Export and Import Management Textbook Exam Questions - 620 Verified Questions

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Export and Import Management

Textbook Exam Questions

Course Introduction

Export and Import Management is a comprehensive course designed to equip students with the knowledge and skills required to navigate the complexities of international trade. The course covers key concepts such as export-import procedures, international trade documentation, logistics, cargo insurance, and global supply chain management. It also delves into regulatory frameworks, risk management, payment mechanisms, foreign exchange regulations, and the role of government agencies and international organizations in facilitating trade. Through case studies and practical examples, students learn about market entry strategies, product adaptation, and the development of effective export-import plans, preparing them for successful careers in global business environments.

Recommended Textbook

Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon

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620 Flashcards

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Chapter 1: Understanding Global Markets and Marketing

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Sample Questions

Q1) If products are standardized,then all accompanying elements of the marketing mix can be standardized as well.

A)True

B)False

Answer: False

Q2) Dell's famous "build-to-order" model that facilitated its rise to dominance in the PC industry is an example of successful consumer goods customization.

A)True

B)False

Answer: True

Q3) Attaining worldwide coordination,rationalization,and integration of all marketing activities is the specific objective of __________________.

A) the World Trade Organization

B) regional and integrated markets such as NAFTA

C) global marketing

D) global markets

Answer: C

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Chapter 2: Assessing the Global Marketing Environmentthe

Global Economy and Technology

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Sample Questions

Q1) Sergei is analyzing the number of consumers in Belgium who are college-educated,and their geographic dispersion across the country. Upon which PESTEL factor is he focusing?

A) educational

B) social

C) political

D) environmental

Answer: B

Q2) A highly dynamic,complex market with rapid maturity tends to characterize a(n)_________________________.

A) high-tech market

B) global market

C) local market

D) business-to-business market

Answer: A

Q3) China is the world's largest exporter of merchandise when valued in US dollars.

A)True

B)False

Answer: False

Page 4

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Chapter 3: Evaluating Cultural and Social Environments

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Sample Questions

Q1) Cultural diversity can exist between regions,nations,states,and cities.

A)True

B)False

Answer: True

Q2) The dimensions of openness to change,self-transcendence,conservation and self-enhancement comprise the structure of the __________________________.

A) Geert Hofstede Cultural Dimensions Survey

B) Schwartz Value Survey

C) PESTEL model

D) cultural framework

Answer: B

Q3) Cultural diversity is a phenomenon that only exists between nations.

A)True

B)False

Answer: False

Q4) Japanese professional women represent a rapidly growing consumer segment.

A)True

B)False Answer: True

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Chapter 4: Analyzing Political and Legal Environments

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Sample Questions

Q1) The United States is a signatory of the Madrid Agreement.

A)True

B)False

Q2) Abdullah's motorized cycles are in high demand in Egypt,where inexpensive and highly maneuverable transportation is desirable.However,civil unrest and recent nationalization of industry keep Abdullah up all night worrying about this important market.Abdullah is primarily concerned with __________________.

A) competitive risk

B) technological risk

C) firm-specific risk

D) instability and government, country

Q3) Irina's company produces consumer advertisements for auto companies like Hyundai.When Hyundai hires Irina's firm to create a series of ad campaigns based on their proprietary new marketing strategy,she is asked to sign a non-disclosure agreement.Hyundai is attempting to protect its ____________.

A) trade names

B) trade secrets

C) design patents

D) trademarks

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Page 6

Chapter 5: Integrating Global, Regional, and National Markets

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Sample Questions

Q1) The American Trade Agreements Act of 1979 requires that _____________________.

A) the U.S. government agencies only purchase goods made in America

B) the government subsidize all U.S. manufacturers producing defense-related equipment

C) the United States comply with all trade agreement proposals initiated by the World Trade Organization

D) the U.S. government agencies buy products that undergo substantial transformation or final assembly in the United States or one of 30 approved countries

Q2) Which of these would be considered a non-tariff barrier?

A) A marking duty assessed to cover costs of marking imported goods with the country of origin.

B) The EU ban on hormone-treated beef from the United States.

C) A 30% tax on Japanese steel entering the United States.

D) The US government collects 51 cents for every imported wristwatch.

Q3) Custom unions possess the provisions of free trade areas as well as a common external tariff barrier for member countries.

A)True

B)False

Page 7

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Chapter 6: Conducting Marketing Research

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Sample Questions

Q1) Sarah is planning on implementing a qualitative research study. Her findings will most likely be _______________________.

A) straightforward and not subject to researcher's interpretation

B) gathered via government databases

C) numeric in format and easily analyzed and sorted

D) unstructured and not particularly numbers-driven

Q2) Secondary data is data that has been previously collected.

A)True

B)False

Q3) Social media researchers most commonly use pop-ups and banners for sample sourcing of surveys.

A)True

B)False

Q4) When it comes to international research,online audience metrics are considered highly credible.

A)True

B)False

Q5) Analyzing qualitative data is a structured,multi-step process.

A)True

B)False

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Chapter 7: Selecting International Markets

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Sample Questions

Q1) Of the four Ansoff expansion strategies,the one representing the least risk is

A) market development

B) diversification

C) product development

D) market penetration

Q2) Dissemination risk occurs when control over an asset such as a brand name,patent or knowledge is high.

A)True

B)False

Q3) Mattson and Hertz postulate that international networks are governed by the market rather than by exchange relationships.

A)True

B)False

Q4) The Roving Export Managers (ROV)deployed by the Israel Export Institute represent a change agent associated with strategic resources.

A)True

B)False

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Page 9

Chapter 8: Entering Global Markets

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Sample Questions

Q1) Hakim is lucky.He loves his job! As an executive with Lean Jean denim in the U.S.,he is responsible for arranging the marketing,sales and transport for the firm's clothing lines to all of its global markets through his company's subsidiaries worldwide.Lean Jeans conducts international business via ______________________.

A) direct exporting

B) indirect exporting

C) his U.S. sales agents

D) indirect retailing

Q2) Another common term for contract manufacturing is outsourcing.

A)True

B)False

Q3) Exporters that utilize intermediaries who specialize in this activity from the home base are implementing ___________________.

A) direct exporting

B) indirect exporting

C) distributorships in the target country

D) exports to subsidiaries

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Chapter 9: Segmenting, Targeting, and Positioning for

Global Markets

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Sample Questions

Q1) When consumers are grouped based on common characteristics such as cultural preferences,values and attitudes,or lifestyle choices,________________ is being implemented

A) micro-segmentation

B) macro-segmentation

C) country-based segmentation

D) geographic segmentation

Q2) Yoshi is an outgoing guy who is known to his friends as the man who always has the latest version of cell phone,laptop,and flat screen television. According to the Japanese VALS model,Yoshi is clearly a(n)________________.

A) sustainer

B) realist

C) high pragmatic

D) integrator

Q3) Using the individual consumer as the basis for segmentation introduces many more variables into the analysis and increases its complexity.

A)True

B)False

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Chapter 10: Developing Global Products and Brands

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Sample Questions

Q1) When Hiram-Walker and Sara Lee partnered to product a Kahlua White Russian Brownie,they implemented a ________________________ strategy.

A) brand licensing

B) co-branding

C) brand extension

D) private label branding

Q2) Imported products with a global luxury image are often best-served by adapting _________________ to a new foreign market.

A) a brand customized for each target market

B) a logo without a brand name

C) their original brand name

D) a different brand name

Q3) For high technology products,the brand can convey complex functional and performance information.

A)True

B)False

Q4) Post sale service is not relevant in all countries.

A)True

B)False

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Chapter 11: Setting Global Prices

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Sample Questions

Q1) Isabella's commissions to her foreign sales agent,as well as the costs of raw materials required to produce her product,are considered

A) total costs

B) export costs

C) variable costs

D) fixed costs

Q2) Marta is purchasing document scanners for her company's Greek headquarters building.The U.S.company supplying her has quoted her in U.S.dollars.Marta is incurring

____________ in proceeding with the deal as specified.

A) import duties

B) exchange rate risk

C) distribution channel risk

D) non-currency risk

Q3) A credible floating exchange rate creates a threat to international trade.

A)True B)False

Q4) The most secure method of payment for an export order is advance payment. A)True B)False

Page 13

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Chapter 12: Global Placement and Distribution Channels

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Sample Questions

Q1) Because of the similarities in geography,culture,and consumer buying behavior,retailing formats for groceries in Europe are congruous from country to country.

A)True

B)False

Q2) In a growing economy it is expected that retail and wholesale institutions becomes larger and more specialized,while less efficient intermediaries exit the market.

A)True

B)False

Q3) Distributor partners are motivated primarily through the provision of monetary benefits such as higher commissions.

A)True

B)False

Q4) Online purchases are typically confined to products like books and airline tickets. A)True

B)False

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14

Chapter 13: Launching Global Communication and Advertising

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Sample Questions

Q1) Balancing higher levels of campaign efficiency with increased costs and complexity is the conundrum of ___________________.

A) standardizing versus adapting advertising strategy

B) domestic marketers

C) digital versus traditional advertising media

D) service marketers

Q2) When consumers know a global brand,they are more likely to accept its standardized advertising message.

A)True

B)False

Q3) That various elements of a company's communication strategy must be coordinated,and their market impact assessed,is represented by the concept of

A) international marketing

B) integrated marketing communications

C) internal marketing communications

D) international media communications

Q4) Most international companies are truly global in their brand strategies.

A)True

B)False

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Chapter 14: Using Social Media for Global Marketing

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Sample Questions

Q1) The study of how the social structure of relationships around a person,group,or organization affects beliefs or behaviors is the basis of ____________________.

A) social networks

B) network analysis

C) Orkut

D) cause-related marketing

Q2) Facebook,Twitter,and LinkedIn are all examples of ____________________.

A) social network media

B) wikis

C) blogs

D) online advertising

Q3) LinkedIn,as a social network specifically designed for business networking,is considered the most used social network by business firms.

A)True

B)False

Q4) Social networking and blogging now accounts for almost 10% of all Internet time.

A)True

B)False

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Page 16

Chapter 15: Designing and Controlling Global Marketing Systems

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Sample Questions

Q1) Organizational formats that are based on the processes performed by an organization are referred to as _______________ organizational structures.

A) matrix

B) product

C) regional

D) functional

Q2) Born global firms are successful in international expansion largely due to their ability to construct organizational hierarchies similar to larger MNCs.

A)True

B)False

Q3) Fiat CEO Sergio Marchionne employed the informal control mechanism of _____________ to implement the recent transformation of the firm.

A) developing corporate culture

B) management selection

C) implementing new position descriptions

D) rewarding senior managers at the headquarters location

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Chapter 16: Defining Ethics and Corporate Social

Responsibility in the International Marketplace

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Sample Questions

Q1) Ethical universalism propones that __________________________.

A) when in Rome, one should do as the Romans do

B) one should always give preference to one's own ethical values

C) the ethical nature of an action is independent of cultural settings

D) the ethical nature of an action can only be determined relative to the moral norms of the particular culture where the action takes place

Q2) While CSR activities and reporting are extensive in both developed and developing countries.

A)True

B)False

Q3) When determining if a gift given to you is constituted as a bribe or a token of esteem,you should consider ____________________.

A) the context of gift giving and the material value of the gift

B) the value of the contract for which you are negotiating

C) the probability that you will pay fines or serve jail time for accepting the gift

D) the likelihood that you will lose a customer if you do not accept the gift

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