Fashion Marketing Exam Materials
Course Introduction
Fashion Marketing explores the principles and strategies involved in promoting and selling fashion products in a dynamic global marketplace. The course covers topics such as market research, consumer behavior, branding, trend analysis, retailing, digital marketing, and merchandising within the fashion industry. Students will learn how to develop effective marketing campaigns, understand the lifecycle of fashion products, and utilize various media platforms to reach target audiences. Emphasis is placed on creativity, innovation, and adapting to rapidly changing market trends, preparing students for successful careers in fashion marketing and brand management.
Recommended Textbook
Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon
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14 Chapters
1284 Verified Questions
1284 Flashcards
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Page 2
Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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92 Verified Questions
92 Flashcards
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Sample Questions
Q1) The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.
A) role theory
B) pastiche
C) interpretivism
D) psychographics
Answer: A
Q2) A need is something a person must have to live.
A)True
B)False
Answer: True
Q3) When a person buys a product for emotional reasons, the need is ________.
A) utilitarian
B) functional
C) interdependent
D) hedonic
Answer: D
Q4) Define the term "paradigm."
Answer: A paradigm is a set of beliefs that guide our understanding of the world.
Page 3
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Chapter 2: Consumer and Social Well-Being
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Explain the fair packaging and labeling act of 1966.
Answer: The fair packaging and labeling act regulates packaging and labeling of consumer products.
Q2) The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as
A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy
Answer: C
Q3) The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model.
A) correction marketing
B) environmental marketing
C) corporate social responsibility
D) ethical marketing requirements
Answer: C
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Page 4
Chapter 3: Perception
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
A) blue
B) red
C) yellow
D) black
Answer: B
Q2) Which of the following best characterizes hedonic consumption?
A) Bill can't get an advertising jingle out of his mind when he enters a store and sees the product the jingle advertises.
B) Kim can never buy fashionable clothes without looking carefully at their construction and then feeling the quality of the cloth with her fingers.
C) Marcus often buys products just to make his wife angry. He thinks that since she is such a penny-pincher she ought to be punished. Buying unneeded items is how Marcus punishes her frugality.
D) A new video game rapidly becomes more popular than an older one because it has much faster action.
Answer: B
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Chapter 4: Learning Memory
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Sample Questions
Q1) The success of hybrid ads supports the idea that the viewing content of a marketing message affects recall.
A)True
B)False
Q2) Modeling is the process of imitating the behavior of others.
A)True
B)False
Q3) Episodic memories are likely to become part of a person's long-term memory.
A)True
B)False
Q4) For modeling behavior to occur during observational learning, four conditions must be met. What are those conditions? Be specific in your description.
Q5) A cognitive framework we develop through experience is called ________.
A) scripting
B) schema
C) beliefs
D) meaning
Q6) List and explain the three stages of cognitive development.
Q7) Define learning.
Page 6
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Chapter 5: Motivation and Affect
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86 Flashcards
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Sample Questions
Q1) Sally always buys Coca-Cola out of habit, which is an example of ________.
A) routine buying
B) low passion
C) inertia
D) flow state
Q2) A good example of a cult product is an Apple computer.
A)True
B)False
Q3) Susan most likely will have an approach-avoidance conflict when she considers buying a new fur coat with her Christmas bonus.
A)True
B)False
Q4) Jill was planning on traveling over spring break, but she didn't want to spend a lot of money on the airfare. Even though it took more time, she went online to get tickets instead of going to a travel agent. What theory of motivation best explains Jill's behavior?
A) Drive theory
B) Instinct theory
C) Expectancy theory
D) Theory of cognitive dissonance
Page 7
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Chapter 6: The Self: Mind, Gender, and Body
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92 Flashcards
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Sample Questions
Q1) Which of the following is a level of a people extended self?
A) Individual level
B) Family level
C) Community level
D) All of the above
Q2) Many ________ cultures stress the importance of a collective self, in which an individual's identity is derived in large measure from his or her social group.
A) Eastern
B) American
C) Western
D) European
Q3) One of the most important levels of the extended self is the family level.
A)True
B)False
Q4) Explain and give a brief example of symbolic self-completion theory.
Q5) A person's actual self is a person's conception of how he/she would like to be.
A)True
B)False
Q6) Explain the concept of "social comparison."
Q7) Define self-concept.
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Chapter 7: Personality, Lifestyles, and Values
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The tendency to attribute human characteristics to objects or animals is called anthropomorphism.
A)True
B)False
Q2) Match.com and eharmony.com measure identifiable personal characteristics called
A) personality traits
B) personality image
C) personality matches
D) ego matches
Q3) The process of learning values from other cultures is called ________.
A) enculturation
B) acculturation
C) core values
D) crescive norms
Q4) Lifestyles are identified by a convergence of personality, product and setting.
A)True
B)False
Q5) Describe the concept of brand personality.
Q6) What did Freud mean when he said, "Sometimes a cigar is just a cigar"?
Page 9
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Chapter 8: Attitudes and Persuasive Communication
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Sample Questions
Q1) ________ acknowledges that marketers will be more successful when they communicate with consumers who have already agreed to listen to them.
A) Authorized marketing
B) Reach marketing
C) Target marketing
D) Permission marketing
Q2) According to the ________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).
A) experiential
B) habitual
C) low-involvement
D) standard learning
Q3) Psychologist David Katz developed the ________ of attitudes.
A) clinical theory
B) classical theory
C) neoclassical theory
D) functional theory
Q4) Discuss the low-involvement hierarchy of effects.
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Chapter 9: Decision Making
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Sample Questions
Q1) The experiential perspective stresses the importance of learning in decision-making.
A)True
B)False
Q2) Define framing.
Q3) List and explain the five types of perceived risk.
Q4) Incidental learning occurs after a very concentrated search for information.
A)True
B)False
Q5) In a consensual purchase decision, the group agrees on the desired purchase.
A)True
B)False
Q6) A consumer who buys the same brand over and over again exhibits ________.
A) staple purchasing
B) rational purchase
C) customization
D) brand loyalty
Q7) Differentiate between an evoked set and a consideration set. Provide examples to illustrate the two terms.
Q8) List and describe the three "buckets" of consumer decision making.
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Chapter 10: Buying, Using, and Disposing
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at the same time for every passenger, demonstrates the importance of both the social and physical surroundings in the marketplace.
A)True
B)False
Q2) Explain the queuing theory.
Q3) A vending machine is a good illustration of a point-of-purchase display.
A)True
B)False
Q4) A point-of-purchase stimuli is part of the purchase environment.
A)True
B)False
Q5) A buying decisions made by organizational buying is called ________.
A) modified rebuy
B) new buy
C) straight rebuy
D) all of the above
Q6) Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?
Page 12
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Chapter 11: Groups and Social Media
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) ________ describes the capacity to alter the actions of others.
A) Social power
B) Social pressure
C) Social interaction
D) Social involvement
Q2) Individuals with the ability to influence others' attributes or behaviors are considered
A) reference groups
B) experts
C) opinion leaders
D) avoidance leaders
Q3) A reason why consumers conform is ________.
A) cultural pressures
B) fear of deviance
C) commitment
D) all of the above
Q4) People we admire influence us because they hold reward power.
A)True
B)False
Q5) What are norms? Why are they important?
Page 13
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Chapter 12: Income and Social Class
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Sample Questions
Q1) Explain what a credit score is and how it relates to social class.
Q2) The prestige of occupations varies dramatically from one culture to the next.
A)True
B)False
Q3) A tendency for people to marry in a social class similar to their own is called ________.
A) homogamy
B) affluenza
C) social dating
D) social stratification
Q4) Downward mobility is not possible is the U.S. social class system.
A)True
B)False
Q5) Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.
A) plutonomy
B) taste culture
C) leisure class
D) mass class
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Chapter 13: Subcultures
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Sample Questions
Q1) Which of the "Big Three" American subcultures makes up 13% of the population?
A) African American
B) Hispanic American
C) Asian American
D) Arab American
Q2) The term "Asian" refers to 20 ethnic groups, the largest of which is Chinese.
A)True
B)False
Q3) Older adults that control more than 50% of discretionary income are considered the ________ market.
A) boomer
B) senior
C) millennial
D) echo boomer
Q4) People and institutions that teach the ways of a culture are called ________.
A) progressive learning models
B) ethnography facilitators
C) host cultures
D) acculturation agents
Q5) Explain the concept of de-ethnicization. Give an example.
Page 15
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Chapter 14: Culture
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Sample Questions
Q1) In many cultures, myths feature talking animals that act as mediating figures.
A)True
B)False
Q2) Fashion with an extremely long acceptance cycle is considered to be classic.
A)True
B)False
Q3) The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered ________.
A) high art products
B) style and cultural icons
C) low art products
D) craft products
Q4) A special ritual marking a person's transition from one role to another is called a ________.
A) convention
B) sacralization
C) cycle
D) rite of passage
Q5) Define the term "fashion system."
Page 16
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