Global Business Strategy
Practice Exam
Course Introduction
Global Business Strategy explores the formulation and implementation of strategies by firms operating in an international context. The course examines the challenges and opportunities of globalization, including cross-cultural management, global competitive dynamics, international entry modes, and the adaptation of products and services for diverse markets. Through case studies and theoretical frameworks, students develop an understanding of how multinational corporations build and sustain competitive advantages, manage global supply chains, and respond to economic, political, and regulatory risks in different regions of the world. The course also emphasizes ethical considerations and the impact of global strategies on various stakeholders.
Recommended Textbook
International Marketing 1st Edition by Professor Daniel W Baack
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16 Chapters
1495 Verified Questions
1495 Flashcards
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Page 2
Chapter 1: Introduction to International Marketing
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) The Coca-Cola Company is a:
A) Multinational corporation
B) Born-global corporation
C) Geocentric corporation
D) Rational corporation
E) Domestic corporation
Answer: B
Q2) A form of governmental action that focuses on removing governmental control over economic activity is:
A) Market releasing
B) Market liberalization
C) Market freeing
D) Market developing
E) Market enhancement
Answer: B
Q3) Effective promotional programs are integrated to provide consistent messages to consumers about a product and the nature of the company.
A)True
B)False
Answer: True
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Chapter 2: Culture and Cross-Cultural Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following factors generate national competitive advantage according to Michael Porter's theory?
A) Firm strategy, structure, and rivalry
B) Climate conditions
C) International economics
D) Firm age
E) Firm size
Answer: A
Q2) If a technology can be easily copied without violating any laws,which exists?
A) Threat of new entrants
B) Threat of substitute products
C) Bargaining power of suppliers
D) Rivalry among competitors
E) Bargaining power of consumers
Answer: B
Q3) The theory of national competitive advantage provides an explanation for why countries succeed in certain industries.
A)True
B)False
Answer: True
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Chapter 3: Global Trade and Integration
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Sample Questions
Q1) Organizations such as the Export-Import Bank discourage free trade.
A)True
B)False
Answer: False
Q2) Which of the following occurs when goods are transferred or shipped to a foreign country?
A) Exporting
B) Importing
C) Absolute advantage
D) Comparative advantage
E) Market liberalization
Answer: A
Q3) Which identifies the complete integration of political and economic policy,and represents the final step before the creation of a new country?
A) Free trade areas
B) Custom union
C) Common market
D) Economic union
E) Political union
Answer: E
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Chapter 4: Country Selection and Entry Strategies
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Sample Questions
Q1) Geographical factors do not influence the origins of culture.
A)True
B)False
Q2) Which are French-speaking individuals who may be found in Africa,the Caribbean,and Canada:
A) Francophones
B) Francophiles
C) Francos
D) Francolures
E) Francotiles
Q3) GLOBE Societal Clusters include Nordic Europe,Eastern Europe,and Germanic Europe.
A)True
B)False
Q4) Which is not a demographic market segment characteristic?
A) Age
B) Gender
C) Psychographics
D) Ethnicity
E) Income
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Chapter 5: International Marketing Planning Organization and Control
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Sample Questions
Q1) Country-of-origin effects can be positive or negative.
A)True
B)False
Q2) Share of mind refers to a product's position in terms of brand awareness.
A)True
B)False
Q3) Which is the process of changing consumer perceptions of a brand in the international market?
A) Image enhancement
B) Position entrenchment
C) Repositioning
D) Baseline positioning
E) Product design
Q4) Brand parity exists when brands within one product category are viewed as similar or undifferentiated.
A)True
B)False
Q5) Animosity toward a country strongly influences consumers.
A)True
B)False
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Chapter 6: Markets and Segmentation in an International Context
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Sample Questions
Q1) The U.S.Department of Commerce,Euromonitor,and the World Bank all represent which sources of data?
A) Secondary
B) Primary
C) Collective
D) Formative
E) Reflective
Q2) A survey represents a type of quantitative research design in international markets.
A)True
B)False
Q3) The four "types" of international market research that are discussed in the text include all of the following except:
A) Product research
B) Promotion research
C) Pricing research
D) Distribution research
E) Segmentation research
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Page 8
Chapter 7: International Positioning
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Sample Questions
Q1) What kind of co-branding agreements are reached when two brands receive equal attention and promotion?
A) Equal
B) Complementary
C) Dual
D) Cooperative
E) Explicit
Q2) Lloyds of London selling insurance for a soccer player's legs is an example of a:
A) Convenience good
B) Shopping product
C) Nondurable good
D) Durable product
E) Specialty product
Q3) A private jet is a specialty product.
A)True
B)False
Q4) Product quality has as many as eight dimensions.
A)True
B)False
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Chapter 8: Market Research in the International Environment
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Sample Questions
Q1) The Coca-Cola Company remains the same,so the company often uses which of the following strategies when marketing its products internationally?
A) Product and communication extension
B) Product extension-communication adaptation
C) Product adaptation-communication extension
D) Product-communication adaptation
E) Dual product adaptation
Q2) Country-of-origin effects are most likely to occur when a company follows which approach to product and communication adaptation?
A) Dual extension
B) Dual adaptation
C) Dual marketing
D) Dual diversification
E) Dual communication
Q3) The movement toward sustainable products and production methods is expected to expand in future years.
A)True
B)False
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Chapter 9: International Product and Brand Marketing
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Sample Questions
Q1) The equilibrium point reflects which of the following in an international market?
A) Market intersection
B) Intersection of supply and demand curves
C) Demand quotient
D) Supply/demand point
E) Market point
Q2) Using a target ROI pricing strategy,and given the following information,what would be the final unit selling price for a product if a manufacturer invests $1,000,000 (U.S.)in a product with unit costs of $10 each,expected sales of 20,000 units,and has a desire to achieve 8% ROI?
A) $11
B) $12
C) $13
D) $14
E) $15
Q3) Culture affects methods of setting prices,methods of bargaining,and perceptions regarding what price indicates.
A)True
B)False
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Page 11
Chapter 10: International Product Standardization and Adaptation
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Sample Questions
Q1) The Law of One Price means that:
A) Identical products should be priced identically in different markets, once the price is converted to the same currency in each market.
B) Equal prices apply to all products.
C) Pricing differentials disappear across national boundaries, once the price has been converted.
D) The expected value of a product will be equal to its price.
E) Pricing problems occur when a company prices a product differently in other countries.
Q2) Many items have been used as money,including salt,rocks,seashells,and beads.
A)True
B)False
Q3) Sustainability advocates increasingly push for which kind of pricing for internal financing?
A) Transfer
B) Shadow
C) Explicit
D) Implicit
E) Sustained
Page 12
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Chapter 11: International Pricing
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Sample Questions
Q1) In an international context,merchant middlemen take title and ownership of products.
A)True
B)False
Q2) Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?
A) Push strategy
B) Pull strategy
C) Intermediary strategy
D) Consumer-based strategy
E) Promotions-based strategy
Q3) Which of the following is not a source of channel member power?
A) Legitimate
B) Coercive
C) Referent
D) Captain
E) Expert
Q4) Discuss what is meant by a gray market.How do gray markets affect international marketing practices?
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Chapter 12: International Finance and Pricing Implications
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Sample Questions
Q1) Indirect exporting and export selling represent the same concept.
A)True
B)False
Q2) Export commission houses represent foreign buyers in a domestic market.
A)True
B)False
Q3) Validated export licenses apply to products that are not highly regulated.
A)True
B)False
Q4) Which type of store offers widely available,intensively distributed products to consumers?
A) Convenience
B) Supermarkets
C) Hypermarkets
D) Department
E) Specialty
Q5) International retailing activities apply most generally to very large retail operations.
A)True
B)False
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Chapter 13: International Marketing Channel Management
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Sample Questions
Q1) Emotions and distractions are individual differences that create barriers to communication.
A)True
B)False
Q2) The most complicated method for creating an international advertising budget is the objective and task method.
A)True
B)False
Q3) Failure to make contact can make some international customers feel suspicious of a sender.
A)True
B)False
Q4) Describe how the following factors influence communication in high- vs.low-context cultures: meaning of words,nonverbal communication,symbolism,use of data,descriptions,and status of speaker.Compare and contrast how these factors differ in each culture.
Q5) Renren is a popular social networking website for Chinese consumers. A)True
B)False
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Chapter 14: International Distribution: Exporting and Retailing
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Sample Questions
Q1) One objective of international consumer promotions is to pre-empt competitive actions.
A)True
B)False
Q2) When Dubai's Center Centre Mall rewarded customers who spent at least 300 AED with lottery numbers that could be used to potentially win a prize,the center was using which of the following techniques?
A) Contests and sweepstakes
B) Premiums
C) Rebates
D) Loss leaders
E) Market-based promotions
Q3) Bill-back allowances increase a manufacturer's reach by creating incentives for additional marketing activities.
A)True
B)False
Q4) Trade promotions are aimed at intermediaries.
A)True
B)False
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Chapter 15: Globally Integrated Marketing Communications
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Sample Questions
Q1) Which of the following is from the targeted country in an international sales setting?
A) Expatriate
B) Home-country salesperson
C) Third-country salesperson
D) Host-country salesperson
E) Third-region salesperson
Q2) Building trust in an international sales call may take time and more than one meeting or interaction.
A)True
B)False
Q3) In which of the following cultures is nonverbal communication important and people tend to be heavily influenced by the backgrounds of communicators?
A) Low context
B) High context
C) Collectivist
D) Individualistic
E) Derived
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Page 17
Chapter 16: International Sales Promotions and Public Relations
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91 Flashcards
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Sample Questions
Q1) Metrics are performance measures for international marketing control.
A)True
B)False
Q2) All elements found in a SWOT analysis are in a company's internal environment.
A)True
B)False
Q3) Organizing is the process through which management designs the structure of the organization,assigns responsibilities,and ensures effective communication flows throughout the company.
A)True
B)False
Q4) Efficiency means doing the right things.
A)True
B)False
Q5) Organizational structure can help mitigate the negative effects of asymmetry.
A)True
B)False
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Q6) Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?