Entrepreneurship and E-Commerce
Midterm Exam
Course Introduction
This course explores the dynamic intersection of entrepreneurship and electronic commerce, equipping students with the knowledge and skills needed to launch and manage new ventures in the digital economy. It covers essential topics such as identifying online business opportunities, developing e-commerce business models, digital marketing strategies, and the use of technology in start-up operations. Students will analyze real-world case studies, learn about legal and ethical issues in e-commerce, and create actionable business plans utilizing digital platforms. By the end of the course, participants will be prepared to innovate, grow, and adapt entrepreneurial ventures in a rapidly evolving online marketplace.
Recommended Textbook E Commerce 2018 14th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.
A)True
B)False
Answer: False
Q2) The early years of e-commerce are considered:
A)the most promising time in history for the successful implementation of first mover advantages.
B)an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted.
C)a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
D)a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
Answer: C
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) All of the following can be considered a direct or indirect competitor of Amazon except:
A)eBay.
B)Apple's iTunes Store.
C)Walmart.
D)Priceline.
Answer: D
Q2) Scale economies are efficiencies that result from increasing the size of the business.
A)True
B)False Answer: True
Q3) Which of the following uses a subscription-based sales revenue model?
A)Yahoo
B)eBay
C)MyPoints
D)Dollar Shave Club Answer: D
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Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) WLAN-based Internet access derives from the same technological foundations as telephone-based wireless Internet access.
A)True
B)False
Answer: False
Q2) Microsoft's pilot program to provide broadband Internet access to rural areas uses which of the following technologies?
A)satellites
B)drones
C)unused, low-powered television channels
D)high altitude balloons
Answer: C
Q3) You could expect to find all of the following services in a web server software package except:
A)security services.
B)FTP.
C)search engine.
D)an RSS aggregator.
Answer: D
Page 5
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps
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Sample Questions
Q1) Objects can be retrieved from the database using Java Server Pages.
A)True
B)False
Q2) The leading web server software is:
A)Apache.
B)Microsoft Internet Information Server.
C)Sun Solaris.
D)Google Enterprise Server.
Q3) Offline media is typically used for all of the following marketing activities except: A)education.
B)exposure.
C)conversation.
D)branding.
Q4) All of the following are website design features that annoy customers except: A)slow-loading pages.
B)pop-under ads.
C)splash pages.
D)multi-browser functionality.
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Which of the following is an example of an online privacy violation?
A)your e-mail being read by a hacker
B)your online purchasing history being sold to other merchants without your consent
C)your computer being used as part of a botnet
D)your e-mail being altered by a hacker
Q2) All the following statements about symmetric key cryptography are true except:
A)in symmetric key cryptography, both the sender and the receiver use the same key to encrypt and decrypt a message.
B)the Data Encryption Standard is a symmetric key encryption system.
C)symmetric key cryptography is computationally slower.
D)symmetric key cryptography is a key element in digital envelopes.
Q3) Linden Dollars, created for use in Second Life, are an example of:
A)digital cash.
B)virtual currency.
C)EBPP.
D)peer-to-peer payment systems.
Q4) Explain how an online credit card transaction works, identifying the parties involved and describing how SSL/TLS is involved. What are the limitations of online credit card payment systems?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) A web beacon is:
A)a cookie that carries a virus.
B)an executable cookie.
C)an automated applet for performing web searches.
D)a tiny graphics file embedded in an e-mail or web page.
Q2) Identify and describe the various types of rich media ads and video ads and explain how each one works.
Q3) In the early years of e-commerce, prior to 2000, single, white, young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.
A)True
B)False
Q4) In 2017, almost ________ of the U.S. population regularly used the Internet.
A)45%
B)55%
C)75%
D)85%
Q5) How are blogs being used for marketing?
Q6) What is marketing analytics software and what is it used for?
Q7) What are two methods being developed to track consumers across devices? Page 8
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Page 9
Chapter 7: Social Mobile and Local Marketing
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Q1) The number of people exposed to pins on Pinterest is a measure of which of the following?
A)engagement
B)community
C)brand strength
D)fan acquisition
Q2) Facebook's share price fell dramatically after its IPO because investors feared that:
A)Facebook's new marketing solutions would be difficult to monetize.
B)new social networks such as Instagram were cannibalizing Facebook's audience.
C)privacy concerns were driving users away.
D)Facebook would be unable to increase advertising revenues fast enough to justify its price.
Q3) A cell phone's GPS is accurate to within five feet of the actual location of the phone.
A)True
B)False
Q4) In 2017, Millennials make up almost 65% of Snapchat's monthly active U.S. users.
A)True
B)False
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Q1) The Federal Communications Commission's privacy rules, applicable to broadband ISPs, were repealed by Congress in 2017.
A)True
B)False
Q2) Net neutrality refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application.
A)True
B)False
Q3) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
A)the Golden Rule
B)Risk Aversion
C)the Slippery Slope
D)the Social Contract Rule
Q4) Describe the purpose of intellectual property law and outline the main types of intellectual property protection.
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) For a quick check of a firm's short-term financial health, examine its:
A)working capital.
B)gross margin.
C)long-term debt.
D)cost of sales.
Q2) All of the following services require extensive personalization except:
A)financial services.
B)legal services.
C)medical services.
D)accounting services.
Q3) Almost all recruiting professionals now use social networks in the recruiting process.
A)True
B)False
Q4) Consumers are primarily price-driven when shopping on the Internet.
A)True
B)False
Q5) Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?
Q6) Identify and discuss the key features of the online insurance industry.
Page 12
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Chapter 10: Online Content and Media
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Q1) Which of the following statements about the newspaper industry is not true?
A)The desktop computer remains the most common way that that Americans access online newspapers.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have remained flat since 2000.
Q2) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q3) Which of the following statements about the movie industry is not true?
A)Over 300 million Americans were expected to watch feature-length movies online in 2017.
B)Online movie distribution is not dominated by a single distributor.
C)Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies.
D)The movie industry's control of the release window of a movie is a form of price discrimination.
Q4) Explain the concept of media convergence.
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Describe the four major Internet auction types discussed in the chapter and how they function.
Q2) The original portals in the early days of e-commerce were search engines.
A)True
B)False
Q3) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
Q4) In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
A)True
B)False
Q5) ________ is the market leader in C2C auctions.
A)Amazon
B)eBay
C)uBid
D)eBid
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment.
A)exchange
B)e-distributor
C)e-procurement company
D)industry consortium
Q2) Define the procurement process. What are the seven basic steps in the procurement process?
Q3) All of the following are forms of collaboration among businesses except: A)RFQs.
B)CPFR.
C)demand chain visibility.
D)marketing coordination and product design.
Q4) The majority of inter-firm trade involves:
A)spot purchasing of direct goods.
B)contract purchasing of indirect goods.
C)contract purchasing of direct goods.
D)spot purchasing of indirect goods.
Q5) How are social networks being used in B2B e-commerce?
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