Global Business Strategies
Question Bank
Course Introduction
Global Business Strategies explores the frameworks, concepts, and practical applications involved in formulating and implementing business strategies in the international marketplace. The course examines how companies analyze global environments, assess cross-border opportunities and risks, adapt to diverse economic, cultural, and legal contexts, and develop competitive advantages worldwide. Students will learn about international market entry modes, global supply chains, strategic alliances, and global organizational structures, while also addressing the ethical and sustainability challenges faced by multinational enterprises. Through case studies and real-world examples, participants gain critical skills for strategic decision-making in a rapidly evolving global business environment.
Recommended Textbook
International Marketing 8th Edition by
Michael R. Czinkota
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1062 Verified Questions
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Page 2
Chapter 1: The International Marketing Environment
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Sample Questions
Q1) Terrorists succeed through:
A) Decrease of freedom for others
B) Outgrowth of choice
C) Increasing their freedom through their actions
D) Freedom of growth potential
Answer: A
Q2) International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.
A)True
B)False
Answer: True
Q3) Today, the United States' two-way trade with Europe reflects over two hundred years of history as trading partners and still represents the number one trading alliance the U.S. has with any region.
A)True
B)False
Answer: False
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Chapter 2: Trade Institutions and Trade Policy
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Q1) From time to time, global divisions take place. One good example is the ideological split between the East and the West that occurred after 1945 when the Soviet Union encouraged members of the Eastern bloc not to do business with the West.
A)True
B)False
Answer: True
Q2) How did international trade affect the rise and fall of the Roman Empire?
Answer: One of the major world powers in ancient history was the Roman Empire. Its impact on the thought, knowledge, and development can still be felt today. Even while expanding their territories through armed conflicts, the Romans placed primary emphasis on encouraging international business activities. The principal approaches used to implement this emphasis were the Pax Romana, or the Roman Peace, and common coinage. Safety on roads of trade and use of a common coin for trade are two principals still in use today. International trade has often played a major role in world history, and the Roman Empire is a good example.
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4
Chapter 3: The Cultural Environment
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Sample Questions
Q1) Groups that provide the values and attitudes of society and become influential in shaping behavior are called "libraries of commerce".
A)True
B)False
Answer: False
Q2) Why has management in global firms instituted internal cultural educational programs?
A) To employ nationals in temporary jobs
B) To identify task orientation procurement methods
C) To foster cultural sensitivity and acceptance of new ways of doing things within the organization
D) To follow government mandates
Answer: C
Q3) The division of a particular population into classes is termed: A) school.
B) population centricity.
C) social stratification.
D) illegal.
Answer: C
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Page 5
Chapter 4: The Economic Environment
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Sample Questions
Q1) A household refers to only related people who live in the same housing unit.
A)True
B)False
Q2) The free trade area defined by NAFTA as the United States, Mexico, and Canada is the only free trade zone in the world.
A)True
B)False
Q3) One characteristic of this trade agreement is that it established a common trade policy with respect to nonmembers.
A) NAFTA
B) ASCAP and BMI
C) NAACP
D) Customs Union
Q4) The most basic indicator of market potential is income.
A)True
B)False
Q5) India has more middle class consumers than Germany.
A)True
B)False
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) Intellectual property rights give:
A) individuals the right to free speech.
B) companies and inventors patents and trademarks on products they invented.
C) citizens the right to peaceful protests.
D) individuals and companies the right to own and sell property as they see fit.
Q2) What are the four areas of major concern which get government attention in most international markets?
A) Product, price, differentiation, and protection
B) Markets, media, money, and mechanics
C) Trade sanctions, export controls, import controls, and regulation of business behavior
D) Currency fluctuation, international monetary fund, taxes, and supply forecasts
Q3) To succeed in a market, the international marketer needs much more than business know-how.
A)True
B)False
Q4) Boycotts are attempts by the government to control technology transfer.
A)True
B)False
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Chapter 6: Strategic Planning
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Sample Questions
Q1) The media revolution is creating a common fabric of attitudes and tastes among teenagers
A)True
B)False
Q2) Global marketing can be seen as a culmination of a process of international market entry and expansion.
A)True
B)False
Q3) NIH is an acronym for Not-Invented-Here syndrome.
A)True
B)False
Q4) What are the two portfolio models which have been proposed as tools for analysis?
A) Scrutiny and comprehensiveness
B) Speech valuation and written communication
C) Internal strength and external attractiveness
D) Competitive brevity and filtration
Q5) Leading companies, by their very actions, drive the globalization process.
A)True
B)False
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Chapter 7: Marketing Organization, Implementation, and Control
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Q1) Which one of these is not one of the basic functions of an organization?
A) Provide a route and locus of decision making
B) Provide return on investment for all parties
C) Provide a system for reporting and communication
D) Provide a system for coordination
Q2) What is a black hole?
A) A body in the universe which is absent gravity
B) A meaningful array
C) A situation in international marketing when the market has been incorrectly read
D) A situational reality
Q3) The area approach of organization follows the marketing concept most closely because individual areas and marketing are given concentrated attention.
A)True
B)False
Q4) An approach to organization that uses process as a basis for structure is called process structure.
A)True
B)False
Page 9
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Chapter 8: Research
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Q1) Which of the following best describes the major issues in determining who will do the research?
A) Whether to use a centralized, coordinated, or decentralized approach.
B) Whether to focus on literacy as a criterion for engagement.
C) Whether the research will be conducted in the day or night.
D) Whether rewards will be offered to respondents.
Q2) Which of the following examples is not a service organization that may be able to provide data on business practices, legislative or regulatory requirements, and political stability?
A) A political party
B) Banks
C) Accounting firms
D) Airlines
Q3) To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?
A) Survey
B) Questionnaire
C) Mall intercept
D) Delphi study
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) A multinational firm may wish to expand abroad because demand abroad is the result of the move abroad by established customers. What is the term used to describe this?
A) Derived demand
B) Abroad demand
C) Manufacturer sustenance
D) Enterprise zone
Q2) When an international company owns 100 percent of the multinational firm, this is considered:
A) capitalization.
B) full ownership.
C) profiteering.
D) corporation management.
Q3) With an increase in production on the international level, costs for production in the domestic market often double or triple.
A)True
B)False
Q4) The practice of franchising originated in Bavaria.
A)True
B)False
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Chapter 10: Product Adaptation
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Q1) When a consumer's perception of a brand as compared with that of competitors' brands, in which the mental image of that brand evokes a mental rank, this is known to marketers as:
A) unintended purchasing.
B) user related benefits packages.
C) unique selling package.
D) positioning.
Q2) As a country's economy advances, what happens to buyers?
A) They are in a better position to buy and to demand more sophisticated products.
B) Their income decreases because of the glut of products on the market.
C) They become suspicious of a growing economy.
D) They disappear because culture forbids extra purchases.
Q3) Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.
A)True
B)False
Q4) Explain how counterfeiting has become a problem in foreign markets.
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12
Chapter 11: Export Pricing
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Sample Questions
Q1) Why has Price become such a dynamic element of the marketing mix?
Q2) Incoterms are the terms agreed upon by nation states that allow for incorporation of companies as recognized globally.
A)True
B)False
Q3) Absorption defines the currency fluctuation in which the government compensates an exporter for losses in a given market.
A)True
B)False
Q4) A draft is a form of government currency used to pay duty on products shipped across country boundaries.
A)True
B)False
Q5) What is a skimming price strategy?
Q6) The final export price of a good is negotiated in person.
A)True
B)False
Q7) What is the process of setting an export price?
Page 13
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Chapter 12: Marketing Communications
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Sample Questions
Q1) Identify the term describing the tools the international marketer has available to form a total communications program.
A) Marketing mix
B) Campaign mix
C) Distribution mix
D) Promotional mix
Q2) Direct marketing establishes a relationship with a customer in order to initiate immediate and measurable responses.
A)True
B)False
Q3) Which of the following are the two biggest dangers faced international negotiations?
A) Lack of interest and resources
B) Punitive damage and lawsuits
C) Parochialism and stereotyping
D) Flattening and wholesaling
Q4) What are the two basic tools that an exporting international marketer in the communications effort?
Q5) What is the dual purpose of effective and efficient communication?
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Chapter 13: Distribution Management
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Sample Questions
Q1) Which department from the U.S. government provides services that can assist firms in identifying suitable representatives for commerce abroad?
A) Defense
B) Homeland Security
C) Education
D) Commerce
Q2) Which of the following is not a responsibility of an intermediary?
A) Promotional Activities
B) Financing
C) Logistics
D) Communication with retailers
Q3) Which of the following is true about the majority of products sold to ultimate users in foreign international markets?
A) All products are shipped with Made In The U.S.A. labels attached.
B) Few of these products are shipped directly to the ultimate user.
C) Taxes are included in the industrial price of the good.
D) Only American companies can ship directly to the end user.
Q4) How should a marketing channel be designed?
Q5) Why is privacy such an issue in e-business?
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Chapter 14: Global Product Management and Branding
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Q1) Which of the following are NOT phases of product development?
A) Idea generation and screening
B) Product and process development
C) Customer appreciation and incentive programs
D) Scale-up and commercialization
Q2) Which statement is true about branding?
A) Branding provides extended families with ways to internalize strategic plans.
B) Branding is extra sensitive to market fluctuations.
C) Branding is an integral part of the overall identity management of the firm.
D) Branding is uncontrollable for the marketer.
Q3) Which of the following is not one of the managing unit's responsibilities in a global marketing organization's product development process?
A) Single-point worldwide technical development and design
B) Other activities to plan, develop, originate, introduce, and support the product
C) Integration and coordination of all global program activities
D) Localization of the product to incorporate the product goals
Q4) Why are international product development teams gaining popularity among multinational marketers?
Q5) How is branding affected in the worldwide global marketing effort?
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Chapter 15: Global Services
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Q1) One of the benefits of being in the service business is that it is easy to have standardization and/or uniformity in the offering of a service.
A)True
B)False
Q2) Recent growth in the service sector is a global phenomenon.
A)True
B)False
Q3) A commercial airline seat that goes unsold and unused as a plane takes off is an example of:
A) perishability.
B) longevity.
C) marketing myopia.
D) situational confluence.
Q4) Which of the following is considered an intangible action?
A) Advertising/public relations
B) Health care
C) Physical therapy
D) Funeral services
Q5) Why is the service sector important in international marketing?
Q6) What is the difference between a good and a service?
Page 17
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Chapter 16: Global Logistics and Materials Management
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Q1) Providers of both ocean and airfreight services wrestle with the issue of the vagaries of nature which can impose delays on transportation services. This issue is called:
A) constancy.
B) validity.
C) pressing.
D) reliability.
Q2) Basic differences in international logistics emerge because the corporation is active in more than one country.
A)True
B)False
Q3) On what is international transportation service pricing usually based?
A) Volume
B) Content
C) Cost and value of the service to the shipper
D) Standard rate and data
Q4) In the trade-off concept, the ownership of the name or logo of a designer is traded for a mark of a different company.
A)True
B)False
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Chapter 17: Global Pricing
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Q1) Transactions in which purchases are tied to sales and sales to purchases are called:
A) counterweight.
B) retailing.
C) line of sight.
D) countertrade.
Q2) A countertrade is a transaction in which purchases are tied to sales and sales to purchases.
A)True
B)False
Q3) Deriving transfer prices from the market is the most marketing-oriented pricing method because it takes local conditions into account.
A)True
B)False
Q4) Global marketing objectives, both financial and marketing related, are based on what?
A) Customer behavior
B) Cost
C) Corporate delegation
D) Prevailing conditions in the market
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Chapter 18: Global Promotional Strategies
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Sample Questions
Q1) Which of the following is a true statement about the level of government regulation of international marketing?
A) All governments regulate advertising in some way.
B) No governments regulate advertising.
C) Only television is regulated.
D) Only electronic advertising (TV, radio, cable and Internet) is regulated.
Q2) When a company employs sales people to help sell the product, this is known as: A) product differentiation.
B) situational marketing.
C) preventable posturing.
D) personal selling.
Q3) The creative people in an international advertising agency must have a clear idea of the characteristics of the audience that will be exposed to the message.
A)True
B)False
Q4) Media vehicles that have target audiences in at least three continents are called mass marketing media.
A)True
B)False
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