Global Marketing Management
Exam Questions
Course Introduction
Global Marketing Management explores the strategies and practices involved in marketing products and services across international boundaries. The course examines the complexities of operating in diverse cultural, political, and economic environments, focusing on market entry strategies, global branding, adaptation versus standardization, and cross-cultural consumer behavior. Students will analyze case studies to understand the impact of global trends, technology, and regulatory issues on marketing decisions, and develop skills for creating integrated marketing plans suited to the global marketplace.
Recommended Textbook
International Marketing 10th Edition by Michael R. Czinkota
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18 Chapters
1027 Verified Questions
1027 Flashcards
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Chapter 1: Global Environmental Drivers
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55 Flashcards
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Sample Questions
Q1) Export-import trade,licensing,joint ventures,wholly owned subsidiaries,turnkey operations,and management contracts are examples of:
A) global positioning systems.
B) outsourcing.
C) regional agreements.
D) international marketing.
Answer: D
Q2) Global investment strategies,coupled with production and distribution sharing,increase the challenge of staying in a leadership position.
A)True
B)False
Answer: True
Q3) Which of the following has traditionally been a domestic issue and is now an international issue?
A) Geographic boundaries of cities
B) The flow of water through dam diversion tunnels
C) Applications for government subsidies
D) Agriculture and farm policies affecting imports and exports
Answer: D
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Page 3
Chapter 2: International Trade Frameworks and Policy
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Sample Questions
Q1) Which of the following statements is true about exports?
A) Exports are important in a microeconomic sense, in terms of balancing the trade account.
B) Exporting ultimately leads to a firm achieving diseconomies of scale.
C) Exporting results in a firm being overly dependent on a particular market.
D) Exporting makes a firm sensitive to different demand structures and cultural dimensions.
Answer: D
Q2) The authority to negotiate international agreements with a reasonable certainty that the negotiation outcome will not be subject to minute amendments must be given by Congress to the _____.
A) judiciary
B) business leaders
C) functional intermediaries
D) executive branch
Answer: D
Q3) One key way to reduce trade deficits is to decrease exports.
A)True
B)False
Answer: False
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Chapter 3: The Role of Culture
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Sample Questions
Q1) Culture is unidimensional consisting of a single independent element.
A)True
B)False
Answer: False
Q2) Which of the following countries is associated with small power distance,low uncertainty avoidance,high individualism,and low masculinity?
A) Australia
B) Sweden
C) China
D) Japan
Answer: B
Q3) Establishing local ties during the market-development cycle develops relationships that can counter political risk.
A)True
B)False
Answer: True
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Page 5
Chapter 4: The Economic Environment
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Sample Questions
Q1) A _____ includes all persons,both related and unrelated,who occupy a housing unit.
A) household
B) family
C) unit of survival
D) focus group
Q2) Consumption patterns remain unaffected by increased urbanization of markets.
A)True
B)False
Q3) The free trade area defined by NAFTA is the only free trade zone in the world.
A)True
B)False
Q4) Which of the following is an example of a free trade area?
A) NAFTA
B) APEC
C) SACU
D) Group of Five
Q5) List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Q6) Which countries are part of NAFTA? What are the characteristics of NAFTA?
Page 6
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) The relationships among stakeholders that determine and control the strategic direction and performance of an organization are called _____.
A) investor relations
B) corporate governance
C) ownership risk
D) functional lubrication
Q2) Which 2002 law protects investors by improving the accuracy and reliability of corporate disclosures,and also covers issues like corporate responsibility,financial transparency,and accounting oversight?
A) The Glass-Steagall Act
B) The Aldrich-Vreeland Act
C) The Gramm-Leach-Bliley Act
D) The Sarbanes-Oxley Act
Q3) Code law differs from common law in that code law:
A) is based solely on tradition.
B) originated in England.
C) is based on a comprehensive set of written statements.
D) depends on precedent and custom.
Q4) Briefly explain the effects of terrorism on business.
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Chapter 6: Consumer,Industrial,and Government Markets
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Sample Questions
Q1) A(n)_____ is someone who maintains a network of links and personal contacts with those outside the immediate community and is willing to venture into other cultures.
A) ethnocentric consumer
B) intrapreneur
C) provincial consumer
D) cosmopolitan
Q2) Most emerging market countries have attained the mass consumption stage of economic development.
A)True
B)False
Q3) Identify the characteristics for the existence of consumer culture.
Q4) People all over the world consistently follow Maslow's hierarchy of needs.
A)True
B)False
Q5) What are the various factors that influence buyer reactions to country-of-origin (COO)?
Q6) Industrial buyers are strongly influenced by globalization.
A)True
B)False
Page 8
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Chapter 7: Strategic Planning
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Sample Questions
Q1) _____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.
A) Concentration
B) Differentiation
C) Diversification
D) Cross-subsidization
Q2) When Terminal Inc.,a global heavy-duty vehicle manufacturer,could not cope up with the increasing demand,Next-Engines Inc.seized the opportunity and supplied their heavy-duty vehicles at prices lower than Terminal's.Next-Engines' lower labor costs and extensive R&D facilities allow it to keep its prices lower than Terminal's.Which of the following competitive strategies did Next-Engines adopt?
A) Dodger
B) Extender
C) Defender
D) Contender
Q3) Global marketing can be seen as a culmination of a process of international market entry and expansion.
A)True
B)False
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Page 9
Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) Firms are increasingly recognizing that ____ variables,such as lifestyles,attitudes,or personality,can play a major role in identifying similar consumer groups in different countries.
A) discrete
B) segmentation
C) purchase-related
D) economic
Q2) The American Marketing Association (AMA)defines marketing research as the function that links the consumer,customer,and public to the marketer through information.
A)True
B)False
Q3) The value of research in making a particular decision can be determined by applying the following equation: V(dr)- V(d)> C(r).In this equation,V(dr)represents the:
A) cost of research.
B) value of the decision with the benefit of research.
C) value of the decision without the benefit of research.
D) difference between the cost of research and the benefit of research.
Q4) Write a note on analyzing and interpreting primary data.
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) The risk of participating in an international venture is substantially increased for the supplier involved in a management contract.
A)True
B)False
Q2) In _____,a parent company grants an independent entity the right to do business in a specified manner that includes the right to sell the parent company's products and use its name,along with its production,preparation,and marketing techniques.
A) leasing
B) a joint venture
C) hire purchasing
D) franchising
Q3) Nonfinancial incentives offer special funding for the investor by providing land or buildings.
A)True
B)False
Q4) The small transaction volumes of the sogoshosha provides them with cost advantages.
A)True
B)False
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Chapter 10: Marketing Organization,Implementation,and Control
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Sample Questions
Q1) If market conditions with respect to product acceptance and operating conditions vary dramatically,the _____ approach is the one to choose.
A) functional
B) customer
C) product
D) area
Q2) Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization.This has resulted in _____.
A) coordinated decentralization
B) centralized coordination
C) national autonomy
D) central control
Q3) In virtual centers of excellence,the core individuals live and work around the world and keep in touch through electronic means and meetings.
A)True
B)False
Q4) Describe the different types of centers of excellence.
Page 12
Q5) Differentiate between bureaucratic and cultural controls.
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Chapter 11: Product Management and Global Brands
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Sample Questions
Q1) Which of the following is an intangible element of a product?
A) Installation
B) Aesthetics
C) Positioning
D) Packaging
Q2) Which of the following best describes the product or service a company offers for sale?
A) A pertinent formation of space and time
B) A complex combination of tangible and intangible elements
C) A tangible benefit
D) An intangible offering
Q3) Which of the following is a regional,country,or local characteristic that affects product-adaptation decisions?
A) Country of origin
B) Competitive offerings
C) Market opportunity
D) Quality
Q4) Explain how counterfeiting has become a problem in foreign markets.
Q5) What are the factors affecting adaptation?
Q6) What are the reasons for making investment on R&D abroad?
Page 13
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Chapter 12: Global Marketing of Services
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Sample Questions
Q1) Barriers to services destined for the U.S.market result mainly from regulatory practices.
A)True
B)False
Q2) Nondiscriminatory regulations refer to regulations that impose larger operating costs on foreign service providers than on the local competitors.
A)True
B)False
Q3) To offer a service in real time,the firm requires _____.
A) market transparency
B) regulatory practices
C) positive quality perception
D) service consistency
Q4) Deregulation results in decreased competitive activity.
A)True
B)False
Q5) Explain any three characteristics of a service.
Q6) Telecommunication is a part of infrastructure services.
A)True
B)False
Page 14
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) Natural Waters Inc.is a packaged drinking water company based in Ohio.The company contributes a bottle of water to every 10 sold in the U.S.,to a foundation in Africa that supplies it to the poor.Identify the type of marketing undertaken by Natural Waters.
A) Loyalty marketing
B) Cause-related marketing
C) Relationship marketing
D) Personalized marketing
Q2) For sales promotion to be effective,the campaign planned by manufacturers must gain the support of the local retailer population.
A)True
B)False
Q3) If multimarket target audience similarities exist,then panregional or global campaigns can be attempted.
A)True
B)False
Q4) The international marketer should ignore cultural noise.
A)True
B)False
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Page 15
Chapter 14: Pricing Strategies and Tactics
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Sample Questions
Q1) Which of the following is a drawback of the cost-plus method?
A) The final price may be so high that the firm's competitiveness is compromised.
B) It is so variable that the actual price cannot be substantiated.
C) There is a high turnover of product resulting in cost fluctuations.
D) It is a time-consuming method.
Q2) What is a letter of credit?
A) It is an instrument issued by a bank at the request of a buyer in which the bank promises to pay a specified amount of money on presentation of documents stipulated in the letter.
B) It is a letter which states that after the seller ships the goods, the shipping documents and the draft demanding payment should be presented to the importer through banks acting as the seller's agent.
C) It is a set of instructions given to shipping companies who have a line of vessels.
D) It is an instrument of currency issued by a foreign government to the exporter.
Q3) Product line pricing occurs typically in conjunction with positioning decisions.
A)True
B)False
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Page 16
Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) In international logistics,the objective of the total cost concept is to minimize total cost rather than maximize after-tax profits.
A)True
B)False
Q2) The shipper's export declaration:
A) may be a negotiable instrument in that it may be endorsed to other parties or may be nonnegotiable.
B) acknowledges receipt of the goods, represents the basic contract between the shipper and the carrier, and serves as evidence of title to the goods for collection by the purchaser.
C) is the most important document to the shipper, the carrier, and the buyer.
D) is a document that states proper authorization for export and serves as a means for governmental data-collection efforts.
Q3) By increasing inventories before an imminent devaluation of a currency instead of holding cash,the corporation can reduce its exposure to devaluation losses.
A)True
B)False
Q4) Why are reverse distribution systems important?
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Page 17
Chapter 16: Social Networks and Communication
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Sample Questions
Q1) Continuous scanning helps a firm to deal proactively with emergent news stories that can harm the firm's good name.
A)True
B)False
Q2) Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites,leading to a potentially exponential growth of communications?
A) Ambush marketing
B) Transformational marketing
C) Reverse marketing
D) Viral marketing
Q3) The online press room is a critical asset for publicizing the firm and its brands.
A)True
B)False
Q4) The Internet has surpassed television as the largest market for advertising.
A)True
B)False
Q5) Explain how social media benefits promotional activities.
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Chapter 17: Leadership,Corporate Social Responsibility,and
Sustainability
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Sample Questions
Q1) Naira's,an international clothing brand,has set up a team to analyze the mistakes the company made in understanding the cultural nuances of one of its international markets.The team has been asked to conduct a survey to understand the local culture and to take measures to rectify the mistakes in order to restore the brand image in the market.Naira's is engaging in _____.
A) creative marketing
B) curative marketing
C) vampire marketing
D) greenwashing
Q2) CSR reporting is an effective means of formal communication to companies as these reports:
A) assist in improving a company's profitability and competitive position.
B) mainly focus on building corporate reputation.
C) help in fulfilling the moral obligation to the society.
D) help in assessing the actual commitment of the company to responsibility programs.
Q3) Corporate citizenship practices are new in the international marketing environment.
A)True
B)False
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Chapter 18: New Directions and Challenges
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Sample Questions
Q1) Which of the following is a disadvantage of the Internet in globalization?
A) Reduced ability in customizing for local markets
B) Increased worker mobility
C) Cost inefficiency
D) Limited market expansion
Q2) The sales of _____ have increased as a result of cocooning.
A) movie tickets
B) video games
C) train tickets
D) concert passes
Q3) _____ innovation gets a great deal of attention and has its roots in technological discontinuities.
A) Process
B) Disruptive
C) Application
D) Product
Q4) Brand information found in the center of the screen is a strong predictor of ad recognition.
A)True
B)False
Page 20
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