Global Business Strategy
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Course Introduction
Global Business Strategy explores the frameworks, tools, and concepts necessary for formulating and implementing effective strategies in the international business environment. The course examines how firms compete across borders by analyzing global market dynamics, competitive advantage, cultural differences, and regulatory influences. Students will learn how to assess foreign market entry strategies, adapt products and services for diverse markets, coordinate global operations, and manage risks associated with global expansion. Through case studies and practical applications, the course prepares students to think strategically and make informed decisions in a rapidly changing global landscape.
Recommended Textbook
International Marketing 14th Edition by Philip
R. Cateora
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19 Chapters
2061 Verified Questions
2061 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) At the __________ marketing level,companies treat the world,including their home market,as one market.
Answer: global
Q2) ___________ is the performance of business activities designed to plan,price,promote,and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.
A)Global management
B)Global business
C)Marketing
D)International marketing
E)Global marketing concept
Answer: D
Q3) If a company uses a strategic orientation called domestic market extension,it views its international operations as secondary to and an extension of its domestic operations.
A)True
B)False
Answer: True
Q4) ___________ (country)leads in foreign investment in the United States.
Answer: The United Kingdom
Page 3
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Chapter 2: The Dynamic Environment of International Trade
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Sample Questions
Q1) An agreement between the importing country and the exporting country for a restriction on the volume of exports is called a(n):
A)tariff.
B)standards option.
C)voluntary export option (VER).
D)fee.
E)documentation requirement.
Answer: C
Q2) __________ generally do all of the following: increase inflationary pressures and special interests' privileges;decrease balance-of-payments positions;and,restrict competition.
A)Tariffs
B)Voluntary export restraints
C)Orderly market agreements
D)Monetary barriers
E)Quotas
Answer: A
Q3) A __________ is a specific unit or dollar limit applied to a particular type of good.
Answer: quota
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Page 4
Chapter 3: History and Geography: The Foundations of Culture
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Sample Questions
Q1) Theodore Roosevelt applied the Monroe Doctrine with an extension that became known as the:
A)Manifest Destiny.
B)Hay Corollary.
C)Wilson Mandate.
D)Gadsden Policy Position.
E)Roosevelt Corollary.
Answer: E
Q2) The saga of the Khian Sea illustrates the problem of:
A)survival of the fittest.
B)toxic wastes as a by-product of economic and technological growth.
C)the global community is not a neighborhood.
D)Manifest Destiny.
E)international irresponsibility.
Answer: B
Q3) The study of geography is important in the evaluation of markets and their enviroment.
A)True
B)False
Answer: True
Page 5
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) The Uncertainty Avoidance Index measure the tolerance of ___________ and __________ among members of a society.
A)social equality;inequality
B)self-interest;collective interest
C)uncertainty;ambiguity
D)primary;secondary language tolerance
E)ritual;dislocation
Q2) Underlying the cultural diversity that exists among countries are fundamental differences in cultural __________.
Q3) A researcher for the Gallup polling organization is designing a questionnaire that will explore people's attitudes toward the arts,folklore,and music.The researcher's survey will,therefore,explore people's attitudes toward what is called aesthetics.
A)True
B)False
Q4) According to the text,culture is specifically how well someone walks,talks,or writes.
A)True
B)False
Q5) What is cultural congruence?
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Chapter 5: Culture, Management Style, and Business Systems
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Sample Questions
Q1) Time is viewed differently around the world.For example,in Spain "those who rush arrive first at the grave" is a description of feelings toward time.In which country would we expect to hear the description of time as being "time is money"?
A)France
B)Japan
C)Hong Kong
D)England
E)United States
Q2) Which of the following orientations (synthesis)of culture would be described by a culture that is high-context,has collectivism,high power distance,and uses polychronic time?
A)Information-oriented (IO)
B)Relationship-oriented (RO)
C)Government-oriented (GO)
D)Worker-oriented (WO)
E)Capitalist-oriented (CO)
Q3) In the United States,the two-week vacation is standard.In Europe,most workers take vacations that last ______________.
Q4) A cultural ____________ is a custom in which an outsider must not participate.
Page 7
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Chapter 6: The Political Environment: A Critical Concern
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Sample Questions
Q1) Taxes are always considered as a political risk by foreign and domestic investors.
A)True
B)False
Q2) Expropriation occurs when a host country gradually cause the transfer of foreign investment to national control and ownership through a series of government decrees by mandating local ownership and greater national involvement in a company's management.
A)True
B)False
Q3) The most effective solution to a situation where a foreign government is demanding local participation in a multinational corporation's business activities in the host country is:
A)joint ventures.
B)licensing.
C)expanding the investment base.
D)planned domestication.
E)political payoffs.
Q4) ___________ is the seizing of a company's assets without payment.
Q5) _________ controls stem from shortages of foreign exchange held by a country.
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Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) The U.S.Foreign Corrupt Practices Act (FCPA)makes it illegal for companies to pay bribes to foreign officials,candidates,or political parties.
A)True
B)False
Q2) The United States passed the most stringent green marketing laws that regulate the management and recycling of packaging waste.
A)True
B)False
Q3) Another term for code law is:
A)business law
B)common law
C)religious law
D)civil law
E)universal law
Q4) What is the difference between Islamic law and Marxist-socialist tenets?
Q5) The basis for Islamic law is interpretation of the _________.
Q6) Common law is based on an all-inclusive system of written rules of law.
A)True
B)False
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Chapter 8: Developing a Global Vision Through Marketing Research
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Sample Questions
Q1) The key to using expert opinion to help in forecasting demand is ______________ that is,comparing estimates produced by different sources.
A)polling
B)analogy
C)morphing
D)modeling
E)triangulation
Q2) One of the questions used to ensure validity of secondary data in the international market is "for what purposes were the data collected?"
A)True
B)False
Q3) According to the text,___________ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.
A)public relations
B)information
C)advertising
D)government support
E)"deep pockets"
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Chapter 9: Emerging Markets
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Sample Questions
Q1) __________,as commonly defined today,tends to mean rapid economic growth and increases in consumer demand.
Q2) Economic planners are frequently more _____________ than marketing oriented.
Q3) If a country was primarily dominated by nomadic or hunting tribes,which of the following stages of the marketing process would most likely be used to describe the country?
A)marketing
B)regionalism
C)manufacturing
D)agricultural and raw materials
E)entrepreneurship
Q4) Considering the United Nations' stages of economic development presented in the text for classifying countries with respect to levels of industrialization,if a country is an industrialized country with high per capita income,the country is in which of the following groups?
A)PDCs (parallel-developed countries)
B)LLDCs (least-developed countries)
C)MDCs (more-developed countries)
D)NICs (newly industrialized countries)
E)RGCs (rapid-growth countries)
Page 11
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Chapter 10: Multinational Market Regions and Market Groups
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Sample Questions
Q1) _________________ are those groups of countries that seek mutual economic benefit from reducing interregional trade and tariff barriers.
Q2) The ties that bind members of the _______________ stem mainly from their former Soviet membership.
A)European Trade Pact
B)Commonwealth of Independent States
C)Central European Free Trade Area
D)The Eurasian Alliance
E)The Post-Soviet Bloc
Q3) The primary multinational trade group in Asia is the Association of Southeast Asian Nations (ASEAN).
A)True
B)False
Q4) The primary multinational trade group that represents Asia is known as __________.
Q5) A __________ agreement eliminates all tariffs and other restrictions on internal trade,adopts a set of common external tariffs,and removes all restrictions on the free flow of capital and labor among member nations.
Q6) Characterize the European Union today.
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Chapter 11: Global Marketing Management: Planning and Organization
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Sample Questions
Q1) Contractual agreements serve as a means of transfer of __________ rather than
A)equity;knowledge
B)knowledge;equity
C)money;profit
D)organizational design;organizational theory
E)commercial advantage;economic power
Q2) _________ planning is essentially long term,incorporating generalized goals for the enterprise as a whole.
Q3) John Deere Tractor Company has just completed a marketing plan for entering South Africa.Included in this plan is the establishment of what is to be done,by whom,how it will be done,and when.Which of the following phases of the international planning process has John Deere planners just completed?
A)Phase 1
B)Phase 2
C)Phase 3
D)Phase 4
E)Phase 5
Q4) Explain the differences between a joint venture and consortia.
Page 13
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Chapter 12: Products and Services for Consumers
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Q1) The degree of __________ newness of an object is considered to be an extraneous variable that effects the rate of diffusion of an object.
Q2) Veronica's research indicates consumers in the targeted country perceive little marginal value from new product relative to the old product.Her company's product has a small _________________.
A)relative advantage.
B)compatibility.
C)complexity.
D)trialability.
E)observability.
Q3) Services are classified as being ____________ because they are individually produced and are virtually unique.
Q4) The method used to __________ the idea of an object is considered to be an extraneous variable that effects the rate of diffusion of an object.
Q5) The ____________ and other technologies are accelerating the pace of the globalization of brands.
Q6) Discuss the two dimensions of quality.
Q7) Quality can be defined on two dimensions: ____________ and ______________.
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Chapter 13: Products and Services for Businesses
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Sample Questions
Q1) Marla wants to provide accounting and financial services to her clients as they expand into international markets.Marla can expect to face most of the same __________ merchandise traders.
A)barriers confronting
B)receptiveness experienced by C)support from local governments promised to D)alternative distribution channels utilized by E)outsourcing objections by.
Q2) Compared to practices in product markets,protectionism is much less prevalent in international services markets.
A)True
B)False
Q3) Three factors seem to affect the demand in international industrial markets differently than in consumer markets.One of these factors is that demand in industrial markets is by nature more _________.
Q4) Stage 1 in the Rostow economic growth model is classified as the ________ society where industrial demand is associated with natural resource extraction.
Q5) Demand dependent on another source is called ___________ demand.
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Chapter 14: International Marketing Channels
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Sample Questions
Q1) In China,it is often necessary to use varied distribution forms to reach customers.If a company is using manufacturer's agents,a direct sales force,merchant wholesalers,and small retailers to sell goods to this massive market,which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?
A)cost
B)control
C)coverage
D)capital
E)continuity
Q2) By allowing European consumers to comparison shop across borders,the Internet is rapidly breaking down ___________ patterns that have existed for centuries.
A)cultural diversity
B)European Union laws
C)commercial patterns
D)dietary constraints
E)manufacturing
Q3) The Japanese distribution system has four distinguishing characteristics.What are these characteristics?
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Chapter 15: Exporting and Logistics: Special Issues for Business
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Sample Questions
Q1) _______________ enables exporters that have authorization to submit license applications via the Internet for all commodities except supercomputers to all free-world destinations.
A)ELAIN (Export License Application and Information Network)
B)STELA (System for Tracking Export License Applications)
C)ERIC (Electronic Request for Item Classification)
D)SNAP (Simplified Network Application Process)
E)ITIS (International Trade Information System)
Q2) Dollar __________ have advantages for the seller because an accepted draft frequently can be discounted at a bank for immediate payment.
A)drafts
B)bills
C)date
D)parallel
E)forfaiting
Q3) An example of what is called customs-privileged facilities is a free trade zone.
A)True
B)False
Q4) Another name for terms of sale is ________ ___________.
Q5) What is the function of the Commerce Country Chart?
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Chapter 16: Integrated Marketing Communications and International Advertising
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Sample Questions
Q1) In the international communications process model,_____________ is where the evaluation of communications process and measure of the action by the receiver occurs.
Q2) Sales promotions are short-term efforts directed to the consumer or retailer to achieve such objectives as consumer-product trial or immediate purchase.
A)True
B)False
Q3) Of all the elements of the marketing mix,decisions involving advertising are those most often affected by cultural differences among country markets.
A)True
B)False
Q4) Public relations efforts are generally directed toward which of the following?
A)American CEO's
B)governmental regulators
C)international lawyers
D)foreign competition
E)exchange students
Q5) Describe the components of integrated marketing communications (IMC).
Q6) Describe the role of public relations.
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) There is evidence that a manager's __________ affects personnel decisions when hiring in the international arena.
A)age
B)sex
C)culture
D)income level
E)temperment
Q2) One of the best ways to improve the reentry process for expatriate sales personnel is to create a mentor program.
A)True
B)False
Q3) When many expatriates return to the United States to rejoin their companies,they find that their actual net worth has not increased.
A)True
B)False
Q4) The first step in managing a sales force is to pick a manager.
A)True
B)False
Q5) How is an expatriate compensated for short-term assignment overseas?
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Chapter 18: Pricing for International Markets
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Q1) Which of the following is a way that a company can lower costs by shipping unassembled goods to an FTZ in an importing country?
A)ship smaller components by air carrier and larger components by ocean freight to reduce overall transportation costs.
B)if labor costs are lower in the importing country,substantial savings may be realized in the final product cost.
C)have components manufactured in several countries and ship directly to distributor for assembly to lower manufacturing costs.
D)declare components as obsolete inventory with no market value to lower import duties.
E)reduce total shipment quantity count by reassembling goods onboard ocean vessel to reduce ocean transportation rates.
Q2) What are the benefits of transfer pricing?
Q3) Currency exchange rate swings are considered by many global companies to be a major __________ problem.
Q4) There are two distinct views of what constitutes dumping.Explain each of these views.
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Chapter 19: Negotiating With International Customers,
Partners, and Regulators
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Q1) Negotiators from which of the following countries would be most likely to use negative normative appeal (the target's behavior is in violation of social norms)in its negotiations with another country?
A)Japan
B)China
C)United Kingdom
D)France
E)United States
Q2) James Underwood is hurriedly preparing his negotiation team for a difficult negotiation that is two days away with a German conglomerate.Mr.Underwood represents a plastics company that is interested in gaining the right to license several of the German company's patents.Which of the following would be good items to add to a checklist for preparing for the upcoming meetings?
A)assessment of the people and situation
B)facts to confirm during the negotiation
C)concession strategies
D)team assignments
E)all should be on Underwood's checklist
Q3) In general,__________ (gender)are more comfortable talking one-to-one.
Page 21
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