Entrepreneurship and E-Commerce
Exam Answer Key
Course Introduction
This course explores the fundamental principles of entrepreneurship with a strong emphasis on the dynamic world of e-commerce. Students will examine how digital technologies are transforming business models, market strategies, and opportunities for new ventures. The curriculum covers topics such as identifying and evaluating online business opportunities, developing digital marketing strategies, managing online transactions, and leveraging social media and digital platforms for business growth. Through case studies, group projects, and practical assignments, students will gain the knowledge and skills needed to launch and manage successful e-commerce enterprises in todays competitive digital marketplace.
Recommended Textbook
Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition by Efraim Turban
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15 Chapters
1275 Verified Questions
1275 Flashcards
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Chapter 1: Overview of Electronic Commerce
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Briefly describe the three elements of the digital world.
Answer: Digital economy,digital enterprise,and digital society are the three elements of the digital world.A digital economy is an economy that is based on digital technologies,including digital communication networks,computers,software,and other related information technologies.The digital enterprise is a new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively,boost employee productivity,and improve operating efficiency.As a digital society,digital applications enable people to work,shop,play,and receive medical care online.
Q2) Organizations that conduct their business activities solely online are
A) click-and-mortar organizations.
B) pure-play organizations.
C) brick-and-mortar organizations.
D) unrestricted commerce organizations.
Answer: B
Q3) The first generation of EC involves social networks,virtual worlds,and online transactions.
A)True
B)False
Answer: False
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Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Each of the following is a major component and player in a marketspace <b>except</b>
A) auctions.
B) products and services.
C) infrastructure.
D) front end.
Answer: A
Q2) Pure-play stores sell only one or a few kinds of products.
A)True
B)False
Answer: False
Q3) An auction is a competitive process and market mechanism that uses a competitive process by which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Retailing in Electronic Commerce: Products and Services
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Electronic coughing describes the attention-grabbing behavior of agencies that go out to consumer environments and boast about how great a brand or item is in order to spread the word.
A)True
B)False
Answer: False
Q2) The situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition defines A) disintermediation.
B) channel conflict.
C) distributor reassignment.
D) partner disassociation.
Answer: B
Q3) A marketer that uses e-mail to advertise to potential customers is called a A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
Answer: D
Page 5
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Chapter 4: B2B E-Commerce
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Gathering and distributing purchasing information both from and to internal and external parties using Internet technology best defines
A) e-tendering.
B) e-informing.
C) e-sourcing.
D) e-MRO.
Q2) Executive and supervisor portals are used for training,dissemination of company news,information,and discussion groups.
A)True
B)False
Q3) Materials used in the production of a product best defines A) indirect materials.
B) direct materials.
C) MRO materials.
D) production materials.
Q4) Reverse auctions are one method of electronic procurement that is very popular with public organizations where tendering is usually mandatory.
A)True
B)False
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Chapter 5: Innovative EC Systems:
From E-Government to E-Learning, collaborative Commerce, and C2C Commerce
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85 Flashcards
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Sample Questions
Q1) The wireless implementation of e-government mostly to citizens but also to businesses best describes
A) mobile government.
B) Government 2.0.
C) Web 2.0.
D) government commerce.
Q2) E-learning can be extended to students who are not computer literate and do not have access to the Internet.
A)True
B)False
Q3) The U.S.Navy provides a Lifelines portal,a G2E,to improve the quality-of-life flow of information to sailors and their families.
A)True
B)False
Q4) Companies use social networks for training and development.
A)True
B)False
Q5) List four specific benefits of e-learning.
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Q6) Identify five major challenges faced when deploying collaboration technologies.
Chapter 6: Mobile Commerce and Ubiquitous Computing
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Sample Questions
Q1) List five of the eight technical limitations of mobile computing.
Q2) A mobile worker is any employee who is away from his or her primary work space at least 10 hours a week or 25 percent of the time.
A)True
B)False
Q3) Components of a wireless infrastructure that support delivery of services over a wireless connection are
A) mobile communications server switches.
B) GPS locators.
C) smartphones.
D) Web servers and microbrowsers.
Q4) Leisure,management,and navigation are categories of location-based applications and services.
A)True
B)False
Q5) Wi-LAN is a set of telecommunications standards that enables wireless devices to communicate with each other over short distances.
A)True
B)False
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Chapter 7: Social Commerce
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85 Flashcards
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Sample Questions
Q1) Which of the following social media and e-commerce roles,as identified by Gartner Inc.,perform a bridging function between disparate groups of people?
A) salesman
B) seeker
C) connector
D) maven
Q2) According to a Gartner Inc.study about roles in social media and e-commerce,mavens prefer to find out for themselves what they need to know in order to satisfy their needs.
A)True
B)False
Q3) Social apps involve placing advertisement in paid-for media space on social media platforms such as Facebook,YouTube,and Twitter,as well as on blogs and forums.
A)True
B)False
Q4) Recent studies have shown that small companies do no succeed in social commerce.
A)True
B)False
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Chapter 8: Marketing and Advertising in E-Commerce
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Define online trust.How can trust be increased in EC?
Q2) Advantages of online surveys include
A) privacy and security concerns.
B) lower overall preparation and administration costs.
C) technological competency.
D) variation of the potential respondents.
Q3) Market segmentation can be done with the aid of data modeling and data warehousing tools.
A)True
B)False
Q4) E-loyalty refers to a customer's loyalty to an e-tailer or loyalty programs delivered online or supported electronically.
A)True
B)False
Q5) The most popular mobile ad is
A) advertising within mobile games.
B) a short message.
C) multimedia advertising.
D) ads in mobile videos.
Q6) Why is Web advertising growing rapidly?
Page 10
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Chapter 9: E-Commerce Security and Fraud Protection
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) An intrusion detection system uses the public Internet to carry information but remains private by using encryption,authentication,and access control to verify the identity of anyone using the network.
A)True
B)False
Q2) An IP address uniquely identifies each computer connected to a network or the Internet.
A)True
B)False
Q3) The protection of information systems against unauthorized access to or modification of information that is stored,processed,or being sent over a network is referred to as
A) information assurance.
B) data integrity.
C) information integrity.
D) human firewall.
Q4) Exposure is the estimated cost,loss,or damage that can result if a threat exploits a vulnerability.
A)True
B)False
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Chapter 10: Electronic Commerce Payment Systems
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following participants in the online card payment process is the financial institution that provides card services to banks?
A) issuing bank
B) credit card association
C) acquiring bank
D) processor
Q2) Which of the following is an example of a charge card?
A) MasterCard
B) EuroPay
C) Diner's Club card
D) Visa
Q3) In most cases,smart cards are more secure than credit cards and can be extended with other payment services.In the retail arena,many of these services are aimed at those establishments where payments are usually made in cash and speed and convenience are important.
A)True
B)False
Q4) What costs do online merchants incur for fraudulent transactions?
Q5) Describe smart cards,stored-value cards,and e-checks.
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Chapter 11: Order Fulfillment Along the Supply Chain and Other
Ec Support Services
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Order fulfillment refers to each of the following <b>except</b>
A) providing customers with what they have ordered.
B) providing ordered products or services on time.
C) providing all related customer services.
D) providing price guarantees.
Q2) B2Business.net is a directory that contains listings of B2B services organized by type of service.
A)True
B)False
Q3) The Boston Consulting Group found that the ________ was the number-two reason shoppers cited for refusing to buy on the Web frequently.
A) absence of a good return mechanism
B) lack of security
C) inability to compare products
D) delay in receiving products
Q4) The distribution network configuration is a major management issue in supply chain management.
A)True
B)False
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Chapter 12: EC Strategy, Globalization, and Smes
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Sample Questions
Q1) For ________ companies,it may be even more important to change strategies quickly.
A) traditional
B) pure play
C) service
D) retail
Q2) A metric is a specific,measurable standard against which actual performance is compared.
A)True
B)False
Q3) An organizational strategy is a detailed plan for how a business is going to accomplish its mission,what its goals should be,and what plans and policies it will need to accomplish these goals.
A)True
B)False
Q4) An internal issue many firms face at the strategic alignment stage is the need to change business processes to accommodate the changes an EC strategy brings.
A)True
B)False
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Chapter 13: Implementing EC Systems: From Justification to
Successful Performance
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85 Flashcards
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Sample Questions
Q1) Infrastructure investments are made for the short-term because of frequent technological changes.
A)True
B)False
Q2) Key performance indicators (KPI)are used to qualitatively track critical metrics or success factors.
A)True
B)False
Q3) After the dot-com bust,most IT executives acquired the knowledge and tools to do ROI calculations on proposed EC investments.
A)True
B)False
Q4) Explain tangible costs and benefits.Explain intangible costs and benefits.
Q5) The higher purchase price is a disadvantage of purchasing an EC system.
A)True
B)False
Q6) List and explain five methods for evaluating IT investments.
Q8) List and briefly describe three reasons why EC justification is needed. Page 15
Q7) Define cloud computing.Identify five advantages of cloud computing.
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Page 16
Chapter 14: E-Commerce: Regulatory, Ethical, and Social Environments
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85 Flashcards
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Sample Questions
Q1) Some believe that exposure to cellular mobile communication radiation may cause health problems; however,it may take years before the truth of this claim is known.
A)True
B)False
Q2) Electronic signatures improve EC by helping to distinguish between legitimate and fraudulent transactions and build trust and predictability needed by parties doing business online.
A)True
B)False
Q3) According to an ExecuNet survey,what percentage of hiring managers now use social media sites to check out job candidates?
A) 55 percent.
B) 77 percent.
C) 88 percent.
D) 66 percent.
Q4) A trademark is a symbol businesses use to identify their goods and services.
A)True
B)False
Q5) Identify five ethical principles for privacy protection.
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Chapter 15: Launching a Successful Online Business and EC Projects
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Sample Questions
Q1) ________ offers one of the most popular storefront packages with three levels of merchant solutions: starter,standard,and professional.
A) Google
B) Amazon.com
C) eBay
D) Yahoo!
Q2) A tracking file is a simple text message an e-mail program automatically adds to outgoing messages.
A)True
B)False
Q3) Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs")and makes them stay longer ("stickiness"),which builds customer loyalty.
A)True
B)False
Q4) A website that sells products and services best describes
A) commercial website.
B) collaborative website.
C) social-oriented website.
D) transactional website.
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