Global Marketing Management Exam Bank
Course Introduction
Global Marketing Management examines the strategic and operational challenges faced by organizations operating in international markets. This course explores the complexities of marketing products and services across diverse cultural, economic, and regulatory environments. Students will gain insights into global market research, cross-cultural consumer behavior, international product development, pricing strategies, global branding, and distribution channels. Through real-world case studies and projects, participants will learn how to develop and implement effective marketing strategies that address the opportunities and risks of global expansion, while balancing standardization and adaptation to local market needs.
Recommended Textbook
International Marketing 8th Edition by
Michael R. Czinkota
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18 Chapters
1062 Verified Questions
1062 Flashcards
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Page 2
Chapter 1: The International Marketing Environment
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58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22094
Sample Questions
Q1) What are the four natural features that affect geology?
A) Geological characteristics, terrain, hydrology, and climate
B) Time, place, environment, and money
C) Posture, texture, rotogravure, and agriculture
D) Prehistoric, historic, post-genealogical, and genealogical
Answer: A
Q2) Which of the following adequately describes the amount of world wide exports of the United States?
A) In 1950, the U.S. accounted for 9 percent of world exports.
B) In 2005, the share of U.S. exports accounted for 9 percent of world merchandise exports.
C) In 1950, the U.S. accounted for 25 percent of world exports, and today that number has held steady because other markets have grown similar to the United States.
D) In 2005, the domestic product of the U.S. was more than fifty percent of the worldwide total.
Answer: B
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Chapter 2: Trade Institutions and Trade Policy
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Sample Questions
Q1) The government retains a vested interest in banning certain goods in order to protect public morals.
A)True
B)False
Answer: True
Q2) Which currency is most accepted worldwide?
A) The French Mark
B) The U.S. Dollar
C) The Japanese Yen
D) The British Schilling Answer: B
Q3) The WTO (World Transport Organization) is the world's leading authority on settling transportation disputes between shippers of products and the countries which receive these goods.
A)True
B)False
Answer: False
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Page 4
Chapter 3: The Cultural Environment
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Sample Questions
Q1) Which of the following is a complicated and challenging element of the international marketplace?
A) Television
B) Media in general
C) Culture
D) Value of U.S. dollar
Answer: C
Q2) It has been argued that the differences in cultural lifestyle can be accounted for by four major dimensions of culture including individualism, power distance, uncertainty avoidance, and _______.
A) political dominance
B) understated relevance
C) masculinity
D) femininity
Answer: C
Q3) Education, either formal or informal, plays a major role in the passing on and sharing of culture.
A)True
B)False
Answer: True
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Chapter 4: The Economic Environment
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Sample Questions
Q1) Three of the five major industrialized countries in the world include Chile, Canada, and Mexico.
A)True
B)False
Q2) What basic networks of transportation are essential for physical distribution?
A) Internet, fiber optics, and satellite
B) Roadways, bridges, and traffic control
C) Land, rail, waterway, and air
D) Tokens, tickets, and passes
Q3) What is the name of the law that states that as a family's income increases, the percentage spent on food will decrease?
A) Consumption Law
B) Engel's Law
C) The Law of Diminishing Returns
D) Case Law
Q4) Which of the following is the currency that was created by the European Union?
A) Dogma
B) Euro
C) Francpence
D) the "Pauper's Mill"
Page 6
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) On occasion, the international marketer may be caught between clashing home and host country laws. How should the marketer handle such a situation?
Q2) State-of-the-art technology has allowed high-technology items to be easily concealed because of:
A) miniaturization.
B) their low cost.
C) translation across international boundaries.
D) technology transfer.
Q3) When a country transfers the ownership of the foreign firm from the firm to itself (the country), this is known as:
A) obfuscation.
B) fraternalism.
C) confiscation.
D) asset seizure.
Q4) Tariffs, voluntary restraint agreements, and quota systems are used to help capture terrorists at airports.
A)True
B)False
Q5) List and briefly describe the 3 different types of political risk.
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Chapter 6: Strategic Planning
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Sample Questions
Q1) Mininationals are consortiums of companies (like Chambers of Commerce) that act as a lobbying force for global issues.
A)True
B)False
Q2) When a company uses resources accumulated in one part of the world to fight a competitive battle in another, this is called:
A) spot affluence.
B) trigger economics.
C) pre-sensor clearinghouse.
D) cross-subsidization.
Q3) Global marketing can be seen as a culmination of a process of international market entry and expansion.
A)True
B)False
Q4) Executing global account management takes an account executive from a local firm and sends them around the world to situations of extreme need.
A)True
B)False
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Page 8
Chapter 7: Marketing Organization, Implementation, and Control
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Sample Questions
Q1) Firms may organize their operations using the customer structure, especially if the customer groups they serve are dramatically different.
A)True
B)False
Q2) Which of the following is an approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product lines?
A) Worldwide responsibility
B) Goods, services and ideas
C) Strategic business units
D) Product structure
Q3) In __________ control, there is a limited and explicit set of regulations and rules that outlines desired levels of performance.
A) bureaucratic
B) inter-franchise agreement
C) Board of Director
D) round robin
Q4) What are the three organizational designs that make up international organizational structure?
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Chapter 8: Research
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Sample Questions
Q1) Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?
A) Service organizations
B) Trade associations
C) Directories and newsletters
D) Atmospheric science laboratory in Scotland
Q2) The American Marketing Association (AMA) defines marketing research as "the function that links the consumer, customer, and public to the marketer through information."
A)True
B)False
Q3) One of the places a company can turn to for good secondary information is another firm.
A)True
B)False
Q4) The U.S. Department of State supplies the only credible source of secondary data for companies wishing to do business abroad.
A)True
B)False
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) When should a company be specifically looking for a management contract?
A) When governments dictate use of same
B) When the supplier outfits the marketing plan
C) In cases of superior gradation
D) When a lack of expertise exists in the company
Q2) The primary internal change agent in a company is often a long-time employee who is not management-level.
A)True
B)False
Q3) Through their investment, multinational corporations bring economic vitality and jobs to their host countries and often pay higher wages than the average domestically-oriented firms.
A)True
B)False
Q4) What effect do multinational corporations have on economic vitality and jobs in host countries?
A) Their presence results in flat consortium expansion.
B) They encourage previously uncharted marketing experience.
C) They can offer higher wages than the average domestically-oriented firm.
D) They average a low return on local investment.
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Chapter 10: Product Adaptation
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Sample Questions
Q1) Cultural grounding is based not only on cultural grounding, but also the nature of the product.
A)True
B)False
Q2) Research findings on market traits and potential should be used to determine the optimal degree of customization needed in products and product lines relative to incremental cost of the effort.
A)True
B)False
Q3) What do manufacturers of household appliances need to be aware of in foreign markets?
A) Leverage.
B) Altitude.
C) Electrical differences.
D) Post industrial stratification.
Q4) What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign marketing in regards to standardization and adaptation?
Q5) Explain how counterfeiting has become a problem in foreign markets.
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Chapter 11: Export Pricing
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Sample Questions
Q1) The most favorable term to the exporter is:
A) freight on board.
B) shipment in process.
C) cash in advance.
D) credit with duty.
Q2) Incoterms are the terms agreed upon by nation states that allow for incorporation of companies as recognized globally.
A)True
B)False
Q3) A draft is a form of government currency used to pay duty on products shipped across country boundaries.
A)True
B)False
Q4) Destination-specific adjustment of mark-ups in response to exchange-rate changes are referred to as:
A) Plastic
B) Markup via commercialization
C) Prime manipulation
D) Pricing-to-Market
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Chapter 12: Marketing Communications
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Sample Questions
Q1) Which of the following is not part of the influences on negotiation style?
A) Climate
B) Attitudes
C) Expectations
D) Habitual Behavior
Q2) Which of the following are the two biggest dangers faced international negotiations?
A) Lack of interest and resources
B) Punitive damage and lawsuits
C) Parochialism and stereotyping
D) Flattening and wholesaling
Q3) Network television is the main communication tool used by exporters to communicate with the foreign marketplace from their domestic base because U.S. networks are now globally satellite-distributed.
A)True
B)False
Q4) Marketing goods and services through trade shows is a European tradition that dates back to 1240 A.D.
A)True
B)False
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Chapter 13: Distribution Management
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Sample Questions
Q1) Which of these is not a sector that is forecasted to lead the way in business-to-business online transactions?
A) Motor vehicles
B) Shipping
C) Manufacturing
D) Government
Q2) Which of the following is not an external determinant of channel structure relationships?
A) Customer characteristics
B) Culture
C) Competition
D) Capital
Q3) An intermediary is a person assigned in a company to track shipping of products.
A)True
B)False
Q4) Because most marketers have a vested interest in the distribution of their products, they control the distribution systems from manufacturer to customer.
A)True
B)False
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Chapter 14: Global Product Management and Branding
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Sample Questions
Q1) Global brands may cater to needs to feel cosmopolitan, something that local brands cannot deliver.
A)True
B)False
Q2) Which of the following entities has led to the significant increase in private brand goods?
A) Weak subsidiaries
B) Strong intermediaries
C) Franchised companies
D) Plastic credit cards
Q3) Many new commercially important products are initially thought of and even prototyped by users rather than originators.
A)True
B)False
Q4) Which of the following are NOT phases of product development?
A) Idea generation and screening
B) Product and process development
C) Customer appreciation and incentive programs
D) Scale-up and commercialization
Q5) How is branding affected in the worldwide global marketing effort?
Page 16
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Chapter 15: Global Services
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Sample Questions
Q1) What is the fastest-growing sector of world trade?
A) Manufacturing
B) Services
C) Products
D) Agriculture
Q2) Rules and laws that impose larger operating costs on foreign firms than on local competitors, that provide subsidies to local firms only, or that deny competitive opportunities to foreign suppliers are known as regulatory practices.
A)True
B)False
Q3) What is true about the service person in a service transaction?
A) The customer is intangible.
B) The customer is the owner.
C) The customer is both the producer and the marketer of the service.
D) The customer is the service corporation.
Q4) Services produce over 60 percent of the GDP throughout the world.
A)True
B)False
Q5) What is the difference between a good and a service?
Q6) Why is the service sector important in international marketing?
Page 17
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Chapter 16: Global Logistics and Materials Management
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Sample Questions
Q1) Currency variations are changes in exchange rates that can affect the purchases and profitability of the international firm.
A)True
B)False
Q2) The shipper's export declaration:
A) is a political statement between two countries.
B) is a valuable tenant and is historically used by shipping captains.
C) voids previous contracts.
D) is a document that states proper authorization for export and serves as a means for governmental data collection efforts.
Q3) ___________ is the logistics concept that recognizes the linkages with logistics systems that result from the interactions.
A) The trade-off concept
B) The marketing myopic concept
C) The preventative defense concept
D) The initial operating concept
Q4) Density is the amount of saturation the shipping channel has at any given time.
A)True
B)False
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Chapter 17: Global Pricing
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Sample Questions
Q1) Which of the following matches this definition? "Adjusting prices to current conditions: for example, a status-conscious market that insists on products with established reputations will be inelastic, allowing for more pricing freedom than a price-conscious market."
A) Price elasticity of consumer demand
B) Price inelasticity of consumer demand
C) Price elasticity of business consumers
D) Price inelasticity of business consumers
Q2) On what can transfer prices be based?
A) Costs and market prices
B) Internet inquiries
C) Predisposed calculations
D) Predicable trends
Q3) Which of the following is a disadvantage of organizing an in-house versus a third party countertrade transaction?
A) Less objectivity
B) Lower costs
C) More flexibility
D) More control
Q4) What is a countertrade transaction?
Page 19
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Chapter 18: Global Promotional Strategies
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Sample Questions
Q1) Sampling is not a form of sales promotion.
A)True
B)False
Q2) Which of the following is not a budgeting method for an international promotional program?
A) Objective and task
B) Percentage of sales
C) Executive judgment
D) Pre-planned experimental approach
Q3) Despite the globalization trend, local agencies will survive as a result of _______.
A) decentralization
B) uniqueness
C) centralization
D) governmental regulations
Q4) What is the ideal strategy for developing a message in a global market?
A) Have a researcher on staff
B) Partner with another company to amortize expense
C) Have a world brand
D) Employ international personalities
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