Export Management
Exam Questions
Course Introduction
Export Management is designed to provide students with a comprehensive understanding of the principles, strategies, and practical aspects involved in exporting goods and services globally. The course covers topics such as international market analysis, export documentation, trade regulations, logistics, payment methods, risk management, and export financing. Emphasis is placed on developing the skills required to plan, execute, and manage export operations effectively, ensuring compliance with legal and custom requirements. Real-world case studies and current issues in global trade are incorporated to help students apply learned concepts to real export situations, preparing them for careers in international business and trade management.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
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Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) McDonald's global marketing strategy is based primarily on local marketing mix elements.
A)True
B)False
Answer: False
Q2) In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except:
A)Market penetration.
B)Market development.
C)Product development.
D)Market orientation.
E)Diversification.
Answer: D
Q3) McDonald's developed a vegetarian burger in India. This is an example of:
A)Market Penetration.
B)Market Development.
C)Market Diversification.
D)Product Development.
E)Global Marketing.
Answer: D
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Chapter 2: The Global Economic Environment
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) In Singapore, gum is available at pharmacies; before buying a pack, however, consumers must register their names and addresses.
A)True
B)False
Answer: True
Q2) All of the following facts pertain to China except:
A)China is in the upper-middle-income category.
B)China is the largest single destination for foreign investment in the developing world.
C)China is a member of the World Trade Organization.
D)China has sprawling bureaucracy.
E)China has intellectual property rights.
Answer: E
Q3) Market capitalism is an economic system in which:
A)individuals and firms allocate resources that are privately owned.
B)the state has broad powers to serve the public interest as it sees fit.
C)market resource allocation is commanded by both private and state ownership.
D)there is no correlation between economic freedom and a nation's economy.
E)market-oriented economies function in an identical manner.
Answer: A
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Page 4
Chapter 3: The Global Trade Environment
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Sample Questions
Q1) Which form of regional cooperation agreement, when fully implemented, entails creation of a unified central bank, the use of a single currency, and common policies on agriculture, social services, and welfare?
A)Free trade area
B)Customs union
C)Common market
D)Economic union
E)Dispute settlement body
Answer: D
Q2) There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except:
A)any organization wishing to compete in Japan must be committed to providing top-quality products and services.
B)repeat visits and extended socialization with distributors.
C)goods marketed should have a semblance of western products and services.
D)marketers must master the keiretsu system of tightly knit corporate alliances.
E)trust has to be built before conducting successful business.
Answer: C
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5
Chapter 4: Social and Cultural Environments
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Sample Questions
Q1) Background music can be used effectively in broadcast commercials, however, the type of music appropriate for a commercial in one part of the world may be inappropriate in another part.
A)True
B)False
Q2) Culture includes conscious and unconscious values, ideas, attitudes, and symbols that shape human behavior that are confined to a generation.
A)True
B)False
Q3) "McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.
A)True
B)False
Q4) Japanese strive to achieve cooperation, consensus, self-denial, and harmony. Because these all represent feelings about modes of conduct, they are beliefs.
A)True
B)False
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Chapter 5: The Political, Legal, and Regulatory
Environments
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94 Flashcards
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Sample Questions
Q1) In accordance with GATT, new U.S. patents are granted for a period of ________ years from the filing date.
A)10
B)17
C)20
D)27
E)30
Q2) The United States has more lawyers than any other country in the world and is arguably the most litigious nation on earth. This is a reflection of:
A)the lack of class action lawsuits.
B)the low-context nature of the American culture.
C)the lack of spirit of confrontational competitiveness.
D)the fact that lawyers cannot undertake cases on contingency fee basis.
E)the fact that conflicts arise more in the United States.
Q3) As the ruble's value fell through most of 2014, European firms began to feel the effects.
A)True
B)False
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Chapter 6: Global Information Systems and Market Research
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) What is the difference between emic and etic analysis? Explain with examples as to how these analyses can be used in marketing research.
Q2) Africa represents a huge untapped market for shoes since most people walk barefoot. Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are available.
A)True
B)False
Q3) Describe guidelines that are recommended by David Arnold for data gathering and explain their importance in marketing research.
Q4) If a market researcher would like to know how much the typical Nigerian consumer spends on soft drinks, the information can be obtained from GNP or GDP.
A)True
B)False
Q5) An "incipient market" is a market that will emerge if a particular economic, demographic, political, or sociocultural trend continues in a country.
A)True
B)False
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.
A)True
B)False
Q2) Dove, a division of Unilever, traditionally targeted men and women with its Dove-branded skin care products.
A)True
B)False
Q3) According to Euromonitor International, the global market for foods that offer health benefits is currently worth about $________ billion in annual sales.
A)300
B)400
C)500
D)600
E)700.
Q4) Demographic changes can create opportunities for marketing innovation. Justify this statement using examples.
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Page 9
Chapter 8: Importing, Exporting, and Sourcing
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114 Flashcards
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Sample Questions
Q1) If the dollar, the yen, or the euro becomes seriously overvalued, a company with a production capacity in other locations can achieve competitive advantage by:
A)buying different currencies before major fluctuations take place.
B)conducting transactions in different currencies of the world.
C)shifting production among different sites.
D)cutting down production and waiting until the currency rate is reasonable.
E)reducing production and labor force simultaneously.
Q2) In the post-September 11 business environment in the United States, imports have come under increased security. One of the initiatives taken in the interest of national security is:
A)NAFTA.
B)C-TPAT.
C)WTO.
D)NTB.
E)FSC.
Q3) The export marketer takes the domestic product "as is" and sells it to international customers.
A)True
B)False
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10
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Sample Questions
Q1) In 2008, the largest merger and acquisition deal in the pharmaceutical industry, Roche's acquisition of Genentech, is an example of an equity stake.
A)True
B)False
Q2) GSPs (Global Strategic Partnerships)are attractive for several reasons which do not include:
A)sharing high product development costs.
B)sharing technological developments.
C)securing access to national and regional markets.
D)continuous transfer of technology between partners.
E)focus on a single national market or a specific problem.
Q3) The virtual corporation will seem to be a single entity with vast capabilities but will really be the result of numerous collaborations assembled only when needed.
A)True
B)False
Q4) Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a mode of entry into a foreign market. Some of their experiences are not very positive. What are the disadvantages of joint venturing?
Page 11
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Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Which of the following is not one of the levels in the Asian version of Maslow's hierarchy?
A)physiological
B)safety
C)affiliation
D)admiration
E)self-actualization
Q2) In countries like India and Vietnam, and other emerging markets, amenities such as refrigerators, flush toilets, and cell phones are considered status symbols.
A)True
B)False
Q3) Generally speaking, which of the following statements is true concerning product attributes?
A)Tangible product attributes are more important than intangible ones.
B)Intangible product attributes are more important than tangible ones.
C)Both tangible and intangible product attributes are important.
D)Neither tangible nor intangible product attributes are important.
E)A product has more attributes than tangible and intangible ones.
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Chapter 11: Pricing Decisions
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The following activities must be performed when goods cross international boundaries except:
A)obtaining currency permit.
B)packing goods for export.
C)transporting the goods.
D)preparing a land bill of lading.
E)receiving payments.
Q2) Suppose that a book publisher sells a textbook for $150 each to its domestic distributor. The same publisher sells the same edition of the textbook to a distributor in Thailand for $85 since the affordable prices by Thai students may be much less than in the domestic market. The textbook finds its way back into the domestic market since the Thai distributor sold it back to another marketer who sells in the domestic market for $85.
What is this type of pricing known as, and what are the consequences of such transactions to global marketers, if any?
Q3) Marketers of domestically manufactured finished products may be forced to switch to offshore sourcing of certain components to keep costs and prices competitive.
A)True
B)False
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Chapter 12: Global Marketing Channels and Physical Distribution
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106 Flashcards
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Sample Questions
Q1) As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.
A)True
B)False
Q2) Laura Ashley, The Body Shop, Victoria's Secret, Starbucks, the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.
A)True
B)False
Q3) An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.
A)True
B)False
Q4) Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.
A)True
B)False
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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Sample Questions
Q1) India leads the world in terms of watching the most television; daily viewership is 5 hours, 39 minutes each day.
A)True
B)False
Q2) Ads in a European print campaign for Boeing shared basic design elements, but the copy and the visual elements were localized on a country-by-country basis. This is an example of pattern advertising.
A)True
B)False
Q3) The challenge of encoding and decoding slogans and taglines in different national and cultural contexts can lead to unintentional errors.
A)True
B)False
Q4) Why is the "big idea" easier to illustrate than define? Explain the importance of big idea in advertising strategy.
Q5) What issues must be considered in selecting an advertising agency for global advertising?
Page 15
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of
Marketing Communication
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Sample Questions
Q1) Discuss what makes the use of sales promotion so effective and popular. Describe different types of sales promotions.
Q2) Red Bull has been involved in Music Academy which is a series of concerts, workshops, art installations, and other cultural events that rotate from year to year among different international cities.
A)True
B)False
Q3) To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on genuine Disney products. Participants could win Disney DVDs, TV sets, and trips to Hong Kong Disneyland. This is an example of:
A)promotion of different types for marketing.
B)promotion of Disney Magical Journey.
C)people in many countries prefer mail-in hologram.
D)"Disney Magical Journey" is popular worldwide.
E)sales promotion by global marketer.
Q4) Direct marketing and mass marketing are becoming a very popular method for communicating with consumers. Giving reasons for their worldwide popularity, show the differences between direct and mass marketing.
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Chapter 15: Global Marketing and the Digital Revolution
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) The Web site's architecture should be flexible enough to allow all of the following except:
A)different dates.
B)currency.
C)money formatting.
D)local culture.
E)privacy.
Q2) According to innovation expert Clayton Christensen, markets that don't exist can't be analyzed since companies embrace agnostic marketing.
A)True
B)False
Q3) Ideally, each country-specific site should reflect all of the following except:
A)local culture.
B)language usage.
C)customs.
D)universal shopping cart icon.
E)brand identity.
Q4) Comment on the current status and future of "Wearable technology."
Q5) What is convergence? What kind of challenges does it present?
Q6) What is meant by e-commerce? How can e-commerce activities be classified?
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Chapter 16: Strategic Elements of Competitive Advantag
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Sample Questions
Q1) Mitsubishi Heavy Industries Ltd. and other Japanese companies manufacture airplanes under license to U.S. firms, and also work as subcontractors for aircraft parts and systems. This type of effort is known as:
A)searching for loose bricks.
B)collaborating.
C)building of layers of advantage.
D)changing the rules of engagement.
E)innovating.
Q2) Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of "loose bricks."
A)True
B)False
Q3) Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs.
A)True
B)False
Q4) How do chance events play a role in shaping the competitive environment?
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18
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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102 Verified Questions
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Sample Questions
Q1) Which global company has dissolved its matrix structure in order to achieve "greater speed and efficiency by further focusing and flattening the organization"?
A)Whirlpool
B)Levi Strauss
C)Pearson PLC
D)ABB
E)Gillette
Q2) Which of the following is the best organization structure for global marketing?
A)international division structure
B)matrix
C)geographic structure
D)worldwide product division structure
E)There is no single "best" structure.
Q3) In developing countries, globalization's opponents accuse companies of placing intellectual property rights ahead of human rights.
A)True
B)False
Q4) What are regional management centers? What are the advantages of having such centers in global businesses?
Page 19
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