Emerging Technologies in Business Exam Preparation Guide
Course Introduction
This course explores the impact and application of emerging technologies in the business environment. Students will analyze technological innovations such as artificial intelligence, blockchain, Internet of Things (IoT), and cloud computing, examining how these advancements transform industries, enhance operational efficiency, and create new business opportunities. Through case studies and practical projects, learners will evaluate the potential challenges, risks, and ethical considerations associated with adopting new technologies, equipping them with the knowledge and skills needed to navigate and lead in a rapidly evolving digital landscape.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) Which of the following is a characteristic of the Reinvention phase of e-commerce?
A)massive proliferation of dot-com start-ups
B)widespread adoption of broadband networks
C)rapid growth of search engine advertising
D)widespread adoption of consumer mobile devices
Answer: D
Q2) Above all, e-commerce is a ________ phenomenon.
A)technology-driven
B)finance-driven
C)sociological
D)government-driven
Answer: A
Q3) Which of the following types of merchants has the highest share of retail online sales?
A)virtual (Web only)
B)catalog/call center
C)retail chain
D)consumer brand manufacturer
Answer: A
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following is an example of the affiliate revenue model?
A)Yahoo
B)eBay
C)Gap.com
D)MyPoints
Answer: D
Q2) Service providers primarily use the advertising revenue model.
A)True
B)False
Answer: False
Q3) The business model of e-distributors is quite similar to that of: A)e-tailers.
B)transaction brokers.
C)exchanges.
D)service providers.
Answer: A
Q4) Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.
Answer: seed capital
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Chapter 3: E-Commerce Infrastructure: the
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Q1) IPv6 provides for 64-bit IP addresses.
A)True
B)False Answer: False
Q2) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
Q3) Transmission Control Protocol is the protocol that provides the Internet addressing scheme.
A)True
B)False
Answer: False
Q4) The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was:
A)Netscape Navigator.
B)Mosaic.
C)Mozilla.
D)Internet Explorer. Answer: B
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Q1) What are the two most important management challenges in building a successful e-commerce presence?
A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
Q2) Which of the following details the actual hardware components to be used in a system?
A)architecture plan
B)system functionalities plan
C)logical design
D)physical design
Q3) Dynamic page generation makes market segmentation easier.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) The overall rate of online credit card fraud is ________ % of all online card transactions.
A)less than 1
B)around 1
C)around 5
D)around 10
Q2) All of the following are used for authentication except:
A)digital signatures.
B)certificates of authority.
C)biometric devices.
D)packet filters.
Q3) Which of the following is a prominent hacktivist group?
A)Anonymous
B)Anti-Phishing Working Group
C)IC3
D)Symantec
Q4) TLS does not guarantee server-side authentication.
A)True
B)False
Q5) ________ involves cybervandalism and data theft for political purposes.
Page 7
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Transaction logs are built into Web server software.
A)True
B)False
Q2) Which of the following is the most important tool in establishing a relationship with the customer?
A)company Web site
B)company CRM system
C)Facebook
D)search engine display ads
Q3) Impressions are a measure of the:
A)number of times an ad is clicked.
B)number of times an ad is served.
C)number of http requests.
D)number of pages viewed.
Q4) Which of the following forms of online advertising is growing the fastest?
A)paid search
B)sponsorships
C)video
D)rich media
Q5) Discuss four features of social e-commerce that are driving its growth.
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Chapter 7: E-Commerce Marketing Communications
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Q1) ________ involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter.
Q2) Which of the following is not true about mobile marketing?
A)Mobile marketing is the fastest growing form of online marketing.
B)Mobile marketing is growing at around 50% a year.
C)A substantial part of mobile marketing should be counted as social marketing.
D)By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
Q3) Which of the following is the first step in the social marketing process?
A)community
B)amplification
C)fan acquisition
D)engagement
Q4) Which of the following statements about Pinterest is not true?
A)Pinned photos and photo boards are available to all Pinterest users.
B)Pinterest users are overwhelmingly female.
C)Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.
D)About 30% of online adults use Pinterest.
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
A)True
B)False
Q2) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
Q3) An ISP basic service plan, allowing 300GB of data transfer per month, with additional data transfer available for $15 for 50GB, is an example of a tiered plan called ________.
Q4) ________ involves bypassing the target site's home page and going directly to a content page.
Q5) Copyright protection protects against others copying the underlying ideas in a work. A)True B)False
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Chapter 9: Online Retailing and Services
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Q1) Which of the following best explains why the service sector is a natural avenue for e-commerce?
A)The service sector is less geographically reliant and more globally oriented.
B)The service sector has historically been more technology-reliant.
C)Much of the value in services is based on the collection, storage, and exchange of information.
D)It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.
Q2) Social network sites have become major locations from which consumers directly purchase products.
A)True
B)False
Q3) All of the following statements about Amazon.com are true except:
A)Amazon has achieved success by focusing on its primary mission: selling books at highly competitive prices.
B)Amazon leases its own computing power to other companies.
C)eBay can be considered a competitor of Amazon's.
D)the Kindle is the best-selling product in Amazon's history.
Q4) The leading provider of account aggregation technology is ________.
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Chapter 10: Online Content and Media
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Questions
Q1) Why are newspapers the most troubled segment of the publishing industry? Is there any good news on the horizon for newspapers?
Q2) Amazon's Kindle uses a kind of DRM sometimes referred to as a(n)________ to restrict the widespread sharing of content.
Q3) All of the following are examples of technology convergence except:
A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.
Q4) All of the following statements about the movie industry are true except:
A)over 90 million Americans were expected to watch movies online in 2013.
B)in 2013, consumers paid more for online movie viewing than for DVDs or related physical products.
C)online movie viewing is growing faster than all video viewing.
D)Internet and online distribution now make up the largest share of movie revenues.
Q5) Videos are the fastest growing form of paid content.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) The world's leading portal/search engine site, in terms of unique visitors, is:
A)Yahoo.
B)MSN/Bing.
C)AOL.
D)Google.
Q2) Which of the following involves e-mailing another seller's bidders and offering the same product for less?
A)transaction interception
B)bid siphoning
C)shill bidding
D)persistent bidding
Q3) All of the following are benefits of auctions except:
A)more efficient price discovery.
B)lower transaction costs.
C)decreased price transparency.
D)increased market efficiency.
Q4) What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?
Q5) What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?
13
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Which of the following statements about automated order entry systems is not true?
A)They are typically owned by the suppliers.
B)They no longer play an important role in B2B commerce.
C)They show goods only from a single seller.
D)They reduce the costs of inventory replenishment.
Q2) All of the following are potential benefits of B2B e-commerce except:
A)increased production flexibility.
B)increased product cycle time.
C)increased opportunities to collaborate with suppliers and distributors.
D)increased visibility and real-time information sharing among all participants in the supply chain network.
Q3) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q4) A(n)________ supply chain includes a company's secondary and tertiary suppliers.
Page 14
Q5) Inventory Locator Service is an example of a(n)________.
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