Entrepreneurship in E-Commerce Practice Exam
Course Introduction
This course explores the fundamental concepts, strategies, and challenges of launching and managing entrepreneurial ventures in the digital marketplace. Students will examine the key components of e-commerce business models, including digital product development, online marketing, payment solutions, supply chain management, and customer engagement. Through case studies, practical projects, and interactive discussions, learners will gain insights into identifying market opportunities, validating digital business ideas, developing effective online presence, and navigating legal and ethical considerations specific to e-commerce. The course equips aspiring entrepreneurs with the tools and knowledge necessary to successfully create and grow online businesses in the dynamic digital economy.
Recommended Textbook
E Commerce 2017 13th Edition by Kenneth C. Laudon
Available Study Resources on Quizplus 12 Chapters
1020 Verified Questions
1020 Flashcards
Source URL: https://quizplus.com/study-set/1501 Page 2
Chapter 1: The Revolution Is Just Beginning
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29754
Sample Questions
Q1) In which year was e-commerce said to have begun?
A)1983
B)1985
C)1995
D)2001
Answer: C
Q2) Which of the following terms is synonymous with e-commerce?
A)e-business
B)digital commerce
C)the Internet
D)the Web
Answer: B
Q3) Which of the following refers to any disparity in relevant market information among parties in a transaction?
A)information asymmetry
B)unfair competitive advantage
C)imperfect competition
D)dynamic pricing
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: E-Commerce Business Models and Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29758
Sample Questions
Q1) The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.
A)True
B)False
Answer: True
Q2) Stickiness is an important attribute for which of the following revenue models?
A)advertising revenue model
B)subscription revenue model
C)transaction fee revenue model
D)affiliate revenue model
Answer: A
Q3) All of the following use an advertising revenue model except:
A)Twitter.
B)Yahoo.
C)Google.
D)Amazon.
Answer: D
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29759
Sample Questions
Q1) FTP is the protocol that provides the Internet addressing scheme.
A)True
B)False Answer: False
Q2) Which of the following is a set of rules for transferring data?
A)protocol
B)packet
C)router
D)IP address
Answer: A
Q3) Amazon Web Services is an example of cloud computing.
A)True
B)False
Answer: True
Q4) Bluetooth is an advanced form of DSL.
A)True
B)False
Answer: False
Page 5
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Building an E-Commerce Presence: Websites, mobile Sites,
and Apps
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29760
Sample Questions
Q1) Which of the following basic system functionalities is used to display goods on a website?
A)product database
B)digital catalog
C)shopping cart system
D)customer database system
Q2) The annual maintenance cost for a website is typically much lower than its development cost.
A)True
B)False
Q3) The cost of hardware,software,and telecommunications services needed to build a website have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
Q4) Explain both the demand-side and the supply-side considerations when choosing the hardware platform for an e-commerce site.Include a discussion of I/O-intensive vs.CPU-intensive operations and scalability.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: E-Commerce Security and Payment Systems
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29761
Sample Questions
Q1) CryptoLocker is an example of ransomware.
A)True
B)False
Q2) A Trojan horse appears to be benign,but then does something other than expected.
A)True
B)False
Q3) Bitcoins are an example of:
A)digital cash.
B)virtual currency.
C)a stored value payment system.
D)an EBPP system.
Q4) The attack on Dyn,Twitter,Amazon,and other major organizations in October 2016,is an example of which of the following?
A)SQL injection attack
B)browser parasite
C)DDoS attack
D)MitM attack
Q5) What dimensions do digital signatures and hash digests add to public key cryptography? Describe how this technology works.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: E-Commerce Marketing and Advertising Concepts
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29762
Sample Questions
Q1) What is marketing analytics software and what is it used for?
Q2) Which of the following statements about the Internet's impact on marketing is not true?
A)The Internet has broadened the scope of marketing communications.
B)The Internet has decreased the impact of brands.
C)The Internet has increased the richness of marketing communications.
D)The Internet has expanded the information intensity of the marketplace.
Q3) Which of the following measures the percentage of customers who purchase once,but never return within a year?
A)retention rate
B)attrition rate
C)loyalty rate
D)conversion rate
Q4) Which of the following statements about native advertising is not true?
A)Native advertising is controversial.
B)Native advertising is a new form of advertising found only online.
C)Native advertising is growing rapidly,especially on social networks.
D)Consumers look at native ads much more frequently than display ads.
Page 8
Q5) Identify and describe the various types of rich media ads and video ads and explain how each one works.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Social,mobile,and Local Marketing
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29763
Sample Questions
Q1) Visitors spend more time on Facebook than any other social network site.
A)True
B)False
Q2) Which of the following statements is not true?
A)Over 90% of Facebook's monthly active users access Facebook via a mobile device at least some of the time.
B)The only way to access Facebook from a mobile device is to use a mobile app.
C)Mobile ads are displayed in users' News Feeds.
D)Facebook's mobile ad revenues are its fastest growing revenue stream.
Q3) Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
A)social density
B)engagement
C)amplification
D)dark social
Q4) Over 80% of Facebook's ad revenue is generated by its mobile audience.
A)True
B)False
Q5) Why is local mobile marketing so attractive to marketers?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Ethical,social,and Political Issues in E-Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29764
Sample Questions
Q1) Downloading a music track owned by a record company without paying for it is an example of a violation of:
A)patent law.
B)copyright law.
C)trademark law.
D)privacy law.
Q2) Which of the following involves bypassing the target site's home page and going directly to a content page?
A)cybersquatting
B)metatagging
C)framing
D)deep linking
Q3) Most adult social network participants do not have any expectation of personal privacy when using a social network.
A)True
B)False
Q4) Discuss in depth one ethical,social,or political issue that is presently in the news surrounding the Internet and e-commerce.
Q5) Describe the fantasy sport business and the issues it raises.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Online Retail and Services
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29765
Sample Questions
Q1) The online mortgage industry has transformed the process of obtaining a mortgage.
A)True
B)False
Q2) All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
A)moving to a demand-pull model.
B)high cost structures.
C)developing a fast-response online order and fulfillment system.
D)channel conflict.
Q3) All of the following are advantages of online retail except:
A)lower supply chain costs.
B)lower cost of distribution.
C)ability to change prices.
D)faster delivery of goods.
Q4) All of the following are challenges for catalog merchants except:
A)high costs of printing and mailing.
B)building a credible website.
C)the need to bring staff in or manage new technology.
D)building sophisticated order entry and fulfillment systems.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Online Content and Media
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29755
Sample Questions
Q1) Online newspapers and magazines are the largest and fastest growing forms of online entertainment.
A)True
B)False
Q2) House of Cards is an online TV series developed by which of the following?
A)Amazon Studios
B)HBO
C)Netflix
D)Hulu
Q3) Which of the following is not a leading factor in changing the television industry?
A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products
Q4) Magazine print advertising revenues are expected to ________through 2020.
A)remain relatively flat
B)more than double
C)grow 20%
D)significantly decrease
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Social Networks, auctions, and Portals
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29756
Sample Questions
Q1) Describe the impact social networks have had on how businesses operate,communicate,and serve their customers.
Q2) A(n)________,in which the highest bidder wins,is the most common form of auction.
A)Dutch Internet auction
B)Japanese auction
C)English auction
D)reverse auction
Q3) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
Q4) More than two-thirds of Internet users worldwide participate in social networks.
A)True
B)False
Q5) In a Dutch Internet auction,a seller puts up a single item for bidding.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/29757
Sample Questions
Q1) ________________ was/were the first step in the development of B2B e-commerce.
A)Electronic Data Interchange (EDI)
B)Automated order entry systems
C)Computerized inventory databases
D)Digital invoices
Q2) Automated order entry systems:
A)show goods from a single seller.
B)increased the costs of inventory replenishment.
C)are typically owned by the purchasing firm.
D)no longer play an important role in B2B commerce.
Q3) Collaborative commerce has a much broader mission than EDI.
A)True
B)False
Q4) All of the following are forms of collaboration among businesses except:
A)RFQs.
B)CPFR.
C)demand chain visibility.
D)marketing coordination and product design.
Q6) What services do e-procurement Net marketplaces provide? Page 14
Q5) What is the difference between accountable and sustainable supply chains?
To view all questions and flashcards with answers, click on the resource link above.
Page 15