Global Marketing Management Exam Practice Tests
Course Introduction
Global Marketing Management explores the principles, strategies, and practices essential for effectively marketing products and services in a global environment. The course examines the complexities of operating across diverse cultural, economic, and regulatory landscapes, and addresses topics such as international market research, global branding, entry strategies, adaptation versus standardization, cross-cultural consumer behavior, and the impact of digital technologies on global marketing. Students will analyze case studies, develop global marketing plans, and gain a comprehensive understanding of how organizations adapt their marketing strategies to succeed in the rapidly evolving global marketplace.
Recommended Textbook
International Marketing 10th Edition by
Michael R. Czinkota
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18 Chapters
1027 Verified Questions
1027 Flashcards
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Page 2
Chapter 1: Global Environmental Drivers
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55 Verified Questions
55 Flashcards
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Sample Questions
Q1) The level of global investment has resulted in a decrease in international debt by governments.
A)True
B)False
Answer: False
Q2) Which of the following best defines international marketing?
A) It is the process of planning and conducting economic forecasting in developing countries.
B) It is the process of creating a subsidiary in a neighboring country.
C) It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
D) It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.
Answer: C
Q3) The level of trade is now determined by exchange rates.
A)True
B)False
Answer: True
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Page 3
Chapter 2: International Trade Frameworks and Policy
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58 Verified Questions
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Sample Questions
Q1) Which currency is most accepted worldwide?
A) The euro
B) The U.S. dollar
C) The Japanese yen
D) The British Pound
Answer: B
Q2) When U.S.firms work together to establish export promotion development,as allowed by the Export Trading Company Act of 1982,the companies are in effect forming a(n)_____.
A) trading treaty
B) trade promotion authority
C) export consortia
D) export diversification
Answer: C
Q3) The MFN is the equal opportunity clause of international trade.
A)True
B)False
Answer: True
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4
Chapter 3: The Role of Culture
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) _____ are groups of people who provide values and attitudes that become influential in shaping behavior.
A) Cultural universals
B) Focus groups
C) Reference groups
D) Cultural assimilators
Answer: C
Q2) Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.
A) predictive
B) interpretive
C) self-reference
D) factual
Answer: B
Q3) The ideal number of participant(s)in a focus group is _____.
A) 8 to 12
B) 100 to 200
C) 1
D) 25 to 50
Answer: A
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Chapter 4: The Economic Environment
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Sample Questions
Q1) Maquiladoras are landscape engineers who ensure that the free trade areas along the border of two countries are neat and clean in order to attract more companies to set up businesses in these areas.
A)True
B)False
Q2) Which of the following is an example of an emerging market?
A) China
B) Germany
C) Japan
D) USA
Q3) Engel's laws state that as a family's income rises,the percentage of the money spent on food will increase.
A)True
B)False
Q4) Which of the following is a composite measure of the level of welfare in a country?
A) Consumer Price Index
B) Human Development Index
C) Physical Quality of Life Index
D) Human Poverty Index
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) Which of the following best describes "ehrbarer Kaufmann"?
A) It refers to a legal entitlement of exclusive rights to use an idea, piece of knowledge, or invention.
B) It refers to governmental actions that distort the free flow of trade in goods, services, or ideas for decidedly adversarial and political, rather than strictly economic, purposes.
C) It is a key legal perspective that has faith and belief as its key focus and is also a mix of societal, legal, and spiritual guidelines.
D) It focuses on maintaining long-term successful international trade efforts with distant and often unfamiliar people.
Q2) Which of the following is NOT a method of controlling imports?
A) Confiscation
B) Quota systems
C) Voluntary restraint agreements
D) Tariffs
Q3) Boycotts place a tax on imports and raise prices.
A)True
B)False
Q4) Describe political risk and the different types of political risk.
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Page 7
Chapter 6: Consumer,Industrial,and Government Markets
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Sample Questions
Q1) _____ refers to collecting,storing,and analyzing customer data to develop and maintain two-way relations between the firm and key customers.
A) Total quality management
B) Warehousing management
C) Customer relationship management
D) Operations management
Q2) People all over the world consistently follow Maslow's hierarchy of needs.
A)True
B)False
Q3) Which of the following best describes conservatism?
A) It is the tendency to spend excessively on purchasing goods to enhance consumers' social image.
B) It is the tendency to prefer traditions and choices that have stood the test of time.
C) It refers to a strong openness to acquiring goods from other countries.
D) It is the tendency to view domestically produced goods as superior to those made in other countries.
Q4) Briefly explain the process of public tendering.
Q5) Identify the characteristics for the existence of consumer culture.
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Chapter 7: Strategic Planning
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Sample Questions
Q1) Which of the following is true about "born globals"?
A) They build their presence in every country.
B) They discourage customer involvement in solving customer problems.
C) They solve customers' problems by pushing standardized solutions on them.
D) They take ideas from wherever they can be found and solutions to wherever they are needed.
Q2) Total quality management measures are allowing marketers to customize an increasing amount of their production while saving on costs.
A)True
B)False
Q3) The new-generation global players solve customers' problems by pushing standardized solutions on them.
A)True
B)False
Q4) Avoiding cost inefficiencies is a powerful globalization driver.
A)True
B)False
Q5) Why is standardization not the answer for companies wishing to go global?
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Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) Why is information provided by trade associations often quite general in nature?
A) Because the frequency of updates is very low
B) Because the basic intent of such information is to serve as an "appetizer"
C) Because summary information is what most international organizations look out for
D) Because of the wide variety of clients served
Q2) When importing,firms shift their major focus from supplying to sourcing.
A)True
B)False
Q3) Which of the following is the first step in foreign-market opportunity analysis?
A) Identifying the potential demand for a specific product
B) Indexing and ranking countries by their market appeal
C) Clustering countries into similar groups for screening and evaluation
D) Developing and planning of strategies of the country chosen
Q4) The American Marketing Association (AMA)defines marketing research as the function that links the consumer,customer,and public to the marketer through information.
A)True
B)False
Q5) What are the sources of secondary data in international marketing?
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) Full ownership by multinational firms is a prerequisite for international success.
A)True
B)False
Q2) Efficiency seekers attempt to obtain the most economic sources of production.
A)True
B)False
Q3) Which of the following best describes portfolio investment?
A) It refers to direct investment in foreign entities.
B) It is the purchase of a manufacturing plant in a foreign market.
C) It is the outright purchase of a competing company.
D) It focuses on the purchase of stocks and bonds internationally.
Q4) _____ permits use of the names or logos of designers,literary characters,sports teams,and movie stars on merchandise such as clothing.
A) Copyright licensing
B) Trademark licensing
C) Patent licensing
D) Utility licensing
Q5) Describe three types of ownership in foreign direct investment.
Q6) List and describe the key corporate export stages.
Page 11
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Chapter 10: Marketing Organization,Implementation,and
Control
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Sample Questions
Q1) A country organization that exists in a smaller,less-established markets in which corporate commitment to market development is lower is called a(n)_____.
A) contributor
B) strategic leader
C) shell corporation
D) implementer
Q2) Transnational structures need to build economies of scale without being locally adaptive.
A)True
B)False
Q3) Organizational matrices vary in terms of their areas of emphasis and the number of dimensions.
A)True
B)False
Q4) The functional structure works best when both products and customers are relatively large and different in nature.
A)True
B)False
Q5) Differentiate between bureaucratic and cultural controls.
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Chapter 11: Product Management and Global Brands
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Sample Questions
Q1) Which of the following refers to the mental image that a brand,or the company as a whole,evokes in the minds of consumers?
A) Innovation
B) Social engineering
C) Unique selling proposition
D) Positioning
Q2) Any good bearing an unauthorized representation of a trademark,patented invention,or copyrighted work that is legally protected in the country where it is marketed is known as a _____.
A) replica
B) me-too product
C) counterfeit
D) hand-me-down
Q3) What is probably the single most important factor contributing to product adaptation?
A) Economic integration
B) Situational analysis
C) Government regulations
D) Primary packaging
Q4) What are the factors affecting adaptation?
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Chapter 12: Global Marketing of Services
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58 Flashcards
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Sample Questions
Q1) English is the most common website language.
A)True
B)False
Q2) Services differ from goods as services are tangible.
A)True
B)False
Q3) Services are highly perishable.
A)True
B)False
Q4) Which of the following characteristics of a service does not allow sellers to choose multitiered and long traditional channels of distributions to sell their services?
A) Perishability
B) Intangibility
C) Heterogeneity
D) Market transparency
Q5) A trade surplus occurs if imports are greater than exports.
A)True
B)False
Q6) Explain any three characteristics of a service.
Page 14
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) External public relations is focused on interactions with _____.
A) employees
B) supervisors
C) customers
D) managers
Q2) Which of the following is an advantage of the Internet?
A) Every individual around the world is connected via the Internet.
B) There are hardly any adjustments that need to be made by exporters for each market served.
C) Internet diffusion always reaches the targeted customer.
D) The Internet provides the opportunity to actually close sales.
Q3) A media strategist would need data on all of the following EXCEPT _____.
A) media audiences
B) product placement
C) advertising exposure
D) media distribution
Q4) The path through which the message moves from the sender to the receiver is known as the message pipeline.
A)True
B)False
Page 15
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Chapter 14: Pricing Strategies and Tactics
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Sample Questions
Q1) The most favorable term to the importer is consignment selling,which allows the importer to defer payment until the goods are actually sold.
A)True
B)False
Q2) _____ is a compensation arrangement where one party agrees to supply technology or equipment that enables the other party to produce goods with which the price of the supplied products or technology is repaid.
A) Clearing arrangements
B) Buyback
C) Switch trading
D) Offset
Q3) When penetration pricing is used,the product is offered at a low price intended to generate volume sales and achieve high market share,which would compensate for a lower per-unit return.
A)True
B)False
Q4) What is a skimming price strategy?
Q5) What is the process of setting an export price?
Q6) Why has price become such a dynamic element of the marketing mix?
Page 16
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Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) In managing channel relationships,vertical trading restrictions result from:
A) geographic separation.
B) separate ownership.
C) cultural separation.
D) different rules of law.
Q2) In international logistics,the objective of the total cost concept is to minimize total cost rather than maximize after-tax profits.
A)True
B)False
Q3) According to an ABC analysis,products for which immediate delivery is not urgent are classified as "C" products.
A)True
B)False
Q4) Which of the following best describes order cycle time?
A) The total lifespan of a product ranging from production to consumption
B) The total time that passes between the placement of an order and the receipt of the merchandise
C) The total time spent in transit by an ordered product
D) The period between departure and arrival of the carrier
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Chapter 16: Social Networks and Communication
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Sample Questions
Q1) Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?
A) They require minimum commitment of time and resources.
B) It is easier to measure the effectiveness of social media over traditional media.
C) They provide myriad opportunities to develop and maintain awareness of the firm's brands.
D) Internationally, all people and organizations, including those in poor countries, have ready access to social media.
Q2) International communications via social networks are a form of mass marketing.
A)True
B)False
Q3) Continuous scanning helps a firm to deal proactively with emergent news stories that can harm the firm's good name.
A)True
B)False
Q4) Viral marketing depends on a low pass-along rate.
A)True
B)False
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Page 18
Chapter 17: Leadership,Corporate Social Responsibility,and
Sustainability
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Sample Questions
Q1) Government intervention in international marketing activities has increased after the economic crisis in 2008.
A)True
B)False
Q2) What is the influence of economic growth on consumers in developing markets?
Q3) In periods of good economic conditions,consumers do not have limits to the price premiums they will pay for secondary benefits.
A)True
B)False
Q4) Companies that align their products with societal interests and global trends that are impacting societies:
A) try to meet the needs of their government customers who face complex challenges.
B) aim to create products exclusively for profit.
C) end up in losses because of the costs involved in these activities.
D) focus only on their home country.
Q5) What is curative marketing? Why is it important for a business?
Q6) A higher standard of leadership is now required for international marketers.Explain.
Page 19
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Chapter 18: New Directions and Challenges
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Sample Questions
Q1) Cultures around the globe will become more similar with respect to macro issues.
A)True
B)False
Q2) What is cocooning? How does it affect the sales of various products and services?
Q3) Which of the following is an/are indicator(s)of the level of technological development?
A) Passport holders
B) Broadband Internet subscribers
C) Student population
D) Unemployed population
Q4) According to recent trends,which of the following is most likely to be centralized?
A) Budgeting process
B) Spending
C) Allocation
D) Marketing mix
Q5) The advanced economies tend to have the most broadband subscribers.
A)True
B)False
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