences in power are perceived.
Q2) Which of the following is untrue regarding social class?
A)In the U.S. prominent politicians and business people commonly refer back to their humble beginnings.
B)Expatriates from Great Britain and Spain typically hide their lower-class origins.
C)Due to the influence of 800 years of Moorish control, Spain had a flexible social class referred to as egalitarian and democratic.
D)Mexico has an emerging middle class.
Q3) Languages like the Bantu language, which differentiate between multiple times of day, are very precise.
A)True
B)False
Q4) Recent Indian immigrants to the United States are less likely to be assimilated in this culture.
A)True
B)False
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Chapter 6: International Marketing Research: Practices and Challenges
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) In Poland and Romania, simple packaging implies
A)a generic brand
B)that the company does not advertise
C)a fresh product without additives
D)that you should not buy it
Q2) In certain countries, such as France and Italy, there is a preference for quantitative data.
A)True
B)False
Q3) In the jury of expert opinion method of forecasting, obtaining a consensus or aggregate forecast may be difficult to achieve.
A)True
B)False
Q4) Parallel translation is an example of a(n)
A)observational study.
B)decentering technique.
C)content analysis.
D)semantic differential scale.
Page 8
Q5) Describe the ideal attributes of a global marketing decision support system.
Q6) What are the characteristics of qualitative research methods?
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Page 9
Chapter 7: International Strategic Planning
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, and/or with an attaché case. This is an example of:
A)attribute/benefit positioning
B)price/quality positioning
C)product user positioning
D)product class positioning
Q2) Which statement regarding the countries of the former Soviet Union is not true?
A)The countries are experiencing high inflation.
B)The countries have a high illiteracy rate.
C)The countries have an excess of highly qualified labor.
D)The countries have a consuming public that is eager to experience new products.
Q3) GDP per capita, industrial sector statistics, and consumer buying behavior are all indicators of _________________________.
Q4) Coke is marketed using a standardized, undifferentiated strategy throughout the world.
A)True
B)False
Q5) Individual market segments should be easy to identify and
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Chapter 8: Expansion Strategies and Entry Mode Selection
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) Lands End is an example of a company that has expanded internationally through A)exporting.
B)franchising.
C)licensing.
D)joint ventures.
Q2) Which entry mode below presents the lowest risk?
A)Licensing,
B)Indirect exporting
C)Franchising
D)Wholly-owned subsidiary
Q3) What type of activities can be outsourced?
A)Billing
B)Customer service
C)Technology
D)All of the above can be outsourced
Q4) What are the assumptions behind a wholly-owned subsidiary?
Q5) A disadvantage of franchising is that can create future competitors.
A)True
B)False
Q6) What are the advantages and disadvantages of licensing?
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Chapter 9: Products and Services: Branding Decisions in International Markets
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) The world insurance centers are, among others,
A)New York, London, and Tokyo
B)Geneva, London and Munich
C)Hong Kong, Brussels and Paris
D)London, Paris, and Brasilia
Q2) Which of the following is not true regarding a global brand?
A)A global brand uses the same name throughout the world.
B)A global brand has different logos in different markets.
C)A global brand uses the same positioning everywhere in the world.
D)All of the above are true statements.
Q3) Modular adaptation is the standardizing of the core product (or service), but allowing for easy modification from market to market.
A)True
B)False
Q4) Volvo uses a
A)global standardization strategy.
B)regional standardization strategy.
C)modular adaptation strategy.
D)core product strategy.
Page 12
Q5) Discuss the arguments in favor of global standardization.
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Chapter 10: International Product and Service Strategies
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111 Verified Questions
111 Flashcards
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Sample Questions
Q1) In which stage of the product life cycle are products likely to be imported to the home country from the firm's foreign operations?
A)Introduction
B)Growth
C)Maturity
D)Decline
Q2) Which of the following is not a level of country development in international product life cycle theory?
A)Developing or middle-income
B)Less-developed or low-income
C)Advanced, developed, or high-income
D)Each of the above is part of the IPLC theory.
Q3) What form of innovation is the most prominent for of innovation today?
A)Continuous innovation
B)Discontinuous innovation
C)Dynamically continuous innovation
D)Congruent innovation
Q4) The product ____________________ refers to the number of different offerings for a particular brand.
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Chapter 11: Managing International Distribution Operations and Logistics
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Which agency of the U.S. Department of Commerce advances U.S. national security, foreign policy, and economic interests?
A)The International Trade Administration
B)The Bureau of Export Administration
C)The U.S. Commercial Service
D)The Export-Import Bank
Q2) According to the text, Amex Inc. is an example of which type of middleman?
A)Export management company
B)Manufacturer's export agent
C)Webb-Pomerene exporter
D)Import jobber
Q3) _________________________ and customs brokers arrange for transportation, customs clearance, and document filing for products exported abroad.
Q4) Grains, gasoline, forestry products, cement, and fertilizers can be transported by
A)Airways and trucks
B)Railways and trucks
C)Tankers, barges, and railways
D)Pipelines
Page 14
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Chapter 12: International Retailing
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) In South Africa, the poor transportation infrastructure presents a challenge to network marketing.
A)True
B)False
Q2) Which type of offering is characteristic of department stores?
A)Broad variety of goods and limited assortment
B)Broad variety of goods and deep assortments
C)Limited variety of goods and limited assortment
D)Limited variety of goods and deep assortments
Q3) _________________________ carry limited lines of higher-turnover necessities.
Q4) Wal-Mart's primary focus of international expansion is on which region?
A)Latin America
B)Europe
C)Asia
D)Africa
Q5) Regarding superstores, hypermarkets have been more successful than combination stores in the United States.
A)True
B)False
Page 15
Q6) Mango, Zara, and Marks & Spencer are examples of ____________________ stores.
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Page 16
Chapter 13: The International Promotional Mix and Advertising Strategies
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) Continental Europe condemns ____________________ advertising as denigration and unfair competition.
Q2) English requires more air time for broadcast advertising.
A)True
B)False
Q3) For firms with financial limitations, which budgeting method is the most likely to be used?
A)Objective-and-task
B)Percent-of-sales
C)Executive-judgment
D)All-you-can-afford
Q4) Hiring an international advertising agency with local offices normally precludes the use of local advertising agencies.
A)True
B)False
Q5) By using the Hindi language, an international market can successfully communicate to the masses in India.
A)True
B)False
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Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Benetton's ad for the French market showing a reporter interviewing an ethnic protester while he is being brutally arrested could be perceived as a protest against police brutality. Which type of advertising does this represent?
A)Corporate advertising
B)Image advertising
C)Advocacy advertising
D)Public service advertising
Q2) Image advertising is used to enhance perceptions of a company in a given market.
A)True
B)False
Q3) ____________________ advertising is used to promote the company behind the different brands.
Q4) Publicity may occur in any type of print article or broadcast message.
A)True
B)False
Q5) Corporate advertising is used to enhance perceptions of a company in a given market.
A)True B)False
Page 18
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Chapter 15: International Personal Selling and Personnel Management
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Why do international firms often prefer to hire a local employee over an expatriate?
A)The local employee is cheaper.
B)The local employee knows the language.
C)The local employee fits the country's employment policies.
D)All of the above are true.
Q2) Which type of incentive provides payment for maids, cooks, gardeners, or even a night watchman?
A)Cost-of-living adjustment
B)Housing allowance
C)Education allowance
D)Home-leave allowance
Q3) A personal selling situation involves content; content includes substantive aspects of the interaction, such as suggesting, offering or negotiating product-specific utilities and expectations.
A)True
B)False
Q4) The _________________________ is advancing regulation that promotes pan-European consistency and fosters trade in the region.
Page 19
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Chapter 16: International Pricing Strategy
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) In a clearing agreement, when an imbalance occurs and one country owes money to the other, _________________________ are paid in an agreed upon hard currency.
Q2) _________________________ are imposed on subsidized products imported into the country.
Q3) How do regulators decide on whether or not a company is guilty of dumping activity?
A)The value of the product is based on production costs plus reasonable expenses.
B)The price is checked against the price charged within the exporting country.
C)The price is checked against similar products in a third country.
D)Any of the above methods may be used.
Q4) Setting prices higher in the home market than in the international market is justified by which of the following?
A)A lower labor or raw material cost in the international market
B)Strong local competition in the international market
C)A lower buying power of host-country consumers relative to consumers in the company's home market
D)All of the above
Q5) Discuss the U.S. government's position on government-mandated countertrade.
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Chapter 17: Organizing and Controlling International
Marketing Operations and Perspectives for the
Future
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) This structure allows for duplication and might increase costs, but it, nevertheless, is considered effective in creating competitive advantage for the firm.
A)Product division structure
B)International division structure
C)Worldwide division structure
D)None of the above
Q2) In establishing performance standards, the evaluation must include a continuous assessment of ____________________ intensity.
Q3) Which type of international organizational structure is a firm likely to use if its domestic operations are hierarchical and centralized?
A)Matrix structure
B)Decentralized structure
C)Centralized structure
D)Worldwide regional structure
Q4) The worldwide regional division structure is helpful for firms that have similar congruent product lines.
A)True
B)False
21
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