Fundamentals of Marketing Solved Exam Questions
Course Introduction
Fundamentals of Marketing introduces students to the essential concepts and practices of modern marketing in both business and non-business contexts. The course covers key topics such as market research, consumer behavior, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, and promotional tactics. Emphasis is placed on understanding the marketing mix (product, price, place, promotion) and how organizations develop effective marketing strategies to meet customer needs and achieve organizational goals. Through case studies and practical applications, students gain foundational knowledge applicable to a range of marketing roles and industries.
Recommended Textbook
Marketing 2014 17th Edition by William M. Pride O. C. Ferrell
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21 Chapters
3942 Verified Questions
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Chapter 1: An Overview of Strategic Marketing
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Sample Questions
Q1) Organizations should define themselves not according to the products they produce but according to
A)how profitable they are.
B)the price of their stock.
C)the abundance of their product selection.
D)how they treat employees.
E)how they satisfy customers.
Answer: E
Q2) A market orientation is an organization-wide effort that includes all of the following activities except
A)researching customers' needs.
B)focusing on the marketing department only.
C)generating marketing intelligence for use in the organization.
D)being responsive to customers' ever-changing wants and needs.
E)disseminating marketing intelligence across departments within the organization.
Answer: B
Q3) Explain why a knowledge of marketing is beneficial for all students.
Answer: No Ans
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3
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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Sample Questions
Q1) Through the process of strategic planning,a firm establishes an organizational mission and goals,corporate strategy,marketing objectives,marketing strategy,and a marketing plan.
A)True
B)False
Answer: True
Q2) J.C.Penney is presently involved in a process of assessing marketing opportunities and resources,determining marketing objectives,re-defining marketing strategies,and developing guidelines for implementation and control.Thus,J.C.Penney is involved in A)strategic analysis.
B)marketing planning.
C)marketing management.
D)marketing.
E)market organization.
Answer: B
Q3) A marketing objective need not be consistent with the firm's overall objectives. A)True
B)False
Answer: False
Page 4
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Chapter 3: The Marketing Environment
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Sample Questions
Q1) Explain how a period of recession might affect the marketing of a product. Answer: No Ans
Q2) Although marketing theory supports the contrary,it is more probable that marketing budgets will be cut during periods of economic
A)recovery.
B)prosperity.
C)recession.
D)uncertainty.
E)expansion.
Answer: C
Q3) Governments are big buyers,and the people who hold political offices often determine how much is purchased.
A)True
B)False Answer: True
Q4) The Food and Drug Administration influences marketing activities the most.
A)True
B)False Answer: False
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Chapter 4: Social Responsibility and Ethics in Marketing
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Sample Questions
Q1) The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.
A)True
B)False
Q2) It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.
A)True
B)False
Q3) Because laws are often difficult to interpret and understand,company codes of conduct and compliance programs should
A)avoid involving any issues deemed to be of a legal nature.
B)focus on those issues most likely to be of legal,rather than strictly ethical,consequence.
C)incorporate both legal and ethical concerns that the company deems most appropriate.
D)try to fully cover the laws guiding ethical decision making that is most applicable.
E)offer very general ethical principles without providing any level of specificity.
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Chapter 5: Marketing Research and Information Systems
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Sample Questions
Q1) Compare reliability and validity.Why are they important considerations in marketing research?
Q2) The four fundamental survey methods used to obtain data in marketing research are telephone surveys,mail surveys,online surveys,and personal interviews.
A)True
B)False
Q3) A marketing decision support system aids marketing managers in decision making by helping them to anticipate the effects of certain decisions.
A)True
B)False
Q4) One overlooked internal source of secondary marketing information discussed in the text is
A)sales receipts.
B)accounting records.
C)interviews with salespeople.
D)quality control data.
E)consumer surveys.
Q5) How does marketing research differ when conducted in other countries?
Q6) How is it possible to increase the response rate of a mail survey?
Page 7
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Chapter 6: Target Markets: Segmentation and Evaluation
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Sample Questions
Q1) If Baskin-Robbins calculates that it could sell up to 25 percent of all ice cream cones sold in the United States,this percentage would represent the ice cream marketer's
A)target growth rate.
B)sales forecast.
C)sales objective.
D)company sales potential.
E)market potential.
Q2) One problem with using psychographic variables for segmentation purposes is that they are difficult to measure accurately.
A)True
B)False
Q3) Which of the following products is least likely to be segmented according to stages in the family life cycle?
A)Single-family homes
B)Cars and SUVs
C)European vacations
D)Soft drinks
E)General Electric appliances
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Chapter 7: Consumer Buying Behavior
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Sample Questions
Q1) Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the
A)ultimate consumers.
B)end-use consumption group.
C)business market.
D)household purchasing group.
E)organizational market.
Q2) Routinized response behavior is what a consumer does when A)purchasing an unfamiliar product.
B)buying frequently purchased,low-cost items that need little effort.
C)an information search is extensive and may involve consulting with friends and family.
D)buying products that require a moderate amount of time for information gathering and deliberation.
E)he or she enters the problem recognition stage of the consumer buying decision process.
Q3) Changes in culture do not affect product development.
A)True
B)False
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9
Chapter 8: Business Markets and Buying Behavior
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Sample Questions
Q1) It is customary for contracts for raw materials and components to be negotiated semiannually.
A)True
B)False
Q2) Business purchasing agents may indirectly contribute to the satisfaction of their own personal needs by helping their firms achieve organizational objectives.
A)True
B)False
Q3) Compared with the SIC system,the North American Industry Classification System (NAICS)will
A)look at many industries at one time.
B)be used throughout the world.
C)contain the most up-to-date information for the NAFTA partners.
D)provide less information about service industries.
E)generate statistics that will not be useful in comparing countries.
Q4) Buyers in producer markets purchase either raw materials or semifinished products.
A)True
B)False
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Chapter 9: Reaching Global Markets
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Sample Questions
Q1) Refer to Scenario 9.1.At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?
A)Full-scale
B)Globalization
C)Joint venture
D)Direct ownership
E)Exporting
Q2) Tony & Guy is a global hairdressing and education business headquartered in England.It has recently opened salons in Mongolia,adding to its numerous salons worldwide.Tony & Guy allows foreign businesspeople to use its name,logo,methods of operation,advertising,and products.In exchange,Tony & Guy receives a financial commitment and an agreement to conduct business in accordance with its standard of operations.Tony & Guy is engaging in
A)contract manufacturing.
B)licensing.
C)franchising.
D)exporting.
E)direct investment.
Q3) Describe how economic and technological forces affect marketing strategies.
Q4) In what ways can a nation restrict the flow of imported goods?
Page 11
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Chapter 10: Digital Marketing and Social Networking
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Sample Questions
Q1) Before posting information on a blog,the blogger must make certain that the information is accurate.
A)True
B)False
Q2) Real businesses can have a store in a virtual reality environment,but they must use a fictional name.
A)True B)False
Q3) ____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
A)Socialability.
B)Addressability.
C)Interactivity.
D)Accessibility.
E)Control.
Q4) E-marketing includes the use of mobile phones,but not digital outdoor marketing devices.
A)True B)False
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Chapter 11: Product Concepts
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Sample Questions
Q1) Sales usually start to decline during the ____ stage of the product life cycle.
A)beginning of the termination
B)end of the growth
C)beginning of the decline
D)beginning of the growth
E)end of the maturity
Q2) Describe and illustrate the four major categories of consumer products.
Q3) Laggards are the last to adopt a new product and usually distrust new products.
A)True
B)False
Q4) Energizer batteries would be classified as which type of product?
A)Convenience
B)Shopping
C)Specialty
D)Unsought
E)Industrial service
Q5) In the awareness stage of the product adoption process,the buyer seeks information about the product.
A)True
B)False
Page 13
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Chapter 12: Developing and Managing Products
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Sample Questions
Q1) Consistency of product quality means giving consumers the quality they expect every time they purchase a product.
A)True
B)False
Q2) If you buy McDonald's French fries in Fort Collins,Colorado,and later buy McDonald's French fries in College Station,Texas,you expect them to be of the same quality.This is referred to consistency of quality.
A)True
B)False
Q3) Why is it often difficult for organizations to delete products?
Q4) Identify and describe the three major ways to modify existing products,and give an example of each.
Q5) New-product development does not include planning for advertising.
A)True
B)False
Q6) Delivery,installation,financing,repair,warranties,and guarantees are all examples of product features.
A)True
B)False
Page 14
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Chapter 13: Services Marketing
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Sample Questions
Q1) Select a familiar nonprofit organization,and describe its target market and marketing mix.
Q2) The goal of building client-based relationships is to satisfy customers so well that they become very loyal and would be unlikely to switch to competitors.
A)True
B)False
Q3) How does the marketing mix (product,price,distribution,and promotion)differ in nonprofit marketing?
Q4) Surveys,focus groups,and customer comment cards are all methods used by service companies to
A)understand customer needs and expectations.
B)set service quality specifications.
C)establish guidelines for employee performance.
D)manage service expectations.
E)control service intangibility.
Q5) Nonprofit organizations deal with ideas and services more often than with goods.
A)True
B)False
Q6) How does the promotion of services differ from the promotion of goods?
Page 15
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Chapter 14: Branding and Packaging
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Sample Questions
Q1) A brand name like "Northwest Airlines" provides greater flexibility than the brand name "Humana."
A)True
B)False
Q2) Identify the advantages for a retailer of having a private distributor brand,and then explain how a manufacturer can benefit by producing private distributor brands.
Q3) Labeling is used to perform only two roles: to promote and to inform.
A)True
B)False
Q4) Which one of the following is not a benefit of multiple packaging?
A)Facilitates special price offers
B)Increases demand
C)Increases consumer acceptance of the product
D)Makes handling or storage easier
E)Conveys an overall image of the firm
Q5) Marketers must balance consumer desire for convenience against environmental concerns.
A)True
B)False
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Chapter 15: Marketing Channels and Supply-Chain Management
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Sample Questions
Q1) What are the three primary tasks of order processing?
A)Order receipt,order delivery,order follow-up
B)Order handling,inventory management,order delivery
C)Materials handling,warehousing,order delivery
D)Order handling,order entry,order delivery
E)Order receipt,order checking,order delivery
Q2) Refer to Scenario 15.2.When Clint suggested that Star consider purchasing a paper shredding business and then offer the service to its large and small business customers,he was suggesting a method called ____,where Star would be the ____.
A)horizontal integration;channel manager
B)horizontal integration;channel captain
C)vertical integration;channel captain
D)outsourcing;channel manager
E)outsourcing;channel captain
Q3) Discuss the importance of order processing in the physical distribution system.
Q4) Compare and contrast the three major levels of market coverage.
Q5) What advantages do industrial distributors offer? What are some of the disadvantages of using industrial distributors?
Q6) Analyze the total-cost approach to physical distribution.
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Chapter
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Sample Questions
Q1) What is a superstore? What types of customers does it attract?
Q2) Which of the following is an example of a category killer?
A)JCPenney
B)Walmart
C)Marshalls
D)Sams
E)Toys "R" Us
Q3) Location is important to a retailer because
A)suppliers charge more to service stores in certain trading areas.
B)a desirable location appeals to consumers' emotions.
C)location is the major determinant of store image.
D)location determines the trading area from which the store must draw its customers.
E)convenient location is an essential customer service element.
Q4) Discuss the role of merchant wholesalers.When is a producer most likely to use them?
Q5) What should be considered when preparing a "party plan"?
Q6) What role does wholesaling play in the marketing channel? Is this role necessary?
Q7) What situations would benefit from using a selling agent?
Page 18
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Chapter 17: Integrated Marketing Communications
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Sample Questions
Q1) The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products.This is an example of A)sales promotion.
B)direct marketing.
C)personal selling.
D)publicity.
E)social media.
Q2) If a manufacturer decides to use a push policy to promote its products,it is most likely to focus its efforts on
A)retailers.
B)wholesalers.
C)ultimate consumers.
D)other producers.
E)institutional users.
Q3) Tactile communication is communication through the movement of head,eyes,arms,hands,legs,or torso.
A)True
B)False
Q4) How does sales promotion differ from promotion in general?
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Chapter 18: Advertising and Public Relations
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Sample
Questions
Q1) To determine how much money to spend on advertising,marketers for a new brand of caffeinated energy drink decided that they wanted the advertising to create awareness of the new flavor in 80 percent of the energy drink market within one month of introduction.The marketers then determined how much it would cost to reach this goal.This is an example of which one of the following approaches to determining advertising budgets?
A)Objective-and-task
B)Percent of sales
C)Competition matching
D)Arbitrary allocation
E)Past-year comparison
Q2) A content analysis of an organization's messages,readability studies,and readership surveys are all tools used to conduct a(n)
A)consumer survey.
B)public relations audit.
C)environmental audit.
D)communications audit.
E)social audit.
Q3) What is an advertising platform? What is the best way to develop a platform?
Q4) What are the components of a print ad? What are the functions of each component?
Page 20
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Chapter 19: Personal Selling and Sales Promotion
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Sample Questions
Q1) Although Maybelline would like to use ____ as a consumer sales promotion method,this method has extremely high labor costs that are more affordable for higher-end make-up companies such as Clinique and Estée Lauder.
A)frequent-user incentives
B)demonstrations
C)coupons
D)rebates
E)consumer contests
Q2) Among others,management recruits from within the firm or from recommendations of individuals by current employees.
A)True
B)False
Q3) The missionary salesperson's primary purpose is to sell to the producer's customers. A)True
B)False
Q4) Discuss why recruitment of salespeople should be a continuous activity.
Q5) Discuss the major factors to consider when designing sales territories.
Q6) Identify the major features of effective sales force compensation plans.
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Chapter 20: Pricing Concepts
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Sample Questions
Q1) Refer to Scenario 20.1.If Concession Supply increased its price by 10 percent and experienced only a 2 percent decrease in the demand for hotdogs,the demand would be
A)inelastic.
B)common.
C)prestige.
D)elastic.
E)marginal.
Q2) Vanessa is shopping for a new pair of athletic shoes.Since she is concerned about both the price and the quality aspects of a product,Vanessa is most likely a ___ consumer.
A)Price-conscious
B)Prestige-sensitive
C)Value-conscious
D)Price-conscious and prestige-sensitive
E)Quality-conscious
Q3) Price is a major component of the profit equation.
A)True
B)False
Q4) What are the components of total cost? Give specific examples.
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Chapter 21: Setting Prices
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Sample Questions
Q1) A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.
A)random discounting
B)penetration pricing
C)reference pricing
D)everyday low pricing
E)periodic discounting
Q2) What type of pricing strategy is used in a situation where demand for a product is price inelastic and the seller has an ethical responsibility not to overcharge the client?
A)Price lining
B)Prestige pricing
C)Professional pricing
D)Customary pricing
E)Price skimming
Q3) Penetration pricing is one new-product pricing approach that provides the most flexible introductory price.
A)True
B)False
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