Executive Communication Exam Questions
Course Introduction
Executive Communication focuses on the principles and practices of effective communication in professional and leadership contexts. This course emphasizes developing skills in strategic messaging, persuasive presentations, negotiation, interpersonal communication, and crisis management. Through case studies, simulations, and real-world scenarios, students learn how to craft clear, concise, and impactful messages tailored to diverse audiences, manage stakeholder relationships, and leverage digital communication tools to advance organizational objectives. The course also explores the ethical dimensions of executive communication and prepares students to handle complex communication challenges faced by leaders in dynamic business environments.
Recommended Textbook
Business Communication Today 14th Edition by Courtland L. Bovee
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Page 2
Chapter 1: Understanding the Foundations of Business Communications
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Sample Questions
Q1) Discuss the six areas of unethical communications covered in the chapter.
Answer: Plagiarism is presenting someone else's words or other creative product as your own.Second is the act of purposely omitting essential information.Information is essential if your audience needs it to make an intelligent,objective decision.The third type of unethical communication is selective misquoting,which is distorting or hiding the true intent of someone else's words.Fourth,statistics and other data can be unethically manipulated by increasing or decreasing numbers,exaggerating,altering statistics,or omitting numeric data.The fifth area of unethical communication happens when images are manipulated in unethical ways,such as altering photos to deceive audiences or changing the scale of graphs and charts to exaggerate or conceal differences.Finally,failing to respect privacy or information security needs can result in unethical communication.Failing to respect the privacy of others or failing to adequately protect information entrusted to your care can also be considered unethical (and is sometimes illegal).
Q2) Data traffic on mobile devices exceeds voice traffic significantly.
A)True
B)False
Answer: True
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Chapter 2: Collaboration,Interpersonal
Communication,and Business Etiquette
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Sample Questions
Q1) Identify and discuss the 6 types of nonverbal communication signals.
Answer: 1.Facial expression.Your face is the primary vehicle for expressing your emotions; it reveals both the type and the intensity of your feelings.
2.Gesture and posture.The way you position and move your body expresses both specific and general messages,some voluntary and some involuntary.
3.Vocal characteristics.Voice carries both intentional and unintentional messages.A speaker can intentionally control pitch,pace,and stress to convey a specific message.
4.Personal appearance.People respond to others on the basis of their physical appearance,sometimes fairly and other times unfairly.
5.Touch.Touch is an important way to convey warmth,comfort,and reassurance-as well as control.Touch is so powerful,in fact,that it is governed by cultural customs that establish who can touch whom and how in various circumstances.
6.Time and space.Like touch,time and space can be used to assert authority,imply intimacy,and send other nonverbal messages.
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Chapter 3: Communication Challenges in a Diverse,Global Marketplace
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Sample Questions
Q1) What is one way of achieving cultural pluralism?
A)Don't acknowledge distinctions
B)Judge all relationships by the same standards
C)Disregard personal beliefs
D)Stereotype
E)Avoid assumptions
Answer: E
Q2) People are aware of their own cultural biases.
A)True
B)False
Answer: False
Q3) A new employee who speaks English as a second language has just joined the design team you lead.You notice that she often looks confused during conversations.Describe at least three useful strategies for this situation.
Answer: Strategies you can use include (1)speak slowly and clearly,(2)don't rephrase until it's obviously necessary,(3)look for and ask for feedback,(4)don't talk down to the other person,and (5)at the end of the conversation,verify what has been said and decided.
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Chapter 4: Planning Business Messages
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Sample Questions
Q1) Despite your numerous emails and voicemail messages,a normally dependable vendor has not responded to your important question.Which of the following would be a sensible next step?
A)Consider sending a printed message.
B)Broadcast "high-priority" or "urgent" emails at ten-minute intervals.
C)Use social media to vent your frustrations with the vendor.
D)Bombard the vendor with text messages until he responds.
Q2) Discuss the steps in developing an audience profile.
Q3) Examples and evidence should be determined before the main idea has been developed.
A)True
B)False
Q4) People use mobile phones and tablets to create and consume a wide variety of written,oral,and visual media.Identify and discuss four factors that you must consider if you're planning to create messages that will be viewed on mobile devices.
Q5) Discuss the challenges of developing messages for mobile devices.
Q6) The indirect approach is best when your audience is likely to be skeptical.
A)True
B)False
Page 6
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Chapter 5: Writing Business Messages
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Sample Questions
Q1) Which of the following is one of the steps in building and fostering a positive business relationship?
A)Projecting a unique image
B)Establishing credibility
C)Eliminating the "you" attitude
D)Conveying negative news in a realistic manner
E)Using euphemisms to avoid ever saying anything negative
Q2) Discuss elements of building credibility with the audience.
Q3) To emphasize a dependent clause,it is better to place it at the end of a sentence rather than in the middle.
A)True
B)False
Q4) Whether consciously or not,most readers in the workplace greet incoming messages by
A)anticipating the new knowledge they will gain.
B)setting aside enough time to read every one of them.
C)tossing them all into the trash without opening them.
D)asking the question,"What's in this for me?"
Q5) What is the difference between tone and style in business writing?
Q6) What are the five most common techniques for developing paragraphs?
Page 7
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Chapter 6: Completing Business Messages
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Sample Questions
Q1) How should the format of a message change for viewing on a mobile device?
Q2) According to your textbook,lines of text that are justified are
A)set flush or aligned vertically on both the right and left.
B)presented in bold and italics.
C)set flush left and ragged on the right.
D)set flush right and ragged on the left.
Q3) ________ such as Times New Roman and Garamond have small crosslines at the ends of each letter stroke.
A)Specialty typefaces
B)Serif typefaces
C)Rococo typefaces
D)Sans serif typefaces
Q4) Explain why editing for conciseness is important,then list the four steps it involves.
Q5) Describe the advantages and disadvantages of various sentence structures.
Q6) The amount of time needed for proofreading depends on the complexity of the writing.
A)True
B)False
Q7) What types of problems should be looked for during the proofreading process?
Page 8
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Chapter 7: Digital Media
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Sample Questions
Q1) What does "bcc" in the address line of an email indicate?
A)Everyone can see who is getting the message
B)The "reply all" function has been disabled
C)Other recipients can't see that a "bcc" recipient is receiving the message
D)The message is urgent
E)The message should be considered a high priority
Q2) Which of the following is an important goal when producing an email message?
A)Simplicity
B)Damage control
C)Email signatures
D)Revisions
E)Less proofreading
Q3) The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.
A)gamification
B)contest simulation
C)shadow boxing
D)event-based learning
Q4) Explain how inappropriate use of email at work can lead to legal problems.
Q5) Explain how to apply the three-step writing process to instant messages.
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Chapter 8: Social Media
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Sample Questions
Q1) What is the safest assumption to make about the potential reach of your social media messages?
A)The message could be seen by people outside your target audience
B)At least 25 percent of your target readers will see it
C)Only current or past customers are likely to see it
D)The real audience is at least 10 times bigger than your target audience
E)The real audience is only a fraction of the size of your target audience
Q2) Why is it important to avoid posting new information or links too frequently?
A)So you don't overwhelm your followers
B)So your feed doesn't wander from topic to topic
C)It shows disrespect for the audience
D)So readers will pay attention to lengthy reports
E)To increase the impact when community critics view the site
Q3) How do microblogs differ from blogs?
Q4) Which of the following is one of the greatest appeals of social media?
A)Improved sales pitches
B)The feeling of conversation
C)Fewer rumors in the marketplace
D)Less interaction between users
E)The ability to eliminate concise,specific headings
Page 10
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Chapter 9: Visual Media
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Sample Questions
Q1) A potential drawback of using photographs in reports is that
A)they can show too much detail.
B)they are difficult to change or manipulate.
C)appropriate photos are difficult to find.
D)they are expensive.
E)they are often retouched to improve the look.
Q2) Consider the statements below.Which one of them is TRUE?
A)Contemporary audiences don't expect messages to contain visual elements.
B)Today's video and graphic technology is so complex that only professionals can use it.
C)Visuals can help you communicate your messages to audiences with lower reading skills.
D)Your ability to create and interpret visuals will have little to do with your success in business.
Q3) A(n)________ interprets the data in a visual and extracts the main idea from it.
A)descriptive title
B)informative title
C)illustrative title
D)prescriptive title
Q4) What is "chartjunk"?
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Chapter 10: Writing Routine and Positive Messages
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Sample Questions
Q1) In corresponding with customers,making statements such as,"Thank you for purchasing the most durable notebook computer you can buy" is
A)to be avoided in routine positive messages.
B)a good way to build customer relationships.
C)an important part of all negative responses to claim letters.
D)an avoidance technique.
E)viewed as superficial and somewhat insulting by the reader.
Q2) When making a claim or requesting an adjustment,your close should
A)clearly state how angry and disappointed you are.
B)explain the specific details of the problem.
C)request the specific action required to resolve the problem.
D)explain that you are planning to seek legal counsel.
E)provide a straightforward explanation of how the problem occurred.
Q3) If you have mildly disappointing information to deliver as part of a positive message,you should
A)put the negative information in a favorable context.
B)simply omit it from the message.
C)put the negative information first.
D)put the negative information last.
E)put the negative information at the end of the middle paragraph.
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Chapter 11: Writing Negative Messages
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Sample Questions
Q1) When responding to rumors and countering negative information in a social media environment,a company should NOT
A)engage customers early and often.
B)monitor online conversations.
C)rely on its reputation to protect it.
D)respond appropriately and professionally.
Q2) When delivering bad news,wording such as "We must turn down," "I am unable to," and "We cannot afford to"
A)softens the blow by drawing attention away from the reader and onto the sender.
B)will impress the reader as being straightforward and forceful.
C)is likely to cause pain and anger in the reader.
D)is unavoidable.
E)lets the reader know your decision is final.
Q3) Suppose you're a manager who has to write performance reviews.What can you do to help you prepare for writing a review that includes negative information?
Q4) How can an organization encourage the value of whistle-blowing within the organization?
Q5) Discuss why apologizing in business messages is not always advised.
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Chapter 12: Writing Persuasive Messages
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Sample Questions
Q1) How do businesspeople influence audience members?
A)By showing the "you" attitude
B)By acting as an ethical and honest force
C)By providing information and aiding understanding
D)By determining their best interest,and getting the audience to agree
E)By maintaining the highest standards of business ethics
Q2) Briefly explain the difference between selling points and benefits,and then give an example of each.
Q3) Which of the following best describes the key selling points of a product?
A)The practical advantages of purchasing a product
B)The emotional advantages of a product
C)The anticipation of using a product
D)The emotional attachment of the product
E)The product's most attractive feature
Q4) AIDA stands for
A)appeal,indirect,direct,action.
B)anticipate inquiry in doing adjustments.
C)assume,insist,describe,act.
D)attention,interest,desire,action.
Q5) What are three methods of reasoning you can use when making a logical appeal?
Page 14
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Chapter 13: Finding,Evaluating,and Processing Information
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Sample Questions
Q1) A survey is considered valid if it measures what it was intended to measure.
A)True
B)False
Q2) Unlike conclusions,recommendations
A)suggest a clear course of action.
B)interpret evidence.
C)are always acceptable to readers.
D)always come at the end of the report.
E)are your opinion about findings from the research.
Q3) How can you avoid ethical lapses when conducting research?
A)Share sources of confidential information
B)Don't force outcomes by skewing research
C)Do not cite sources unless asked to do so
D)Use only online sources to improve the business process
E)Only use areas of the research that support your goals
Q4) What are some criteria you can use in evaluating the credibility of an information source?
Q5) What is the difference between a reliable survey and a valid survey?
Q6) Briefly explain the difference between trade journals and academic journals.
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Q7) Briefly explain the difference between primary research and secondary research.
Chapter 14: Planning Reports and Proposals
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Sample Questions
Q1) The CEO of a pharmaceutical company asks you assess the company's adherence to laws governing television ads for prescription drugs.The CEO has requested a
A)personal activity report.
B)work plan.
C)compliance report.
D)policy report.
Q2) Compliance reports are generally required by
A)parent companies.
B)accounting departments.
C)government agencies.
D)marketing departments.
E)customers.
Q3) If using the direct approach to organize a report or proposal,which of the following should be used to begin the report?
A)Background information that created the issue
B)A general outline as to how the report or proposal is structured
C)Key findings and conclusions
D)An indication of each main topic addressed
E)A logical argument structure
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Chapter 15: Writing and Completing Reports and Proposals
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Sample Questions
Q1) The introduction (or opening)of a business report should
A)discuss your conclusions or recommendations.
B)include all of your information sources.
C)carry the full weight of your message.
D)help readers understand the context of the report.
E)offer a detailed course of action to be followed.
Q2) How is the scope and organization of a solicited proposal usually determined?
A)Based only on content
B)Based only on the working relationship with the audience
C)Based only on the motivating action you wish to achieve
D)Based only on whether a direct or indirect format is used
E)Based only on the audience's guidelines in the request for the proposal
Q3) The writing approach for a proposal is similar to the approach used for persuasive sales messages,so you can
A)follow the AIDA model.
B)follow the good-news message plan.
C)minimize the "you" attitude.
D)open with a buffer statement.
E)follow a journalistic approach.
Q4) List three functions of the close in a business report.
Page 17
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Chapter 16: Developing Presentations in a Social Media Environment
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Sample Questions
Q1) When you're concluding a business presentation
A)bring up any information you forgot to include during the presentation.
B)briefly restate the main points of your presentation.
C)don't let the audience know you're ready to close the presentation.
D)rely on the audience to decide how they feel and what they'll do about your presentation.
E)ask for an immediate decision or reaction from the audience.
Q2) One of the most effective ways to arouse interest in your presentation involves
A)beginning with humor.
B)apologizing about the shortcomings of the venue.
C)uniting the audience around a common goal.
D)dwelling on your personal feelings and idiosyncrasies.
E)asking the audience questions at the beginning of the presentation.
Q3) Which one of the following will NOT help you deliver an effective presentation to a small group?
A)Using simple visual aids
B)Standing behind a lectern and using a microphone
C)Encouraging the audience to participate
D)Delivering your remarks in a conversational tone
Q4) Discuss techniques to help get the audience interested in the presentation.
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Chapter 17: Enhancing Presentations with Slides and Other
Visuals
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Sample Questions
Q1) You can use "moving blueprint slides" at several points in your presentation,but not at the end.
A)True
B)False
Q2) The purpose of visuals is to ________ during a presentation.
A)replace your spoken message
B)support and clarify what you have to say
C)distract and entertain the audience
D)provide decorative embellishments
E)add interest and allow the audience to refocus.
Q3) The predefined layouts in presentation software
A)contain placeholders for specific slide elements such as titles and bulleted text.
B)allow you to automate your slide show.
C)allow you to add hyperlinks to your presentation.
D)let you see an entire batch of slides at once.
E)eliminate the need to create a chart or table from scratch.
Q4) Discuss the disadvantages of using free-form slides for a presentation.
Q5) Identify and discuss the eight factors you should consider when completing slides and other visuals.
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Chapter 18: Building Careers and Writing Résumés
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Sample Questions
Q1) Which résumé format can help a candidate emphasize skills,capabilities,and other areas of competence instead of job history?
A)Keyword
B)Chronological
C)Combination
D)Functional
E)Audience-centered
Q2) What is "quality of hire," and how do companies use it?
Q3) Discuss considerations when choosing a design strategy for your résumé.
Q4) Which of the following personal data should be included in the résumé when applying to U.S.companies?
A)Age
B)National origin
C)Salary history
D)Email address
E)Reasons for leaving jobs
Q5) What potential risk should you consider before including a career objective on your résumé?
Q6) Why must you revise your résumé for clarity and conciseness?
Q7) How can a candidate use mobile technology in their job search?
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Chapter 19: Applying and Interviewing for Employment
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Sample Questions
Q1) Which of the following is an advantage for the candidate when using email or instant messaging during the screening interview?
A)It is easier to maintain a professional style
B)A more casual,relaxed response is expected
C)There is a greater opportunity to send nonverbal signals
D)Short,direct responses are expected
E)Each response can be reviewed and edited before it is sent
Q2) Which type of interview requires the candidate to relate specific incidents and experiences from their past?
A)Unstructured
B)Working
C)Open-ended
D)Situational
E)Behavioral
Q3) List four guidelines to follow when deciding what to wear for an employment interview.
Q4) Discuss the advantages of researching the person you will be interviewing with on a site such as LinkedIn.
Q5) Describe at least three common employment messages that follow an interview.
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