Export Management Exam Practice Tests
Course Introduction
Export Management explores the principles, strategies, and practical procedures involved in selling goods and services across international borders. The course covers key topics such as export documentation, market selection, export finance, legal and regulatory frameworks, logistics, risk management, and international marketing. Students will learn about the complexities of navigating foreign exchange, trade policies, and cultural considerations to develop effective export plans. Through real-world case studies and practical examples, the course equips students with the knowledge and skills necessary to manage and expand export operations successfully in the global marketplace.
Recommended Textbook
International Marketing 8th Edition by
Michael R. Czinkota
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18 Chapters
1062 Verified Questions
1062 Flashcards
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Page 2
Chapter 1: The International Marketing Environment
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.
A)True
B)False
Answer: True
Q2) Currency flows and exchange rates have a greater effect on trade than do government monetary policies.
A)True
B)False
Answer: True
Q3) World trade has forged a network of global linkages that bind countries together and were first recognized during the rebuilding of Europe after WWII.
A)True
B)False
Answer: False
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Chapter 2: Trade Institutions and Trade Policy
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Sample Questions
Q1) In light of persistent trade deficits, growing foreign direct investment, and the tendency of some firms and industries to seek legislative redress for marketing failures, the U.S. Congress in the past two decades has:
A) left trade decisions in the hand of the WTO.
B) organized a ban of imported products which compete with long-standing companies.
C) given more power to the President to improve trade opportunities.
D) declared "war" on countries that do not invest directly in our country.
Answer: C
Q2) European feudalism was initially set up as an alliance between farmers and organizations to protect them from invaders, thus protecting the harvests.
A)True
B)False
Answer: True
Q3) The international environment is relatively static, and there is not much change in any given year.
A)True
B)False
Answer: False
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4
Chapter 3: The Cultural Environment
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) The division of a particular population into classes is termed:
A) school.
B) population centricity.
C) social stratification.
D) illegal.
Answer: C
Q2) Technology has little to do with cultural changes, because technology cannot affect the bond between husband and wife, or parent and child.
A)True
B)False
Answer: False
Q3) The unconscious reference to one's own cultural values is:
A) projected referencing.
B) planned giving.
C) sorted segmenting.
D) self-reference criterion.
Answer: D
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Page 5
Chapter 4: The Economic Environment
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Sample Questions
Q1) Which of the following are two factors that have affected the average size of households?
A) World War I and World War II
B) Standardization and industrialization
C) Television and telephone prevalence
D) Increased number of divorced and sole survivor households
Q2) Describe the three types of unions that were discussed in the text and that relate to trading partnerships between countries.
Q3) List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Q4) Data on the availability of _______ (marketing-related) infrastructure are often not readily available.
A) power
B) commercial
C) Non-commercial
D) transportation
Q5) The most basic indicator of market potential is income.
A)True
B)False
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) In general, which of the following statements best describes the political environment in most countries in terms of their support for international marketing efforts?
A) Only firms who pay tariffs are looked favorably upon by the host government.
B) Most countries are supportive of international marketing.
C) Most countries try to deny international marketers access to their markets.
D) Children are the largest group of consumers.
Q2) Coups have occurred in all of the following countries except:
A) Australia.
B) Ghana.
C) Ethiopia.
D) Venezuela.
Q3) Which of the following is NOT a method of controlling imports?
A) Mapping
B) Quota systems
C) Voluntary restraint agreements
D) Tariffs
Q4) Boycotts are attempts by the government to control technology transfer.
A)True
B)False
Page 7
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Chapter 6: Strategic Planning
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Sample Questions
Q1) Why are global marketers interested in the Triad regions of North America, Europe and the Asia Pacific region?
Q2) Which of the following statements is true about organizational structures in the globalization effort?
A) Various organizational structures have developed.
B) All companies have used the structure set up originally by Coca Cola's example.
C) Due to the intricate nature of global marketing, all marketers use the same approach.
D) Only companies that have both local and global offices use a globalization structure.
Q3) Many industries have become global industries. Which one of the following is not one of the major global industries?
A) Consumer electronics
B) Pharmaceuticals
C) Home appliances
D) Charcoal manufacturing
Q4) Why is strategic planning critical in global marketing?
Q5) Why is standardization not the answer for companies wishing to go global?
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Page 8
Chapter 7: Marketing Organization, Implementation, and Control
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Sample Questions
Q1) A mixed structure of organization means that both customers and clients are involved.
A)True
B)False
Q2) Of all the approaches, the functional structure is the most simple from an administrative viewpoint.
A)True
B)False
Q3) An approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product line is known as product diversification.
A)True
B)False
Q4) A country organization that can exist in a smaller, less-developed country in which corporate commitment to market development is less is called a(n):
A) enforcer.
B) pragmatic.
C) eventualizer.
D) implementor.
Page 9
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Chapter 8: Research
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Sample Questions
Q1) What are the two basic forms of research gathering methods?
A) Panel and jury of peers
B) Presentation and demonstration
C) Primary and secondary
D) Limited and scope-oriented
Q2) Which of these is not one of the results of a better defined research objective?
A) Conserve time
B) Conserve financial resources
C) Conserve sources of data
D) The better the researcher will be able to determine the information requirements
Q3) Corporations should understand the necessity for tracking new developments and obtaining continuous updates because:
A) in the political arena, politicians do not like surprises.
B) any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of a firm.
C) it may have to hire more nationalists.
D) taxes will increase.
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) Which of the following statements adequately describes the profitability of international startup?
A) The profitability will be low because the startup costs are high.
B) The profitability will be high because the startup costs are low.
C) Investors rarely invest in start up companies.
D) International law prohibits profit taking in the first five years.
Q2) Which of the following is not a reason joint ventures are disbanded?
A) Success rates
B) Non-disclosure of sensitive information
C) Conflicts of interest
D) Disagreements about profit sharing
Q3) When a parent company grants another, independent entity the right to do business in a specified manner, including the right to sell the parent company's products and use its name, production, preparation, and marketing techniques, this is called:
A) market partnering.
B) cooperative advertising.
C) punitive partnering.
D) franchising.
Q4) Describe three types of ownership in foreign direct investing.
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Chapter 10: Product Adaptation
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Sample Questions
Q1) The core of a firm's international operations is pricing.
A)True
B)False
Q2) Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.
A)True
B)False
Q3) Which of the following best describes the product or service a company offers for sale?
A) A pertinent formation of space and time.
B) A complex combination of tangible and intangible elements.
C) Engineering made humanized.
D) Pursuit of quantum theoretic.
Q4) Which of the following is not one of the three facts a company should consider when marketing a product abroad?
A) The markets
B) The domestic policy
C) The product and its characteristics
D) The company characteristics
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Chapter 11: Export Pricing
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) In preparing a quotation, an exporter must be careful to take into account three things. Which of the following is not one of those requirements?
A) Government action in previous tariff related intergovernmental disputes.
B) The cost of modifying the product for foreign markets.
C) Operating costs of the export operation.
D) Costs incurred in entering the foreign market.
Q2) Which of the following does not apply to Freight Forwarders?
A) They act as facilitators and advisors and help keeping down some of the export-related costs.
B) They can prepare quotations.
C) They pay for the shipping and absorb the costs.
D) Ensure that unexpected charges do not cause the exporter to lose money.
Q3) Some exporters prefer price stability to the greatest possible degree and allow mark-ups to vary in maintaining stable local currency prices.
A)True
B)False
Q4) What is a skimming price strategy?
Q5) Why has Price become such a dynamic element of the marketing mix?
Q6) What is the process of setting an export price?
Page 13
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Chapter 12: Marketing Communications
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Sample Questions
Q1) The actual face-to-face negotiations and the approach used in them will depend only on the cultural background.
A)True
B)False
Q2) The path through which the message movers from source to receiver is called which of these?
A) Pathway
B) Pipeline
C) Tunnel
D) Channel
Q3) What is the dual purpose of effective and efficient communication?
Q4) Which is the best method for international buyer-seller negotiations?
A) Fax
B) E-mail
C) Face-to-face
D) Mail
Q5) The elements of the promotional mix are media, methods, mechanicals and motivation.
A)True
B)False
Page 14
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Chapter 13: Distribution Management
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Sample Questions
Q1) The easiest source for the firm seeking to establish a relationship with an intermediary is to consult a trade directory.
A)True
B)False
Q2) There are only three sectors that are forecasted to lead the way in business-to-business online transactions.
A)True
B)False
Q3) What direct threat does the Internet pose to intermediaries?
A) Canceling the trade deficit
B) Institutionalization of the duty paid on electronic transactions
C) The possibility of elimination of intermediaries
D) Probation
Q4) Which department from the U.S. government provides services that can assist firms in identifying suitable representatives for commerce abroad?
A) Defense
B) Homeland Security
C) Education
D) Commerce
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Chapter 14: Global Product Management and Branding
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Sample Questions
Q1) All products that a company is suggested to produce are manufactured.
A)True
B)False
Q2) Which of the following are NOT phases of product development?
A) Idea generation and screening
B) Product and process development
C) Customer appreciation and incentive programs
D) Scale-up and commercialization
Q3) Which of the following is not a reason for international product failure?
A) Customer filtration
B) Lack of product distinctiveness
C) Unexpected technical problems
D) Mismatches between functions
Q4) Most multinational corporations locate most of their product development operations by contracting outsourcing agencies.
A)True
B)False
Q5) How is branding affected in the worldwide global marketing effort?
Q6) Why are international product development teams gaining popularity among multinational marketers?
Page 16
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Chapter 15: Global Services
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Sample Questions
Q1) What is the difference between a good and a service?
Q2) Recent growth in the service sector is a global phenomenon.
A)True
B)False
Q3) What is the first step an international service marketer must take to be successful?
A) Notify the local government officials.
B) Tie the service to a tangible good.
C) Publish information about the service.
D) Determine the nature of the service offering.
Q4) Barriers to services destined for the U.S. market result mainly from A) preventable regulations.
B) regulatory practices.
C) discriminatory regulations.
D) pretense laws.
Q5) One of the most rapidly growing areas within electronic technology is in the education industry.
A)True B)False
Q6) Why is the service sector important in international marketing?
Page 17
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Chapter 16: Global Logistics and Materials Management
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Sample Questions
Q1) In the trade-off concept, the ownership of the name or logo of a designer is traded for a mark of a different company.
A)True
B)False
Q2) Tramp service is:
A) providing jobs for homeless by giving them dock jobs.
B) ramping products to and from liners with a t-ramp.
C) ocean freight service available for irregular routes and is scheduled on demand.
D) airline service on the Tarmac.
Q3) Cargo vessels that carry standardized containers that greatly facilitate the loading and unloading of cargo and intermodal transfers are called:
A) shipment ships.
B) product vessels.
C) tangible vessels.
D) container ships.
Q4) Why are reverse distribution systems important?
Q5) Why is international logistics management growing in importance?
Q6) How can inventory be used as a strategic tool?
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Chapter 17: Global Pricing
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Sample Questions
Q1) Which of the following is not one of the influences on transfer pricing decisions?
A) Age of consumers
B) Competition in target countries
C) Import restrictions
D) Customs duties
Q2) Which of the following typically accompanies varying inflation rates?
A) Product differentiation
B) Government controls
C) Free market swings
D) Crisis management
Q3) Which of the following is not an emerging philosophy of transfer pricing?
A) Cost base
B) Pragmatic
C) Market based
D) Arms length
Q4) Global marketers must set and adjust both their financial and marketing objectives based on the prevailing conditions in their markets.
A)True
B)False
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Chapter 18: Global Promotional Strategies
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Sample Questions
Q1) Which of the following is a true statement about the level of government regulation of international marketing?
A) All governments regulate advertising in some way.
B) No governments regulate advertising.
C) Only television is regulated.
D) Only electronic advertising (TV, radio, cable and Internet) is regulated.
Q2) The process of creating brand awareness by arranging to have your product shown in a movie is called movie marketing.
A)True
B)False
Q3) Advertising in global media is dominated by major consumer ad categories, particularly airlines, financial services, telecommunications, automobiles, and tobacco.
A)True
B)False
Q4) International marketing campaigns are similar to domestic campaigns in that they may be targeted to multiple audiences.
A)True
B)False
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