Global Business Environment
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Course Introduction
The Global Business Environment course explores the dynamic and interconnected nature of international markets, examining how economic, political, technological, and cultural factors shape business strategies around the world. Students will analyze globalization trends, international trade frameworks, cross-border investment flows, competitive strategies, and the impact of global institutions. The course also covers topics such as risk management, ethical considerations, and sustainability in the global context, preparing students to navigate and make informed decisions within diverse and rapidly changing business landscapes.
Recommended Textbook
International Marketing 14th Edition by Philip
R. Cateora
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19 Chapters
2061 Verified Questions
2061 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) Compared to the foreign environment uncontrollable variables,which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?
A)Political forces
B)Competitive structure
C)Economic climate
D)Cultural forces
E)Legal forces.
Answer: D
Q2) The _____________ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.
A)Structure of distribution
B)competitive forces
C)economic forces
D)political/legal forces
E)level of technology
Answer: E
Q3) _____________ commerce thrives during peacetime.
Answer: Global (or international)
Page 3
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Chapter 2: The Dynamic Environment of International Trade
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Sample Questions
Q1) With respect to the nationality of the world's 100 largest industrial corporations,the United States is home to the largest number of the top 100 firms.Which of the following countries is home to the second largest number of these firms?
A)Germany
B)United Kingdom
C)France
D)Netherlands
E)Japan
Answer: A
Q2) Those that protest WTO meetings are generally thought to be antiglobalization in their orientation.
A)True
B)False
Answer: True
Q3) A government can effectively regulate its international trade position by various forms of boycotts and embargoes.
A)True
B)False
Answer: False
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Page 4
Chapter 3: History and Geography: The Foundations of Culture
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Sample Questions
Q1) The single most horrific civil war in the history of the world was the
A)American Revolution
B)Taiping Rebellion
C)Boxer Rebellion
D)Hong Kong Revolution
E)Satsuma Rebellion
Answer: B
Q2) A fundamental value in Japanese society is the importance of cooperation for the _______________.
Answer: collective good
Q3) What policy was used to justify the American intervention in the Dominican Republic in 1905?
A)Manifest Destiny.
B)Hay Corollary.
C)Wilson Mandate.
D)Gadsden Policy Position.
E)Roosevelt Corollary.
Answer: E
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) Cultural __________ is what occurs when products or customs from one culture are used by another culture.
Q2) Morton Foods has decided to introduce a new line of turkey products to the American consumer.Turkey Steaks will resemble beefsteak in taste but will be made from turkey meat.The Turkey Steaks will be leaner and healthier for a variety of reasons.However,Morton Foods is concerned that the product will not be accepted.If Morton Foods follows a strategy of ______________,they are more likely to success with the introduction of the new product.
A)unplanned change
B)cultural adiaphoria
C)cultural syncopation
D)cultural congruence
E)continuous change
Q3) List and briefly discuss the role of the six social institutions that impact a nation's culture.
Q4) Culture deals with a group's design for living.
A)True
B)False
Q5) Elements of culture include values,rituals,symbols,beliefs,and ______________.
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Chapter 5: Culture, Management Style, and Business Systems
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Sample Questions
Q1) Even though speed is relative in a cultural context,we would expect workers from which of the following countries to be so obsessed with speed (walking,accomplishing tasks,and accuracy of time pieces)that this country ranks number one in the world?
A)Switzerland
B)Japan
C)Germany
D)Brazil
E)United States
Q2) The decision to pay a bribe can be seen as creating a major conflict between what is ethical and proper and what is profitable and sometimes necessary for business.Led by the U.S.many nations have now signed an accord by the member nations of the ________________________ to force their companies to follow anti-bribery rules similar to those followed in the U.S.
A)United Nations
B)Organization of American States
C)NAFTA
D)NATO
E)Organization for Economic Cooperation and Development (OECD)
Q3) Demonstrate the differences among cultural imperatives,electives,and exclusives.
Page 7
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Chapter 6: The Political Environment: A Critical Concern
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Sample Questions
Q1) Foreign investors,while sometimes feared as a dominant tyrant threatening economic development,are often sought after as a source of needed capital investment.
A)True
B)False
Q2) __________ refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.
A)Sovereignty
B)Government
C)A cartel
D)An international partnership
E)A trade pact
Q3) A sovereign state,in the context of international law,has all of the following characteristics EXCEPT:
A)is obligated to be a member of the United Nations.
B)is independent.
C)enjoys full legal equality with other states.
D)governs its own territory.
E)is free from all external control.
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Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) According to the text Vietnam,Russia,Japan and __________ made major progress in reducing software piracy from 2003 to 2006.
A)Tunisia
B)India
C)Iran
D)China
E)Myanmar
Q2) The basis for __________ law is tradition,past practices,and legal precedents set by the courts through interpretations of statutes,legal legislation,and past rulings.
Q3) Because of political changes in the late twentieth century,which of the following countries has had to build from scratch an entire commercial legal system?
A)France
B)Germany
C)Taiwan
D)Russia
E)Saudi Arabia
Q4) Another term for conciliation is __________.
Q5) With respect to the resolution of international disputes,what is conciliation?
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Chapter 8: Developing a Global Vision Through Marketing Research
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108 Verified Questions
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Sample Questions
Q1) To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?
A)the ability to work within assigned budget
B)possess superior multi-language skills
C)proven talent to use and apply advanced statistics
D)positive attitude in handling transparent data
E)a high degree of cultural understanding
Q2) Information is the key component in developing successful marketing strategies and avoiding major marketing blunders.
A)True
B)False
Q3) There are four major problems with using secondary data in international marketing research.What are these four major problems? Briefly,characterize each problem.
Q4) Back translations of questionnaires always ensure an accurate translation because of commonly used idioms in both languages.
A)True
B)False
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Chapter 9: Emerging Markets
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Sample Questions
Q1) Miles (or kilometers)of roads,rail lines,numbers of vehicles,mobile phones,and personal computers are indicators of a country's external market structure.
A)True
B)False
Q2) __________ is generally understood to mean an increase in national production that results in an increase in the average per capita gross domestic product (GDP).
Q3) The IT revolution is not limited to broad,long-range economic goals but can have an almost immediate impact on the __________ of an emerging country.
A)poorest inhabitants
B)export trade
C)per capita GNP
D)international visibility
E)tourism
Q4) What is occurring in the BEMs is analogous to the situation after World War II when tremendous demand was created during the reconstruction of Europe.
A)True
B)False
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11
Chapter 10: Multinational Market Regions and Market Groups
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Sample Questions
Q1) The text summarizes nine different key provisions of NAFTA.Assume that you were a trade negotiator that has accepted the mission of expanding NAFTA to include Chile and Brazil in the next three years.Which of the key provisions of NAFTA would probably present the greatest difficulty to the proposed expansion to include Chile and Brazil? Be specific and justify your conclusions.
Q2) A __________ is an agreement between two or more countries to reduce or eliminate customs duties and nontariff trade barriers among partner countries while members maintain individual tariff schedules for external countries.
A)political union
B)common market
C)regional cooperation for development (RCD)
D)customs union
E)free trade area (FTA)
Q3) and established procedures for expansion to Central and Eastern Europe?
A)Versailles Treaty
B)London Treaty
C)Amsterdam Treaty
D)Monaco Treaty
E)Paris Treaty
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Chapter 11: Global Marketing Management: Planning and Organization
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Sample Questions
Q1) Crate and Barrel (a large U.S.kitchen ware distributor)sells its inventory twice a year to a large trading company in Vietnam.Basically,Crate and Barrel is in the exporting business with Vietnam as its market.Which of the following forms of exporting best describes what Crate and Barrel is doing?
A)direct exporting
B)indirect exporting
C)multiple layer exporting
D)parallel exporting
E)synergistic exporting
Q2) Kodak has already examined a series of environmental factors,reviewed its company's character,and established screening criteria.Which of the following would be the next step that the company should undertake as it proceeds with the international planning process?
A)match the company to countries
B)adapt the market mix to target markets
C)adapt the company's position to communication objectives
D)develop a marketing plan
E)implement and control information obtained in the initial examination
Q3) Another name for tactical planning is _______ planning.
Page 13
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Chapter 12: Products and Services for Consumers
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Sample Questions
Q1) One of the consistencies that marketers can look forward to when marketing products abroad is that (in general)almost all labeling laws worldwide are essentially the same.
A)True
B)False
Q2) In many countries the term product __________ is used to describe the changes mandated by local product and service standards.
A)homophily
B)homologation
C)homogenization
D)clustering
E)adaptation
Q3) Discuss the two dimensions of quality.
Q4) Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.
Q5) The degree of __________ newness of an object is considered to be an extraneous variable that effects the rate of diffusion of an object.
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Chapter 13: Products and Services for Businesses
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Sample Questions
Q1) McDonald's Hamburger University is known for having one of the finest (and most famous)international customer training facilities in the world.This is part of McDonald's __________________ when dealing with international customers.
A)pricing promotion
B)senior seminar transfer
C)capacity utilization efficiency
D)after-sales service
E)warranty
Q2) Stage 2 in the Rostow economic growth model is classified as the preconditions for __________ where primary needs are related to infrastructure development.
Q3) Russia and Eastern European countries have been characterized as being in which of the following stages of Rostow's five-stage model of economic growth?
A)the traditional society
B)drive to maturity
C)preconditions to take-off
D)the age of mass consumption
E)take-off
Q4) Demand dependent on another source is called ___________ demand.
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15
Chapter 14: International Marketing Channels
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Sample Questions
Q1) One of the critical elements associated with using a particular type of middleman is
A)ability to deliver services
B)number of employees
C)modes of transportation
D)established in target market
E)capital requirements
Q2) The trend of modern channel distribution structures is continuing change.Even importers and retailers are becoming involved in __________.
A)disaster risk sharing
B)new product development
C)sharing field-service employees
D)influencing key local politicians
E)financing customer purchases
Q3) One of the types of channel cost in a foreign market is the bribe that must be paid to enter and flourish in the channel.
A)True
B)False
Q4) How does a manufacturer attempt to control the distribution channel?
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Chapter 15: Exporting and Logistics: Special Issues for Business
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Sample Questions
Q1) Every international transaction requires _______________,that is,a bill or statement for the goods sold.
A)the Bill of Lading
B)a Commercial Invoice
C)Export Documents
D)an Insurance Certificate
E)the Consular Invoice
Q2) According to the exporting process,all of the following would be considered to be types of documentation for goods leaving a country EXCEPT:
A)confidentially agreement
B)commercial invoice
C)bar codes of goods
D)exchange rate agreement
E)retained earnings statement
Q3) What three types customs duties are used in the United States? Describe each form (classification).
Q4) The __________ Rule is used by the United States to ensure that cargo bound for the United States has at least had a review and documentation process prior to leaving for the U.S.
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Chapter 16: Integrated Marketing Communications and International Advertising
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Sample Questions
Q1) According to the text,which of the following creates a problem in the communications process at the encoding step?
A)problems of literacy.
B)amount of budget.
C)cultural bias.
D)government regulations
E)market segment.
Q2) One of the problems in controlling ______ and _____ in ads is the cultural variations found around the world.
Q3) Assume that you are the communications manager for a company that is seeking to begin a communications process with buyers in a foreign market.Take the steps in the international communications process,list them,and indicate which of the steps will probably present the greatest challenge with respect to communication.
Q4) If the message from the source is converted into effective symbolism for transmission to a receiver,the message is decoded.
A)True
B)False
Q5) With respect to international communications,IMC stands for _____________.
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) What are the most frequently mentioned reasons for a manager to refuse a foreign assignment?
A)compensation
B)destination of the assignment
C)fear of travel and its hardships
D)concerns for career and family
E)dislike of foreigners
Q2) When training a local national,the emphasis tends to be on all of the following EXCEPT:
A)the company.
B)company products.
C)technical information.
D)selling methods.
E)special foreign sales problems.
Q3) Most evidence points to the fact that to be successful in the international arena,a salesperson must know the language of the market in which he or she wishes to sell.
A)True
B)False
Q4) How is an expatriate compensated for short-term assignment overseas?
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Chapter 18: Pricing for International Markets
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Sample Questions
Q1) Leasing helps to guarantee better maintenance and service on overseas equipment.
A)True
B)False
Q2) In ____________ pricing,the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.
A)full-cost
B)fixed-cost
C)variable-cost
D)demand-based
E)supply-based
Q3) Another term for _____________ is an offset trade.
A)barter
B)a compensation deal
C)counterpurchase
D)buy-back
E)subornation
Q4) Companies that use pricing to achieve marketing objectives are engaged in static pricing.
A)True
B)False
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Chapter 19: Negotiating With International Customers, Partners,
and Regulators
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Sample Questions
Q1) The first stage of business negotiations can be characterized as being one where there is a task-related exchange of information.
A)True
B)False
Q2) _____________--can cause problems in international business negotiations at the levels of language,nonverbal behaviors,values,and thinking and decision-making process.
Q3) The Japanese spend considerable time and energy in ____________ because this process often sets the stage for successful negotiations and relationship building.
A)non-task sounding
B)task-related exchange of information
C)persuasion
D)concessions
E)agreement
Q4) The __________ of American managers as "innocents abroad" are becoming less accurate.
Q5) A task-related information exchange implies a two-way communication process.
A)True B)False
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