Global Marketing Management Exam Solutions
Course Introduction
Global Marketing Management explores the strategies and practices that organizations employ to compete and succeed in international markets. The course covers the analysis of global marketing environments, market entry modes, international product and brand management, pricing strategies, distribution channels, and promotional tactics across different cultures and regions. Students will examine the challenges of adapting marketing strategies to diverse economic, cultural, legal, and political environments, and will gain insights into the roles of digital technologies and global trends shaping marketing practices. Through case studies and projects, learners will develop critical thinking and practical skills necessary to formulate and implement effective global marketing plans.
Recommended Textbook
International Marketing 3rd Edition by
Dana Nicoleta Lascu
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Page 2
Chapter 1: Scope, Concepts, and Drivers of International Marketing
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Sample Questions
Q1) When Ford stopped making the Escort look different in every market and moved to an identical look for all markets, it moved from a polycentric strategy to this kind of strategy.
A)ethnocentric orientation
B)polycentric orientation
C)regiocentric orientation
D)geocentric orientation
Answer: D
Q2) In which type of marketing does a firm have the least commitment to international marketing?
A)Domestic marketing
B)Export marketing
C)International marketing
D)Global marketing
Answer: A
Q3) Firms with a ____________________ orientation are guided by a multidomestic market concept.
Answer: polycentric
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Chapter 2: An Overview of the International Marketing Environment
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Sample Questions
Q1) International law regards nationalization as an illegal activity taken by some governments that force domestication.
A)True
B)False
Answer: False
Q2) Which of the following is a risk related to government trade policy?
A)Confiscation
B)Expropriation
C)Domestication
D)None of the above
Answer: D
Q3) What traits are characteristic of emerging markets?
Answer: Emerging markets have high political stability, sound currencies, low inflation, and privatization policies. Emerging markets also have policies that facilitate repatriation of dividends and capital, policies that are aligned with international accounting standards, and open disclosure of director's interests. Other traits include a sound and comprehensive system of corporate law, a liquid and well traded securities market, a high savings rate, and strong government support for internationalization.
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Chapter 3: International Trade: Institutional Barriers and Facilitators
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Sample Questions
Q1) ______________________________ are established only within existing economic and technological development zones.
Answer: Export processing zones
Q2) Free trade zones in China
A)attracted $60 billion in investments.
B)are always export processing zones.
C)encourage nonautomatic import licensing
D)all of the above
Answer: A
Q3) The African Growth and Opportunity Act (AGOA) focuses specifically on sub-Saharan Africa and
A)offers incentives for African countries to open their economies and build free markets
B)allows countries in sub-Saharan Africa to use third-country fabrics and export them duty-free to the U.S.
C)focuses specifically on sub-Saharan Africa
D)all of the above
Answer: D
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Page 5
Chapter 4: Regional Economic and Political Integration
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Sample Questions
Q1) ____________________'s economic, political, and cultural dominance in the former Soviet Union has resulted, for example, in the use of the Russian language from the Baltics (Estonia, Lithuania, and Latvia) and the Ukraine, to the Asian republics of the former federation, such as Turkmenistan and Azerbaijan.
Q2) The ______________________________, in which heads of government meet, is the highest policy-making body of the European Union.
Q3) A monetary union represents the highest level of integration between countries. A)True B)False
Q4) Member countries of a(n) _________________________ agreement eliminate all tariff and non-tariff barriers to trade, adopt common external tariffs, and allow for the free movement of capital and labor within the agreement.
Q5) The Asia-Pacific Economic Cooperation (APEC) is attempting to forge an institutional integration that will lead to a free trade association. A)True B)False
Q6) Explain the function of the European Parliament.
Q7) What was the result of the 1992 Maastricht Treaty?
Page 6
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Chapter 5: Cultural Influences on International Marketing
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Sample Questions
Q1) To be successful in a market, a firm must be able to discern between:
A)cultural imperatives and cultural exclusives
B)cultural exclusives and cultural adiaphoras
C)cultural adiaphoras and cultural imperatives
D)all of the above
Q2) Which of the following is true?
A)Proctor & Gamble calls its tissues "nappies" in Britain.
B)In Britain the boot of an automobile is a protective covering.
C)"Hoovering" is a synonym for vacuuming in Britain.
D)All of the above are true.
Q3) Eating with chop-sticks in East Asia is an example of observing a cultural adiaphora.
A)True
B)False
Q4) Cultural training should be done through the international office of the company to understand the culture in the context of the company.
A)True
B)False
Q5) ____________________ refer(s) to the use of touch while conversing.
Q6) Explain the difference between low-context and high-context cultures.
Page 7
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Chapter 6: International Marketing Research: Practices and Challenges
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Sample Questions
Q1) ____________________ instruments are very difficult to develop because they are culture free.
Q2) In developed countries, research examining family consumption patterns is typically going to survey the extended family.
A)True
B)False
Q3) Explain what a content analysis is and why it would be used in an international setting.
Q4) Export research is an example of research in the study of industry, market characteristics, and market trends.
A)True
B)False
Q5) In which country is giving away money-off vouchers illegal?
A)United Kingdom
B)Ireland
C)Spain
D)Germany
Q6) ____________________ is the study of cultures.
Q7) ____________________ instruments are culture free.
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Chapter 7: International Strategic Planning
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Sample Questions
Q1) When a marketer selects the countries and segments that the company can serve most efficiently he or she is engaging in:
A)international market segmentation.
B)international market targeting.
C)market positioning.
D)psychographic segmentation.
Q2) Ambiguities in a legal system can create an environment that renders the company vulnerable to competitive theft, to lack of trademark protection, to bribery, and to employee theft.
A)True
B)False
Q3) Which segmentation requirement is most likely to be affected by a country with a large rural population?
A)Measurability
B)Substantiality
C)Accessibility
D)Differential response
Q4) Discuss the bases for micro-segmentation.
Q5) Discuss the criteria used in macro-segmentation.
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Chapter 8: Expansion Strategies and Entry Mode Selection
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Sample Questions
Q1) Which of the following is an assumption behind a wholly-owned subsidiary?
A)The company can afford the costs involved in setting up a wholly-owned subsidiary.
B)The company is willing to commit to the market in the long term.
C)The local government allows foreign companies to set up wholly-owned subsidiaries.
D)All of the above are assumptions behind a wholly-owned subsidiary.
Q2) Which of the following is NOT true with regard to indirect exporting
A)It does not require market expertise
B)It does not require a long-term commitment
C)It creates only minimal risk for the company
D)All of the above are true about indirect exporting
Q3) Stihl, A German manufacturer of chainsaws, is selling products in Romania through a A)franchise agreement.
B)licensee.
C)branch office.
D)wholly-owned subsidiary.
Q4) ____________________ is a principal entry mode for the service industry.
Q5) The _________________________ mode of entry is the least risky entry mode.
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Page 10
Chapter 9: Products and Services: Branding Decisions in International Markets
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Sample Questions
Q1) Which of the following is not an example of a cultural influence on a product?
A)Kent cigarettes hold a high market share in Romania because of its prestigious image before communism fell.
B)Fanta Citron is a preferred mixer for most hard liquor in Rwanda.
C)Jello is sold in a semi-gelled, instead of a powder format, in the U.K.
D)The U.S. limits the amount of sugar that may be imported.
Q2) The CPA exam is an example of a nontariff barrier to entry.
A)True
B)False
Q3) Unlike industrial products, in marketing of consumer products culture plays an important role.
A)True
B)False
Q4) ____ is frequently used to describe the practice of global branding and localized marketing adaptation.
A)Modular adaptation
B)Regional Standardization
C)Glocalization
D)Global modification
Q5) Explain how country of origin affects global branding.
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Chapter 10: International Product and Service Strategies
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Sample Questions
Q1) New items in an existing product line for a company are likely to have the higher success rate than "new to the world" type products.
A)True
B)False
Q2) Nine out of ten new products fail.
A)True
B)False
Q3) Ann Klein with Ann Klein II and Armani with Emporio Armani are examples of ____________________ offerings.
Q4) In which stage of the product life cycle are products likely to be imported to the home country from the firm's foreign operations?
A)Introduction
B)Growth
C)Maturity
D)Decline
Q5) Countries where the product or service is first introduced and adopted are referred to as ____________________ countries.
Q6) What factors help to accelerate product diffusion?
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Chapter 11: Managing International Distribution Operations and Logistics
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Sample Questions
Q1) Webb-Pomerene associations engage in which the following tasks?
A)Consumer research for retailers in the home market.
B)Representing the company at trade shows.
C)Screening and selecting international distributors for different manufacturers in the home country.
D)Webb-Pomerene associations provide none of the above activities.
Q2) Export merchants take title to the goods that they sell, but they do not take possession.
A)True
B)False
Q3) If a complementary exporter takes title to the complementary products that it distributes, then it is considered to be a complementary export agent.
A)True
B)False
Q4) _________________________ are products purchased in a low-price market and diverted to other markets by means of a distribution system not authorized by the manufacturer.
Q5) _________________________ are intermediaries that take title to and possession of the products they carry.
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Chapter 12: International Retailing
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Sample Questions
Q1) ____________________ retailing allows local retailers to become international retailers without having to make investments in store leases, aesthetics, or atmospherics.
Q2) Carrefour is the largest retailer in the world.
A)True
B)False
Q3) The ____________________ category includes combination stores and hypermarkets.
Q4) In some countries, salespeople keep the change and sell only those products that are priced under an even amount so that they can claim they do not have the change if a customer dares challenge them.
A)True
B)False
Q5) Describe some of the legislation and regulations affecting international retailers.
Q6) American department stores have expanded in China and Hong Kong where they control 50% of the market.
A)True
B)False
Q7) _________________________ carry limited lines of higher-turnover necessities.
Q8) Mango, Zara, and Marks & Spencer are examples of ____________________ stores. Page 14
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Page 15
Chapter 13: The International Promotional Mix and Advertising Strategies
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Sample Questions
Q1) Product placement in movies does not produce a greater level of advertising recall than television advertising.
A)True
B)False
Q2) A company that uses a localized strategy is more likely to hire a local advertising agency.
A)True
B)False
Q3) In general, if a company uses a(n) ____________________ strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.
Q4) Why are marketers likely to use cinema advertisements in Brazil instead of using television commercials?
A)Few Brazilians own televisions.
B)The government owns all of the Brazilian television channels.
C)Television ads in Brazil tend to be ignored.
D)Low literacy rates affect television advertisements adversely.
Q5) Print, broadcast and interactive media are examples of ____________________ media.
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Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies
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Sample Questions
Q1) Why must displays going to Eastern Europe be marked as not being for resale?
A)Many of the countries in Eastern Europe have laws forbidding the resale of promotional displays for profit.
B)Retailers in this region tend to sell the display for profit instead of using it for its intended purpose.
C)Marking the display as not for resale helps the promoter avoid additional customs duties.
D)Marking the display in this way helps to prevent piracy of the display.
Q2) The Phillip Morris ad that wished Chinese consumers a "happy new year from the Phillip Morris companies" is an example of ____________________ advertising.
Q3) ____________________ advertising is used to promote the company behind the different brands.
Q4) In France, McDonald's is viewed as a symbol of French pride and the entrepreneurial spirit.
A)True
B)False
Q5) Among examples of ____________________ sales promotion are point-of-purchase displays, free samples to initiate product trail, sweepstakes and contests.
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Chapter 15: International Personal Selling and Personnel Management
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Sample Questions
Q1) How can culture shock be attenuated?
A)The company should provide frequent trips back home.
B)The company should increase the salesperson's salary.
C)The company should help the employee know what to expect in the new environment.
D)The company should administer personality tests.
Q2) Which type of person is also known as parent-company nationals?
A)Home-country nationals
B)Host-country nationals
C)Third-country nationals
D)Professional expatriates
Q3) There is virtually no way to diminish culture shock.
A)True
B)False
Q4) Multinational corporations frequently offer as incentive a guaranteed promotion to the expatriate in the company ranks upon his or her successful return from the country of assignment.
A)True
B)False
Page 18
Q5) What types of things can a company do to extrinsically motivate an expatriate?
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Chapter 16: International Pricing Strategy
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Sample Questions
Q1) In a(n) _________________________, the seller builds and provides a turn-key plant. The seller is paid up-front part of the cost of the plant in an agreed upon convertible currency. The seller also agrees to purchase specific quantities of the plant's output over an extended period of time.
Q2) ____________________ involves a simple, non-monetized exchange of goods and/or services between two parties.
Q3) A foreign company that enjoys high prices and high profits at home as a result of trade barriers against imports can use those profits to sell at much lower prices in foreign markets in order to build market share at the expense of competitors with open home markets. This is known as monopoly pricing.
A)True
B)False
Q4) Diverting products purchased in a low-price market to other markets by means of a distribution system not authorized by the manufacturer is known as a(n) ____________________ market.
Q5) _________________________ are imposed on subsidized products imported into the country.
Q6) _________________________ is a pricing strategy used to repatriate profits.
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Chapter 17: Organizing and Controlling International
Marketing Operations and Perspectives for the
Future
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Sample Questions
Q1) An organization structure based on product lines is likely to change its structure for its international operations.
A)True
B)False
Q2) Companies operating in countries that are similar to their home country are likely to opt for an organization that would integrate operations between the home and host countries.
A)True
B)False
Q3) A third of all people using the Internet are in the United States.
A)True
B)False
Q4) Which of the following activities do not benefit from centralization?
A)Finance
B)Research
C)Coordination
D)All of the above benefit from centralization
Q5) The first step in establishing formal controls involves establishing
Q6) How do factors in the firm's environment affect its organizational design? Page 20
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