Global Business Management Review Questions
Course Introduction
Global Business Management explores the strategies, practices, and challenges involved in managing businesses that operate on an international scale. This course covers topics such as cross-cultural communication, international market entry strategies, global supply chain management, international finance, and the impact of cultural, legal, and economic differences on business operations. Students will examine case studies of global organizations, analyze the roles of international institutions, and develop skills to effectively lead and manage in a diverse and interconnected global environment.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
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Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the U.S. market.
A)True
B)False
Answer: True
Q2) Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:
A)consumers are looking for low price irrespective of quality.
B)Renault is overcharging for their cars compared to their competitors.
C)higher product development costs are a driving force behind globalization.
D)market success depends on reaching a threshold of acceptable quality for consumers.
E)cars are not very popular in emerging markets like India.
Answer: D
Q3) A global company possesses the unique opportunity to develop leverage.
A)True
B)False
Answer: True
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Chapter 2: The Global Economic Environment
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91 Flashcards
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Sample Questions
Q1) Porsche relies on currency hedging rather than price increases to boost pretax profits on sales of its automobiles. What is the advantage of doing this, and how does hedging work?
Answer: Hedging exchange rate exposure involves establishing an offsetting currency position such that the loss or gain of one currency position is offset by a corresponding gain or loss in some other currency. Porsche manufactures all of its cars in Europe but generates about 45% of its sales in the United States. It therefore faces economic exposure stemming from the relative value of the dollar compared to the euro. Thus, Porsche is considered to be fully hedged, which means it takes currency positions to protect all earnings from foreign-exchange movements.
Q2) The CEO of Otis Elevators says they measure elevator populations in countries as units installed per thousand people. According to this, China is about one-half an elevator per thousand people.
A)True
B)False
Answer: True
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Chapter 3: The Global Trade Environment
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91 Flashcards
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Sample Questions
Q1) A Canadian-built Caterpillar grader tractor imported into Chile would not be subject to duty because:
A)Chile and Canada established an FTA.
B)tractors made in Canada are more durable.
C)tractors made in Canada do not require certification.
D)locally made tractors are more expensive in Chile.
Answer: A
Q2) The Maastricht Treaty called for:
A)the creation of an Asia Free Trade Area (AFTA).
B)the creation of an economic and monetary union in Europe.
C)Chile's acceptance into Mercosur.
D)the purchase of CDs and tapes from distributors in Europe.
E)the creation of the seven-nation European Free Trade Association (EFTA).
Answer: B
Q3) Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Social and Cultural Environments
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91 Flashcards
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Sample Questions
Q1) Lawyers are more important in:
A)low-context cultures.
B)high-context cultures.
C)Indian cultures.
D)Korean cultures.
E)Japanese cultures.
Q2) The president of an American company was interested in dealing with a company in Saudi Arabia. The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence. This shows that the Saudi Arabian culture is a high-context culture.
A)True
B)False
Q3) Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal.
A)True
B)False
Q4) Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.
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Chapter 5: The Political, Legal, and Regulatory Environments
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Categories of political risk listed by EIU (Economist Intelligence Unit)include all of the following except:
A)war.
B)political turmoil.
C)bureaucracy.
D)corruption.
E)crime.
Q2) In most of the European Union countries, the influence of regulatory agencies is pervasive. What steps will be necessary of a corporation to protect business interest and advance new programs?
Q3) OPEC can be considered as a "cartel" which is a group of separate companies that collectively:
A)sets prices, controls output, or takes other actions to maximize profits.
B)dictates how other countries should use their products.
C)produces more products in order to beat the competition.
D)conducts activities that are considered illegal in the United States.
E)works on forming a union against management of other companies.
Q4) What are the differences between a patent, trademark, and a copyright? What is meant by counterfeiting?
Page 7
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Chapter 6: Global Information Systems and Market Research
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) During earlier days, Japanese women almost never used mascara because, by nature, they have very straight, short and thin lashes. This was observed during a focus group study.
A)True
B)False
Q2) When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?
A)cluster analysis
B)MDS
C)dependence techniques
D)factor loading
E)focus group
Q3) Mattel toys thought that Barbie would be as popular in Japan as it is in the United States. This assumption was due to the self-reference criterion (SRC).
A)True
B)False
Q4) What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in marketing research?
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) Global automakers are targeting the U.S. market with SUVs. All of the following SUVs are assembled or manufactured in the listed country except:
A)Porsche in Germany.
B)Honda in Japan.
C)Volkswagen in Slovakia.
D)Kia in India.
E)Mercedes-Benz in the United States.
Q2) In a study entitled "The Euroconsumer: Marketing Myth or Cultural Certainty?" researchers identified different lifestyle groups. The segment that is concentrated in high-crime, inner-city neighborhoods were classified as:
A)Successful Idealists.
B)Affluent Materialists.
C)Disaffected Survivors.
D)Trendy Teens.
E)Comfortable Belongers.
Q3) Assume that the market segment is judged to be large enough, and the strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country?
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Chapter 8: Importing, Exporting, and Sourcing
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114 Verified Questions
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Sample Questions
Q1) Which of the following can be referred to as a "buyer for export" or an "export commission house" and operates on behalf of a buyer from a foreign country?
A)foreign purchasing agent
B)export broker
C)export merchant
D)export management company
E)freight forwarder
Q2) The United States has given Normal Trade Relations (NTR)status to some 180 countries. In actuality only four countries are excluded from this status which includes all of the following countries except:
A)North Korea.
B)Iraq.
C)Iran.
D)Cuba.
E)Libya.
Q3) Switzerland exports 51 percent of their GDP, compared to the United States, which exports only about 14 percent.
A)True
B)False
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Page 10
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) McDonald's success in franchising in global markets can be attributed to several factors which do not include:
A)a well known global brand name.
B)a business system that can be easily replicated.
C)local market knowledge.
D)cross licensing.
E)granting franchisees leeway to tailor menu offerings to suit local tastes.
Q2) Disadvantages of joint venturing can include all of the following except:
A)joint venture partners must share rewards as well as risks.
B)joint ventures allow partners to achieve synergy.
C)joint ventures can have the potential for conflict between partners.
D)a dynamic joint venture partner can evolve into a strong competitor.
E)a company incurs very significant costs by joint venturing.
Q3) For Walt Disney Company, the best mode for going global is by:
A)joint ventures.
B)licensing.
C)100-percent ownership.
D)exporting.
E)franchising.
Page 11
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Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Coca-Cola's distinctive contour bottle, which is sold in many countries, illustrates the point that packaging:
A)strategies can vary by country and region.
B)helps in storing large sizes in refrigerators.
C)strategies do not change by country and region.
D)appeals only to Asian consumers.
E)helps in brand identification.
Q2) The appeal of the product extension-communication adaption strategy is its relatively low cost of implementation.
A)True
B)False
Q3) Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used different advertising images and messages in different countries. Which approach to the world marketplace was Nokia using?
A)product-communications extension
B)product extension-communications adaptation
C)product adaptation-communications extension
D)product-communication adaptation
E)product invention
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Chapter 11: Pricing Decisions
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100 Flashcards
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Sample Questions
Q1) Suppose that World Corp. signs a contract to build a lumber processing plant in Siberia. If World Corp. signs a second contract agreeing to take partial payment for the plant in the form of lumber products produced at the plant, it is engaging in:
A)barter.
B)switch trading.
C)offset.
D)compensation trading.
E)a hybrid countertrade arrangement.
Q2) According to a recent study of European industrial exporters, companies that utilized independent distributors would be most likely to utilize:
A)ethnocentric pricing.
B)polycentric pricing.
C)regiocentric pricing.
D)geocentric pricing.
E)extension pricing.
Q3) The currency fluctuations in global markets have a big impact on international transactions. What actions can be adapted if the domestic currency is strong?
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Chapter 12: Global Marketing Channels and Physical Distribution
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106 Flashcards
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Sample Questions
Q1) What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?
A)Deliver the bread frozen.
B)Package the bread in plastic bags.
C)Convert to a paperless office to cut red tape.
D)Deliver the bread sliced rather than in whole loaf form.
E)Use paper packaging for bread.
Q2) What are global retail categories? Describe these categories giving examples.
Q3) Channel strategy involves an analysis of each shipping mode to determine which mode, or combination of modes, will be both effective and efficient in a given situation.
A)True
B)False
Q4) When companies adopt an indirect involvement channel they have all of the following activities except:
A)utilize independent agents.
B)use distributors.
C)utilize retailers.
D)establish their own sales force.
E)utilize those who have network of stores.
14
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) A ________ company possesses a critical marketing advantage with respect to marketing communications.
A)domestic
B)local
C)global
D)glocal
E)multinational
Q2) When photographing a couple entering a restaurant or theater, women should be shown preceding the man in Germany and France.
A)True
B)False
Q3) In China, McDonald's is careful not to advertise prices with multiple occurrences of the number 4 since, in Cantonese, the pronunciation of the word "four" sounds similar to that of the word death.
A)True
B)False
Q4) There is an ongoing debate between "standardization" versus "adaptation" pertaining to global advertising. Explain how different sides of the arguments fit into the global context.
Page 15
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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100 Verified Questions
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Sample Questions
Q1) Social couponing is one of the hottest online sales promotion trends. It offers its followers deal-of-the-day coupons that are sponsored by local businesses.
A)True
B)False
Q2) A critical marketing tool for global companies such as Red Bull is:
A)sampling.
B)sweepstakes.
C)couponing.
D)event marketing.
E)personal selling.
Q3) Spoexa, a food-marketing company was hired by the French Ministry of Agriculture to organize cocktail parties in 19 countries in order to:
A)promote French wines.
B)promote French cheese.
C)show that French cuisine is laid back.
D)show that French wines are superior.
E)show how to use French cuisine.
Page 16
Q4) What are the issues and problems related to sales promotion in different parts of the world?
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Chapter 15: Global Marketing and the Digital Revolution
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) The top Digital Agency Network by 2014 Interactive Marketing Revenue is:
A)IBM Interactive Experience.
B)Deloitte Digital.
C)Accenture Interactive.
D)Epsilon.
E)Wunderman.
Q2) Sustaining technologies enable something to be done that was previously deemed impossible.
A)True
B)False
Q3) Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:
A)infrared rays.
B)magnetic rays.
C)hot spots.
D)laptop warriors.
E)modem.
Q4) Because the Internet is global, no single country controls it. A)True
B)False
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Chapter 16: Strategic Elements of Competitive Advantag
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Sample Questions
Q1) The development of the MP3 file format for music was accompanied by the increased popularity of peer-to-peer (p-to-p)file swapping among music fans.
A)True
B)False
Q2) A firm that has the skills to be a "first mover" and arrive first in the market has achieved a know-how advantage.
A)True
B)False
Q3) Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?
A)cost leadership
B)differentiation
C)cost focus
D)focused differentiation
E)consumer focus
Q4) How do chance events play a role in shaping the competitive environment?
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Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Sample Questions
Q1) Boeing has reorganized its commercial transport design and manufacturing engineers from functional lines into a matrix organization. This new design is expected to have all of the following benefits except:
A)lower costs and quick updates.
B)facilitate problem solving.
C)unite engineering and manufacturing processes.
D)provide customer contacts.
E)enhance product consistency.
Q2) Organizations, in order to be globally successful, must be viewed as portfolio of: A)activities.
B)businesses.
C)competencies.
D)products.
E)policies.
Q3) Jack Welch encountered resistance at GE and said that, "The lower you are in the organization, the less clear it is that globalization is great."
A)True
B)False
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