Global Marketing Management
Final Exam Questions
Course Introduction
Global Marketing Management explores the strategies and practices organizations use to market products and services across international boundaries. The course examines global market environments, cultural differences, international consumer behavior, and global segmentation, targeting, and positioning. Students gain insight into the adaptation and standardization of the marketing mix product, price, place, and promotion within diverse global contexts. Emphasis is placed on entry strategies, global branding, digital marketing trends, regulatory challenges, ethical considerations, and the impact of economic and political forces on global marketing decisions. Through case studies and practical projects, students develop skills necessary to plan and execute integrated marketing campaigns in an increasingly interconnected world.
Recommended Textbook
International Marketing 15th Edition by Philip; Gilly
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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Sample Questions
Q1) The most profound change in the orientation of a company toward markets and associated planning activities happens at the "regular foreign marketing" stage of the international marketing involvement.
A)True
B)False
Answer: False
Q2) Companies from _____ lead in foreign investment in the United States.
A) Kingdom of Saudi Arabia
B) Russia
C) China
D) United Kingdom
E) Canada
Answer: D
Q3) In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.
A)True
B)False
Answer: True
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Chapter 2: The Dynamic Environment of International Trade
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Sample Questions
Q1) In general, tariffs restrict:
A) inflationary pressures.
B) special interests' privileges.
C) government control in economic matters.
D) the number of tariffs.
E) manufacturers' supply sources.
Answer: E
Q2) What are the arguments in favor of protectionism? Which of them are recognized by economists?
Answer: Arguments forwarded by protectionists to maintain government restrictions on trade can be classified as follows: (1) protection of an infant industry, (2) protection of the home market, (3) need to keep money at home, (4) encouragement of capital accumulation, (5) maintenance of the standard of living and real wages, (6) conservation of natural resources, (7) industrialization of a low-wage nation, (8) maintenance of employment and reduction of unemployment, (9) national defense, (10) increase of business size, and (11) retaliation and bargaining. Economists in general recognize as valid only the arguments regarding infant industry, national defense, and industrialization of underdeveloped countries.
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Chapter 3: History and Geography: The Foundations of Culture
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Q1) Countries most affected from major natural calamities are among the poorest in the world.
A)True
B)False
Answer: True
Q2) According to the text, which is the most important deterrent to population control?
A) Financial benefits of having large families
B) Poor enforcement mechanism
C) Lack of awareness about population trends
D) Government welfare schemes for the homeless/orphans
E) Cultural attitudes about the importance of large families
Answer: E
Q3) According to some economists, economic prosperity is a factor that leads to decline in fertility rates.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) Which of the following is true regarding birthrates?
A) A service economy usually has higher birthrate than an industrial economy.
B) As countries move from agricultural to industrial to services economies, birthrates decline.
C) Economic status of a country has minimal impact on the birthrates within that country.
D) Countries that move from agricultural economies to service economies experience increasing birthrates.
E) An agricultural economy finds it hard to support high birthrates, compared to an industrial economy.
Q2) Many languages are very different from other languages. Which of the following languages is the most distant from English?
A) French
B) German
C) Spanish
D) Arabic
E) Taiwanese
Q3) Describe the relationship between UAI scores and stress.
Q4) List some of the metaphors used to describe culture.
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Chapter 5: Culture, Management Style, and Business Systems
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Sample Questions
Q1) Voluntarily offered payment by someone seeking unlawful advantage is called:
A) extortion.
B) subornation.
C) lubrication.
D) agent's fees.
E) bribery.
Q2) According to Max Weber, part of the standard of living in the United States today can be attributed to:
A) the historical hard-working Protestant ethic.
B) the (artificially) low price of gasoline.
C) the near complete penetration of the Internet.
D) the leveling of statuses brought about by the American business class.
E) the slave-labor that formed the basis for early industry.
Q3) P-time is characterized by "a great involvement with people."
A)True
B)False
Q4) Compare information-oriented culture and relationship-oriented culture using examples.
Q6) Describe the variations on bribery. Page 7
Q5) Describe the different types of business customs.
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Page 8
Chapter 6: The Political Environment: A Critical Concern
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Sample Questions
Q1) Nationalistic feelings are directly proportional to growth of domestic economy.
A)True
B)False
Q2) All of the following are political causes of instability in international markets EXCEPT:
A) inherently unstable governments.
B) changes in political parties having major effects on trade conditions.
C) global focus.
D) animosity targeted toward specific countries.
E) trade disputes.
Q3) When Toyota Motor Company built automobile manufacturing plants in Tennessee and Ohio, it faced economic risks associated with ___. This occurred because the United States required that 50 percent of all parts used in an automobile constructed in the United States must contain parts that were manufactured in the United States. The United States wanted to promote it "Buy American" policy.
A) exchange controls
B) local-content laws
C) import restrictions
D) tax controls
E) price controls
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Page 9
Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) Another name for conciliation as a means for settling a dispute in international commerce is:
A) mediation.
B) informal settlement.
C) arbitration.
D) litigation.
E) coercion.
Q2) Under common law, ownership is established by _______; under code law, ownership is determined by ___.
A) heredity; shareholding
B) use; registration
C) tradition; legal right
D) legal right; patent
E) shareholding; use
Q3) Under code law, the legal system is generally divided into three separate codes: commercial, civil, and criminal.
A)True
B)False
Q4) Identify the two types of licenses required for export.
Q5) Briefly describe the modus operandi of cybersquatters.
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Chapter 8: Developing a Global Vision Through Marketing Research
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Q1) It will always be necessary for a _____ to take the "final cut" of any translated material.
A) sociology expert from the target country
B) product engineer from the company
C) marketing manager in the target country
D) native speaker of the target country's language
E) legal advisor from the company
Q2) According to the text, one of the positive aspects of research in Japan and Taiwan is:
A) the higher levels of per-capita incomes.
B) the availability and accuracy of census data on individuals.
C) the availability of advanced technology.
D) lack of government regulations affecting research surveys.
E) willingness of the consumers to respond to research surveys.
Q3) Convenience samples are generally used when detailed social, geographic and economic information is available for the sampling universe.
A)True
B)False
Q4) List the six steps in a research process.
Q5) List different uses for the Internet in international marketing research.
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Chapter 9: Economic Development and the Americas
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Sample Questions
Q1) The marketing process in the United States economy from 1950 to the present is said to be in a substage known as mass production.
A)True
B)False
Q2) With reference to the North American Free Trade Agreement (NAFTA), explain the term 'rules of origin'.
Q3) The level of political stability in a country is the single most important environmental element to which the foreign marketer must adjust the marketing task.
A)True
B)False
Q4) What are the various factors that promote the economic growth of NICs?
Q5) _____ is the fundamental objective of most developing countries.
A) Entrepreneurship
B) Industrialization
C) Conservation of resources
D) Enabling a strong home land defense force
E) Establishing a strong agricultural system
Q6) Explain the impact of Internet on the economic development.
Q7) Explain the significance of infrastructure in economic development.
Page 12
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Chapter 10: Europe, Africa, and the Middle East
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Sample Questions
Q1) Similarity of cultures can make or break an economic union. Although there is great cultural diversity in the European Union, key members share _____ and are commonly aware of being European.
A) a common language
B) a long-established Christian heritage
C) a dislike for foreigners
D) a tradition of monarchy and feudalism
E) a democratic background and heritage
Q2) At the most general level, the _____ represents the most important and comprehensive trade agreement in history.
A) NAFTA
B) Amsterdam Treaty
C) MERCOSUR
D) WTO
E) ASEAN
Q3) Discuss the expansion of the European Union. What are some of the issues this is throwing up for existing members?
Q4) Discuss the functions of the institutions under the European Union.
Q5) List the opportunities offered by economic integration.
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Chapter 11: The Asia Pacific Region
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Sample Questions
Q1) _____ contains Hong Kong, Macau, Guangzhou, and Shenzhen and it is considered as the world's manufacturing base for the IT industry.
A) Northeast China
B) The Yellow River Delta
C) The Yangtze River Delta
D) The Pearl River Delta
E) Southwest China
Q2) C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets- bottom-of-the-pyramid markets (BOPMs) 23 -consisting of the 4 billion people across the globe with annual incomes of less than ____.
A) $400
B) $1,200
C) $2500
D) $3700
E) $4200
Q3) Hong Kong's colonial past guarantees that it has a high degree of autonomy.
A)True
B)False
Q4) List a few examples of the different negotiation styles within China.
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Chapter 12: Global Marketing Management: Planning and Organization
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Sample Questions
Q1) Korea's Samsung invested about $500 million to build television tube plants in Tijuana, Mexico. This form of international business is aptly named international licensing.
A)True
B)False
Q2) A form of licensing is multiple-layer exporting.
A)True
B)False
Q3) Kwok Winn is looking to open a new business in his native Singapore. He has decided on a form of licensing that provides him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?
A) Direct sales
B) Exporting
C) Importing
D) Strategic alliance
E) Franchising
Q4) Discuss the differences between corporate, strategic, and tactical planning.
Q5) What is a strategic international alliance (SIA)?
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Chapter 13: Products and Services for Consumers
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Sample Questions
Q1) Brand image is at the very core of business identity and strategy.
A)True
B)False
Q2) Everett Rogers notes that crucial elements in the diffusion of new ideas are all of the following EXCEPT:
A) innovation.
B) communication channels.
C) time.
D) members of a social system.
E) government support.
Q3) Which of the following represents the shift of power in the marketplace?
A) From a producers' to a sellers' market
B) From a sellers' to a customers' market
C) From a buyers' to a users' market
D) From a producers' to a outsourcers' market
E) From a producers' market to a third-party vendors' market
Q4) In many countries the term product homologation is used to describe the changes mandated by local product and service standards.
A)True
B)False
Page 16
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Chapter 14: Products and Services for Businesses
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Sample Questions
Q1) Relationship marketing is particularly important in international markets where _____ dictates strong ties between people and companies.
A) demand
B) price
C) culture
D) government
E) manufacturing
Q2) Robert always lets his customers know when changes are being made and calls on his customers regularly. As part of relationship marketing, Robert is building a(n) _____ with customers.
A) long-term relationship
B) distance relationship
C) Internet link
D) service-only link
E) standard call-contact frequency
Q3) Although important in most countries, trade shows serve a much more important role in the United States.
A)True
B)False
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Page 17
Chapter 15: International Marketing Channels
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Sample Questions
Q1) Which of the following have proved to be a successful way to break the trade barrier imposed by the Japanese distribution system?
A) Direct catalog sales
B) Large wholesale stores
C) Street corner kiosks
D) Internet shopping
E) Television advertising
Q2) James Barker is the marketing manager of a firm which has small international sales volume. He is looking for a middleman who can take responsibility for promotion of the goods, credit arrangements, physical handling, market research, and provide information on financial, patent, and licensing matters while working under the name of his company. Which of the following would be the best choice for Mr. Barker if he wants to meet his objectives?
A) A manufacturer's export agent
B) An export merchant
C) A trade representative
D) An export management company
E) A complimentary marketer
Q3) What are the various techniques that can be used to motivate middlemen?
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Page 18
Chapter 16: Integrated Marketing Communications and International Advertising
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Sample Questions
Q1) A marketer sends his message to his target audience through newspapers. Here newspaper acts as a feedback channel.
A)True
B)False
Q2) Which of the following organizations has spent the highest amount on advertising during the years 2007 and 2008?
A) Coca-Cola Co.
B) McDonald's Corp.
C) Kraft Foods
D) Procter & Gamble Co.
E) General Motors
Q3) _____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.
A) International
B) Integrated marketing
C) Public
D) Management
E) Grapevine
Q4) Explain the importance of cultural diversity.
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) Expatriate managers fear that they will be forgotten by the home office.
A)True
B)False
Q2) Mike Assaini has found that his ability to speak several Middle-Eastern languages is a real asset in his chosen career as a salesperson for Shell Oil. Since Mike works one foreign assignment after another and rarely returns to home base in Holland, he is called a(n):
A) rover.
B) castaway.
C) wanderer.
D) professional expatriate.
E) troubleshooter.
Q3) The _____ are a group whose nationality has little to do with where they work or for whom.
A) virtual expatriates
B) expatriate managers
C) third-country nationals
D) transnational expatriates
E) local nationals
Q4) Describe how incentives are viewed in Japan.
Page 20
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Chapter 18: Pricing for International Markets
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Q1) What is the difference between forfaiting and factoring?
Q2) When PepsiCo first began to market Pepsi Cola in Russia, it was asked to accept an equal amount of Russian vodka as payment in return for permission to sell Pepsi Cola. The formal name for this trading strategy is called:
A) bargaining.
B) countervailing trade.
C) buy-back.
D) countertrade.
E) bribery.
Q3) In general, the end goal of all _____ pricing activities is to reduce the impact of price competition or eliminate it.
A) reciprocal
B) administered
C) predatory
D) premium
E) skimming
Q4) Barter may be used to reduce a country's foreign debt.
A)True
B)False
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Chapter 19: Negotiating With International Customers,
Partners, and Regulators
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Q1) Which of the following statements reflects the author's views on approaching negotiations?
A) Terms like "win-win" indicate the passage of the old era of competitive thinking.
B) The problem solving metaphor for describing business negotiations helps enhance creativity.
C) A business negotiation is not something that can be won or lost.
D) Talking about "making deals" and "solving problems" signals that we are moving forwards in our approach to negotiations.
E) Resolving issues and ensuring mutually beneficial deals should take precedence over creativity in negotiations.
Q2) Which of the following groups of negotiators are considered the most reticent about giving information about themselves?
A) Israelis
B) Japanese
C) Germans
D) Americans
E) Chinese
Q3) What are the criteria for selecting international business negotiators?
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