Global Marketing Exam
Answer Key
Course Introduction
Global Marketing explores the strategies and practices involved in marketing products and services across international borders. The course examines the impact of cultural, economic, political, and legal factors on marketing decisions and highlights approaches for entering and succeeding in diverse foreign markets. Students learn about global market research, international product development, pricing, distribution, promotion, and digital strategies. Through case studies and real-world examples, the course prepares students to develop comprehensive marketing plans that address the challenges and opportunities of a globalized marketplace.
Recommended Textbook
Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon
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16 Chapters
620 Verified Questions
620 Flashcards
Source URL: https://quizplus.com/study-set/2862
Page 2
Chapter 1: Understanding Global Markets and Marketing
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39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57051
Sample Questions
Q1) The three activities included in the global marketing framework are:
A) assessment, strategy development, and marketing mix construction.
B) economic, political, and cultural development.
C) the Internet, e-commerce, and digital communication.
D) gaining market share, capturing prospective customers, and retaining new customers.
Answer: A
Q2) Because of expanded demand for a country's products and the free movement of investment,technology,and know-how globalization has not experienced any negative publicity.
A)True
B)False
Answer: False
Q3) A Nescafe commercial airing in Chile would convey the same promotional message if run in France.
A)True
B)False
Answer: False
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Chapter 2: Assessing the Global Marketing Environmentthe
Global Economy and Technology
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35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/57050
Sample Questions
Q1) Of Malta,Ireland,Japan or the U.S.,the country with the heaviest concentration of high tech exports in comparison to total exports is ______________.
A) Malta
B) Ireland
C) Japan
D) the United States
Answer: A
Q2) Hi-tech marketers rely on a _____________ focus.
A) demand
B) market research
C) consumer
D) product
Answer: D
Q3) According to United Nations estimates,nearly one-third of Japan's population,one-fourth of the population in the European Union and one-fifth in the United States will be aged over 60 years by 2015.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Evaluating Cultural and Social Environments
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43 Verified Questions
43 Flashcards
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Sample Questions
Q1) It has been estimated that between 50 and 90% of communication is non-verbal.
A)True
B)False
Answer: True
Q2) In the Hofstede model,Mexico is an example of a country exhibiting ____________________________.
A) a feminine orientation
B) a masculine, collectivist culture
C) a feminine, individualist orientation
D) a masculine, dependent orientation
Answer: B
Q3) One advantage of the Schwartz Value Survey is that it can measure individual value differences.
A)True
B)False Answer: True
Q4) National character is a helpful tool in explaining aggregate consumer behavior.
A)True
B)False
Answer: True
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Chapter 4: Analyzing Political and Legal Environments
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44 Verified Questions
44 Flashcards
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Sample Questions
Q1) The Council of Europe's Convention on Cybercrime
A) outlaws computer intrusion in the European Union
B) outlaws computer intrusion, child pornography, and online fraud
C) has succeeded in harmonizing all global computer crime regulation
D) covers only members of the European Union
Q2) Irina's company produces consumer advertisements for auto companies like Hyundai.When Hyundai hires Irina's firm to create a series of ad campaigns based on their proprietary new marketing strategy,she is asked to sign a non-disclosure agreement.Hyundai is attempting to protect its ____________.
A) trade names
B) trade secrets
C) design patents
D) trademarks
Q3) All of these are means of managing political risk except
A) excluding host country nationals from the assumption of political risks
B) purchasing insurance from OPIC
C) participating in community projects
D) soliciting the participation of local nationals
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Chapter 5: Integrating Global, Regional, and National Markets
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21 Verified Questions
21 Flashcards
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Sample Questions
Q1) The fastest growing regional economy in the world is _______________.
A) the European Union
B) Asia
C) the United States
D) the Middle East, due largely to oil revenues
Q2) Quotas are defined as ___________________.
A) limits on the amount of currency that can be allowed to leave the country
B) taxes levied on exports
C) limits on the amount of goods that can be imported into a country
D) taxes levied on imported products
Q3) Foreign trade flows are concentrated in the developing countries.
A)True
B)False
Q4) Most economists support trade liberalization in a globalized world.
A)True
B)False
Q5) Hank Paulson and Ben Bernanke's 2006 visit to China resulted in a reduction of China's trade surplus with the U.S.
A)True
B)False
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Chapter 6: Conducting Marketing Research
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) One thing that markets in the Middle East,Latin America,India,and China all have in common is that _______________________.
A) personal interviews are best conducted in the home
B) observational research is incompatible with the cultures of all of these global markets
C) the personal interview is a successful method of data collection in these markets
D) telephone interviews are easily and inexpensively conducted in these markets
Q2) Julia is considering the introduction of a new online dating service in Japan.During a meeting with her colleagues to discuss the necessary international marketing research,she asks,"How should we obtain the information needed to format our site so that it meets the needs of our target audience?" Julia is addressing which stage of the international marketing research process?
A) Collecting the data.
B) Defining the research purpose and objectives.
C) Deciding on the research methodology.
D) Reporting the data.
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Chapter 7: Selecting International Markets
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) Removal of export barriers,but not investment barriers,serves as a motive for internationalization.
A)True
B)False
Q2) According to the Uppsala model of internationalization,firms first enter markets
A) that are psychically close to their home base
B) that are geographically close to their home base
C) without regard to the psychic distance of the market from the home base
D) without regard to psychic or geographic distance
Q3) Mattson and Hertz postulate that international networks are governed by the market rather than by exchange relationships.
A)True
B)False
Q4) SMEs with limited resources and limited competition may find a concentration market strategy preferable.
A)True
B)False
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Chapter 8: Entering Global Markets
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42 Verified Questions
42 Flashcards
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Sample Questions
Q1) All of the following are reasons that a firm expands into international markets except:
A) to immunize itself from the pressures of global competition
B) to expand beyond a saturated domestic market
C) to find new source of profits
D) to follow customers who are going abroad
Q2) When two or more partners form a joint venture to produce a final or intermediate product,or to integrate wholesale and retail activities,an upstream JV has been established.
A)True
B)False
Q3) Bernie is poring over data accumulated to fine-tune his company's foreign market entry plans.His stack of papers include statements of business ethics,income and balance sheets,maps of geographic and market coverage and a series of client references.Bernie is most likely investigating
A) country market legal issues
B) tariff and non-tariff barriers to entry
C) country market suitability
D) alternative distributor candidates
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Chapter 9: Segmenting, Targeting, and Positioning for Global Markets
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) Strong,long-term emotional ties to the brand for the consumer is one of the key goals of _______________.
A) positioning
B) segmentation
C) concentration
D) standardization
Q2) Juanita is researching the European market for bicycles.In doing so,she develops profiles of various markets by looking at GNP per capita,population size,and location. Juanita is implementing ___________________.
A) company-based segmentation
B) macro-segmentation
C) consumer-based segmentation
D) micro-segmentation
Q3) Behavioral targeting has come into question by virtue of its intrusive nature. A)True
B)False
Q4) Both consumer and B2B markets reach many thousands,even millions,of customers. A)True
B)False
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Chapter 10: Developing Global Products and Brands
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45 Verified Questions
45 Flashcards
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Sample Questions
Q1) Crawford Plumbing Products markets toilets to such diverse countries as Canada,Japan and Syria.For each market,the toilets are designed to accommodate differing levels of water pressure,technical installation capability and local customs and traditions that dictate design.Crawford's global strategy is one of
A) standardization
B) adaptation
C) mass customization
D) nationalization
Q2) If a company operates in the business to business sector,the evaluation of services offered to customers is more complex and needs to be considered together with the level of standardization and the type of warranties offered in the country of origin and abroad.
A)True
B)False
Q3) For high technology products,the brand can convey complex functional and performance information.
A)True
B)False
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Page 12
Chapter 11: Setting Global Prices
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51 Verified Questions
51 Flashcards
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Sample Questions
Q1) Government subsidies are typically introduced in order to ___________________________.
A) increase a domestic firm's competitiveness
B) increase the quantity of imported goods
C) increase local prices
D) increase prices in export markets
Q2) GranitiFiandre tiles support their price positioning with communications that emphasize _____________________________.
A) product life cycle pricing
B) pricing promotions
C) low-cost producer status
D) value creation
Q3) If inflation is high in a producer's country,_____________________________.
A) exit the market
B) plan on increased margin levels.
C) the company should implement a price increase
D) the company may be forced to absorb the added costs
Q4) A credible floating exchange rate creates a threat to international trade.
A)True
B)False
Page 13
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Chapter 12: Global Placement and Distribution Channels
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39 Verified Questions
39 Flashcards
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Sample Questions
Q1) Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.
A)True
B)False
Q2) In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________.
A) specialty
B) exclusive
C) selective
D) intensive
Q3) The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.
A) distribution centers
B) wholesalers
C) intermediaries
D) principals
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Page 14
Chapter 13: Launching Global Communication and Advertising
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) Unilever's Axe spray deodorant campaign utilized local advertising messages in each of the 75 countries it targeted.
A)True
B)False
Q2) Most international companies are truly global in their brand strategies.
A)True
B)False
Q3) Cost-effectiveness,market knowledge and superior creative work are some of the advantages associated with ____________________________.
A) doing business in a single global market
B) in-house development of global campaigns
C) the use of the Internet for global marketing campaigns
D) the use of advertising agencies for global marketing.
Q4) P&G's Safeguard brand reflects the type of product most likely to be categorized as _____________ by the RIO analysis.
A) master
B) global
C) glocal
D) prestige
Page 15
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Chapter 14: Using Social Media for Global Marketing
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26 Verified Questions
26 Flashcards
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Sample Questions
Q1) Groups of Internet-based applications that build on the ideological and technological foundations of Web 2.0 are referred to as __________________.
A) blogs
B) Facebook networks
C) MySpace networks
D) social marketing networks
Q2) The design,implementation,and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning,pricing,communication,distribution,and marketing research is referred to as
A) social advertising
B) social marketing
C) Internet marketing
D) global marketing
Q3) Facebook,Twitter,and LinkedIn are all examples of ____________________.
A) social network media
B) wikis
C) blogs
D) online advertising
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Page 16
Chapter 15: Designing and Controlling Global Marketing Systems
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39 Verified Questions
39 Flashcards
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Sample Questions
Q1) Rudolph is a Product Manager for Global Gesellschaft,GmbH.He manages the cosmetics product line across markets,and reports to the Director of Marketing for personal care.However,his responsibilities also include the management of Global Gesellschaft's outsourcing activities,where he liaises with the VP of Operations.As might be imagined,Rudolph has occasional difficulties establishing his daily to-do list! Global Gesellschaft operates with a __________________________ organizational format.
A) matrix
B) product
C) function
D) region
Q2) Starbucks' revamped organizational strategy was ___________ based.
A) product
B) region
C) function
D) matrix
Q3) Marketing's value to the global organization is apparent regardless of impact metrics and performance measurements.
A)True
B)False
Page 17
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Chapter 16: Defining Ethics and Corporate Social
Responsibility in the International Marketplace
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37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/57036
Sample Questions
Q1) A study between 41 and 86 companies in the UK taken from the FTSE 350 found that
A) while profitability was greater among firms with codes of ethics, firms without codes experienced less P&L volatility
B) codes of ethics had no appreciable effect on a firm's financial performance
C) the presence of a code of ethics proved to be detrimental to the financial performance of firms
D) those firms with a code of ethics exhibited greater levels of financial performance than those without a code
Q2) The measures invoked by the UN Convention Against Corruption are mandatory in both private and public sector cases.
A)True
B)False
Q3) Disregarding an ethical code may result in sanctions that are short of criminal proceedings.
A)True
B)False
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