Entrepreneurship and E-Business
Exam Materials
Course Introduction
This course explores the principles and practices of entrepreneurship in the digital age, with a focus on strategies for launching and managing successful e-business ventures. Students will learn how to identify opportunities, develop innovative business models, and leverage digital technologies to create and grow online businesses. Topics include market research, e-commerce platforms, digital marketing, funding strategies, and the legal and ethical considerations unique to internet-based enterprises. Through case studies, hands-on projects, and interactive discussions, students will gain the skills and knowledge necessary to thrive as entrepreneurs in the rapidly evolving e-business landscape.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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85 Flashcards
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Sample Questions
Q1) The early years of e-commerce were driven by all of the following factors except:
A) an emphasis on exploiting traditional distribution channels.
B) a huge infusion of venture capital funds.
C) an emphasis on quickly achieving very high market visibility.
D) visions of profiting from new technology.
Answer: A
Q2) In which year can e-commerce be said to have begun?
A) 1983
B) 1985
C) 1995
D) 2001
Answer: C
Q3) All of the following are examples of Web 2.0 sites and applications except:
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
Answer: D
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3
Chapter 2: E-Commerce Business Models and Concepts
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Stickiness is an important attribute for which of the following revenue models?
A) advertising revenue model
B) subscription revenue model
C) transaction fee revenue model
D) affiliate revenue model
Answer: A
Q2) Which of the following is not an example of the bricks-and-clicks e-tailing business model?
A) Walmart
B) Target
C) Bluefly
D) Staples
Answer: C
Q3) Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
A) crowdfunders.
B) venture capitalists.
C) disruptors.
D) angel investors.
Answer: C
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Chapter 3: E-Commerce Infrastructure: The
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85 Flashcards
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Sample Questions
Q1) In a hybrid cloud computing model,firms use their own infrastructure for their most essential core activities.
A)True
B)False
Answer: True
Q2) Which of the following IEEE standards provide for high-speed short-range Wi-Fi?
A) 802.11ad
B) 802.11ay
C) 802.11ah
D) 802.11af
Answer: A
Q3) The Transport Layer of TCP/IP is responsible for which of the following?
A) placing packets on and receiving them from the network medium
B) addressing, packaging, and routing messages
C) providing communication with the application by acknowledging and sequencing the packets to and from the application
D) providing a variety of applications with the ability to access the services of the lower layers
Answer: C
Page 5
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Chapter
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Sample Questions
Q1) Which of the following is the most commonly used server-side scripting language?
A) Ruby on Rails
B) Django
C) PHP
D) Perl
Q2) Which of the following is used to process certificates and private/public key information?
A) HTTP
B) Secure Sockets Layer/Transport Layer Security
C) File Transfer Protocol
D) data capture tools
Q3) MySQL is which of the following?
A) open source database software
B) scripting language embedded in HTML documents
C) web server software
D) website analytics software
Q4) DHMTL is used to generate dynamic web pages.
A)True
B)False
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) WannaCry is an example of ransomware.
A)True
B)False
Q2) ________ is the ability to ensure that messages and data are only available to those authorized to view them.
A) Confidentiality
B) Integrity
C) Privacy
D) Availability
Q3) The Data Encryption Standard uses a(n)________-bit key.
A) 8
B) 56
C) 256
D) 512
Q4) Accessing data without authorization on Dropbox is an example of a:
A) social network security issue.
B) cloud security issue.
C) mobile platform security issue.
D) sniffing issue.
Q5) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Which feature of e-commerce technology decreases the cost of delivering marketing messages and receiving feedback from users?
A) personalization/customization
B) universal standards
C) ubiquity
D) interactivity
Q2) All of the following statements about cookies are true except:
A) cookies can be used to create cross-site profiles of users.
B) the data typically stored in cookies includes a unique ID and e-mail address.
C) cookies make shopping carts possible by allowing a site to keep track of a user's actions.
D) the more cookies are deleted, the less accurate ad server metrics become.
Q3) Approximately ________ of U.S.Internet usersresearch online but do not buy.
A) 7.7%
B) 12.7%
C) 15%
D) 19%
Q4) What is big data and why are marketers interested in it?
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Q5) Define and describe the functionality of customer relationship management (CRM)systems.
Chapter 7: Social, Mobile, and Local Marketing
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Sample Questions
Q1) Which of the following involves using a variety of tools to encourage users to interact with content and brand?
A) social density
B) engagement
C) amplification
D) dark social
Q2) Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?
A) engagement
B) information density
C) social density
D) amplification
Q3) Why is local mobile marketing so attractive to marketers?
Q4) Which of the following is not true about Facebook News Feed Page Post Ads?
A) They have a tiny tag indicating that they are sponsored.
B) They can be liked, shared, and commented on, just like any news feed post.
C) They cannot contain links.
D) They have social context.
Q5) What has changed in online marketing since 2007?
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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85 Flashcards
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Sample Questions
Q1) The Spokeo case involved a claim for damages based on which of the following?
A) Fair Credit Reporting Act
B) Digital Millennium Copyright Act
C) Anticybersquatting Consumer Protection Act
D) Defend Trade Secrets Act
Q2) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
A) ICANN
B) FTC
C) WIPO
D) USPTO
Q3) Which of the following technologies reduces the ability to merge different files and de-anonymize consumer data?
A) anonymous surfing
B) anonymous remailers
C) differential privacy software
D) public key encryption
Q4) How is it possible to measure the strength of privacy policies?
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Q5) Define privacy,information privacy,the right to be forgotten,and informed consent.
Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Bookings Holdings owns all of the following except:
A) Priceline.
B) Orbitz.
C) Booking.com
D) Lowestfare.com
Q2) All of the following statements about the online real estate services market are true except:
A) the first step in the home buying process for nearly all ages of home buyers is to look online.
B) the major impact of Internet real estate sites has been in influencing offline decisions.
C) the primary service offered by real estate sites is a listing of houses available.
D) the Internet and e-commerce have created a revolution in the real estate value chain.
Q3) All of the following are challenges for catalog merchants except:
A) high costs of printing and mailing.
B) building a credible website.
C) the need to bring staff in or manage new technology.
D) building sophisticated order entry and fulfillment systems.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) What are e-sports,how do they make money,and why are advertisers attracted to it?
Q2) When was the future of e-books firmly established?
A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet
B) in 2007, with the introduction of Amazon's Kindle
C) in 2009, when Barnes & Noble introduced its Nook e-reader
D) in 2010, when Apple introduced the first iPad
Q3) ________ is the leading online television and movie distributor.
A) Netflix
B) Hulu
C) iTunes
D) Google Play
Q4) In 2018,which of the following comprised the largest segment of the online gaming audience?
A) tablet gamers
B) smartphone gamers
C) PC gamers
D) console gamers
Q5) Why have newspaper revenues declined over the past 15 years?
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.
A)True
B)False
Q2) In 2018,around what percentage of the total United States population used social networks?
A) 50%
B) 60%
C) 70%
D) 80%
Q3) Portals are not immune to network effects.
A)True
B)False
Q4) Which of the following companies purchased Instagram?
A) Google
B) Apple
C) Facebook
D) Microsoft
Q5) What business models do portals use?
Q6) What business models do social networks use?
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Chapter 12: B2B E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) NeweggBusiness is an example of a(n):
A) e-distributor.
B) exchange.
C) private industrial network.
D) e-procurement Net marketplace.
Q2) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
A) e-distributor
B) e-procurement Net marketplace
C) exchange
D) industry consortium
Q3) A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
A)True
B)False
Q4) Operating on a global scale is one objective of private industrial networks.
A)True
B)False
Page 14
Q5) What services do e-procurement Net marketplaces provide?
Q6) How are social networks being used in B2B e-commerce?
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