Entrepreneurship Exam Questions
Course Introduction
Entrepreneurship is a dynamic course that explores the process of identifying, creating, and developing new business ventures. Students will learn the fundamental concepts of innovation, opportunity recognition, business planning, securing resources, and launching a startup. The curriculum also delves into risk management, market analysis, leadership skills, and ethical considerations in business. Through case studies, real-world examples, and hands-on projects, students will gain practical experience in developing entrepreneurial mindset and strategies necessary to succeed in todays competitive business environment.
Recommended Textbook E Commerce Essentials 1st Edition by
Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.
Answer: personalization
Q2) Which of the following is a characteristic of the Consolidation phase of e-commerce?
A)predominance of pure online strategies
B)emphasis on revenue growth versus profits
C)first mover advantages
D)shift to a business-driven approach
Answer: D
Q3) Unfair competitive advantages occur when:
A)one competitor has an advantage others cannot purchase.
B)market middlemen are displaced.
C)information is equally distributed and transaction costs are low.
D)firms are able to gather monopoly profits.
Answer: A
Q4) The total number of users or customers an e-commerce business can obtain is a measure of its ________.
Answer: reach
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) An example of a company using the content provider model is:
A)Priceline.
B)Rhapsody.com.
C)Dell.
D)eBay.
Answer: B
Q2) Which of the following is not a variation of the e-tailer business model?
A)bricks-and-clicks
B)virtual merchant
C)market creator
D)manufacturer-direct
Answer: C
Q3) Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.
A)True
B)False
Answer: True
Q4) Carbonite is a company that uses a(n)________ business model. Answer: service provider
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Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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Sample Questions
Q1) Which of the following is not true about the mobile platform?
A)Most smartphones use Intel chips.
B)The number of cell phones worldwide exceeds the number of PCs.
C)About 25% of the world's cell phones are smartphones.
D)Unlike PCs, smartphones do not need fans.
Answer: A
Q2) ________ software refers to the software that enables a computer to deliver Web pages written in HTML to client computers on a network that request this service by sending an HTTP request.
Answer: Web server
Q3) Which of the following is the core communications protocol for the Internet?
A)Telnet
B)FTP
C)TCP/IP
D)SSL
Answer: C
Q4) A TCP/IP network located within a single organization for the purposes of communication and information processing is called a(n)________.
Answer: intranet
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
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Sample Questions
Q1) Which of the following helps you understand the marketing effectiveness of your e-commerce site?
A)shopping cart
B)product database
C)site tracking and reporting system
D)inventory management system
Q2) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.
A)True
B)False
Q3) Dynamic page generation makes market segmentation easier.
A)True
B)False
Q4) All of the following are examples of demographic information except:
A)age.
B)behavior patterns.
C)income.
D)location.
Page 6
Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) All of the following are examples of malicious code except: A)viruses.
B)bots.
C)worms.
D)sniffers.
Q2) The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.
A)True
B)False
Q3) All of the following are methods of securing channels of communication except: A)SSL/TLS.
B)certificates.
C)VPN.
D)FTP.
Q4) Which of the following dimensions of e-commerce security is not provided for by encryption?
A)confidentiality
B)availability
C)message integrity
D)nonrepudiation
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) The ________ rate is an e-mail campaign metric that measures the percentage of e-mails that could not be delivered.
Q2) ________ ads involves showing the same or similar ad to individuals across multiple Web sites.
Q3) Which of the following is not true about search engine advertising?
A)Spending on search engine advertising constitutes almost half of all online advertising spending.
B)The top three search engine providers supply over 95 percent of all online searches.
C)The click-through rate for search engine marketing has been fairly steady over the years.
D)Search engine advertising is the fastest growing type of online advertising.
Q4) How would you determine if an online marketing campaign to drive customers to your Web site has been successful?
Q5) Which of the following measures the ratio of items purchased to product views?
A)conversion rate
B)cart conversion rate
C)browse-to-buy ratio
D)view-to-cart ratio
Page 8
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Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Q1) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
A)the Golden Rule
B)Universalism
C)the Collective Utilitarian principle
D)the Social Contract rule
Q2) Which ethical principle tells you that it is wise to assume perfect information markets?
A)the Golden Rule
B)the New York Times test
C)the Social Contract rule
D)the Collective Utilitarian principle
Q3) What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
A)Require firms to have consumers affirmatively opt-in before PII is collected.
B)Require firms to allow consumers to opt-out before PII is collected.
C)Make collection of PII illegal.
D)Require robust notice only before PII is collected.
Q4) The main stakeholders arguing against net neutrality are ________.
Page 9
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) Personal consumption of retail goods and services accounts for approximately ________ of the United States GDP.
A)$11 billion
B)$110 billion
C)$1.1 trillion
D)$11 trillion
Q2) Around how many display ads were shown online in the United States in 2012?
A)48 billion
B)480 billion
C)4)8 trillion
D)48 trillion
Q3) In 2012, online retail sales revenues were approximately:
A)$2.24 billion.
B)$22.4 billion.
C)$224 billion.
D)$2.24 trillion.
Q4) In 2012, the number of online buyers was around 150 million.
A)True
B)False
Q5) The leading provider of account aggregation technology is ________.
Page 10
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Chapter 9: Online Content and Media
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Q1) The impact of the Internet on media appears to be decreasing the total demand for media.
A)True
B)False
Q2) Zynga relies primarily on the sale of ________.
Q3) All of the following are social games offered by Zynga except:
A)Farmville.
B)Words with Friends.
C)Angry Birds.
D)Mafia Wars.
Q4) Today, the Internet generates over 25 percent of total media revenues.
A)True
B)False
Q5) Which of the following is the fastest growing paid content area?
A)online radio
B)online games
C)online music
D)online video
Q6) What are the major challenges facing book publishers?
Q7) VUDU is a distributor of online ________.
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Chapter 10: Social Networks, Auctions, and Portals
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Q1) Threatening negative feedback in return for a benefit is an example of:
A)feedback extortion.
B)offensive shill feedback.
C)defensive shill feedback.
D)sending spam.
Q2) Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
Q3) Which of the following is a common problem in sealed bid markets?
A)bid rigging
B)discriminatory pricing
C)persistent bidding
D)seller nonperformance
Q4) Which social network functionality allows users to easily post messages to the entire community?
A)message board
B)chat
C)instant messaging
D)e-mail
Q5) What are the benefits to both the market-makers and consumers in an auction?
Page 12
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Virtually all firms, both large and small, now use Electronic Data Interchange (EDI)systems.
A)True
B)False
Q2) Define the procurement process. What are the seven basic steps in the procurement process?
Q3) All of the following are major developments in supply chain management except:
A)supply chain simplification.
B)EDI.
C)accountable supply chains.
D)the elimination of legacy computer systems.
Q4) An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q5) Exostar is an example of a(n)________.
Page 13
Q6) What are private industrial networks? In what ways can they support collaborative commerce?
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