Global Business Strategy Exam
Preparation Guide
Global Business Strategy explores the principles, challenges, and frameworks associated with managing and expanding businesses in an international context. The course examines strategic decision-making processes for multinational enterprises, focusing on market entry strategies, competitive advantage, cross-cultural management, global value chains, and the impact of economic, political, and legal environments. Students learn to critically analyze global trends, assess risks and opportunities, and develop effective strategies for operating successfully across diverse markets and regions. Through case studies and practical exercises, the course equips students with the skills necessary to formulate and implement strategies that ensure sustainable global growth.
Recommended Textbook
Global Marketing 3rd Edition by Kate Gillespie
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16 Chapters
1560 Verified Questions
1560 Flashcards
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Chapter 1: Introduction to Global Marketing
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23 Verified Questions
23 Flashcards
Source URL: https://quizplus.com/quiz/17756
Sample Questions
Q1) Companies pursue foreign markets to increase sales and profits.
A)True
B)False
Answer: True
Q2) When practicing international marketing,a company becomes more involved in local marketing environments than it does in export marketing.
A)True
B)False Answer: True
Q3) The formation of NAFTA encourages more multinational companies to adopt multidomestic strategies.
A)True
B)False Answer: False
Q4) The volume of international trade is decreasing due to globalization.
A)True
B)False
Answer: False
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Page 3
Chapter 2: The Global Economy
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) On December 23,2006,one U.S.dollar was worth 0.76 euros (exchange rate 1:0.76).On December 23,2009,the U.S.dollar was worth 0.70 euros (exchange rate 1:0.70).In the United States,importers who receive goods from the European Union were probably ____ on December 23,2009 because the U.S.currency had ____.
A)unhappy,appreciated
B)happy,appreciated
C)unhappy,depreciated
D)happy,depreciated
Answer: C
Q2) The theory of ____ focuses on the importance of country factors such as domestic demand and domestic rivalry in explaining a nation's dominance in the production and export of particular products.
A)new trade
B)absolute advantage
C)comparative advantage
D)competitive advantage
Answer: D
Q3) When a currency falls in value,it is said to ____________________.
Answer: depreciate
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Page 4
Chapter 3: Cultural and Social Forces
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Salespeople from ____ cultures who travel to ____ cultures should expect to be kept waiting and should not interpret their client's tardiness as a lack of interest or disrespect.
A)sequential;distracted
B)monochromic;polychromic
C)sequential;diversified
D)polychronic;monochromic
Answer: B
Q2) Which Asian country has a halal certification agency?
A)Indonesia
B)Malaysia
C)Singapore
D)All of the above
Answer: D
Q3) Compared to Sweden,France is a
A)more neutral culture.
B)common-law country.
C)future-oriented country.
D)high-power-distance society.
Answer: D
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Chapter 4: Political and Regulatory Climate
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) In the early 1970s,McKesson,an American firm,owned 31 percent of the shares of stock in the Iranian firm,Pak Dairy.During the Iranian revolution in 1979,the Iranian government seized and took full control of Pak Dairy by force.They did not pay McKesson for their losses.This is an example of a ____.
A)quota
B)confiscation
C)boycott
D)None of the above
Q2) In the past,Iran and Venezuela have attempted to outlaw foreign brand names,requiring international marketers to establish names for their products in Persian and Spanish.These governments were interested in ____.
A)promoting national ideology
B)self-preservation
C)protecting cultural identity
D)None of the above
Q3) Any country that contains an operational unit of an international company can be defined as a home country.
A)True
B)False
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Page 6
Chapter 5: Global Markets
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103 Verified Questions
103 Flashcards
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Sample Questions
Q1) Bribery is more common in ____ countries.
A)high-power-distance
B)developed
C)masculine
D)feminine
Q2) Scarcity of labor is never a problem in developing countries.
A)True
B)False
Q3) Some cultures emphasize self-actualization before materialism.In many developing countries,consumers may deprive themselves of food in order to buy refrigerators to establish their social status and fulfill their self esteem.Therefore,there is a debate about the cross-cultural applicability of ____.
A)consumers' ability to buy
B)per capita income
C)purchasing power parity
D)Maslow's hierarchy of needs.
Q4) Buyers who search the world for products that are to be used in a single country are known as ____________________.
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Chapter 6: Global Competitors
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Which of the following refers to biases concerning the quality of foreign products?
A)Consumer ethnocentrism
B)Stable animosity
C)Situational animosity
D)None of the above
Q2) Consumer animosity refers to the belief that
A)foreign made products are usually lower quality than domestically produced products.
B)foreign made products are always lower quality than domestically produced products.
C)foreign products should not be purchased because doing so takes jobs away from locals.
D)None of the above
Q3) Horizontal keirestus are common phenomena in which country?
A)China
B)Vietnam
C)Mexico
D)Japan
Q4) ____________________ evokes a positive country-of-origin attribute for Vodka.
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Chapter 7: Global Marketing Research
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104 Verified Questions
104 Flashcards
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Sample
Questions
Q1) Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.Ipsos has been asked to conduct a(n)____ study based on ____ research.
A)environmental;secondary B)market;primary
C)competitive;secondary D)complementary;primary
Q2) Sources of secondary data include
A)libraries with foreign information sections. B)chambers of commerce.
C)trade journals and the Internet.
D)All of the above.
Q3) Lack of necessary data and timeliness of data hinder the use of secondary information sources for research purposes. A)True B)False
Q4) ____________________ refers to data that is previously collected or already available.
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Chapter 8: Global Market Participation
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) ABC Autos is investigating India as a potential stand-alone attractive market.Which of the following would be a reason to avoid India?
A)Low competition
B)High competition
C)High growth
D)Large market size
Q2) Singapore offers government incentives to foreign universities that establish branch campuses in Singapore.
A)True
B)False
Q3) Economies of scale is the idea that a certain minimum amount of effort is necessary before any impact will be achieved.
A)True
B)False
Q4) Lead markets are usually major research sites as well as the home markets of major global competitors in an industry.
A)True
B)False
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Page 10
Chapter 9: Global Market Entry Strategies
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) A licensing agreement typically
A)decreases exposure to political risk for the licensor.
B)decreases exposure to political risk for the licensee.
C)Both a and b
D)None of the above.
Q2) Wholly owned subsidiaries are operations in a host country that are fully owned by a foreign parent firm.
A)True
B)False
Q3) Which is an advantage of a marketing subsidiary over an independent distributor?
A)A firm has more control over after-sale service.
B)There are no fixed costs involved.
C)There are no host government restrictions on establishing marketing subsidiaries.
D)None of the above.
Q4) Acquisitions are always successful because they are fair deals and will improve the profitability of the parent company.
A)True
B)False
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11
Chapter 10: Global Product Strategies
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106 Verified Questions
106 Flashcards
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Sample Questions
Q1) Multinational companies set up research and development facilities in many markets to
A)utilize the scientific talent in that country.
B)observe developments and estimate demand.
C)manage political risk.
D)Both a and b
Q2) Global products include a portion of the final design that is standardized and retain some flexibility to tailor the end product to the needs of individual markets.
A)True
B)False
Q3) BMW had to modify its cars for the Japanese consumer to meet A)higher quality requirements of Japanese consumers.
B)lower quality requirements of Japanese consumers.
C)higher quality requirements of the Japanese government.
D)lower quality requirements of the Japanese government.
Q4) Concept testing is done only in domestic markets.
A)True
B)False
Q5) ISO 9000 is an example of a(n)____________________ management system.
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Chapter 11: Global Strategies for Services,Brands,and Social Marketing
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) ____________________ is the illegal use of a registered trademark.
Q2) When McDonald's opened its doors in Johannesburg,South Africa,thousands of people stood in line.When Coke entered Poland,its delivery trucks drew applause at traffic lights.The textbook explained that these strong reactions occurred because ____.
A)governments paid people to do this
B)these firms had globally recognized brand names
C)these companies had adapted their back-stage service elements
D)brand champions had initiated large-scale media campaigns
Q3) Technological advances have allowed many services to be outsourced.
A)True
B)False
Q4) DVD movies are often subject to ____;they are illegally reproduced and sold.
A)preemption
B)counterfeiting
C)piracy
D)None of the above
Q5) Around the word,all consumers appreciate fast service at restaurants.
A)True
B)False
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Chapter 12: Pricing for International and Global Markets
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) Most developing countries have adopted which principle for dealing with parallel imports?
A)National exhaustion
B)Regional exhaustion
C)international exhaustion
D)International exhaustion
Q2) The offset deal is the most basic type of countertrade.
A)True
B)False
Q3) Latin Shoes wants to shut down parallel imports into the Egyptian market.Why might this be difficult to do?
A)Egypt applies the national exhaustion principle.
B)Egypt applies the international exhaustion principle.
C)Shoes cannot be trademarked.
D)None of the above
Q4) Foreign exchange fluctuations can affect a firm's profitability forcing it to lower or raise prices to maintain margins.
A)True
B)False
Q5) ____________________ costs change directly with volume of output produced.
Page 14
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Chapter 13: Managing Global Distribution Channels
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Overall,U.S.retailers have entered foreign markets later than European and Japanese retailers.
A)True
B)False
Q2) Smuggled goods are subjected to sales taxes,but they do not pay import tariffs.
A)True
B)False
Q3) Retailers that export their retail model virtually unchanged are called reinventors.
A)True
B)False
Q4) Since economic liberalization,the number of retail outlets in China has declined.
A)True
B)False
Q5) In locked-up channels,a newcomer cannot easily convince any channel member to add or drop products in spite of favorable market conditions.
A)True
B)False
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Page 15
Chapter 14: Global Promotion Strategies
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Which of following is not a benefit of attending a trade show?
A)Introducing new products
B)Checking out competitors products
C)Meeting prospective customers
D)Creating negative publicity for the product
Q2) Differences exist between countries in how appointments are made,people are introduced,and the lead-time required for making appointments.
A)True
B)False
Q3) Clover works supplies traffic management systems to governments around the world.It will likely employ
A)personal selling.
B)formal bids.
C)performance bonds.
D)All of the above
Q4) When seeking suppliers,U.S.corporate buyers use a greater variety of referral sources than do their Japanese counterparts.
A)True
B)False
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Chapter 15: Managing Global Advertising
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/17770
Sample Questions
Q1) Karavel Foods wants to enter a sub-Saharan African country and is seeking an advertising agency.Its best bet is to look for a
A)global advertising agency.
B)local advertising agency.
C)regional advertising agency.
D)state-owned advertising agency.
Q2) In a soft-sell approach,
A)advertising campaigns convince customers emotionally.
B)the main focus is on price.
C)extensive humor is used.
D)comparative advertising is used.
Q3) Cell phone ads may be particularly successful in India because
A)they are economical.
B)cellphone penetration is high compared to other electronic media.
C)literacy rates are high.
D)All of the above.
Q4) Japanese television commercials are full of U.S.themes.
A)True
B)False
Q5) The soft-sell approach is popular in ____________________.
Page 17
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Chapter 16: Organizing for Global Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Texas Taffy is developing a new Southwest-flavor line of candy for simultaneous launch in Mexico and the United States.Managers from both its U.S.headquarters and its Mexican subsidiary are involved in product development for this line.Texas Taffy most likely adheres to which orientation?
A)Ethnocentric
B)Polycentric
C)Geocentric
D)Product
Q2) A firm with a few key global customers can adjust its organizational structure by locating offices next to its customers.
A)True
B)False
Q3) ABC Autos cannot decide between a global functional organization and a geographic-based organization.ABC Autos is considering a matrix structure.What is your advice?
A)Matrix organizations are inappropriate for autos
B)Matrix organizations are only for balancing product and regional needs
C)A matrix organization will help clarify authority and responsibility
D)None of the above
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