Global Marketing Management Exam Bank
Course Introduction
Global Marketing Management examines the strategies, tools, and frameworks necessary for marketing products and services in an international context. The course covers topics such as market entry strategies, cultural adaptation, international market research, global branding, pricing, distribution channels, and promotional tactics. Students will analyze real-world cases to understand how multinational companies navigate complex global environments, respond to competitive forces, and adapt to diverse regulatory, economic, and cultural landscapes. Emphasis is placed on developing skills for creating and managing effective marketing plans tailored to global markets, ensuring ethical standards and sustainable practices.
Recommended Textbook
Global Marketing 8th Edition by
Warren J. Keegan
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17 Chapters
1527 Verified Questions
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Page 2
Chapter 1: Introduction to Global Marketing
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Sample Questions
Q1) Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.The app displays a bar code that the barista can scan.This is an example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Global Marketing.
Answer: A
Q2) McDonald's serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,and McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of:
A) a combination of global and local marketing mix elements.
B) a reflection of failure of U.S. menu items in those countries.
C) a deviation from successful marketing practices.
D) a replacement of standard menu names with fancy names.
E) a selection of menu items that can be sold eventually in U.S. markets.
Answer: A
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Chapter 2: The Global Economic Environment
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Sample Questions
Q1) The majority of the world's population is included in the following economic category:
A) high-income countries.
B) upper-middle-income countries.
C) lower-middle-income countries.
D) low-income countries.
E) lower-upper-income countries.
Answer: C
Q2) Myanmar,a low-income country in Southeast Asia with a population of 65 million people,can be considered as one of the emerging markets.
A)True
B)False
Answer: True
Q3) President Franklin Roosevelt launched the Works Progress Administration (WPA)which put millions of Americans back to work.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Global Trade Environment
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Sample Questions
Q1) Political and social instability in the Middle Eastern region can primarily be attributed to:
A) desert conditions and lack of agricultural land.
B) cultural differences among nations.
C) a wide gap between rich and poor nations due to oil revenues.
D) lack of water purification facilities.
E) the "Arab Spring."
Answer: C
Q2) Coca-Cola had to delay launching its Powerade sports drink in Europe due to the lack of uniform food safety laws in the European Union.
A)True
B)False
Answer: True
Q3) Which one of the ASEAN members has the World's second-largest container port?
A) Singapore
B) Thailand
C) India
D) Philippines
E) Brunei
Answer: A
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Chapter 4: Social and Cultural Environments
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Q1) Venice is threatened by modern invaders since it is one of the top cruise destinations.
A)True
B)False
Q2) One of the basic elements of Roger's diffusion theory is the concept of adoption process which deals with the mental stages through which an individual passes from the time of his or her first knowledge of an innovation to the time of product adoption or purchase.Briefly describe these stages given examples of Apples iPhone.
Q3) Linguists have divided the study of languages into four main areas.The system of word formation is referred to as:
A) syntax.
B) phonology.
C) morphology.
D) semantics.
E) semiotics.
Q4) In Korea 4 5683 968 can be interpreted as "I love you."
A)True
B)False
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Chapter 5: The Political, Legal, and Regulatory
Environments
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Q1) A recent rash of antitrust actions brought in the United States against foreign companies has raised concerns that the United States is violating international law as well as the sovereignty of other nations.
A)True
B)False
Q2) In many parts of the world,sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars.When illegal copies of movies are made,what form of intellectual property has been wrongly appropriated?
A) patent
B) copyright
C) trademark
D) trade secrets
E) down loading
Q3) In Saudi Arabia,the Communication and Information Technology Commission (CITC)was ready to restrict BlackBerry services citing security concerns since the location of RIM (Research in Motion)servers were in Canada.
A)True
B)False
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Chapter 6: Global Information Systems and Market Research
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Q1) When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?
A) cluster analysis
B) MDS
C) dependence techniques
D) factor loading
E) focus group
Q2) Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?
A) BOLD
B) ECR
C) data warehouse
D) projection
E) EDI
Q3) EDI links with vendors to enable retailers to improve inventory management and restock hot-selling products in a timely,cost-effective manner.
A)True
B)False
Page 8
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Chapter 7: Segmentation, Targeting, and Positioning
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Q1) Global automakers are targeting the U.S.market with SUVs.All of the following SUVs are assembled or manufactured in the listed country except:
A) Porsche in Germany.
B) Honda in Japan.
C) Volkswagen in Slovakia.
D) Kia in India.
E) Mercedes-Benz in the United States.
Q2) A global segment is referred to as "global teens" which includes:
A) people with shared interest in fashions.
B) affluent, well-traveled persons.
C) movie stars.
D) technology professionals.
E) persons having power.
Q3) For some consumer products such as cigarettes,soft drinks,and candy that have a low per-unit cost,income is often a more valuable segmentation variable than population.
A)True
B)False
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9
Chapter 8: Importing,Exporting,and Sourcing
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Q1) Which of the following is sometimes referred to as a "buyer for export" or an "export commission house" and operates on behalf of a buyer from a foreign country?
A) foreign purchasing agent
B) export broker
C) export merchant
D) export management company
E) freight forwarder
Q2) The furniture industry has become one of the fastest-growing sectors of China's economy.Furniture imports are flooding into the United States from China.This can be attributed to:
A) the quality of furniture is better than that made in Europe.
B) American tastes in décor have changed.
C) China's low labor rates translate into reasonable prices for consumers.
D) China can survive tough competition.
E) replacement parts are readily available from China.
Q3) An ad valorem duty is expressed as a percentage of the value of goods.
A)True
B)False
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Q1) Japan's Fuji Photo Film Company invested hundreds of millions of dollars in the United States after the U.S.government ruled that Fuji was guilty of dumping.
A)True
B)False
Q2) A number of factors combine to make Russia an excellent location for an alliance which do not include:
A) a well-educated workforce.
B) quality is important to Russian consumers.
C) abundance of supplies.
D) potential for economic growth.
E) potential for growth in service sector.
Q3) Which of the following currently owns a 70% stake in Skoda,the Czech automaker?
A) GM
B) Volkswagen
C) Ford
D) DaimlerChrysler
E) Renault
Q4) Why would any firm,whether global or otherwise,seek to collaborate with another firm,be it local or foreign?
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Chapter 10: Brand and Product Decisions in Global Marketing
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Q1) Maslow's needs hierarchy provides a useful framework for understanding how and why local products and brands can be extended beyond home-country borders.How can needs hierarchy be used in global marketing?
Q2) Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon and financed by John Deere.All of the following problems were encountered by Suzlon except:
A) wind energy cracked a turbine blade and broke off a tower in Illinois.
B) cracks were found on more than 60 blades on turbines run by Deere.
C) Suzlon was battling product reliability and durability problems.
D) Suzlon faced a cash crunch.
E) policymakers in many parts of the world supported Suzlon.
Q3) Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that:
A) the packaging strategies can vary by country and region.
B) the packaging helps in storing large sizes in refrigerators.
C) the packaging strategies do not change by country and region.
D) the packaging appeals only to Asian consumers.
E) the packaging helps in brand identification.
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Chapter 11: Pricing Decisions
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Q1) Overall,IKEA's prices are lowest in the United States,where the company competes with large retailers.
A)True
B)False
Q2) What is offset and why is it important in global marketing? How can it be distinguished from counterpurchase?
Q3) A market ________ pricing strategy calls for setting price levels that are low enough to quickly build market share.
A) gray
B) skimming
C) penetration
D) holding
E) cost-based
Q4) "Market skimming" is a strategy that uses low prices as a competitive weapon to gain market position.
A)True
B)False
Q5) Why is compensation trading also called a "buyback?" How does it differ from switch trading?
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Chapter 12: Global Marketing Channels and Physical Distribution
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Q1) When Walmart entered the German market,________ were already entrenched.
A) Specialty retailers
B) Discount retailers
C) Hard discounters
D) Hypermarkets
E) Supermarkets
Q2) What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?
A) Deliver the bread frozen.
B) Package the bread in plastic bags.
C) MBC should convert a paperless office to cut red tape.
D) Deliver the bread sliced rather than in whole loaf form.
E) Use paper packaging for bread.
Q3) Which country has the biggest market for Tupperware?
A) Romania
B) Indonesia
C) China
D) Russia
E) India
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Q4) What are global retail categories? Describe these categories giving examples.
Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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Q1) In many parts of the world,McDonald's utilizes TV advertising that shows parents interacting with their happy children.Such advertising utilizes:
A) rational appeals.
B) emotional appeals.
C) SRC appeals.
D) melodramatic appeals.
E) localized appeal.
Q2) Standardized print campaigns can be used for industrial products or for technology-oriented consumer products such as Apple iPhone and iPad.
A)True
B)False
Q3) Standardized print campaigns can be used in all of the following except:
A) visual appeal.
B) industrial products.
C) high-tech consumer products.
D) voiceovers TV commercials.
E) stereotype advertising.
Q4) What issues must be considered in selecting an advertising agency for global advertising?
Page 15
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Chapter 14: Global Marketing Communications Decisions II:
Sales Promotion, personal Selling, and Special Forms of Marketing Communication
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Q1) Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers.
A)True
B)False
Q2) Chinese authorities ratified the WHO's Framework Convention on Tobacco Controls; which means:
A) Chinese TV can show tobacco ads only after midnight.
B) tobacco companies cannot show ads on TV but can sponsor sports events.
C) all forms of tobacco promotion and sponsorships will be phased out by the year 2010.
D) tobacco companies can use sponsorships of health and sporting events.
E) tobacco companies can sponsor China's national soccer tournament after the year 2010.
Q3) Coupons are a favorite promotion tool of consumer packaged goods companies such as Proctor & Gamble and Unilever.How does the couponing work,and what are the advantages for using different types of coupons?
Q4) On a per capita basis,German consumers are world-leader mail-order shoppers.
A)True B)False
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Chapter 15: Global Marketing and the Digital Revolution
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Q1) An innovation that is disrupting to one firm can be sustaining to another firm.
A)True
B)False
Q2) Although it is certainly possible for European consumers to browse Amazon.com's U.S.site,they prefer a direct link to a site with a local domain name.All of the following are possible reasons for such behavior except:
A) the Web site of choice will be one that quotes prices in euros.
B) the Web site of choice will be that which offers a product selection tailored to local tastes.
C) the preference will be for the Web site which ships from local distribution points.
D) due to price fluctuations the preference will be for the Web site that quotes prices in U.S. dollars.
E) the preference will be for sites that are in their own language.
Q3) Google's Chrome operating system,which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.
A)True
B)False
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Chapter 16: Strategic Elements of Competitive Advantage
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Q1) Describe how competitive advantage can be created via strategic intent,giving examples of successful approaches of competitors.
Q2) Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.
Q3) The automobile industry has become fiercely competitive on a global basis.The initial success of foreign automakers in the United States was due to all of the following reasons except:
A) reluctance of U.S. manufacturers to design high-quality cars.
B) inability of U.S. manufacturers to manufacture high-quality cars.
C) reluctance of U.S. manufacturers to make inexpensive small cars.
D) bigger cars meant bigger profits for U.S. manufacturers.
E) U.S. manufacturers did not realize drivers' preferences.
Q4) Unique product attributes represent a barrier to industry entry known as differentiation.
A)True
B)False
Q5) How do chance events play a role in shaping the competitive environment?
Q6) What is hypercompetition? Briefly discuss conditions under which hypercompetition takes place.
Page 18
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Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Q1) Hershey rolled out a new line of condensed-milk candies,Yo-man,specifically targeting premium candy segment in:
A) India.
B) Mexico.
C) Japan.
D) South Korea.
E) China.
Q2) Sony's Blu-ray DVD format has gained widespread acceptance.Sony,Sharp,Panasonic,and other Japanese manufacturers are all experiencing ________ sales of traditional electronics products.
A) increasing
B) declining
C) improving
D) horizontal
E) vertical
Q3) Des Moines,Iowa-based Meredith Corporation participates in international markets by means of foreign licensing agreements that are administered by a copyrights and contracts manager.
A)True
B)False
Page 19
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