Global Business Strategy
Practice Exam
Course Introduction
Global Business Strategy examines how organizations develop and implement strategies to compete effectively in the international marketplace. The course explores frameworks for analyzing global competition, evaluating international markets, and designing cross-border operations. Topics include entry strategies, global value chains, competitive advantage, cultural considerations, and risk management. By integrating theory with real-world case studies, students gain insight into how multinational enterprises make strategic decisions that address the complexities and opportunities of a globalized economy.
Recommended Textbook
Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon
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16 Chapters
620 Verified Questions
620 Flashcards
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Chapter 1: Understanding Global Markets and Marketing
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39 Verified Questions
39 Flashcards
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Sample Questions
Q1) The process of interaction and integration among people,companies,and governments of many nations is known as__________________.
A) multinational marketing
B) social networking
C) e-commerce
D) globalization
Answer: D
Q2) In a global marketing system,there is a growing spatial dispersion of activities that comprise a value chain.
A)True
B)False
Answer: True
Q3) The EPRG framework proposes four orientations by which a firm's foreign market operations are managed.These include:
A) environment, population, commerce, and geography
B) exports, purchases, resources, and goals
C) ethnocentric, polycentric, regiocentric, and geocentric
D) earnings, profits, revenues, and goals
Answer: C
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Page 3
Chapter 2: Assessing the Global Marketing Environmentthe
Global Economy and Technology
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) China is the world's largest exporter of merchandise when valued in US dollars.
A)True
B)False Answer: False
Q2) The trade activities of the world's transnational corporations occur with other small,single-market firms.
A)True
B)False Answer: False
Q3) Chinese restrictions on the exchange of the Yuan and Renminbi would be classified under the legal category of PESTEL.
A)True
B)False Answer: False
Q4) Doing business in foreign markets usually entails the same level of risk as doing business locally.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Evaluating Cultural and Social Environments
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43 Verified Questions
43 Flashcards
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Sample Questions
Q1) Income in India is ____________________________.
A) polarized
B) equally distributed among the population
C) comparable to that of Western nations
D) among the highest of the developing nations
Answer: A
Q2) A 'yes' voiced by a Canadian executive during a negotiation means that she accepts the terms offered.A 'yes' voiced by a Chinese executive implies that the terms will be duly considered,or alternately,will be declined at a later date when face for his colleagues can be saved.This difference in verbal meaning derives from the unspoken impact of
A) context
B) power distance
C) body language
D) time orientation
Answer: A
Q3) Japanese professional women represent a rapidly growing consumer segment.
A)True
B)False
Answer: True
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Chapter 4: Analyzing Political and Legal Environments
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Sample Questions
Q1) Although the Madrid Agreement provides for trademark registration in all signatory countries,registration must still be solicited in the host nation's language as well as English.
A)True
B)False
Q2) Global companies are well advised to adopt political risk assessment both at their corporate headquarters to identify broad macro-variables and assessments at individual international locations.
A)True
B)False
Q3) The exclusion of services and increasing protectionism regarding agricultural exports were two critical problems faced by the ______ agreement.
A) TRIPS
B) Maastricht
C) WIPO
D) GATT
Q4) Most of the members of the World Trade Organization are developed countries.
A)True
B)False
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Chapter 5: Integrating Global, Regional, and National Markets
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21 Verified Questions
21 Flashcards
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Sample Questions
Q1) Which of these would be considered a non-tariff barrier?
A) A marking duty assessed to cover costs of marking imported goods with the country of origin.
B) The EU ban on hormone-treated beef from the United States.
C) A 30% tax on Japanese steel entering the United States.
D) The US government collects 51 cents for every imported wristwatch.
Q2) A European Single Market was established when the EU and EFTA created the European Economic Area in 1994.
A)True
B)False
Q3) The economic crisis of 2008/2009 resulted in negative growth for most developed nations.
A)True
B)False
Q4) A last,and most fully integrated,stage of trade integration is a
A) political union
B) customs union
C) common union
D) national union
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Chapter 6: Conducting Marketing Research
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) In 2008,the highest growth rates in the field of global market research field continued to be in emerging markets.
A)True
B)False
Q2) Secondary data is data that has been previously collected.
A)True
B)False
Q3) Large volume,unfiltered data and free access are all benefits associated with social media.
A)True
B)False
Q4) Kala is conducting global marketing research that seeks to define her Brazilian customers' perceptions of,and relationship with,her new soft drink brand.The research Kala is conducting should be _________________________.
A) causal
B) secondary
C) qualitative
D) quantitative
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Page 8
Chapter 7: Selecting International Markets
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) Morris is a sales manager for organizational software firm Cleveco. In checking his e-mail he notes an inquiry from a firm in Dubai. His resultant sale in this market reflects a ______________________,___________________________ motive for internationalization.
A) reactive, external
B) reactive, internal
C) proactive, internal
D) proactive, external
Q2) Dunning's OLI model suggests three conditions are drivers of foreign market entry mode,including _______________________,________________________ and ______________________.
A) ownership, licensing, investment
B) ownership, location, internalization
C) observing, locating, investigating
D) ownership, location, investment
Q3) SMEs with limited resources and limited competition may find a concentration market strategy preferable.
A)True
B)False
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Page 9
Chapter 8: Entering Global Markets
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Sample Questions
Q1) The purchaser of a turnkey operation must accommodate all of the following except
A) direct involvement in design and construction of the facility
B) long-term time commitments
C) long-term exchange rate fluctuations
D) exposure to elevated political and economic risks
Q2) When two or more partners form a joint venture to produce a final or intermediate product,or to integrate wholesale and retail activities,an upstream JV has been established.
A)True
B)False
Q3) "What are the key success factors for our products?" "Do we have excess production capacity?" and "Which of our products have the highest potential abroad?" are all questions posed when a firm determines ___________________________.
A) whether or not to globalize
B) its mode of entry for pursuing international markets
C) if it should source globally
D) its global branding strategy
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Chapter 9: Segmenting, Targeting, and Positioning for Global Markets
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) Many of the world's brands have managed to be successful on a global scale by using a standardized,global strategy.
A)True
B)False
Q2) Which of these characteristics is not typically used to segment business customers?
A) geography
B) industry demographics
C) type of industry
D) payment behavior
Q3) The goal of the STP process is to identify and engage the right customer segments in global marketing while preserving brand identity.
A)True
B)False
Q4) The U.S.and Japanese VALS models reflect the same segmentation characteristics.
A)True
B)False
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Chapter 10: Developing Global Products and Brands
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45 Verified Questions
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Sample Questions
Q1) Outback Steakhouse is a restaurant chain owned and operated in the United States.Yet its brand,incorporating the Australian reference to the 'outback' country there,and its spokesperson's distinct Australian accent,connote that they originate in the land down under.This is owner OSI Restaurant Partners' attempt to capitalize on
A) brand licensing
B) ethnocentrism
C) actual country of origin
D) an implied country of origin
Q2) The optimal solution for a company's market entry strategy is found in a careful equilibrium between standardization and adaptation.
A)True
B)False
Q3) Post sale service is not relevant in all countries.
A)True
B)False
Q4) Brand recognition can often be facilitated by the use of a common global logo.
A)True
B)False
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Chapter 11: Setting Global Prices
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51 Verified Questions
51 Flashcards
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Sample Questions
Q1) Isabella's commissions to her foreign sales agent,as well as the costs of raw materials required to produce her product,are considered
A) total costs
B) export costs
C) variable costs
D) fixed costs
Q2) The two dimensions of the consumer's perceived price of a product include ________________________________.
A) core price and supplemental price
B) company and consumer prices
C) retail and wholesale prices
D) monetary and non-monetary prices
Q3) Dumping is the practice of selling products in other countries' markets below cost or below domestic prices.
A)True
B)False
Q4) A credible floating exchange rate creates a threat to international trade.
A)True
B)False
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Chapter 12: Global Placement and Distribution Channels
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39 Verified Questions
39 Flashcards
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Sample Questions
Q1) The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.
A) distribution centers
B) wholesalers
C) intermediaries
D) principals
Q2) Adeena is finalizing her distribution strategy in Indonesia,and is developing statistics regarding local regulations,the competitive climate,and consumer shopping habits there.Adeena is assessing ________________________.
A) both internal and external factors
B) the stage of the product life cycle
C) external factors
D) internal factors
Q3) Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.
A)True
B)False
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Chapter 13: Launching Global Communication and Advertising
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) When consumers know a global brand,they are more likely to accept its standardized advertising message.
A)True
B)False
Q2) Unilever's Axe spray deodorant campaign utilized local advertising messages in each of the 75 countries it targeted.
A)True
B)False
Q3) Balancing higher levels of campaign efficiency with increased costs and complexity is the conundrum of ___________________.
A) standardizing versus adapting advertising strategy
B) domestic marketers
C) digital versus traditional advertising media
D) service marketers
Q4) A survey of senior marketing executives from around the world indicates that most global firms deploy a global marketing strategy.
A)True
B)False
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Chapter 14: Using Social Media for Global Marketing
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26 Verified Questions
26 Flashcards
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Sample Questions
Q1) Social networking is an activity that takes place exclusively on the Internet.
A)True
B)False
Q2) According to technology industry research,the most prevalent use of social networks among firms is to ____________________________.
A) obtain information about other companies
B) facilitate employee communications
C) connect to supply resources
D) implement external marketing
Q3) Advertising expenditures on global media have increased annually at an average of 30 percent.
A)True
B)False
Q4) Kraft Food's Aladdin Chocolate campaign was less than successful in generating purchases of the product in Sweden.
A)True
B)False
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Chapter 15: Designing and Controlling Global Marketing Systems
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39 Flashcards
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Sample Questions
Q1) Budgets are usually established on the basis of _______________________________ periods.
A) semi-annual
B) daily
C) yearly
D) five year strategic planning
Q2) All of the following reflect the benefits of Starbucks' revised organizational structure except __________________________.
A) record operating margins in the first quarter of 2011
B) a stronger level of support for partner development, coaching and accountability
C) the ability to position key executives closer to customers and partners
D) the addition of many new Starbucks locations to the firm's store portfolio to better serve customers
Q3) As a response to mounting global competition,firms form global marketing teams which support the development of global competitive advantage but are not key decision makers in the process.
A)True
B)False
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Chapter 16: Defining Ethics and Corporate Social
Responsibility in the International Marketplace
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37 Verified Questions
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Sample Questions
Q1) Anti-corruption and bribery legislation has thus far been limited to developed nations.
A)True
B)False
Q2) When British firm Cogswell LLC was found to have bribed several officials in Myanmar to obtain release of a large shipment of goods held ostensibly for illegal content,it was required by the UK government to pay the penalties invoked by
A) the UN Convention against Corruption
B) Sarbanes-Oxley
C) OECD Anti-Bribery Convention
D) Transparency International
Q3) Unlike some other developing nations,corporate social responsibility is deeply rooted in the Indian tradition.
A)True
B)False
Q4) Governments,not multinational organizations,are responsible for monitoring bribery and corruption.
A)True B)False
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