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Export Management explores the principles, strategies, and practical elements involved in conducting international trade. The course covers key topics such as export documentation, logistics, payment methods, risk management, international marketing, and legal considerations for global business operations. Students will gain insights into export market research, compliance with trade regulations, and the roles of various intermediaries in the export process. By analyzing real-life case studies and engaging in hands-on activities, students will develop the skills necessary to develop and implement successful export plans, manage cross-border transactions, and address challenges commonly faced by exporters in dynamic global markets.
Recommended Textbook
International Marketing 15th Edition by Philip; Gilly
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Q1) With respect to the environment in which a business operates, such factors as competition, legal restraints, government controls, and the weather would all be examples of what are called:
A) controllable elements.
B) uncontrollable elements.
C) predictable elements.
D) demographic elements.
E) cultural elements.
Answer: C
Q2) Which of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?
A) A better understanding of global economic trends.
B) A deeper understanding of world market potential.
C) A tolerance toward cultural differences.
D) An understanding of microeconomics.
E) A historical perspective.
Answer: E
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Q1) The decisions of the World Trade Organization in trade dispute among members are binding decisions.
A)True
B)False
Answer: True
Q2) Describe VERs.
Answer: The VER is an agreement between the importing country and the exporting country for a restriction on the volume of exports. They are similar to quotas and also referred to as orderly market agreements (OMAs). A VER is called voluntary because the exporting country sets the limits; however, it is generally imposed under the threat of stiffer quotas and tariffs being set by the importing country if a VER is not established.
Q3) The issue of the openness of markets for U.S. goods is addressed as market expansion section of the Omnibus Trade and Competitiveness Act of 1988.
A)True
B)False
Answer: False
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Q1) The United States leads the fight against pollution with the most stringent greenhouse emission standards in the world.
A)True
B)False
Answer: False
Q2) All of the following permeate many facets of Japanese behavior EXCEPT:
A) loyalty to family.
B) the strong drive to cooperate.
C) the strong desire to work together for a common cause.
D) loyalty to company.
E) the strong desire to expand beyond their political boundaries.
Answer: E
Q3) According to latest estimates, what proportion of the world lives in cities?
A) About two-thirds
B) Less than 25 percent
C) More than 40 percent
D) Approximately half
E) Approximately one-third
Answer: C
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Q1) What is the role of education on culture and economic development of a country?
Q2) Which of the following is true regarding birthrates?
A) A service economy usually has higher birthrate than an industrial economy.
B) As countries move from agricultural to industrial to services economies, birthrates decline.
C) Economic status of a country has minimal impact on the birthrates within that country.
D) Countries that move from agricultural economies to service economies experience increasing birthrates.
E) An agricultural economy finds it hard to support high birthrates, compared to an industrial economy.
Q3) Which of the following is NOT part of aesthetics?
A) Folklore
B) Drama
C) Dress
D) Cosmetics
E) Rituals
Q4) When a culture scores high on IDV, individuals fail to identify with groups.
A)True
B)False

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Q1) What is the characteristic emphasis of the fourth kind of capitalism mentioned in the text (omitted by Thurow and others)?
A) Focus on community building
B) Management by the trade unions
C) State capitalism
D) Feudal-capitalist nexus
E) Network of personal connections
Q2) Personal security and job mobility relate directly to basic human motivation. Assume that you wanted to work for a company that had a strong paternalistic orientation and would probably employ you for your entire life. In which of the following countries would you find that the majority of companies would follow the employment model you have described?
A) France
B) United States
C) Canada
D) England
E) Switzerland
Q3) Distinguish the two time systems defined by Edward Hall.
Q4) How popular is the marketing orientation in organizations?
Q5) Illustrate the shift from centralized to decentralized decision making.
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Q1) What was the goal of the April 2009 agreement arrived at by the G20 nations which required them to cede some sovereignty?
A) Include all G20 nations in the Security Council
B) Fix escalating oil prices
C) Increase infrastructure funding
D) Reject protectionism
E) Increase aid to South Africa
Q2) While expanding the investment base of a company, which of the following can be used as a powerful ally in dealing with threats of government takeovers or harassment?
A) Lender banks to host government
B) World Trade Organization
C) International Labour Organization
D) Regional trade blocs
E) Opposing political parties
Q3) Economically prosperous countries do not display strong nationalistic feelings.
A)True
B)False
Q4) Briefly discuss the role of PSAs and NGOs.
Q5) Discuss and compare the terms confiscation, expropriation, and domestication.
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Q1) Which of the following is based on an all-inclusive system of written rules of law that is generally divided into commercial, civil, and criminal sections?
A) Common law
B) Code law
C) Islamic law
D) Marxist-socialist tenets
E) Legal tradition
Q2) Compare conciliation with arbitration.
Q3) Most arbitration is successful, but success depends on the:
A) amount of the judgment.
B) personalities of the complainants.
C) nationalities of the complainants.
D) willingness of both parties to accept the arbitrator's rulings.
E) amount of money involved in the dispute.
Q4) If conciliation is not used to settle a difference in an international business dispute or an agreement cannot be reached, the next step is litigation.
A)True
B)False
Q5) Briefly describe the modus operandi of cybersquatters.
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Q1) If after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect _____ data.
A) parallel B) tertiary C) logical D) primary
E) advanced
Q2) Marketing planning is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.
A)True
B)False
Q3) Jake Morris is looking for information on the pet food industry for a client. He realizes that this particular industry has been well researched by marketers. Therefore, if Jake is looking for information that has already been collected by some other agency, he should consult what is called a secondary data source.
A)True
B)False
Q4) Write a short note on quantitative research.
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Q1) The level of market development roughly parallels the stages of the:
A) product life cycle.
B) innovation adoption curve.
C) new product development process.
D) software development life cycle.
E) economic development.
Q2) Which of the following countries is a member of the free trade agreement
DR-CAFTA?
A) Bahrain
B) Bhutan
C) Morocco
D) Costa Rica
E) Oman
Q3) Write a short note on newly industrialized countries.
Q4) _____ is the fundamental objective of most developing countries.
A) Entrepreneurship
B) Industrialization
C) Conservation of resources
D) Enabling a strong home land defense force
E) Establishing a strong agricultural system
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Q1) The WTO represents the most important and comprehensive trade agreement in history.
A)True
B)False
Q2) , the European Union agreed to accommodate the changes brought about by the monetary union and the admission of new members.
A)True
B)False
Q3) A _____ is an agreement between two or more countries to reduce or eliminate customs duties and nontariff trade barriers among partner countries while members maintain individual tariff schedules for external countries.
A) political union
B) common market
C) regional cooperation for development (RCD)
D) customs union
E) free trade area (FTA)
Q4) What is a commonwealth? Discuss the features of this form of economic integration.
Q5) Describe the European Union today.
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Q1) The sector that was hit the hardest during the Japanese recession was the real estate sector.
A)True
B)False
Q2) According to the text, which of the following are the two important steps China has to take if the road to economic growth is to be smooth?
A) Increasing export barriers and promoting indigenous technology
B) Evolving into a democracy and inviting more foreign capital
C) Investing in more developing countries and changing the education system
D) Membership in more regional trade blocs and lowering of entry barriers
E) Improving human rights and reforming the legal system
Q3) Which of the following out-of-control factor explains Japan's end-of-the-century economic problems?
A) The deeply-rooted bureaucratic structure
B) The rise in global oil prices
C) The complex Japanese language
D) The growing fiscal deficit
E) The burgeoning population
Q4) List a few examples of the different negotiation styles within China.
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Q1) Kodak has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. Which of the following would be the next step that the company should undertake as it proceeds with the international planning process?
A) Match the company to countries
B) Adapt the market mix to target markets
C) Adapt the company's position to communication objectives
D) Develop a marketing plan
E) Implement and control information obtained in the initial examination
Q2) A hallmark of global companies today is the establishment of manufacturing operations throughout the world. This is the core reason behind direct foreign investment.
A)True
B)False
Q3) The third phase of the international planning process is to develop the marketing plan. In this phase budgets and action programs are devised.
A)True
B)False
Q4) What are the different patterns that are found in multinational firms?
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Q1) The support services component of the product component model contains such items as repair and maintenance and warranties.
A)True
B)False
Q2) Four kinds of barriers face consumer services marketers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the foreign market itself and not from outside sources?
A) Protectionism
B) Controls on transborder data flows
C) Protection of intellectual property
D) Cultural requirements for adaptation
E) Language translation barriers
Q3) Define a global brand. How important are global brands?
Q4) The perceived attributes of the innovation is a variable which affect the rate of diffusion of a product.
A)True
B)False
Q5) Discuss the two dimensions of quality.
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Q1) Companies today must be ready to provide after-sale services in the international marketplace if they are to dominate in the global arena. Explain why this is true.
Q2) McDonald's Hamburger University is known for having one of the finest (and most famous) international customer training facilities in the world. This is part of McDonald's _____ when dealing with international customers.
A) pricing promotion
B) product innovation
C) capacity utilization efficiency
D) after-sales service
E) warranty
Q3) Until the _____ and _____ agreements, there were few international rules of fair play governing trade in services.
A) WTO; MERCOSUR
B) GATT; NAFTA
C) FCPA; ISO
D) GDP; RRP
E) HMO; EU
Q4) Discuss the price-quality relationship.
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Q1) An export management company functions as a low-cost, independent marketing department with direct responsibility to the parent firm.
A)True
B)False
Q2) Discuss the export trading company act (ETC) and its effects on businesses in the U.S.
Q3) The distribution process includes all of the following EXCEPT:
A) physical handling of goods.
B) promotion of goods and services.
C) passage of ownership (title).
D) buying and selling negotiations.
E) physical distribution of goods.
Q4) The _____ allowed American business firms to join forces in export activities without being subject to the Sherman Antitrust Act.
A) Export Trading Company Act
B) Roebuck-Guillaume Act of 1936
C) Webb-Pomerene Act of 1918
D) North American Free Trade Agreement
E) Sarbanes-Oxley Act
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Q1) With respect to advertising, _____ is especially important when a budget is small or where there are severe production limitations.
A) color
B) language
C) technology
D) creativity
E) slogans
Q2) For most companies, trade shows and direct selling are the major components in the marketing communications mix.
A)True
B)False
Q3) Of all the elements of the marketing mix, decisions involving advertising are those most often affected by cultural differences among country markets.
A)True
B)False
Q4) Errors at the receiving end do not occur if the message is encoded properly.
A)True
B)False
Q5) Describe the role of public relations (PR).
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Q1) Only limited number of high-caliber personnel are willing to live abroad for extended periods as expatriates.
A)True
B)False
Q2) American salespersons are mostly distributed as a few high performers and mostly middle-level performers, but almost no low performers.
A)True
B)False
Q3) Because of new advances in communications technology, a new form of expatriate has emerged. What is the name of this new form of expatriate?
A) The geek expatriate
B) The virtual expatriate
C) The e-com expatriate
D) The dotcom expatriate
E) The visionary expatriate
Q4) Compared to Japanese salesperson, social recognition is more important for the American.
A)True
B)False
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Q1) One important reason for manufacturing in a third country is an attempt to _____ and thus price escalation.
A) increase the number of successful product introductions
B) deliver products to market in half the time
C) continue to increase margins annually
D) improve reliability
E) reduce manufacturing costs
Q2) Administered pricing is an attempt to establish pricing for an entire market.
A)True
B)False
Q3) Countertrade is often used by international marketers to gain entry into a country. PepsiCo used this strategy when it agreed to:
A) offer a more lucrative contract than rival Coca-Cola.
B) package its Russian products in red rather than blue packages.
C) exchange Pepsi syrup for Russian vodka.
D) pressurize the U.S. government into giving PepsiCo an exclusive contract with Russia.
E) merge with KFC and Taco Bell.
Q4) What is a tariff? What are the three basic ways in which tariffs may be levied?
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Q1) How do approaches of Westerners and Asians to complex negotiation tasks differ from each other?
Q2) Which of the following statements reflect American notions of the importance of objectivity?
A) American business is the hotbed of nepotism.
B) Americans do not play favorites.
C) People count for more than economics and performance in business.
D) Americans have little regard for decisions based upon the bottom line.
E) American business is heavily skewed against meritocracy.
Q3) Speaking only English is more of a disadvantage in international business than it is an advantage to be bilingual.
A)True
B)False
Q4) A thorough preliminary research eliminates the need for negotiators to make a list of key facts to reconfirm at the negotiation table.
A)True
B)False
Q5) Compare the approaches of the Japanese and the Americans to the four stages of business negotiations.
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